{"id":1291,"date":"2025-05-02T15:57:49","date_gmt":"2025-05-02T15:57:49","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1291"},"modified":"2025-05-18T04:22:44","modified_gmt":"2025-05-18T04:22:44","slug":"klaviyo-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/","title":{"rendered":"Klaviyo Nedir, Nas\u0131l Kullan\u0131l\u0131r? [2025]"},"content":{"rendered":"<p>E-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131n\u0131n alt\u0131n kurallar\u0131ndan biri: <strong>do\u011fru ki\u015fiye, do\u011fru zamanda, do\u011fru mesajla ula\u015fmak<\/strong>. Bu noktada devreye giren ara\u00e7lardan biri de <strong>Klaviyo<\/strong>. \u00d6zellikle Shopify kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok tercih etti\u011fi pazarlama otomasyonu platformlar\u0131ndan biri olan Klaviyo, e-posta ve SMS pazarlamas\u0131n\u0131 ki\u015fiselle\u015ftirerek sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rmay\u0131 hedefler.<\/p>\n<p>Bu yaz\u0131da, Klaviyo\u2019nun ne i\u015fe yarad\u0131\u011f\u0131n\u0131, nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 ve \u00fccretlendirme yap\u0131s\u0131n\u0131 e-ticaret giri\u015fimcileri i\u00e7in detayl\u0131 ve SEO dostu bir \u015fekilde ele alaca\u011f\u0131z. T\u00fcrkiye&#8217;den global pazarlara a\u00e7\u0131lan, ya da e-posta\/SMS pazarlamas\u0131nda profesyonel ad\u0131mlar atmak isteyen giri\u015fimciler i\u00e7in bu rehber yol g\u00f6sterici olacakt\u0131r.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_Nedir\" >Klaviyo Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyonun_Temel_Ozellikleri\" >Klaviyo\u2019nun Temel \u00d6zellikleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#E-posta_Pazarlamasi\" >E-posta Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#SMS_Pazarlamasi\" >SMS Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Gelismis_Segmentasyon\" >Geli\u015fmi\u015f Segmentasyon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Gercek_Zamanli_Veri_Senkronizasyonu\" >Ger\u00e7ek Zamanl\u0131 Veri Senkronizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#AB_Testleri_ve_Raporlama\" >A\/B Testleri ve Raporlama<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_Nasil_Kullanilir_Adim_Adim\" >Klaviyo Nas\u0131l Kullan\u0131l\u0131r? (Ad\u0131m Ad\u0131m)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_1_Hesap_Olusturma\" >Ad\u0131m 1: Hesap Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_2_Magaza_Entegrasyonu\" >Ad\u0131m 2: Ma\u011faza Entegrasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_3_Liste_ve_Segment_Olusturma\" >Ad\u0131m 3: Liste ve Segment Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_4_Otomasyon_Akisi_Flow_Kurma\" >Ad\u0131m 4: Otomasyon Ak\u0131\u015f\u0131 (Flow) Kurma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_5_Kampanya_Olusturma\" >Ad\u0131m 5: Kampanya Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Adim_6_Raporlama_ve_Iyilestirme\" >Ad\u0131m 6: Raporlama ve \u0130yile\u015ftirme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyonun_Shopify_ile_Uyumlu_Calismasi\" >Klaviyo\u2019nun Shopify ile Uyumlu \u00c7al\u0131\u015fmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_Ucretlendirme_2025\" >Klaviyo \u00dccretlendirme (2025)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Ucretsiz_Plan\" >\u00dccretsiz Plan:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Ucretli_Planlar_E-posta\" >\u00dccretli Planlar (E-posta):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#SMS_Planlari\" >SMS Planlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyonun_Avantajlari\" >Klaviyo\u2019nun Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_ile_Yapilabilecek_Populer_Otomasyonlar_Flows\" >Klaviyo ile Yap\u0131labilecek Pop\u00fcler Otomasyonlar (Flows)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_Alternatifleri\" >Klaviyo Alternatifleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/#Klaviyo_Turkiyeden_Kullanilabilir_mi\" >Klaviyo T\u00fcrkiye\u2019den Kullan\u0131labilir mi?