{"id":1225,"date":"2025-04-30T16:09:01","date_gmt":"2025-04-30T16:09:01","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1225"},"modified":"2025-04-30T16:11:07","modified_gmt":"2025-04-30T16:11:07","slug":"e-ticaret-kitaplari","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/","title":{"rendered":"Her E-Ticaret Giri\u015fimcisinin Okumas\u0131 Gereken 10 Kitap"},"content":{"rendered":"<p>E-Ticaret kitaplar\u0131 denildi\u011finde akl\u0131n\u0131za daha teknik kitaplar geliyor olabilir ama ben i\u015fin temeline inmeye ve s\u0131f\u0131rdan bak\u0131\u015f a\u00e7\u0131s\u0131 kazanmay\u0131 hedefleyen bir liste olu\u015fturmaya \u00e7al\u0131\u015ft\u0131m. Bir E-ticaret giri\u015fimine ba\u015flamadan \u00f6nce, herhangi bir \u015fey nas\u0131l b\u00fcy\u00fct\u00fcl\u00fcr, \u015firketle\u015fme, yasal konular, finansal konular hakk\u0131nda temel bilgiler nas\u0131l elde edilir, marka, stratejisi, konumland\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r, nas\u0131l pazarlan\u0131r ve pazardaki yeri nas\u0131l sa\u011flamla\u015ft\u0131r\u0131l\u0131r sorular\u0131n\u0131n cevaplar\u0131n\u0131 bulaca\u011f\u0131n\u0131z bir liste haz\u0131rlad\u0131m.<\/p>\n<ul>\n<li>Atomik Al\u0131\u015fkanl\u0131klar &#8211; James Clear<\/li>\n<li>Kendi Kendine MBA &#8211; Josh Kaufman<\/li>\n<li>Marka Yaratmak &#8211; Donald Miller<\/li>\n<li>Konumland\u0131rma &#8211; Al Ries ve Jack Trout<\/li>\n<li>Contagious &#8211; Jonah Berger<\/li>\n<li>1 Sayfal\u0131k Pazarlama Plan\u0131 &#8211; Allan Dib<\/li>\n<li>Tek Ki\u015filik \u015eirket &#8211; Paul Jarvis<\/li>\n<li>Uzman S\u0131rlar\u0131 &#8211; Russell Brunson<\/li>\n<li>Pazarlaman\u0131n 22 Kural\u0131 &#8211; Al Ries ve Jack Trout<\/li>\n<li>Mavi Okyanus Stratejisi &#8211; Chan Kim ve Renee Mauborgne<\/li>\n<\/ul>\n\n\t\t<div class=\"box info  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>E-Ticaret&#8217;in en \u00f6nemli sorunlar\u0131ndan biri pazarlamad\u0131r. <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-pazarlamasi\/\">E-ticaret pazarlamas\u0131<\/a> konulu i\u00e7eri\u011fim de ilginizi \u00e7ekebilir.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Atomik_Aliskanliklar\" >Atomik Al\u0131\u015fkanl\u0131klar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Kendi_Kendine_MBA\" >Kendi Kendine MBA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Marka_Yaratmak\" >Marka Yaratmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Konumlandirma\" >Konumland\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Contagious\" >Contagious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#1_Sayfalik_Pazarlama_Plani\" >1 Sayfal\u0131k Pazarlama Plan\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Tek_Kisilik_Sirket\" >Tek Ki\u015filik \u015eirket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Uzman_Sirlari\" >Uzman S\u0131rlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Pazarlamanin_22_Kurali\" >Pazarlaman\u0131n 22 Kural\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-kitaplari\/#Mavi_Okyanus_Stratejisi\" >Mavi Okyanus Stratejisi<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Atomik_Aliskanliklar\"><\/span>Atomik Al\u0131\u015fkanl\u0131klar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir e-ticaret markas\u0131n\u0131 b\u00fcy\u00fctmek, b\u00fcy\u00fck kararlarla de\u011fil k\u00fc\u00e7\u00fck ama tutarl\u0131 al\u0131\u015fkanl\u0131klarla olur. James Clear bu kitapta, davran\u0131\u015f bilimini basit modellerle birle\u015ftirerek nas\u0131l s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 elde edilebilece\u011fini g\u00f6steriyor. <a href=\"https:\/\/birkanulusoy.com\/tr\/marka-nedir-nasil-buyur\/\">Marka<\/a> sahipleri i\u00e7in: al\u0131\u015fkanl\u0131klar\u0131n\u0131z sat\u0131\u015flar\u0131n\u0131z kadar \u00f6nemlidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kendi_Kendine_MBA\"><\/span>Kendi Kendine MBA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Y\u00fcksek maliyetli MBA programlar\u0131na gitmeden de i\u015f d\u00fcnyas\u0131nda sa\u011flam bir temel atabilirsiniz. Josh Kaufman, finans, strateji, pazarlama, \u00fcretkenlik ve daha fazlas\u0131n\u0131 yal\u0131n ve uygulanabilir \u015fekilde \u00f6\u011freterek, giri\u015fimciler i\u00e7in bir rehber niteli\u011fi sunuyor. \u00d6zellikle yeni ba\u015flayanlar i\u00e7in e\u015fsiz bir pusula.