{"id":1492,"date":"2025-05-18T01:04:21","date_gmt":"2025-05-18T01:04:21","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1492"},"modified":"2026-09-24T14:08:15","modified_gmt":"2026-09-24T14:08:15","slug":"agizdan-agiza-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/","title":{"rendered":"A\u011f\u0131zdan A\u011f\u0131za Pazarlama (WOM Marketing) Nedir, Nas\u0131l Yap\u0131l\u0131r? [2025]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Pazarlamanin_En_Eski_En_Guclu_ve_En_Donusturucu_Yolu\" >Pazarlaman\u0131n En Eski, En G\u00fc\u00e7l\u00fc ve En D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc Yolu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Agizdan_Agiza_Pazarlama_ve_Temel_Ilkeleri\" >A\u011f\u0131zdan A\u011f\u0131za Pazarlama ve Temel \u0130lkeleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#1_Konusma_Konusu_Talkers\" >1. Konu\u015fma Konusu (Talkers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#2_Kolaylastirmak_Make_it_Easy_to_Share\" >2. Kolayla\u015ft\u0131rmak (Make it Easy to Share)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#3_Taniticilar_Talkers\" >3. Tan\u0131t\u0131c\u0131lar (Talkers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#4_Izleme_Tracking\" >4. \u0130zleme (Tracking)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#5_Katilim_Participation\" >5. Kat\u0131l\u0131m (Participation)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Agizdan_Agiza_Pazarlama_ve_Psikolojik_Temeli_Insan_Neden_Paylasir\" >A\u011f\u0131zdan A\u011f\u0131za Pazarlama ve Psikolojik Temeli: \u0130nsan Neden Payla\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Pratik_Agizdan_Agiza_Pazarlama_Taktikleri_2025_Icin_Guncellenmis\" >Pratik A\u011f\u0131zdan A\u011f\u0131za Pazarlama Taktikleri (2025 \u0130\u00e7in G\u00fcncellenmi\u015f)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#_Beklenmeyen_Mutluluk\" >???? Beklenmeyen Mutluluk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#_Musteri_Anlatimi_Kampanyasi\" >???? M\u00fc\u015fteri Anlat\u0131m\u0131 Kampanyas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#_Yonlendirme_Sistemleri\" >???? Y\u00f6nlendirme Sistemleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#_Gamification\" >???? Gamification<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Basari_Ornekleriyle_Derinlesme\" >Ba\u015far\u0131 \u00d6rnekleriyle Derinle\u015fme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Patagonia\" >Patagonia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Airbnb\" >Airbnb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Chobani\" >Chobani<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#WOMM_ve_SEO_Iliskisi\" >WOMM ve SEO \u0130li\u015fkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/agizdan-agiza-pazarlama-nedir\/#Andy_Sernovitzin_Felsefesiyle_Kurumsal_Devrim\" >Andy Sernovitz\u2019in Felsefesiyle Kurumsal Devrim<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pazarlamanin_En_Eski_En_Guclu_ve_En_Donusturucu_Yolu\"><\/span>Pazarlaman\u0131n En Eski, En G\u00fc\u00e7l\u00fc ve En D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc Yolu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reklamlar bir