{"id":1551,"date":"2025-05-20T03:54:49","date_gmt":"2025-05-20T03:54:49","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1551"},"modified":"2025-07-29T20:07:07","modified_gmt":"2025-07-29T20:07:07","slug":"icerik-pazarlamasi","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/","title":{"rendered":"\u0130\u00e7erik Pazarlamas\u0131 Nedir? \u0130pu\u00e7lar\u0131 ve Strateji Plan\u0131[2025]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Pazarlamasi_Nedir\" >\u0130\u00e7erik Pazarlamas\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Bir_Icerik_Pazarlamasi_Ornegi_Olarak_Kisisel_Blogum\" >Bir \u0130\u00e7erik Pazarlamas\u0131 \u00d6rne\u011fi Olarak Ki\u015fisel Blogum<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Pazarlamasi_ile_Amaclananlar\" >\u0130\u00e7erik Pazarlamas\u0131 ile Ama\u00e7lananlar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Neden_Icerik_Pazarlamasi\" >Neden \u0130\u00e7erik Pazarlamas\u0131?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Pazarlama_Turleri\" >\u0130\u00e7erik Pazarlama T\u00fcrleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Blog_Yazilari\" >???? Blog Yaz\u0131lar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Video_Icerikler\" >???? Video \u0130\u00e7erikler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Podcast\" >???? Podcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_E-Posta_Bultenleri\" >???? E-Posta B\u00fcltenleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_E-kitap_ve_Kilavuzlar\" >???? E-kitap ve K\u0131lavuzlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Infografikler\" >???? Infografikler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Sosyal_Medya_Icerikleri\" >???? Sosyal Medya \u0130\u00e7erikleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Pazarlama_Stratejisi_Nasil_Olusturulur\" >\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Dagitim_Kanallari\" >\u0130\u00e7erik Da\u011f\u0131t\u0131m Kanallar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Icerik_Performansi_Nasil_Olculur\" >\u0130\u00e7erik Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#_Temel_Metrikler\" >???? Temel Metrikler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Araclar\" >Ara\u00e7lar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#2025_Icin_Icerik_Pazarlama_Trendleri\" >2025 \u0130\u00e7in \u0130\u00e7erik Pazarlama Trendleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Sik_Yapilan_Hatalar\" >S\u0131k Yap\u0131lan Hatalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/#Neden_Icerik_Pazarlamasina_Yatirim_Yapmalisiniz\" >Neden \u0130\u00e7erik Pazarlamas\u0131na Yat\u0131r\u0131m Yapmal\u0131s\u0131n\u0131z?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Pazarlamasi_Nedir\"><\/span>\u0130\u00e7erik Pazarlamas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130\u00e7erik pazarlamas\u0131 (Content Marketing); hedef kitlenin dikkatini \u00e7ekmek, onlar\u0131 bilgilendirmek ve sonunda d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak amac\u0131yla <strong>de\u011ferli, alakal\u0131 ve tutarl\u0131 i\u00e7erikler olu\u015fturma ve da\u011f\u0131tma s\u00fcrecidir<\/strong>.\u00a0 Okudu\u011funuz bu yaz\u0131y\u0131 da bir i\u00e7erik pazarlamas\u0131 olarak g\u00f6rebilirsiniz. E-Ticaret pazarlamas\u0131 konusunda hizmet veren biri olarak E-Ticaret, pazarlama, marka, sosyal medya gibi konularda i\u00e7erik \u00fcreterek ve bunlar\u0131n insanlara ula\u015fmas\u0131 i\u00e7in \u00e7abalayarak bu hizmetlerimize trafik sa\u011fl\u0131yorum.