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marka_Yaratmak\"><\/span>Marka Yaratmak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir \u00fcr\u00fcn satm\u0131yorsunuz, bir hik\u00e2ye anlat\u0131yorsunuz. Donald Miller, m\u00fc\u015fterilerin zihninde yer eden markalar\u0131n temelinde g\u00fc\u00e7l\u00fc bir hik\u00e2ye oldu\u011funu anlat\u0131yor. E-ticaret sitenizdeki metinlerden reklam kampanyalar\u0131n\u0131za kadar her noktada bu yakla\u015f\u0131m fark yarat\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Konumlandirma\"><\/span>Konumland\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bug\u00fcn\u00fcn rekabet\u00e7i d\u00fcnyas\u0131nda bir \u00fcr\u00fcn\u00fc de\u011fil, bir &#8220;alg\u0131y\u0131&#8221; sat\u0131yorsunuz. Ries ve Trout, markan\u0131z\u0131n zihinlerde nas\u0131l bir yer edinebilece\u011fini anlatan bu klasik kitapta, konumland\u0131rman\u0131n sadece pazarlama de\u011fil, strateji meselesi oldu\u011funu \u00f6\u011fretiyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contagious\"><\/span>Contagious<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir \u00fcr\u00fcn neden payla\u015f\u0131l\u0131r? \u0130nsanlar neden baz\u0131 i\u00e7erikleri viral hale getirir? Jonah Berger, duygular\u0131n, hik\u00e2yelerin ve sosyal ge\u00e7erlili\u011fin g\u00fcc\u00fcn\u00fc kullanarak \u00fcr\u00fcn ve fikirlerin nas\u0131l yay\u0131labilece\u011fini bilimsel verilerle anlat\u0131yor. Organik b\u00fcy\u00fcmenin ipu\u00e7lar\u0131 bu kitapta sakl\u0131.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Sayfalik_Pazarlama_Plani\"><\/span>1 Sayfal\u0131k Pazarlama Plan\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"1969\" data-end=\"2224\">Karma\u015f\u0131k <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama\/\">pazarlama<\/a> teorilerine bo\u011fulmadan, sade ve etkili bir pazarlama sistemi kurmak isteyen giri\u015fimciler i\u00e7in birebir. Allan Dib, bir e-ticaret i\u015finin m\u00fc\u015fteri kazanma s\u00fcrecini tek bir sayfada planlamay\u0131 \u00f6\u011fretiyor. Net, uygulamas\u0131 kolay ve sonu\u00e7 odakl\u0131.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tek_Kisilik_Sirket\"><\/span>Tek Ki\u015filik \u015eirket<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00fcy\u00fcmek her zaman daha b\u00fcy\u00fck olmak anlam\u0131na gelmez. Paul Jarvis, tek ba\u015f\u0131na s\u00fcrd\u00fcr\u00fclebilir, anlaml\u0131 ve k\u00e2rl\u0131 bir i\u015f kurman\u0131n m\u00fcmk\u00fcn oldu\u011funu g\u00f6steriyor. Kendi markas\u0131n\u0131 y\u00f6neten e-ticaret giri\u015fimcileri i\u00e7in m\u00fctevaz\u0131 ama g\u00fc\u00e7l\u00fc bir perspektif.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uzman_Sirlari\"><\/span>Uzman S\u0131rlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kendinizi veya markan\u0131z\u0131 uzman olarak konumland\u0131rmak, kitlenizi olu\u015fturman\u0131n en g\u00fc\u00e7l\u00fc yollar\u0131ndan biridir. Brunson, \u00f6zellikle dijital \u00fcr\u00fcn ve hizmet satanlar i\u00e7in sad\u0131k bir topluluk in\u015fa etmenin s\u0131rlar\u0131n\u0131 payla\u015f\u0131yor. Funnel d\u00fcnyas\u0131na giri\u015f i\u00e7in ideal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pazarlamanin_22_Kurali\"><\/span>Pazarlaman\u0131n 22 Kural\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"2887\" data-end=\"3129\">Pazarlama bir bilim de\u011filse bile, baz\u0131 kurallar\u0131 vard\u0131r ve bu kurallar ihlal edilirse bedel \u00f6denir. Bu kitap, e-ticaret markan\u0131z\u0131 b\u00fcy\u00fct\u00fcrken yolunuzu kaybetmemeniz i\u00e7in zaman testinden ge\u00e7mi\u015f 22 temel prensibi yal\u0131n ve etkili \u015fekilde sunuyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mavi_Okyanus_Stratejisi\"><\/span>Mavi Okyanus Stratejisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kanl\u0131 rekabetin oldu\u011fu k\u0131rm\u0131z\u0131 okyanuslardan s\u0131yr\u0131l\u0131p, kendi mavi okyanusunuzu yaratmak m\u00fcmk\u00fcn. Bu kitap, fiyat rekabetine girmeden, pazarda nas\u0131l farkl\u0131la\u015f\u0131p kendi alan\u0131n\u0131z\u0131 yarataca\u011f\u0131n\u0131z\u0131 \u00f6rneklerle anlat\u0131yor. Stratejik d\u00fc\u015f\u00fcnmek isteyen giri\u015fimciler i\u00e7in bir mihenk ta\u015f\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret kitaplar\u0131 denildi\u011finde akl\u0131n\u0131za daha teknik kitaplar geliyor olabilir ama ben i\u015fin temeline inmeye ve s\u0131f\u0131rdan bak\u0131\u015f a\u00e7\u0131s\u0131 kazanmay\u0131 hedefleyen bir liste olu\u015fturmaya \u00e7al\u0131\u015ft\u0131m. Bir E-ticaret giri\u015fimine ba\u015flamadan \u00f6nce, herhangi bir \u015fey nas\u0131l b\u00fcy\u00fct\u00fcl\u00fcr, \u015firketle\u015fme, yasal konular, finansal konular hakk\u0131nda temel bilgiler nas\u0131l elde edilir, marka, stratejisi, konumland\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r, nas\u0131l pazarlan\u0131r ve pazardaki yeri &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1225"}],"version-history":[{"count":3,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1225\/revisions"}],"predecessor-version":[{"id":1229,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1225\/revisions\/1229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}