{"id":1428,"date":"2025-05-13T03:37:14","date_gmt":"2025-05-13T03:37:14","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1428"},"modified":"2026-09-24T20:46:56","modified_gmt":"2026-09-24T20:46:56","slug":"e-posta-pazarlamasi","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/e-posta-pazarlamasi\/","title":{"rendered":"E-Posta Pazarlamas\u0131: E-Ticaret \u0130\u00e7in Ak\u0131\u015flar ve \u00d6rnekler"},"content":{"rendered":"<div class=\"bu-top-guide\" id=\"bu-top-guide\">\n<p class=\"bu-reviewed\">Son kapsaml\u0131 g\u00fcncelleme: 24 Eyl\u00fcl 2026. \u00d6rnek hesaplar ve planlar a\u00e7\u0131klama ama\u00e7l\u0131d\u0131r; garanti edilmi\u015f sonu\u00e7 de\u011fildir.<\/p>\n<p><strong>E-posta pazarlamas\u0131, izinli aboneler ve m\u00fc\u015fterilerle do\u011fru zamanda ilgili mesaj\u0131 payla\u015farak ili\u015fkiyi ve sat\u0131\u015flar\u0131 geli\u015ftirme \u00e7al\u0131\u015fmas\u0131d\u0131r.<\/strong> Ben bunu yaln\u0131zca kampanya duyurusu olarak g\u00f6rm\u00fcyorum. \u0130yi bir e-posta, sat\u0131n alma \u00f6ncesindeki bir soruyu yan\u0131tlayabilir; sat\u0131n alma sonras\u0131nda \u00fcr\u00fcn\u00fcn do\u011fru kullan\u0131lmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n<p>Bir ma\u011fazada ilk sorum \u201cHaftada ka\u00e7 e-posta g\u00f6nderece\u011fiz?\u201d de\u011fil, \u201cM\u00fc\u015fteri hangi a\u015famada bizden ne duymaya ihtiya\u00e7 duyuyor?\u201d olur. Bu rehberde listeyi kurmaktan otomasyona ve \u00f6l\u00e7\u00fcme kadar bu sorunun cevab\u0131n\u0131 ar\u0131yorum. Mesajlar ve takvimler uygulama \u00f6rne\u011fidir; ger\u00e7ek kampanya sonucu veya garanti edilmi\u015f performans de\u011fildir.<\/p>\n<nav aria-label=\"Yaz\u0131 i\u00e7indekiler\">\n<details>\n<summary>\u0130\u00e7indekiler<\/summary>\n<ol>\n<li><a href=\"#rehber-1\">E-posta kampanyas\u0131, otomasyon ve i\u015flem mesaj\u0131 farkl\u0131d\u0131r<\/a><\/li>\n<li><a href=\"#rehber-2\">\u00d6nce izinli ve anlaml\u0131 bir liste olu\u015fturun<\/a><\/li>\n<li><a href=\"#rehber-3\">G\u00f6nderim altyap\u0131s\u0131n\u0131 g\u00fcvenilir hale getirin<\/a><\/li>\n<li><a href=\"#rehber-4\">\u0130lk kurulacak be\u015f otomasyon<\/a><\/li>\n<li><a href=\"#rehber-5\">\u00dc\u00e7 mesajl\u0131k kar\u015f\u0131lama dizisi \u00f6rne\u011fi<\/a><\/li>\n<li><a href=\"#rehber-6\">Sepet hat\u0131rlatmas\u0131n\u0131 indirim yar\u0131\u015f\u0131na \u00e7evirmeyin<\/a><\/li>\n<li><a href=\"#rehber-7\">Hangi segmentlerle ba\u015flamal\u0131?<\/a><\/li>\n<li><a href=\"#rehber-8\">Ba\u015far\u0131y\u0131 nas\u0131l \u00f6l\u00e7erim?