<\/p>\n<p>\u0130\u00e7erik pazarlamas\u0131 benim en sevdi\u011fim <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama-nedir\/\">pazarlama \u00e7e\u015fitleri<\/a> aras\u0131nda ilk 3 aras\u0131nda yer al\u0131yor. \u0130\u00e7erik pazarlama bir a\u011fa\u00e7 dikmek gibidir. \u0130lk y\u0131llarda \u00e7ok dikkatli olman\u0131z, \u00e7ok emek vermeniz gerekir ve kar\u015f\u0131l\u0131\u011f\u0131nda da hi\u00e7 bir \u015fey alamazs\u0131n\u0131z ama ge\u00e7en y\u0131llarla birlikte a\u011fac\u0131n\u0131z b\u00fcy\u00fcr. B\u00fcy\u00fcyen a\u011fac\u0131n\u0131z hi\u00e7 bir emek vermeseniz bile size \u00e7ok uzun y\u0131llar meyve vermeye devam eder.<\/p>\n<p>Baz\u0131lar\u0131n\u0131n bir dezavantaj olarak g\u00f6recekleri k\u0131sa vadede sonu\u00e7 vermemesi benim bu pazarlama t\u00fcr\u00fcn\u00fc sevmemin as\u0131l sebebidir. \u00c7ok uzun vadeli bir \u00e7al\u0131\u015fma olmas\u0131 pek \u00e7ok insan\u0131n bu y\u00f6ntemden uzak durmas\u0131n\u0131n sebebidir. Bug\u00fcn T\u00fcrkiye&#8217;de <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-pazarlamasi\/\">E-Ticaret pazarlamas\u0131<\/a> alan\u0131nda \u00e7al\u0131\u015fan belki binlerce insan var. Benim bu bloguma rakip olarak g\u00f6rd\u00fc\u011f\u00fcm ki\u015fisel web sitesi say\u0131s\u0131 ise sadece 2(yaz\u0131yla iki).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bir_Icerik_Pazarlamasi_Ornegi_Olarak_Kisisel_Blogum\"><\/span>Bir \u0130\u00e7erik Pazarlamas\u0131 \u00d6rne\u011fi Olarak Ki\u015fisel Blogum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir i\u015f hakk\u0131nda \u015f\u00f6yle yap\u0131l\u0131r, b\u00f6yle yap\u0131l\u0131r diye anlatacaksan\u0131z \u00f6nce bu i\u015fi yapabildi\u011finizin kan\u0131tlar\u0131n\u0131 sunman\u0131z insanlar\u0131n sizi dinlemesinde \u00e7ok \u00f6nemlidir. \u0130\u00e7erik pazarlamas\u0131 konusunu bir marka \u00fczerinden de\u011fil de, bizzat bu yaz\u0131y\u0131 okudu\u011funuz ki\u015fisel blogum \u00fczerinden anlatmak istedim.<\/p>\n<p>Ana konular\u0131m\u0131, kategorilerimi nas\u0131l belirliyorum, bunun alt\u0131ndaki i\u00e7erik belirlemelerini nas\u0131l yap\u0131yorum, rakiplerimi nas\u0131l tespit ediyorum, ne t\u00fcr \u00e7al\u0131\u015fmalar yap\u0131yorum ve t\u00fcm bu \u00e7abalar\u0131ma kar\u015f\u0131l\u0131k nas\u0131l sonu\u00e7lar al\u0131yorum hepsini bu i\u00e7erikte sizlerle payla\u015fmak niyetindeyim. Tabii i\u00e7erik pazarlamas\u0131 t\u00fcm pazarlama \u00e7e\u015fitleri i\u00e7erisinde en uzun soluklu s\u00fcrece sahip pazarlama t\u00fcrlerinden biri oldu\u011fu i\u00e7in bu raporlama 1 y\u0131ll\u0131k bir s\u00fcreci kapsayacak. 2025 y\u0131l\u0131n\u0131n May\u0131s ay\u0131 itibari ile \u00e7al\u0131\u015fmalar\u0131ma ba\u015fl\u0131yorum. Amac\u0131m 1 y\u0131l sonunda ana kategorilerim olan E-<a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret\/\">Ticaret<\/a>, <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama-nedir\/\">Pazarlama<\/a> ve <a href=\"https:\/\/birkanulusoy.com\/tr\/marka-nedir-nasil-buyur\/\">Marka<\/a> konular\u0131ndaki i\u00e7eriklerim ile g\u00fcnde 1000 t\u0131klama edinmek.<\/p>\n<figure id=\"attachment_2405\" aria-describedby=\"caption-attachment-2405\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2405\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-1024x437.jpg\" alt=\"Birkan Ulusoy ic\u0327erik pazarlamas\u0131 May\u0131s ay\u0131 verileri\" width=\"1024\" height=\"437\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-1024x437.jpg 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-scaled-600x256.