dikkat \u00e7ekme yar\u0131\u015f\u0131d\u0131r, ama g\u00fcven kazanmak ba\u015fka bir \u015feydir. Andy Sernovitz\u2019in \u201cWord of Mouth Marketing\u201d kitab\u0131nda ifade etti\u011fi gibi, t\u00fcketici davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftiren en g\u00fc\u00e7l\u00fc unsur, ba\u015fka bir insan\u0131n i\u00e7tenlikle s\u00f6yledi\u011fi s\u00f6zd\u00fcr. <strong>A\u011f\u0131zdan a\u011f\u0131za pazarlama<\/strong>, sadece bir konu\u015fman\u0131n tesad\u00fcfen yay\u0131lmas\u0131 de\u011fil, markalar\u0131n bu konu\u015fmay\u0131 kurgulay\u0131p, h\u0131zland\u0131r\u0131p, y\u00f6nlendirmesidir.<\/p>\n<p>Bug\u00fcn d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 markalar\u0131, dev reklam b\u00fct\u00e7eleri yerine <strong>do\u011fal konu\u015fma zincirleriyle<\/strong> b\u00fcy\u00fcmeyi tercih ediyor. Bu i\u00e7erikte, Andy Sernovitz\u2019in geli\u015ftirdi\u011fi WOMM stratejisini 2025&#8217;te uygulanabilir bir sistem h\u00e2line getirmek i\u00e7in ad\u0131m ad\u0131m analiz edece\u011fiz.<\/p>\n\n\t\t<div class=\"box info  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>Detayl\u0131 okuma ve t\u00fcm <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama-nedir\/\">pazarlama \u00e7e\u015fitleri<\/a> hakk\u0131nda bilgi edinmek i\u00e7in ilgili yaz\u0131m\u0131 da okumak isteyebilirsiniz. \n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<h2><span class=\"ez-toc-section\" id=\"Agizdan_Agiza_Pazarlama_ve_Temel_Ilkeleri\"><\/span>A\u011f\u0131zdan A\u011f\u0131za Pazarlama ve Temel \u0130lkeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andy Sernovitz, WOMM\u2019u sadece &#8220;be\u011fenildi\u011fimizde olur&#8221; diye d\u00fc\u015f\u00fcnen markalara kar\u015f\u0131 \u00e7\u0131kar. Ona g\u00f6re ba\u015far\u0131l\u0131 WOMM stratejisinin be\u015f temel dire\u011fi vard\u0131r:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Konusma_Konusu_Talkers\"><\/span>1. Konu\u015fma Konusu (Talkers)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nsanlar ancak konu\u015fmaya de\u011fer bir \u015fey oldu\u011funda konu\u015furlar. Bu, bir \u00fcr\u00fcn\u00fcn farkl\u0131 i\u015flevi, s\u0131ra d\u0131\u015f\u0131 tasar\u0131m\u0131 ya da toplumsal mesaj\u0131 olabilir. Marka olarak sorman\u0131z gereken ilk soru: <strong>\u201c\u0130nsanlar\u0131n arkada\u015flar\u0131na anlataca\u011f\u0131 neyimiz var?\u201d<\/strong><\/p>\n<ul>\n<li>\u00d6zg\u00fcn bir m\u00fc\u015fteri deneyimi<\/li>\n<li>S\u00fcrpriz bir \u00f6zellik<\/li>\n<li>De\u011fer odakl\u0131 bir sosyal mesaj<\/li>\n<\/ul>\n<blockquote><p>\u00d6rnek: Warby Parker, g\u00f6zl\u00fcklerini denemek isteyen kullan\u0131c\u0131lara 5 farkl\u0131 modeli evde denemeleri i\u00e7in \u00fccretsiz g\u00f6nderiyor. Bu deneyim sosyal medyada binlerce kez payla\u015f\u0131lm\u0131\u015ft\u0131 \u00e7\u00fcnk\u00fc <strong>\u201canlatmaya de\u011ferdi.\u201d<\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_Kolaylastirmak_Make_it_Easy_to_Share\"><\/span>2. Kolayla\u015ft\u0131rmak (Make it Easy to Share)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nsanlar sizi anlatmak istese bile, nas\u0131l anlatacaklar\u0131n\u0131 bilemezlerse o konu\u015fma ba\u015flamaz. WOMM stratejisinin ikinci aya\u011f\u0131, payla\u015f\u0131m\u0131 ve yay\u0131l\u0131m\u0131 kolayla\u015ft\u0131rmakt\u0131r.