<\/a><\/li>\n<li><a href=\"#rehber-9\">\u0130lk 30 g\u00fcnl\u00fck uygulama s\u0131ras\u0131<\/a><\/li>\n<li><a href=\"#rehber-10\">Ara\u00e7 se\u00e7imi ve s\u0131k sorulan sorular<\/a><\/li>\n<\/ol>\n<\/details>\n<\/nav>\n<h2 id=\"rehber-1\">E-posta kampanyas\u0131, otomasyon ve i\u015flem mesaj\u0131 farkl\u0131d\u0131r<\/h2>\n<div class=\"bu-table-scroll\" role=\"region\" tabindex=\"0\" aria-label=\"E-ticarette \u00fc\u00e7 temel e-posta kullan\u0131m bi\u00e7imi\">\n<table>\n<caption>E-ticarette \u00fc\u00e7 temel e-posta kullan\u0131m bi\u00e7imi<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">T\u00fcr<\/th>\n<th scope=\"col\">Ne zaman \u00e7al\u0131\u015f\u0131r?<\/th>\n<th scope=\"col\">\u00d6rnek<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kampanya<\/td>\n<td>Se\u00e7ilen kitleye planl\u0131 g\u00f6nderim<\/td>\n<td>Yeni koleksiyonun tan\u0131t\u0131lmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>Otomasyon<\/td>\n<td>Olay veya ko\u015ful ger\u00e7ekle\u015fti\u011finde<\/td>\n<td>Yeni aboneye kar\u015f\u0131lama dizisi<\/td>\n<\/tr>\n<tr>\n<td>\u0130\u015flem\/hizmet mesaj\u0131<\/td>\n<td>Sipari\u015f veya hizmet s\u00fcrecinde<\/td>\n<td>Sipari\u015f onay\u0131, kargo bildirimi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Bir sipari\u015f onay\u0131na reklam eklemek ile salt sipari\u015f bilgisi vermek ayn\u0131 \u015fey de\u011fildir. Teknik olarak g\u00f6nderim yap\u0131labilmesi, her mesaj\u0131n hukuken uygun oldu\u011fu anlam\u0131na gelmez. Pazarlama izinlerini i\u015flem mesajlar\u0131yla kar\u0131\u015ft\u0131rmadan y\u00f6netin.<\/p>\n<h2 id=\"rehber-2\">\u00d6nce izinli ve anlaml\u0131 bir liste olu\u015fturun<\/h2>\n<p>Bir e-posta adresini bilmek, o ki\u015fiyi b\u00fct\u00fcn kampanyalara ekleyebilece\u011finiz anlam\u0131na gelmez. T\u00fcrkiye&#8217;de ticari elektronik ileti onaylar\u0131, ret hakk\u0131 ve istisnalar i\u00e7in <a href=\"https:\/\/iys.org.tr\/iys\/nedir\" target=\"_blank\" rel=\"noopener\">\u0130YS&#8217;nin a\u00e7\u0131klamalar\u0131n\u0131<\/a> esas al\u0131n. \u0130YS i\u015flemleri ile ki\u015fisel verilerin i\u015flenmesine ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fckleri ayn\u0131 \u015fey sanmay\u0131n; form ve s\u00fcre\u00e7lerinizi gerekti\u011finde uzmanla de\u011ferlendirin.<\/p>\n<ul>\n<li>Formda ne g\u00f6nderece\u011finizi a\u00e7\u0131k\u00e7a s\u00f6yleyin.<\/li>\n<li>\u0130zin kayna\u011f\u0131n\u0131, zaman\u0131n\u0131 ve o anda g\u00f6sterilen metni kay\u0131t alt\u0131na al\u0131n.<\/li>\n<li>Ret ve abonelikten \u00e7\u0131kma taleplerini b\u00fct\u00fcn g\u00f6nderim sistemlerine yans\u0131t\u0131n.<\/li>\n<li>Sat\u0131n al\u0131nm\u0131\u015f listeleri b\u00fcy\u00fcme y\u00f6ntemi olarak kullanmay\u0131n.<\/li>\n<li>Gerekmeyen ki\u015fisel veriyi s\u0131rf ileride laz\u0131m olur diye istemeyin.<\/li>\n<\/ul>\n<p>Abonelik teklifiniz m\u00fc\u015fterinin ihtiyac\u0131na ba\u011fl\u0131 olsun. Mobilyada \u00f6l\u00e7\u00fc rehberi, kahvede demleme \u00f6nerileri, end\u00fcstriyel ekipmanda sat\u0131n alma kontrol listesi indirimden daha ilgili olabilir. Adresi toplad\u0131ktan sonra vaat etti\u011finiz i\u00e7eri\u011fi ger\u00e7ekten ula\u015ft\u0131r\u0131n.