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-300x128.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-768x328.jpg 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-1536x656.jpg 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Mayis-ayi-verileri-2048x874.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2405\" class=\"wp-caption-text\">2025 y\u0131l\u0131 May\u0131s ay\u0131 Google Search Console verileri<\/figcaption><\/figure>\n<figure id=\"attachment_2406\" aria-describedby=\"caption-attachment-2406\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2406\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-1024x437.jpg\" alt=\"Birkan Ulusoy ic\u0327erik pazarlamas\u0131 Haziran ay\u0131 verileri\" width=\"1024\" height=\"437\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-1024x437.jpg 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-scaled-600x256.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-300x128.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-768x328.jpg 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-1536x656.jpg 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Birkan-Ulusoy-icerik-pazarlamasi-Haziran-ayi-verileri-2048x874.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2406\" class=\"wp-caption-text\">2025 y\u0131l\u0131 Haziran ay\u0131 Google Search Console verileri<\/figcaption><\/figure>\n<figure id=\"attachment_2502\" aria-describedby=\"caption-attachment-2502\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2502\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1024x465.png\" alt=\"\" width=\"1024\" height=\"465\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1024x465.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-scaled-600x273.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-300x136.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-768x349.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1536x698.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-2048x931.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2502\" class=\"wp-caption-text\">2025 y\u0131l\u0131 Temmuz ay\u0131 Google Search Console verileri<\/figcaption><\/figure>\n<p>Tabii ki i\u00e7erik pazarlama sadece blog yaz\u0131s\u0131 yay\u0131nlamak da de\u011fildir. \u0130\u00e7eriklerinizi her t\u00fcrl\u00fc y\u00f6ntem ile her t\u00fcrl\u00fc platformda \u00fcretebilirsiniz. Ben en sevdi\u011fim mecralardan biri olan Twitter&#8217;da da aktif olarak i\u00e7erik \u00fcretiyorum ve kar\u015f\u0131l\u0131\u011f\u0131n\u0131 da uzun zamand\u0131r al\u0131yorum.<\/p>\n<figure id=\"attachment_1555\" aria-describedby=\"caption-attachment-1555\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1555\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025-1024x993.png\" alt=\"I\u0307c\u0327erik pazarlamas\u0131 Twitter 19 May\u0131s 2025\" width=\"1024\" height=\"993\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025-1024x993.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025-600x582.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025-300x291.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025-768x745.