<\/p>\n<ul>\n<li>Etiketler (#markamla\u0130lkTepki)<\/li>\n<li>Y\u00f6nlendirme linkleri (referans sistemleri)<\/li>\n<li>Basit ve hat\u0131rlanabilir sloganlar (\u201cPayla\u015fmay\u0131 Unutma!\u201d)<\/li>\n<li>Hik\u00e2yele\u015ftirilebilir paketleme \/ e-posta \/ deneyim<\/li>\n<\/ul>\n<blockquote><p>Dropbox, 500MB ekstra alan\u0131 payla\u015f\u0131m yapana vererek hem payla\u015f\u0131m\u0131 te\u015fvik etti hem de kullan\u0131c\u0131y\u0131 aktif bir konu\u015fmac\u0131ya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Taniticilar_Talkers\"><\/span>3. Tan\u0131t\u0131c\u0131lar (Talkers)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z\u0131n g\u00f6n\u00fcll\u00fc s\u00f6zc\u00fclerini belirlemeniz gerekir. Bunlar kimi zaman ilk kullan\u0131c\u0131lar, kimi zaman sekt\u00f6r mikro influencer\u2019lar\u0131d\u0131r. Onlara sadece \u00fccretsiz \u00fcr\u00fcn g\u00f6ndermek de\u011fil, <strong>onlar\u0131 marka hik\u00e2yenizin par\u00e7as\u0131 yapman\u0131z<\/strong> gerekir.<\/p>\n<ul>\n<li>VIP m\u00fc\u015fteri kul\u00fcpleri<\/li>\n<li>Erken eri\u015fim programlar\u0131<\/li>\n<li>Sadakat ve referans puan\u0131 sistemleri<\/li>\n<li>\u201cKahraman m\u00fc\u015fteri\u201d hik\u00e2yeleri<\/li>\n<\/ul>\n<blockquote><p>Glossier, en \u00e7ok i\u00e7erik payla\u015fan m\u00fc\u015fterilerinden baz\u0131lar\u0131n\u0131 kendi \u00fcr\u00fcn foto\u011fraf \u00e7ekimlerine davet ederek markay\u0131 birlikte in\u015fa ettiklerini hissettirdi.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Izleme_Tracking\"><\/span>4. \u0130zleme (Tracking)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WOMM tesad\u00fcfen olan de\u011fil, \u00f6l\u00e7\u00fclebilir oland\u0131r. Konu\u015fulmak g\u00fczel ama <strong>ne kadar, kim taraf\u0131ndan ve nerede konu\u015fuluyorsunuz?<\/strong><\/p>\n<ul>\n<li>Sosyal medya dinleme ara\u00e7lar\u0131 (Brand24, Mention, SproutSocial)<\/li>\n<li>UTM etiketli linklerle payla\u015f\u0131m analizi<\/li>\n<li>NPS (Net Promoter Score) \u00f6l\u00e7\u00fcmleri<\/li>\n<li>Yorum, etiket, mention takibi<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Katilim_Participation\"><\/span>5. Kat\u0131l\u0131m (Participation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Konu\u015fman\u0131n par\u00e7as\u0131 olmayan bir marka, bir s\u00fcre sonra konu\u015fulmaktan \u00e7\u0131kar. WOMM&#8217;un uzun vadeli etkili olmas\u0131 i\u00e7in, marka olarak m\u00fc\u015fterinin sesi olmal\u0131, onlar\u0131 duymal\u0131 ve geri d\u00f6nmelisiniz.<\/p>\n<ul>\n<li>M\u00fc\u015fteri yorumlar\u0131na isimle yan\u0131t verin<\/li>\n<li>Kullan\u0131c\u0131 olu\u015fturdu\u011fu i\u00e7eri\u011fi payla\u015f\u0131n<\/li>\n<li>Kendi hatalar\u0131n\u0131z\u0131 \u015feffaf\u00e7a kabul edin<\/li>\n<\/ul>\n<blockquote><p>Zappos\u2019un m\u00fc\u015fteri hizmetleri bu stratejinin en iyi \u00f6rne\u011fidir. Saatlerce s\u00fcren m\u00fc\u015fteri g\u00f6r\u00fc\u015fmelerini sat\u0131\u015fa \u00e7evirmeye de\u011fil, <strong>sadakate<\/strong> \u00e7evirmeye odaklan\u0131r.