<\/p>\n<h2 id=\"rehber-3\">G\u00f6nderim altyap\u0131s\u0131n\u0131 g\u00fcvenilir hale getirin<\/h2>\n<p>Alan ad\u0131n\u0131zdan g\u00f6nderim i\u00e7in kulland\u0131\u011f\u0131n\u0131z servisin SPF ve DKIM yap\u0131land\u0131rmas\u0131n\u0131 tamamlay\u0131n, DMARC politikas\u0131n\u0131 ve hizalamay\u0131 kontrol edin. Pazarlama mesajlar\u0131nda \u00e7al\u0131\u015fan \u00e7\u0131k\u0131\u015f ba\u011flant\u0131s\u0131 bulundurun. Gmail&#8217;in toplu g\u00f6ndericiler i\u00e7in ek kimlik do\u011frulama ve tek t\u0131klamayla abonelikten \u00e7\u0131kma gereksinimleri vard\u0131r; kapsam\u0131 <a href=\"https:\/\/support.google.com\/mail\/answer\/81126?hl=en\" target=\"_blank\" rel=\"noopener\">g\u00fcncel g\u00f6nderici y\u00f6nergelerinden<\/a> kontrol edin.<\/p>\n<p>Yeni bir g\u00f6nderenle b\u00fcy\u00fck listeye birden y\u00fcklenmek yerine izinli, ilgili kitleyle kontroll\u00fc ba\u015flay\u0131n. Kal\u0131c\u0131 teslimat hatalar\u0131n\u0131 sonraki pazarlama g\u00f6nderimlerinden hemen \u00e7\u0131kar\u0131n; alt\u0131 ayl\u0131k toplu temizli\u011fi beklemeyin. Kimlik do\u011frulama teslimat\u0131 destekler, gelen kutusuna ula\u015fma garantisi vermez.<\/p>\n<h2 id=\"rehber-4\">\u0130lk kurulacak be\u015f otomasyon<\/h2>\n<p>Bir ak\u0131\u015f\u0131 tasarlarken d\u00f6rt alan yazar\u0131m: giri\u015f olay\u0131, mesaj\u0131n amac\u0131, g\u00f6nderim \u00f6ncesi kontrol ve \u00e7\u0131k\u0131\u015f ko\u015fulu. Sadece e-posta tasar\u0131m\u0131n\u0131 haz\u0131rlamak otomasyon kurmak de\u011fildir.<\/p>\n<div class=\"bu-table-scroll\" role=\"region\" tabindex=\"0\" aria-label=\"Ba\u015flang\u0131\u00e7 otomasyonlar\u0131 i\u00e7in kontrol \u00e7er\u00e7evesi\">\n<table>\n<caption>Ba\u015flang\u0131\u00e7 otomasyonlar\u0131 i\u00e7in kontrol \u00e7er\u00e7evesi<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Ak\u0131\u015f<\/th>\n<th scope=\"col\">Giri\u015f<\/th>\n<th scope=\"col\">Mesaj\u0131n i\u015fi<\/th>\n<th scope=\"col\">\u00c7\u0131k\u0131\u015f\/kontrol<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kar\u015f\u0131lama<\/td>\n<td>Ge\u00e7erli pazarlama izniyle abonelik<\/td>\n<td>Verilen s\u00f6z\u00fc yerine getirmek, se\u00e7ime yard\u0131m etmek<\/td>\n<td>Ret, uygunsuz adres, di\u011fer ak\u0131\u015flarla \u00e7ak\u0131\u015fma<\/td>\n<\/tr>\n<tr>\n<td>Tamamlanmam\u0131\u015f \u00f6deme<\/td>\n<td>Tan\u0131mlanm\u0131\u015f \u00f6deme ba\u015flang\u0131c\u0131 olay\u0131<\/td>\n<td>Eksik soruyu veya engeli \u00e7\u00f6zmek<\/td>\n<td>Sipari\u015f tamamland\u0131 m\u0131, ileti\u015fim izni uygun mu?