{"id":1436,"date":"2025-05-13T23:08:17","date_gmt":"2025-05-13T23:08:17","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1436"},"modified":"2025-05-18T04:23:05","modified_gmt":"2025-05-18T04:23:05","slug":"mailchimp-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/","title":{"rendered":"Mailchimp Nedir, Ne \u0130\u015fe Yarar, Nas\u0131l Kullan\u0131l\u0131r? [2025]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_ile_E-Posta_Pazarlamasina_Guc_Katin\" >Mailchimp ile E-Posta Pazarlamas\u0131na G\u00fc\u00e7 Kat\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_Nedir\" >Mailchimp Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Temel_Ozellikleri\" >Temel \u00d6zellikleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_Ne_Ise_Yarar\" >Mailchimp Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#En_yaygin_kullanim_alanlari\" >En yayg\u0131n kullan\u0131m alanlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_Nasil_Kullanilir_Adim_Adim_Kurulum\" >Mailchimp Nas\u0131l Kullan\u0131l\u0131r? (Ad\u0131m Ad\u0131m Kurulum)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#1_Hesap_Olusturma\" >1. Hesap Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#2_Hedef_Kitlenizi_Yukleyin\" >2. Hedef Kitlenizi Y\u00fckleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#3_Kampanya_Olusturun\" >3. Kampanya Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#4_Otomasyon_Kurun\" >4. Otomasyon Kurun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#5_Yayinla_ve_Raporla\" >5. Yay\u0131nla ve Raporla<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimpin_E-Ticaret_Entegrasyonlari\" >Mailchimp\u2019in E-Ticaret Entegrasyonlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_Ucretli_mi\" >Mailchimp \u00dccretli mi?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Ucretsiz_Plan\" >\u00dccretsiz Plan:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Ucretli_Planlar_2025\" >\u00dccretli Planlar (2025)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimpin_Avantajlari\" >Mailchimp\u2019in Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimpin_Sinirlamalari\" >Mailchimp\u2019in S\u0131n\u0131rlamalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Kimler_Icin_Uygun\" >Kimler \u0130\u00e7in Uygun?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Alternatif_Araclarla_Karsilastirma\" >Alternatif Ara\u00e7larla Kar\u015f\u0131la\u015ft\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/#Mailchimp_2025te_Hala_Kullanilir_mi\" >Mailchimp 2025\u2019te H\u00e2l\u00e2 Kullan\u0131l\u0131r m\u0131?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_ile_E-Posta_Pazarlamasina_Guc_Katin\"><\/span>Mailchimp ile E-Posta Pazarlamas\u0131na G\u00fc\u00e7 Kat\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital pazarlama denince <a href=\"https:\/\/birkanulusoy.com\/tr\/e-posta-pazarlamasi\/\">e-posta pazarlamas\u0131<\/a> h\u00e2l\u00e2 en g\u00fc\u00e7l\u00fc ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kanallardan biri. Bu alanda d\u00fcnya genelinde milyonlarca kullan\u0131c\u0131ya ula\u015fan ve her seviyeden i\u015fletmenin kulland\u0131\u011f\u0131 en pop\u00fcler ara\u00e7lardan biri ise <strong>Mailchimp<\/strong>. Kullan\u0131c\u0131 dostu aray\u00fcz\u00fc, haz\u0131r \u015fablonlar\u0131, otomasyonlar\u0131 ve raporlama g\u00fcc\u00fc sayesinde hem yeni ba\u015flayanlara hem de profesyonel ekiplere hitap eder.