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Agizdan_Agiza_Pazarlama_ve_Psikolojik_Temeli_Insan_Neden_Paylasir\"><\/span>A\u011f\u0131zdan A\u011f\u0131za Pazarlama ve Psikolojik Temeli: \u0130nsan Neden Payla\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andy Sernovitz\u2019in yakla\u015f\u0131m\u0131 sadece pazarlama de\u011fil, davran\u0131\u015f psikolojisi temellidir. \u0130nsanlar \u015fu durumlarda markalar hakk\u0131nda konu\u015fur:<\/p>\n<ul>\n<li>Kendilerini bilgili ve etkileyici g\u00f6stermek i\u00e7in<\/li>\n<li>Duygusal bir tepki ya\u015fad\u0131klar\u0131nda<\/li>\n<li>Topluluk \u00f6n\u00fcnde aidiyet ifade etmek istediklerinde<\/li>\n<li>Sosyal fayda sa\u011flad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerinde<\/li>\n<\/ul>\n<p>Bu nedenle WOMM stratejiniz sadece &#8220;iyi \u00fcr\u00fcn&#8221; sunmak de\u011fil, m\u00fc\u015fteriyi <strong>hik\u00e2yenin kahraman\u0131<\/strong> yapmay\u0131 da hedeflemelidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pratik_Agizdan_Agiza_Pazarlama_Taktikleri_2025_Icin_Guncellenmis\"><\/span>Pratik A\u011f\u0131zdan A\u011f\u0131za Pazarlama Taktikleri (2025 \u0130\u00e7in G\u00fcncellenmi\u015f)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Beklenmeyen_Mutluluk\"><\/span>???? Beklenmeyen Mutluluk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Paket i\u00e7ine s\u00fcrpriz hediye koymak<\/li>\n<li>\u201cSenin i\u00e7in\u201d notu<\/li>\n<li>Ki\u015fiselle\u015ftirilmi\u015f e-mail<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Musteri_Anlatimi_Kampanyasi\"><\/span>???? M\u00fc\u015fteri Anlat\u0131m\u0131 Kampanyas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ger\u00e7ek kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn deneyimini anlatmas\u0131<\/li>\n<li>Instagram Reels \/ TikTok \u00fczerinden yay\u0131lan videolar<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Yonlendirme_Sistemleri\"><\/span>???? Y\u00f6nlendirme Sistemleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Sat\u0131n al, arkada\u015f\u0131na g\u00f6nder, ikiniz de kazan\u0131n<\/li>\n<li>Referans linkleri, barkodlar, QR sistemleri<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Gamification\"><\/span>???? Gamification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Yorum yapt\u0131k\u00e7a puan topla<\/li>\n<li>Payla\u015f\u0131m yap, rozet kazan<\/li>\n<li>&#8220;Marka el\u00e7isi&#8221; seviyeleri olu\u015ftur<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Basari_Ornekleriyle_Derinlesme\"><\/span>Ba\u015far\u0131 \u00d6rnekleriyle Derinle\u015fme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Patagonia\"><\/span>Patagonia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u00fcrd\u00fcr\u00fclebilirlik ve do\u011faya sayg\u0131 temal\u0131 kampanyalar\u0131, kullan\u0131c\u0131lar\u0131n\u0131n markay\u0131 savunur h\u00e2le gelmesini sa\u011flad\u0131. &#8220;Don&#8217;t buy this jacket&#8221; kampanyas\u0131, payla\u015f\u0131m rekorlar\u0131 k\u0131rd\u0131.