<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131n alma sonras\u0131 e\u011fitim<\/td>\n<td>\u00dcr\u00fcn\u00fcn teslimi veya do\u011frulanm\u0131\u015f sipari\u015f a\u015famas\u0131<\/td>\n<td>Kullan\u0131m ve bak\u0131m konusunda yard\u0131m etmek<\/td>\n<td>\u0130ptal, iade, teslim edilmemi\u015f \u00fcr\u00fcn<\/td>\n<\/tr>\n<tr>\n<td>Yeniden sat\u0131n alma<\/td>\n<td>\u00dcr\u00fcn\u00fcn ger\u00e7ek t\u00fcketim d\u00f6ng\u00fcs\u00fc<\/td>\n<td>\u0130htiya\u00e7 zaman\u0131nda hat\u0131rlatmak<\/td>\n<td>Yak\u0131n zamanda ayn\u0131 \u00fcr\u00fcn al\u0131nm\u0131\u015f m\u0131?<\/td>\n<\/tr>\n<tr>\n<td>Yeniden etkile\u015fim<\/td>\n<td>Belirli s\u00fcredir anlaml\u0131 etkile\u015fim yok<\/td>\n<td>\u0130leti\u015fim tercihinin h\u00e2l\u00e2 ge\u00e7erli olup olmad\u0131\u011f\u0131n\u0131 anlamak<\/td>\n<td>Ret, bask\u0131lama ve tan\u0131ml\u0131 bekleme s\u00fcresi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Klaviyo&#8217;da tamamlanmam\u0131\u015f \u00f6deme ak\u0131\u015f\u0131n\u0131n yayg\u0131n tetikleyicisi <code>Started Checkout<\/code> olay\u0131d\u0131r. Sipari\u015f verenlerin hat\u0131rlatma almamas\u0131 i\u00e7in <code>Placed Order<\/code> ko\u015fulu kontrol edilir. Entegrasyonunuzun olay anlamlar\u0131n\u0131 test edin; sepete ekleme ile \u00f6deme ba\u015flang\u0131c\u0131 ayn\u0131 de\u011fildir. <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/115002779411\" target=\"_blank\" rel=\"noopener\">Klaviyo&#8217;nun ak\u0131\u015f rehberi<\/a> bu ayr\u0131m\u0131 a\u00e7\u0131klar.<\/p>\n<h2 id=\"rehber-5\">\u00dc\u00e7 mesajl\u0131k kar\u015f\u0131lama dizisi \u00f6rne\u011fi<\/h2>\n<p>A\u015fa\u011f\u0131daki senaryoda yeni abone, k\u00fc\u00e7\u00fck alanlar i\u00e7in masa d\u00fczeni rehberini istemi\u015f olsun. Zamanlamalar test ba\u015flang\u0131c\u0131d\u0131r; her ma\u011faza i\u00e7in ideal olduklar\u0131n\u0131 iddia etmiyorum.<\/p>\n<h3>Mesaj 1: Verdi\u011finiz s\u00f6z\u00fc tutun<\/h3>\n<p><strong>Konu:<\/strong> K\u00fc\u00e7\u00fck masalar i\u00e7in d\u00fczen rehberiniz<br \/><strong>\u00d6nizleme:<\/strong> Al\u0131\u015fveri\u015ften \u00f6nce \u00f6l\u00e7meniz gereken \u00fc\u00e7 alan.<br \/><strong>Mesaj:<\/strong> \u201cRehberi burada bulabilirsiniz. \u00d6nce masa geni\u015fli\u011fini, monit\u00f6r aya\u011f\u0131n\u0131n kaplad\u0131\u011f\u0131 alan\u0131 ve priz eri\u015fimini \u00f6l\u00e7\u00fcn. \u00dcr\u00fcn se\u00e7meden \u00f6nce bu \u00fc\u00e7 \u00f6l\u00e7\u00fc i\u015finizi kolayla\u015ft\u0131racak.\u201d<br \/><strong>Ana eylem:<\/strong> Rehberi a\u00e7.<\/p>\n<h3>Mesaj 2: Karar vermeyi kolayla\u015ft\u0131r\u0131n<\/h3>\n<p>\u00d6rne\u011fin iki g\u00fcn sonra, hen\u00fcz sat\u0131n almam\u0131\u015f ve ileti\u015fime uygun abonelere: <strong>\u201cMasan\u0131za hangi d\u00fczenleyici s\u0131\u011far?\u201d<\/strong> \u00dc\u00e7 \u00fcr\u00fcn tipinin \u00f6l\u00e7\u00fc ve kullan\u0131m fark\u0131n\u0131 anlat\u0131n. Ana eylem kar\u015f\u0131la\u015ft\u0131rma rehberine gitmek olsun; ayn\u0131 e-postada be\u015f ayr\u0131 hedef olu\u015fturmay\u0131n.