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_Nedir\"><\/span>Klaviyo Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Klaviyo<\/strong>, e-posta ve SMS pazarlama kampanyalar\u0131 olu\u015fturman\u0131za, hedef kitlenizi segmente ederek ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermenize ve bu kampanyalar\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc analiz etmenize olanak tan\u0131yan bir pazarlama otomasyon platformudur.<\/p>\n<p>E-ticaret i\u015fletmeleri i\u00e7in \u00f6zel olarak geli\u015ftirilmi\u015ftir ve Shopify, WooCommerce, BigCommerce gibi altyap\u0131larla kolayl\u0131kla entegre olur. Klaviyo\u2019nun temel hedefi, ziyaret\u00e7ileri m\u00fc\u015fteriye, m\u00fc\u015fterileri sad\u0131k al\u0131c\u0131lara d\u00f6n\u00fc\u015ft\u00fcrmektir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyonun_Temel_Ozellikleri\"><\/span>Klaviyo\u2019nun Temel \u00d6zellikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"E-posta_Pazarlamasi\"><\/span><strong>E-posta Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Klaviyo\u2019nun g\u00fc\u00e7l\u00fc s\u00fcr\u00fckle-b\u0131rak e-posta tasar\u0131m arac\u0131 sayesinde profesyonel g\u00f6r\u00fcn\u00fcml\u00fc e-postalar olu\u015fturabilirsiniz. Otomatik e-posta ak\u0131\u015flar\u0131 (flows) ile terk edilmi\u015f sepet, ho\u015f geldin serisi, do\u011fum g\u00fcn\u00fc tebrikleri, tekrar al\u0131\u015fveri\u015f hat\u0131rlatmalar\u0131 gibi bir\u00e7ok senaryo olu\u015fturulabilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMS_Pazarlamasi\"><\/span><strong>SMS Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ABD ve birka\u00e7 \u00fclkede aktif olan SMS pazarlama mod\u00fcl\u00fc, m\u00fc\u015fterilere do\u011frudan mesaj ile ula\u015fmak i\u00e7in kullan\u0131labilir. \u00d6zellikle mobil cihaz odakl\u0131 al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar i\u00e7in olduk\u00e7a etkilidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gelismis_Segmentasyon\"><\/span><strong>Geli\u015fmi\u015f Segmentasyon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ziyaret\u00e7ilerin davran\u0131\u015flar\u0131na, sat\u0131n alma ge\u00e7mi\u015flerine, e-posta etkile\u015fim d\u00fczeylerine g\u00f6re geli\u015fmi\u015f segmentler olu\u015fturabilirsiniz. Bu sayede \u201cbir kez al\u0131\u015fveri\u015f yapanlar\u201d, \u201cVIP m\u00fc\u015fteriler\u201d, \u201cen \u00e7ok harcayanlar\u201d gibi gruplara \u00f6zel i\u00e7erik sunabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gercek_Zamanli_Veri_Senkronizasyonu\"><\/span><strong>Ger\u00e7ek Zamanl\u0131 Veri Senkronizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shopify gibi altyap\u0131larla entegre edildi\u011finde, sipari\u015f, \u00fcr\u00fcn, m\u00fc\u015fteri ve davran\u0131\u015f verileri otomatik olarak Klaviyo\u2019ya akar. Bu veri ak\u0131\u015f\u0131 pazarlama kampanyalar\u0131n\u0131zda ki\u015fiselle\u015ftirmeyi m\u00fcmk\u00fcn k\u0131lar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_Testleri_ve_Raporlama\"><\/span><strong>A\/B Testleri ve Raporlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Klaviyo ile farkl\u0131 e-posta ba\u015fl\u0131klar\u0131, g\u00f6rseller veya i\u00e7erik bloklar\u0131 aras\u0131nda test yaparak en y\u00fcksek a\u00e7\u0131lma ve t\u0131klanma oran\u0131n\u0131 elde edebilirsiniz. Ayr\u0131ca d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, e-posta ba\u015f\u0131na gelir, a\u00e7\u0131lma-t\u0131klama oranlar\u0131 gibi geli\u015fmi\u015f