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Airbnb\"><\/span>Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130lk kullan\u0131c\u0131lar\u0131n\u0131 hem ev sahibi hem gezgin olarak dahil etti. Topluluk merkezli b\u00fcy\u00fcme stratejisi WOMM\u2019un bir k\u00fclt\u00fcre d\u00f6n\u00fc\u015fm\u00fc\u015f halidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chobani\"><\/span>Chobani<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yo\u011furt markas\u0131 olarak %0 reklam b\u00fct\u00e7esiyle %225 b\u00fcy\u00fcme elde etti. T\u00fcm yat\u0131r\u0131m\u0131n\u0131 &#8220;kullan\u0131c\u0131 hik\u00e2yesi&#8221; olu\u015fturmaya yapt\u0131.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WOMM_ve_SEO_Iliskisi\"><\/span>WOMM ve SEO \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Andy Sernovitz\u2019in zaman\u0131nda i\u015faret etti\u011fi &#8220;s\u00f6zl\u00fc payla\u015f\u0131m&#8221; bug\u00fcn sosyal medya ve arama motoru algoritmalar\u0131n\u0131n kalbinde. Kullan\u0131c\u0131 yorumlar\u0131, i\u00e7erik payla\u015f\u0131m\u0131, backlink&#8217;ler sadece WOMM de\u011fil, <strong>arama motoru s\u0131ralamas\u0131n\u0131n da direk yap\u0131ta\u015f\u0131<\/strong>.<\/p>\n<blockquote><p>\u201cSizi konu\u015fan insanlar, ayn\u0131 zamanda sizi arayanlard\u0131r.\u201d<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Andy_Sernovitzin_Felsefesiyle_Kurumsal_Devrim\"><\/span>Andy Sernovitz\u2019in Felsefesiyle Kurumsal Devrim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sernovitz\/\" target=\"_blank\" rel=\"noopener\">Andy Sernovitz<\/a>\u2019in WOMM stratejisi, reklamc\u0131l\u0131\u011f\u0131n ge\u00e7ici etkisi yerine, <strong>sosyal sermaye olu\u015fturmaya<\/strong> odaklan\u0131r. Bir marka olarak hedefiniz sadece daha \u00e7ok ki\u015fiye ula\u015fmak de\u011fil, daha \u00e7ok ki\u015finin <strong>g\u00f6n\u00fcll\u00fc savunucunuz<\/strong> olmas\u0131d\u0131r.<\/p>\n<blockquote><p>&#8220;\u0130nsanlar zaten konu\u015fuyor. Soru \u015fu: Onlara ne anlatacak \u015fey verdin ve sonra onlar\u0131 dinledin mi?&#8221;<\/p><\/blockquote>\n<p>A\u011f\u0131zdan a\u011f\u0131za pazarlama stratejisi, konu\u015fma konusunu yarat\u0131r, konu\u015fmac\u0131y\u0131 tan\u0131r, payla\u015f\u0131m\u0131 kolayla\u015ft\u0131r\u0131r ve bu konu\u015fmay\u0131 b\u00fcy\u00fctmek i\u00e7in markay\u0131 sahneye \u00e7\u0131kar\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlaman\u0131n En Eski, En G\u00fc\u00e7l\u00fc ve En D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc Yolu Reklamlar bir dikkat \u00e7ekme yar\u0131\u015f\u0131d\u0131r, ama g\u00fcven kazanmak ba\u015fka bir \u015feydir. Andy Sernovitz\u2019in \u201cWord of Mouth Marketing\u201d kitab\u0131nda ifade etti\u011fi gibi, t\u00fcketici davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftiren en g\u00fc\u00e7l\u00fc unsur, ba\u015fka bir insan\u0131n i\u00e7tenlikle s\u00f6yledi\u011fi s\u00f6zd\u00fcr. A\u011f\u0131zdan a\u011f\u0131za pazarlama, sadece bir konu\u015fman\u0131n tesad\u00fcfen yay\u0131lmas\u0131 de\u011fil, markalar\u0131n bu konu\u015fmay\u0131 kurgulay\u0131p, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":3003,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1492\/revisions\/3003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1493"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}