<\/p>\n<h3>Mesaj 3: Ger\u00e7ek bir itiraz\u0131 yan\u0131tlay\u0131n<\/h3>\n<p>Bir sonraki mesaj \u201cY\u00fczeye zarar verir mi?\u201d gibi m\u00fc\u015fteri sorusunu cevaplas\u0131n. Kendi \u00fcr\u00fcn\u00fcn\u00fczde do\u011frulanm\u0131\u015f malzeme ve kullan\u0131m bilgisini payla\u015f\u0131n. Ger\u00e7ek kullan\u0131c\u0131 foto\u011fraf\u0131n\u0131z yoksa stok g\u00f6rseli m\u00fc\u015fteri deneyimi diye g\u00f6stermeyin. \u0130ndirim ancak \u00fcr\u00fcn ekonomisi ve marka politikas\u0131 uygunsa bir se\u00e7enek olsun.<\/p>\n<h2 id=\"rehber-6\">Sepet hat\u0131rlatmas\u0131n\u0131 indirim yar\u0131\u015f\u0131na \u00e7evirmeyin<\/h2>\n<p><strong>\u00d6rnek konu:<\/strong> Se\u00e7ti\u011finiz \u00fcr\u00fcn\u00fcn \u00f6l\u00e7\u00fcs\u00fcyle ilgili yard\u0131ma ihtiyac\u0131n\u0131z var m\u0131?<br \/><strong>\u00d6rnek mesaj:<\/strong> \u201cSipari\u015finizi tamamlamadan \u00f6nce teslimat ve kurulum bilgilerine buradan ula\u015fabilirsiniz. \u00dcr\u00fcn uyumuyla ilgili sorunuz varsa bu e-postaya yan\u0131t verebilirsiniz.\u201d<\/p>\n<p>Bu yakla\u015f\u0131m \u00f6zellikle y\u00fcksek bedelli veya teknik \u00fcr\u00fcnlerde mant\u0131kl\u0131d\u0131r. Her terk edilen sepet fiyat sorunu de\u011fildir: eksik bilgi, teslimat belirsizli\u011fi veya \u00f6deme hatas\u0131 da olabilir. Sahte stok uyar\u0131s\u0131, yapay geri say\u0131m veya ger\u00e7ekte sona ermeyen kampanya kullanmay\u0131n.<\/p>\n<p>Atlantic&#8217;te \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlerde MAP politikalar\u0131 nedeniyle ilan edilen fiyat\u0131n alt\u0131na inme esnekli\u011fi s\u0131n\u0131rl\u0131 olabilir. B\u00f6yle bir durumda e-posta, indirimden \u00f6nce \u00fcr\u00fcn se\u00e7imi ve hizmet a\u00e7\u0131kl\u0131\u011f\u0131na katk\u0131 sunmal\u0131d\u0131r. Bu, burada raporlanan bir kampanya sonucu de\u011fil, uygulanabilecek mesaj stratejisidir.<\/p>\n<h2 id=\"rehber-7\">Hangi segmentlerle ba\u015flamal\u0131?<\/h2>\n<p>Ba\u015flang\u0131\u00e7ta onlarca segment yerine yeni abone, ilk sipari\u015fini veren m\u00fc\u015fteri, tekrar sat\u0131n alan m\u00fc\u015fteri ve ilgisini kaybetmi\u015f kitle ayr\u0131m\u0131 yeterli bir \u00e7al\u0131\u015fma zemini olabilir. Sonra \u00fcr\u00fcn kategorisi, sat\u0131n alma s\u0131kl\u0131\u011f\u0131 ve m\u00fc\u015fterinin a\u00e7\u0131k\u00e7a belirtti\u011fi tercihlerle geli\u015ftirin.<\/p>\n<p>\u00d6rne\u011fin bir yatak sat\u0131n alan m\u00fc\u015fteriye birka\u00e7 g\u00fcn sonra yeniden yatak indirimi g\u00f6ndermek yerine \u00fcr\u00fcn\u00fcn bak\u0131m\u0131 hakk\u0131nda yard\u0131mc\u0131 olabilirsiniz. K\u0131sa t\u00fcketim d\u00f6ng\u00fcl\u00fc bir \u00fcr\u00fcnde yeniden al\u0131m hat\u0131rlatmas\u0131 daha anlaml\u0131d\u0131r. Her m\u00fc\u015fteri i\u00e7in ayn\u0131 30\/60 g\u00fcnl\u00fck takvimi kullanmak bu fark\u0131 yok sayar.