raporlama se\u00e7enekleri sunar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_Nasil_Kullanilir_Adim_Adim\"><\/span>Klaviyo Nas\u0131l Kullan\u0131l\u0131r? (Ad\u0131m Ad\u0131m)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Adim_1_Hesap_Olusturma\"><\/span>Ad\u0131m 1: Hesap Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Klaviyo.com \u00fczerinden \u00fccretsiz bir hesap olu\u015fturabilirsiniz. Kay\u0131t s\u0131ras\u0131nda e-ticaret altyap\u0131n\u0131z\u0131 (Shopify, WooCommerce, vs.) ba\u011flaman\u0131z istenir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adim_2_Magaza_Entegrasyonu\"><\/span>Ad\u0131m 2: Ma\u011faza Entegrasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shopify kullan\u0131c\u0131lar\u0131 i\u00e7in tek t\u0131kla entegrasyon m\u00fcmk\u00fcnd\u00fcr. Entegrasyon sayesinde sipari\u015f ge\u00e7mi\u015fi, \u00fcr\u00fcn verileri ve m\u00fc\u015fteri bilgileri senkronize edilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adim_3_Liste_ve_Segment_Olusturma\"><\/span>Ad\u0131m 3: Liste ve Segment Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Klaviyo&#8217;da t\u00fcm e-posta aboneleriniz bir \u201cliste\u201d alt\u0131nda toplan\u0131r. Ard\u0131ndan belirli kurallara g\u00f6re segmentler olu\u015fturabilirsiniz. \u00d6rne\u011fin: \u201cSon 30 g\u00fcnde al\u0131\u015fveri\u015f yapanlar\u201d, \u201ce-postalar\u0131 hi\u00e7 a\u00e7mayanlar\u201d gibi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adim_4_Otomasyon_Akisi_Flow_Kurma\"><\/span>Ad\u0131m 4: Otomasyon Ak\u0131\u015f\u0131 (Flow) Kurma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otomasyon sekmesinden haz\u0131r \u015fablonlardan birini se\u00e7erek ak\u0131\u015f kurabilirsiniz:<\/p>\n<ul>\n<li>Ho\u015f geldin e-postalar\u0131<\/li>\n<li>Terk edilmi\u015f sepet e-postalar\u0131<\/li>\n<li>Sipari\u015f sonras\u0131 te\u015fekk\u00fcr mesajlar\u0131<\/li>\n<li>30 g\u00fcn al\u0131\u015fveri\u015f yapmayanlara hat\u0131rlatma<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Adim_5_Kampanya_Olusturma\"><\/span>Ad\u0131m 5: Kampanya Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Manuel e-posta kampanyalar\u0131 olu\u015fturarak \u00f6zel g\u00fcnlerde (Black Friday, Anneler G\u00fcn\u00fc vb.) toplu g\u00f6nderimler ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adim_6_Raporlama_ve_Iyilestirme\"><\/span>Ad\u0131m 6: Raporlama ve \u0130yile\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Her kampanya sonras\u0131nda performans\u0131 \u00f6l\u00e7\u00fcmleyerek A\/B testleri ile i\u00e7eriklerinizi optimize edebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyonun_Shopify_ile_Uyumlu_Calismasi\"><\/span>Klaviyo\u2019nun Shopify ile Uyumlu \u00c7al\u0131\u015fmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopify kullan\u0131c\u0131lar\u0131 i\u00e7in Klaviyo, en etkili pazarlama ara\u00e7lar\u0131ndan biridir. Shopify ma\u011fazan\u0131zdan gelen sipari\u015f ve m\u00fc\u015fteri verileri, Klaviyo\u2019ya ger\u00e7ek zamanl\u0131 akar ve ak\u0131ll\u0131 segmentasyon yapman\u0131za olanak tan\u0131r.<\/p>\n\n\t\t<div class=\"box success  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>E\u011fer E-Ticaret altyap\u0131s\u0131 olarak Shopify&#8217;\u0131 kullan\u0131yorsan\u0131z ve bu konuda uzman bir <a href=\"https:\/\/birkanulusoy.com\/tr\/shopify-danismanlik\/\">Shopify dan\u0131\u015fman\u0131<\/a> ile \u00e7al\u0131\u015fmak isterseniz ilgili konumdan \u00e7al\u0131\u015fma \u015fartlar\u0131 ve \u00fccretlendirme \u015feklimizi okuyabilirsiniz.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<p>En pop\u00fcler kullan\u0131m senaryolar\u0131:<\/p>\n<ul>\n<li>Terk edilmi\u015f sepet e-postalar\u0131 (Abandoned cart)<\/li>\n<li>Sipari\u015f sonras\u0131 upsell \u00f6nerileri<\/li>\n<li>Kargo teslim bilgileri<\/li>\n<li>Sadakat program\u0131 otomasyonlar\u0131<\/li>\n<\/ul>\n<p><a href=\"https:\/\/apps.