<\/p>\n<p>Bu i\u00e7erikte Mailchimp\u2019in ne oldu\u011funu, kimler i\u00e7in uygun oldu\u011funu, nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 ve 2025 itibar\u0131yla sundu\u011fu g\u00fcncel avantajlar\u0131 detayl\u0131ca inceliyoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Nedir\"><\/span>Mailchimp Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mailchimp<\/strong>, e-posta pazarlamas\u0131 ba\u015fta olmak \u00fczere, dijital kampanyalar olu\u015fturman\u0131z\u0131, otomasyonlar kurman\u0131z\u0131, m\u00fc\u015fteri segmentleri olu\u015fturman\u0131z\u0131 ve pazarlama performans\u0131n\u0131 analiz etmenizi sa\u011flayan bir <strong>hepsi bir arada pazarlama platformudur<\/strong>. 2001 y\u0131l\u0131nda ABD\u2019de kurulmu\u015f olan bu platform, \u00f6zellikle KOB\u0130\u2019ler ve bireysel giri\u015fimciler aras\u0131nda olduk\u00e7a yayg\u0131nd\u0131r.<\/p>\n\n\t\t<div class=\"box info  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>Detayl\u0131 okuma ve t\u00fcm <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama-nedir\/\">pazarlama \u00e7e\u015fitleri<\/a> hakk\u0131nda bilgi edinmek i\u00e7in ilgili yaz\u0131m\u0131 da okumak isteyebilirsiniz. \n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<h3><span class=\"ez-toc-section\" id=\"Temel_Ozellikleri\"><\/span>Temel \u00d6zellikleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>E-posta kampanyalar\u0131 olu\u015fturma<\/li>\n<li>Otomatik e-posta serileri (flow)<\/li>\n<li>Landing page (a\u00e7\u0131l\u0131\u015f sayfas\u0131) olu\u015fturma<\/li>\n<li>Pop-up ve kay\u0131t formlar\u0131<\/li>\n<li>Abone segmentasyonu<\/li>\n<li>E-ticaret entegrasyonlar\u0131 (Shopify, WooCommerce vb.)<\/li>\n<li>Raporlama ve analiz panelleri<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Ne_Ise_Yarar\"><\/span>Mailchimp Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp ile markan\u0131z\u0131 dijital ortamda daha g\u00f6r\u00fcn\u00fcr, \u00f6l\u00e7\u00fclebilir ve ki\u015fiselle\u015ftirilebilir h\u00e2le getirebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"En_yaygin_kullanim_alanlari\"><\/span>En yayg\u0131n kullan\u0131m alanlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>E-posta b\u00fcltenleriyle d\u00fczenli ileti\u015fim kurmak<\/li>\n<li>Yeni abone kar\u015f\u0131lama otomasyonlar\u0131<\/li>\n<li>Sepet terk e-postalar\u0131<\/li>\n<li>Kampanya ve \u00fcr\u00fcn duyurular\u0131<\/li>\n<li>Hedeflenmi\u015f \u00f6zel e-posta dizileri (\u00f6r. do\u011fum g\u00fcn\u00fc mesaj\u0131)<\/li>\n<\/ul>\n<p>Mailchimp \u00f6zellikle <strong>email listesi olan herkes i\u00e7in<\/strong> faydal\u0131d\u0131r: blog yazarlar\u0131, e-ticaret markalar\u0131, e\u011fitim verenler, influencer&#8217;lar, B2B hizmet sa\u011flay\u0131c\u0131lar\u0131.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Nasil_Kullanilir_Adim_Adim_Kurulum\"><\/span>Mailchimp Nas\u0131l Kullan\u0131l\u0131r? (Ad\u0131m Ad\u0131m Kurulum)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Hesap_Olusturma\"><\/span>1. Hesap Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">mailchimp.com<\/a> adresine giderek \u00fccretsiz bir hesap a\u00e7\u0131n.<\/li>\n<li>E-posta, \u015firket ad\u0131, alan ad\u0131 bilgileri girilerek kay\u0131t tamamlan\u0131r.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Hedef_Kitlenizi_Yukleyin\"><\/span>2. Hedef Kitlenizi Y\u00fckleyin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Var olan e-posta listenizi .CSV dosyas\u0131yla y\u00fckleyebilir veya tek tek manuel ekleyebilirsiniz.<\/li>\n<li>Segmentasyon kurallar\u0131n\u0131 tan\u0131mlayarak dinamik gruplar olu\u015fturabilirsiniz.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Kampanya_Olusturun\"><\/span>3. Kampanya Olu\u015fturun<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u201cCreate Campaign\u201d \u2192 \u201cEmail\u201d ad\u0131m\u0131n\u0131 takip edin.<\/li>\n<li>Konu sat\u0131r\u0131, g\u00f6nderici bilgisi, al\u0131c\u0131 listesi se\u00e7ilir.