<\/p>\n<h2 id=\"rehber-8\">Ba\u015far\u0131y\u0131 nas\u0131l \u00f6l\u00e7erim?<\/h2>\n<p>A\u00e7\u0131lma oran\u0131n\u0131 tek ba\u015f\u0131na ba\u015far\u0131 kabul etmiyorum. <a href=\"https:\/\/www.apple.com\/legal\/privacy\/data\/en\/mail-privacy-protection\/\" target=\"_blank\" rel=\"noopener\">Apple Mail Privacy Protection<\/a>, g\u00f6nderenin a\u00e7\u0131lma davran\u0131\u015f\u0131n\u0131 \u00f6\u011frenmesini s\u0131n\u0131rlar; bu da a\u00e7\u0131lma verilerinin yorumlanmas\u0131n\u0131 etkiler. T\u0131klama, sipari\u015f, ret ve \u015fik\u00e2yeti birlikte incelemek gerekir.<\/p>\n<div class=\"bu-table-scroll\" role=\"region\" tabindex=\"0\" aria-label=\"G\u00f6nderim raporunda kullan\u0131labilecek \u00f6l\u00e7\u00fcler\">\n<table>\n<caption>G\u00f6nderim raporunda kullan\u0131labilecek \u00f6l\u00e7\u00fcler<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">\u00d6l\u00e7\u00fc<\/th>\n<th scope=\"col\">Hesap\/yorum<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tekil t\u0131klama oran\u0131<\/td>\n<td>Tekil t\u0131klayan al\u0131c\u0131 \/ teslim edilen mesaj<\/td>\n<\/tr>\n<tr>\n<td>G\u00f6nderim ba\u015f\u0131na gelir<\/td>\n<td>Belirlenen at\u0131f penceresindeki gelir \/ teslim edilen mesaj<\/td>\n<\/tr>\n<tr>\n<td>Abonelikten \u00e7\u0131kma<\/td>\n<td>\u00c7\u0131kan al\u0131c\u0131 \/ teslim edilen mesaj<\/td>\n<\/tr>\n<tr>\n<td>Ak\u0131\u015f performans\u0131<\/td>\n<td>Ak\u0131\u015fa giren, atlanan, mesaj alan ve sat\u0131n alanlar\u0131 ayr\u0131 izleme<\/td>\n<\/tr>\n<tr>\n<td>K\u00e2rl\u0131l\u0131k<\/td>\n<td>Gelirin yan\u0131nda indirim, \u00fcr\u00fcn, yaz\u0131l\u0131m ve \u00fcretim maliyetleri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u00d6rnek: 1.000 teslim edilen mesajdan 40 ki\u015fi t\u0131klarsa tekil t\u0131klama oran\u0131 %4&#8217;t\u00fcr. Tan\u0131ml\u0131 at\u0131f penceresinde 6.000 TL gelir raporlan\u0131rsa mesaj ba\u015f\u0131na raporlanan gelir 6 TL olur. Bu, 6.000 TL&#8217;nin tamam\u0131n\u0131n e-posta sayesinde olu\u015ftu\u011funu veya k\u00e2r oldu\u011funu kan\u0131tlamaz. Ara\u00e7lar\u0131n at\u0131f pencereleri farkl\u0131 sonu\u00e7lar verebilir; yeterli hacimde kontrol grubu testi daha g\u00fc\u00e7l\u00fc kan\u0131t sa\u011flar.<\/p>\n<h2 id=\"rehber-9\">\u0130lk 30 g\u00fcnl\u00fck uygulama s\u0131ras\u0131<\/h2>\n<ol>\n<li><strong>\u0130lk hafta:<\/strong> \u0130zin kay\u0131tlar\u0131, alan ad\u0131 do\u011frulamas\u0131, \u00e7\u0131k\u0131\u015f s\u00fcreci ve test adresleri.<\/li>\n<li><strong>\u0130kinci hafta:<\/strong> Kar\u015f\u0131lama ak\u0131\u015f\u0131; mobil g\u00f6r\u00fcn\u00fcm ve ba\u011flant\u0131 testleri.<\/li>\n<li><strong>\u00dc\u00e7\u00fcnc\u00fc hafta:<\/strong> \u00d6deme terk ak\u0131\u015f\u0131; sipari\u015f verenlerin d\u0131\u015fland\u0131\u011f\u0131n\u0131 do\u011frulama.