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify App Store<\/a> \u00fczerinden Klaviyo uygulamas\u0131n\u0131 indirerek dakikalar i\u00e7inde kurulum yapabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_Ucretlendirme_2025\"><\/span>Klaviyo \u00dccretlendirme (2025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Klaviyo, kullan\u0131c\u0131 say\u0131s\u0131na ve g\u00f6nderim hacmine g\u00f6re \u00f6l\u00e7eklenen bir fiyatland\u0131rma modeli sunar. 2025 itibariyle g\u00fcncel planlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n<figure id=\"attachment_1292\" aria-describedby=\"caption-attachment-1292\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1292 size-large\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-1024x625.png\" alt=\"klaviyo fiyatlar\u0131\" width=\"1024\" height=\"625\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-1024x625.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-600x366.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-300x183.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-768x469.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-1536x937.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/klaviyo-fiyatlari-2048x1250.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1292\" class=\"wp-caption-text\">G\u00fcncel Klaviyo paket fiyatlar\u0131<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Ucretsiz_Plan\"><\/span>\u00dccretsiz Plan:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>250&#8217;ye kadar abone<\/li>\n<li>Ayl\u0131k 500 e-posta g\u00f6nderimi<\/li>\n<li>Temel \u015fablonlar ve otomasyonlar<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ucretli_Planlar_E-posta\"><\/span>\u00dccretli Planlar (E-posta):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>500 abone: $20\/ay<\/li>\n<li>1.000 abone: $30\/ay<\/li>\n<li>2.500 abone: $60\/ay<\/li>\n<li>10.000 abone: $175\/ay<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SMS_Planlari\"><\/span>SMS Planlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Kullan\u0131ma dayal\u0131d\u0131r (her \u00fclkede SMS ba\u015f\u0131 \u00fccret farkl\u0131l\u0131k g\u00f6sterir)<\/li>\n<li>ABD&#8217;de ortalama 100 SMS = $1\u2013$2 aras\u0131nda de\u011fi\u015fir<\/li>\n<\/ul>\n<blockquote><p>T\u00fcm planlarda segmentasyon, raporlama, A\/B test, otomasyon gibi \u00f6zellikler aktiftir.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyonun_Avantajlari\"><\/span>Klaviyo\u2019nun Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u2705 <strong>Ki\u015fiselle\u015ftirme g\u00fcc\u00fc:<\/strong> Kullan\u0131c\u0131 verilerini ak\u0131ll\u0131ca kullanarak maksimum d\u00f6n\u00fc\u015f\u00fcm elde etmenizi sa\u011flar.<\/li>\n<li>\u2705 <strong>Entegrasyon kolayl\u0131\u011f\u0131:<\/strong> Shopify, WooCommerce, BigCommerce gibi pop\u00fcler platformlarla entegre \u00e7al\u0131\u015f\u0131r.<\/li>\n<li>\u2705 <strong>Raporlama kalitesi:<\/strong> Her metri\u011fi \u00f6l\u00e7ebilir, e-posta ba\u015f\u0131na elde edilen geliri analiz edebilirsiniz.<\/li>\n<li>\u2705 <strong>B\u00fcy\u00fcme odakl\u0131:<\/strong> Sad\u0131k m\u00fc\u015fteri kitlesi olu\u015fturmak ve tekrar sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fcd\u00fcr.