<\/li>\n<li>Haz\u0131r \u015fablonlardan se\u00e7im yap\u0131l\u0131r veya s\u00fcr\u00fckle-b\u0131rak (drag &amp; drop) y\u00f6ntemiyle \u00f6zel tasar\u0131m yap\u0131l\u0131r.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Otomasyon_Kurun\"><\/span>4. Otomasyon Kurun<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u00d6rne\u011fin yeni abone i\u00e7in otomatik kar\u015f\u0131lama dizisi.<\/li>\n<li>Belirli tarihlere ya da davran\u0131\u015flara (\u00f6rne\u011fin link t\u0131klama) ba\u011fl\u0131 otomasyon tetiklenebilir.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Yayinla_ve_Raporla\"><\/span>5. Yay\u0131nla ve Raporla<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Test mail g\u00f6ndererek kontrol sa\u011flay\u0131n.<\/li>\n<li>Kampanyan\u0131z\u0131 yay\u0131nlad\u0131ktan sonra a\u00e7\u0131lma oran\u0131, t\u0131klama, d\u00f6n\u00fc\u015f\u00fcm, bounce gibi metrikleri panel \u00fczerinden takip edin.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimpin_E-Ticaret_Entegrasyonlari\"><\/span>Mailchimp\u2019in E-Ticaret Entegrasyonlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp bir\u00e7ok pop\u00fcler e-ticaret platformuyla do\u011frudan entegredir:<\/p>\n<table>\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Entegrasyon Durumu<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Shopify<\/strong><\/td>\n<td>\u2705 (3rd party app ile \u2013 resmi destek geri d\u00f6nd\u00fc)<\/td>\n<\/tr>\n<tr>\n<td><strong>WooCommerce<\/strong><\/td>\n<td>\u2705 (Resmi eklenti mevcut)<\/td>\n<\/tr>\n<tr>\n<td><strong>Magento<\/strong><\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td><strong>BigCommerce<\/strong><\/td>\n<td>\u2705<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bu entegrasyonlar sayesinde:<\/p>\n<ul>\n<li>Sepet terk maili otomasyonu kurabilirsiniz.<\/li>\n<li>Sat\u0131n al\u0131m sonras\u0131 upsell e-postalar\u0131 olu\u015fturabilirsiniz.<\/li>\n<li>\u00dcr\u00fcn \u00f6nerilerini dinamik olarak e-postaya ekleyebilirsiniz.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Ucretli_mi\"><\/span>Mailchimp \u00dccretli mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp 2025 itibar\u0131yla hem \u00fccretsiz hem de farkl\u0131 seviyelerde \u00fccretli planlar sunmaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ucretsiz_Plan\"><\/span>\u00dccretsiz Plan:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ayl\u0131k 500 ki\u015fiye kadar liste<\/li>\n<li>Ayl\u0131k 1000 e-posta g\u00f6nderimi<\/li>\n<li>1 otomasyon ak\u0131\u015f\u0131<\/li>\n<li>Temel \u015fablonlar<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ucretli_Planlar_2025\"><\/span>\u00dccretli Planlar (2025)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Plan<\/th>\n<th>Ba\u015flang\u0131\u00e7 Fiyat\u0131<\/th>\n<th>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Essentials<\/td>\n<td>$13 \/ ay<\/td>\n<td>A\/B test, zamanlama, geli\u015fmi\u015f \u015fablonlar<\/td>\n<\/tr>\n<tr>\n<td>Standard<\/td>\n<td>$20 \/ ay<\/td>\n<td>Otomasyon serileri, davran\u0131\u015f segmentleri<\/td>\n<\/tr>\n<tr>\n<td>Premium<\/td>\n<td>$350 \/ ay<\/td>\n<td>Geli\u015fmi\u015f segmentasyon, API &amp; destek<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimpin_Avantajlari\"><\/span>Mailchimp\u2019in Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2705 Ba\u015flang\u0131\u00e7 dostu aray\u00fcz<br \/>\n\u2705 Haz\u0131r \u015fablonlarla zaman tasarrufu<br \/>\n\u2705 Otomasyon altyap\u0131s\u0131 g\u00fc\u00e7l\u00fc<br \/>\n\u2705 Segmentasyon ile hedefli g\u00f6nderim<br \/>\n\u2705 E-ticaretle g\u00fc\u00e7l\u00fc entegrasyon<br \/>\n\u2705 A\/B test, zamanlama, RFM gibi ileri seviye \u00f6zellikler<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimpin_Sinirlamalari\"><\/span>Mailchimp\u2019in S\u0131n\u0131rlamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u274c T\u00fcrk\u00e7e aray\u00fcz yok (yaln\u0131zca \u0130ngilizce)<br \/>\n\u274c \u00dccretsiz planda h\u0131zl\u0131 b\u00fcy\u00fcyen listeler s\u0131n\u0131rlanabilir<br \/>\n\u274c Baz\u0131 geli\u015fmi\u015f \u00f6zellikler (\u00f6r. multivariate test) sadece premium planda<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kimler_Icin_Uygun\"><\/span>Kimler \u0130\u00e7in Uygun?