<\/li>\n<li><strong>D\u00f6rd\u00fcnc\u00fc hafta:<\/strong> Sat\u0131n alma sonras\u0131 i\u00e7erik ve ilk rapor; bir de\u011fi\u015fken i\u00e7in test plan\u0131.<\/li>\n<\/ol>\n<p>A\/B testinde konu, i\u00e7erik ve zamanlamay\u0131 ayn\u0131 anda de\u011fi\u015ftirmeyin. Ba\u015far\u0131 \u00f6l\u00e7\u00fct\u00fcn\u00fc \u00f6nceden belirleyin. K\u00fc\u00e7\u00fck bir listede birka\u00e7 sipari\u015f fark\u0131n\u0131 kesin sonu\u00e7 gibi sunmay\u0131n.<\/p>\n<h2 id=\"rehber-10\">Ara\u00e7 se\u00e7imi ve s\u0131k sorulan sorular<\/h2>\n<h3>Hangi e-posta pazarlama arac\u0131n\u0131 se\u00e7meliyim?<\/h3>\n<p>Ma\u011faza entegrasyonu, olay kalitesi, izin y\u00f6netimi, maliyet ve ekip ihtiyac\u0131na bak\u0131n. <a href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/\">Klaviyo<\/a> ve <a href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/\">Mailchimp<\/a> rehberleriyle ba\u015flayabilirsiniz; paket \u00f6zelliklerini sat\u0131n alma s\u0131ras\u0131nda g\u00fcncel dok\u00fcmandan do\u011frulay\u0131n. \u00c7ok \u00f6zellik, do\u011fru kurulmu\u015f ak\u0131\u015f\u0131n yerine ge\u00e7mez.<\/p>\n<h3>Ka\u00e7 g\u00fcnde bir e-posta g\u00f6ndermeliyim?<\/h3>\n<p>Herkes i\u00e7in sabit bir s\u0131kl\u0131k yok. Vaat etti\u011finiz ileti\u015fim s\u0131kl\u0131\u011f\u0131, \u00fcr\u00fcn d\u00f6ng\u00fcs\u00fc ve kitlenin tepkisiyle ba\u015flay\u0131n; \u015fik\u00e2yet ve \u00e7\u0131k\u0131\u015f art\u0131\u015flar\u0131n\u0131 izleyin. Kampanya ve otomasyonlar\u0131n ayn\u0131 ki\u015fiye \u00e7ak\u0131\u015fmas\u0131n\u0131 kontrol edin.<\/p>\n<h3>\u0130yi d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ka\u00e7t\u0131r?<\/h3>\n<p>Kampanya t\u00fcr\u00fc, sekt\u00f6r, liste ve \u00f6l\u00e7\u00fcm tan\u0131m\u0131 olmadan tek oran vermek yan\u0131lt\u0131r. \u00d6nce kendi \u00f6l\u00e7\u00fcm tan\u0131m\u0131n\u0131z\u0131 sabitleyin, sonra benzer g\u00f6nderimleri kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/p>\n<p>E-posta benim i\u00e7in tek ba\u015f\u0131na bir sat\u0131\u015f motoru de\u011fil, <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-pazarlamasi\/\">e-ticaret pazarlamas\u0131n\u0131n<\/a> m\u00fc\u015fteriye en yak\u0131n par\u00e7alar\u0131ndan biri. Ba\u015flang\u0131\u00e7 hedefi daha fazla mesaj de\u011fil, daha az gereksiz mesaj ve daha yararl\u0131 bir ili\u015fki olmal\u0131.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamas\u0131n\u0131 izinli liste, segmentasyon ve otomasyonlarla kurun. E-ticaret i\u00e7in \u00f6rnek mesajlar, ak\u0131\u015f ko\u015fullar\u0131, \u00f6l\u00e7\u00fcm ve 30 g\u00fcnl\u00fck plan.<\/p>\n","protected":false},"author":1,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"predecessor-version":[{"id":3034,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1428\/revisions\/3034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1429"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}