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/Icerik-pazarlamasi-Twitter-19-Mayis-2025.png 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1555\" class=\"wp-caption-text\">Bu yaz\u0131y\u0131 ilk kez yazd\u0131\u011f\u0131m tarih olan 19 may\u0131s 2025&#8217;te Twitter hesab\u0131m\u0131n g\u00f6r\u00fcnt\u00fcs\u00fc<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Pazarlamasi_ile_Amaclananlar\"><\/span>\u0130\u00e7erik Pazarlamas\u0131 ile Ama\u00e7lananlar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Marka bilinirli\u011fi olu\u015fturmak<\/li>\n<li>SEO performans\u0131n\u0131 art\u0131rmak<\/li>\n<li>E-posta listesi b\u00fcy\u00fctmek<\/li>\n<li>Sosyal medya etkile\u015fimi sa\u011flamak<\/li>\n<li>Sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Neden_Icerik_Pazarlamasi\"><\/span>Neden \u0130\u00e7erik Pazarlamas\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital \u00e7a\u011fda kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmenin en etkili yollar\u0131ndan biri, onlara de\u011ferli i\u00e7erik sunmakt\u0131r. \u0130\u00e7erik pazarlamas\u0131 (content marketing), bir markan\u0131n hedef kitlesine bilgi, rehberlik, e\u011flence veya ilham sunarak onunla g\u00fcvene dayal\u0131 bir ili\u015fki kurmas\u0131n\u0131 sa\u011flar. Geleneksel reklamlardan farkl\u0131 olarak i\u00e7erik pazarlamas\u0131, m\u00fc\u015fteriye satmak de\u011fil; <strong>\u00f6nce yard\u0131mc\u0131 olmak<\/strong>, ard\u0131ndan onun g\u00fcvenini kazanarak sadakat olu\u015fturmakt\u0131r.<\/p>\n<figure id=\"attachment_1557\" aria-describedby=\"caption-attachment-1557\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1557\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/marka-yaratmak-donald-miller.jpg\" alt=\"marka yaratmak donald miller\" width=\"880\" height=\"400\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/marka-yaratmak-donald-miller.jpg 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/marka-yaratmak-donald-miller-600x273.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/marka-yaratmak-donald-miller-300x136.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/marka-yaratmak-donald-miller-768x349.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption id=\"caption-attachment-1557\" class=\"wp-caption-text\">\u0130\u00e7erik pazarlamas\u0131n\u0131 bir sonraki seviyeye \u00e7\u0131karmak istiyorsan\u0131z <a href=\"https:\/\/www.amazon.com.tr\/Marka-Yaratmak-StoryBrandin-Hikayesi-Hik%C3%A2yesi\/dp\/6254142961\" target=\"_blank\" rel=\"noopener\">bu kitab\u0131<\/a> da okuyabilirsiniz.<\/figcaption><\/figure>\n<p>Bu rehberde, i\u00e7erik pazarlamas\u0131n\u0131n tan\u0131m\u0131ndan strateji olu\u015fturmaya, t\u00fcrlerinden \u00f6l\u00e7\u00fcmlemesine kadar 2025 y\u0131l\u0131nda etkili olacak t\u00fcm g\u00fcncel pratikleri ele al\u0131yoruz.<\/p>\n<blockquote><p>\u201cSat\u0131n almak isteyen de\u011fil, ara\u015ft\u0131ran insana ula\u015fmak istiyorsan\u0131z i\u00e7erik \u00fcretmelisiniz.\u201d<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Pazarlama_Turleri\"><\/span>\u0130\u00e7erik Pazarlama T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Blog_Yazilari\"><\/span>???? Blog Yaz\u0131lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEO i\u00e7in temel ta\u015f\u0131d\u0131r<\/li>\n<li>E\u011fitim, rehber, trend analizi, kar\u015f\u0131la\u015ft\u0131rma gibi formatlar \u00f6ne \u00e7\u0131kar<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Video_Icerikler\"><\/span>???? Video \u0130\u00e7erikler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>YouTube, TikTok, Instagram i\u00e7in i\u00e7erik \u00fcretimi<\/li>\n<li>\u00dcr\u00fcn tan\u0131t\u0131m\u0131, e\u011fitim serisi, soru-cevap videolar\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Podcast\"><\/span>???? Podcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Uzmanl\u0131k alan\u0131n\u0131z\u0131 sesli yay\u0131nla kitlenize