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Kullan\u0131c\u0131 Profili<\/th>\n<th>Uygunluk<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yeni ba\u015flayan bireysel giri\u015fimciler<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>KOB\u0130\u2019ler ve online ma\u011fazalar<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>\u0130\u00e7erik \u00fcreticileri \/ blog yazarlar\u0131<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>\u00c7ok b\u00fcy\u00fck \u00f6l\u00e7ekli B2B markalar<\/td>\n<td>\u26a0\ufe0f (Premium fiyatlar\u0131 y\u00fcksek olabilir)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Alternatif_Araclarla_Karsilastirma\"><\/span>Alternatif Ara\u00e7larla Kar\u015f\u0131la\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Mailchimp<\/th>\n<th>Klaviyo<\/th>\n<th>Brevo (Sendinblue)<\/th>\n<th>ActiveCampaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>E-posta otomasyonu<\/td>\n<td>\u2705<\/td>\n<td>\u2705\u2705\u2705<\/td>\n<td>\u2705\u2705<\/td>\n<td>\u2705\u2705\u2705<\/td>\n<\/tr>\n<tr>\n<td>Shopify entegrasyonu<\/td>\n<td>\u2705<\/td>\n<td>\u2705\u2705\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705\u2705<\/td>\n<\/tr>\n<tr>\n<td>Kullan\u0131m kolayl\u0131\u011f\u0131<\/td>\n<td>\u2705\u2705<\/td>\n<td>\u2705\u2705<\/td>\n<td>\u2705\u2705\u2705<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<tr>\n<td>T\u00fcrk\u00e7e destek<\/td>\n<td>\u274c<\/td>\n<td>\u274c<\/td>\n<td>\u2705<\/td>\n<td>\u274c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_2025te_Hala_Kullanilir_mi\"><\/span>Mailchimp 2025\u2019te H\u00e2l\u00e2 Kullan\u0131l\u0131r m\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp, \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin dijital pazarlama g\u00fcc\u00fcn\u00fc art\u0131rmak i\u00e7in h\u00e2l\u00e2 en eri\u015filebilir ve g\u00fc\u00e7l\u00fc platformlardan biridir. Geli\u015fmi\u015f otomasyon altyap\u0131s\u0131, sade aray\u00fcz\u00fc ve esnek planlar\u0131 sayesinde 2025\u2019te de \u00f6zellikle <strong>e-posta pazarlamas\u0131na yat\u0131r\u0131m yapmak isteyen ama teknik altyap\u0131s\u0131 olmayan<\/strong> herkes i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7 olmaya devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mailchimp ile E-Posta Pazarlamas\u0131na G\u00fc\u00e7 Kat\u0131n Dijital pazarlama denince e-posta pazarlamas\u0131 h\u00e2l\u00e2 en g\u00fc\u00e7l\u00fc ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 kanallardan biri. Bu alanda d\u00fcnya genelinde milyonlarca kullan\u0131c\u0131ya ula\u015fan ve her seviyeden i\u015fletmenin kulland\u0131\u011f\u0131 en pop\u00fcler ara\u00e7lardan biri ise Mailchimp. Kullan\u0131c\u0131 dostu aray\u00fcz\u00fc, haz\u0131r \u015fablonlar\u0131, otomasyonlar\u0131 ve raporlama g\u00fcc\u00fc sayesinde hem yeni ba\u015flayanlara hem de profesyonel ekiplere hitap &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,65],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-pazarlama-araclari"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"predecessor-version":[{"id":1439,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1436\/revisions\/1439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1437"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}