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_ile_Yapilabilecek_Populer_Otomasyonlar_Flows\"><\/span>Klaviyo ile Yap\u0131labilecek Pop\u00fcler Otomasyonlar (Flows)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Terk Edilmi\u015f Sepet Hat\u0131rlatma:<\/strong> Sepetini terk eden kullan\u0131c\u0131ya \u00f6zel indirimli e-posta g\u00f6nderimi<\/li>\n<li><strong>Ho\u015f Geldin Serisi:<\/strong> Yeni abone olan ki\u015fiye 3 par\u00e7al\u0131k e-posta zinciri<\/li>\n<li><strong>Sadakat Ak\u0131\u015f\u0131:<\/strong> 3+ kez al\u0131\u015fveri\u015f yapanlara \u00f6zel te\u015fekk\u00fcr ve indirim kampanyas\u0131<\/li>\n<li><strong>\u00dcr\u00fcn \u0130nceleme Hat\u0131rlatmas\u0131:<\/strong> Sat\u0131n alma sonras\u0131 \u00fcr\u00fcn yorumlar\u0131n\u0131 te\u015fvik eden e-posta<\/li>\n<li><strong>Do\u011fum G\u00fcn\u00fc Tebri\u011fi:<\/strong> Do\u011fum g\u00fcn\u00fc yakla\u015fan m\u00fc\u015fterilere \u00f6zel kupon<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_Alternatifleri\"><\/span>Klaviyo Alternatifleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Klaviyo\u2019nun d\u0131\u015f\u0131nda e-posta\/SMS pazarlamas\u0131nda kullan\u0131lan baz\u0131 alternatifler:<\/p>\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>En \u0130yi Oldu\u011fu Alan<\/th>\n<th>T\u00fcrk\u00e7e Destek<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Mailchimp<\/td>\n<td>Yeni ba\u015flayanlar i\u00e7in kullan\u0131m kolayl\u0131\u011f\u0131<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>Omnisend<\/td>\n<td>Geli\u015fmi\u015f e-ticaret entegrasyonlar\u0131<\/td>\n<td>\u274c<\/td>\n<\/tr>\n<tr>\n<td>ActiveCampaign<\/td>\n<td>Geli\u015fmi\u015f CRM ve e-posta ak\u0131\u015flar\u0131<\/td>\n<td>\u274c<\/td>\n<\/tr>\n<tr>\n<td>Drip<\/td>\n<td>B2C pazarlama otomasyonlar\u0131<\/td>\n<td>\u274c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ancak Klaviyo, \u00f6zellikle Shopify odakl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in e-ticaret giri\u015fimcileri a\u00e7\u0131s\u0131ndan <strong>en optimize \u00e7\u00f6z\u00fcm<\/strong> olarak \u00f6ne \u00e7\u0131kar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Klaviyo_Turkiyeden_Kullanilabilir_mi\"><\/span>Klaviyo T\u00fcrkiye\u2019den Kullan\u0131labilir mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Evet. Klaviyo, T\u00fcrkiye\u2019deki Shopify kullan\u0131c\u0131lar\u0131 taraf\u0131ndan da aktif \u015fekilde kullan\u0131labilir. Aray\u00fcz\u00fc \u0130ngilizce olsa da kullan\u0131c\u0131 dostu tasar\u0131m\u0131 ve geni\u015f kaynak ar\u015fivi sayesinde kolayca \u00f6\u011frenilebilir. SMS pazarlama mod\u00fcl\u00fc hen\u00fcz T\u00fcrkiye&#8217;de aktif de\u011fildir; ancak e-posta pazarlamas\u0131 eksiksiz \u00e7al\u0131\u015f\u0131r.<\/p>\n<p>Kredi kart\u0131n\u0131zla \u00f6deme yaparak kolayca plan y\u00fckseltebilir veya \u00fccretsiz planla ba\u015flayabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00fcnyas\u0131nda ba\u015far\u0131n\u0131n alt\u0131n kurallar\u0131ndan biri: do\u011fru ki\u015fiye, do\u011fru zamanda, do\u011fru mesajla ula\u015fmak. Bu noktada devreye giren ara\u00e7lardan biri de Klaviyo. \u00d6zellikle Shopify kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok tercih etti\u011fi pazarlama otomasyonu platformlar\u0131ndan biri olan Klaviyo, e-posta ve SMS pazarlamas\u0131n\u0131 ki\u015fiselle\u015ftirerek sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rmay\u0131 hedefler. Bu yaz\u0131da, Klaviyo\u2019nun ne i\u015fe yarad\u0131\u011f\u0131n\u0131, nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 ve \u00fccretlendirme yap\u0131s\u0131n\u0131 e-ticaret &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,65],"tags":[],"class_list":["post-1291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-pazarlama-araclari"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1291\/revisions"}],"predecessor-version":[{"id":1294,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1291\/revisions\/1294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1293"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}