aktarma yolu<\/li>\n<li>R\u00f6portajlar, sekt\u00f6r yorumlar\u0131, hik\u00e2yeler<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_E-Posta_Bultenleri\"><\/span>???? E-Posta B\u00fcltenleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Sad\u0131k kitle ile d\u00fczenli ba\u011f kurmak i\u00e7in idealdir<\/li>\n<li>Haftal\u0131k bilgi ak\u0131\u015f\u0131, f\u0131rsat duyurular\u0131, \u00f6zel i\u00e7erikler<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_E-kitap_ve_Kilavuzlar\"><\/span>???? E-kitap ve K\u0131lavuzlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Derinlemesine bilgi sunarak uzmanl\u0131k g\u00f6stergesi olur<\/li>\n<li>Lead magnet olarak \u00fccretsiz sunulabilir<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Infografikler\"><\/span>???? Infografikler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Veriyi hik\u00e2yele\u015ftirmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r<\/li>\n<li>Payla\u015f\u0131m oran\u0131 y\u00fcksektir, backlink alma \u015fans\u0131 do\u011furur<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Sosyal_Medya_Icerikleri\"><\/span>???? Sosyal Medya \u0130\u00e7erikleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Mikro i\u00e7erik (ipucu, al\u0131nt\u0131, karusel, mini video)<\/li>\n<li>Hik\u00e2ye temelli i\u00e7erikler ile marka tonu g\u00fc\u00e7lendirme<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Pazarlama_Stratejisi_Nasil_Olusturulur\"><\/span>\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Hedef Belirleme:<\/strong> Trafik mi, sat\u0131\u015f m\u0131, e-posta listesi b\u00fcy\u00fcmesi mi?<\/p>\n<p><strong>Hedef Kitle Tan\u0131m\u0131:<\/strong> Persona \u00e7al\u0131\u015fmas\u0131 ile: Ya\u015f, konum, meslek, dijital davran\u0131\u015flar<\/p>\n<p><strong>\u0130\u00e7erik Formatlar\u0131 ve Kanallar\u0131 Belirleme<\/strong><\/p>\n<ul>\n<li>B2B i\u00e7in LinkedIn + e-kitap + blog<\/li>\n<li>B2C i\u00e7in Instagram Reels + blog + e-posta<\/li>\n<\/ul>\n<p><strong>\u0130\u00e7erik Takvimi Olu\u015fturma:<\/strong> Ayl\u0131k plan, \u00f6zel g\u00fcnler, kampanyalarla e\u015fle\u015ftirme<\/p>\n<p><strong>\u00dcretim ve Yay\u0131n<\/strong>: Yaz\u0131, tasar\u0131m, video gibi farkl\u0131 rollerin takibi<\/p>\n<p><strong>Tan\u0131t\u0131m ve Da\u011f\u0131t\u0131m<\/strong>: SEO, sosyal medya, e-posta, reklam, ortakl\u0131klar<\/p>\n<p><strong>\u00d6l\u00e7\u00fcmleme ve Geli\u015ftirme<\/strong>: En \u00e7ok trafik \u00e7eken, en \u00e7ok d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan i\u00e7eriklere odaklanma<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Dagitim_Kanallari\"><\/span>\u0130\u00e7erik Da\u011f\u0131t\u0131m Kanallar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Arama motorlar\u0131 (SEO)<\/li>\n<li>Sosyal medya platformlar\u0131 (Instagram, LinkedIn, X, TikTok)<\/li>\n<li>E-posta listeleri<\/li>\n<li>Reddit, Quora gibi topluluklar<\/li>\n<li>Medium, Substack gibi i\u00e7erik yay\u0131n platformlar\u0131<\/li>\n<li>Influencer i\u015f birlikleri<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Performansi_Nasil_Olculur\"><\/span>\u0130\u00e7erik Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Temel_Metrikler\"><\/span>???? Temel Metrikler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Sayfa g\u00f6r\u00fcnt\u00fclenme (pageviews)<\/li>\n<li>Organik trafik kayna\u011f\u0131 (SEO ba\u015far\u0131s\u0131)<\/li>\n<li>Bounce rate (sitenin tutuculu\u011fu)<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (lead, sat\u0131\u015f, form doldurma)<\/li>\n<li>Sosyal medya payla\u015f\u0131m\u0131 ve yorumlar<\/li>\n<li>E-posta a\u00e7\u0131lma ve t\u0131klama oranlar\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Araclar\"><\/span>Ara\u00e7lar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Analytics, GA4<\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/semrush-nedir\/\">Semrush<\/a> \/ Ahrefs (SEO takibi)<\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/mailchimp-nedir\/\">Mailchimp<\/a> \/ ConvertKit (e-posta)<\/li>\n<li>Buffer \/ Hootsuite (sosyal medya planlama)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2025_Icin_Icerik_Pazarlama_Trendleri\"><\/span>2025 \u0130\u00e7in \u0130\u00e7erik Pazarlama Trendleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Yapay Zek\u00e2 ile \u0130\u00e7erik Destekleme:<\/strong> AI ile h\u0131zl\u0131 \u00fcretim + insan dokunu\u015fu<\/li>\n<li><strong>\u0130nteraktif \u0130\u00e7erikler:<\/strong> Quiz, anket, filtreli deneyimler<\/li>\n<li><strong>Veriye Dayal\u0131 Hik\u00e2yele\u015ftirme:<\/strong> \u0130\u00e7eriklerde istatistik ve analiz verilerine yer verme<\/li>\n<li><strong>B2B Mikro \u0130\u00e7erik:<\/strong> LinkedIn karuselleri, uzman video serileri<\/li>\n<li><strong>S\u0131f\u0131rdan Marka Olu\u015fturan Bloglar:<\/strong> \u0130\u00e7erikle b\u00fcy\u00fcyen yeni giri\u015fimler<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Sik_Yapilan_Hatalar\"><\/span>S\u0131k Yap\u0131lan Hatalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>SEO odakl\u0131 ama kullan\u0131c\u0131ya de\u011fersiz i\u00e7erik \u00fcretmek<\/li>\n<li>Stratejisiz ve d\u00fczensiz yay\u0131n ak\u0131\u015f\u0131<\/li>\n<li>Her platform i\u00e7in ayn\u0131 i\u00e7eri\u011fi payla\u015fmak<\/li>\n<li>Performans verilerini analiz etmemek<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Neden_Icerik_Pazarlamasina_Yatirim_Yapmalisiniz\"><\/span>Neden \u0130\u00e7erik Pazarlamas\u0131na Yat\u0131r\u0131m Yapmal\u0131s\u0131n\u0131z?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130\u00e7erik pazarlamas\u0131; reklam b\u00fct\u00e7esiyle de\u011fil, <strong>sabit bir dijital varl\u0131k in\u015fa ederek uzun vadeli d\u00f6n\u00fc\u015f\u00fcm<\/strong> sa\u011flar. Potansiyel m\u00fc\u015fterileriniz sizi Google\u2019da, sosyal medyada ya da e-posta kutusunda her g\u00fcn yeniden ke\u015ffeder.<\/p>\n<blockquote><p>&#8220;Bug\u00fcn yazd\u0131\u011f\u0131n\u0131z bir i\u00e7erik, 3 y\u0131l sonra size m\u00fc\u015fteri getirebilir.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik Pazarlamas\u0131 Nedir? \u0130\u00e7erik pazarlamas\u0131 (Content Marketing); hedef kitlenin dikkatini \u00e7ekmek, onlar\u0131 bilgilendirmek ve sonunda d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak amac\u0131yla de\u011ferli, alakal\u0131 ve tutarl\u0131 i\u00e7erikler olu\u015fturma ve da\u011f\u0131tma s\u00fcrecidir.\u00a0 Okudu\u011funuz bu yaz\u0131y\u0131 da bir i\u00e7erik pazarlamas\u0131 olarak g\u00f6rebilirsiniz. E-Ticaret pazarlamas\u0131 konusunda hizmet veren biri olarak E-Ticaret, pazarlama, marka, sosyal medya gibi konularda i\u00e7erik \u00fcreterek ve bunlar\u0131n insanlara &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1551"}],"version-history":[{"count":6,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1551\/revisions"}],"predecessor-version":[{"id":2503,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1551\/revisions\/2503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1554"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}