{"id":1580,"date":"2025-05-22T17:09:09","date_gmt":"2025-05-22T17:09:09","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1580"},"modified":"2025-05-22T17:09:26","modified_gmt":"2025-05-22T17:09:26","slug":"allegro-ile-satis-yapmak","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/","title":{"rendered":"T\u00fcrkiye&#8217;den Allegro ile Sat\u0131\u015f Yapmak: 2025 Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Allegro_Nedir_Nasil_Calisir\" >Allegro Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Polonya_Pazari_ve_Allegronun_Stratejik_Gucu\" >Polonya Pazar\u0131 ve Allegro\u2019nun Stratejik G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Turkiyeden_Allegroda_Satici_Hesabi_Acmak\" >T\u00fcrkiye&#8217;den Allegro&#8217;da Sat\u0131c\u0131 Hesab\u0131 A\u00e7mak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Basvuru_Sureci\" >Ba\u015fvuru S\u00fcreci:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Gerekli_Belgeler\" >Gerekli Belgeler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Urun_Listeleme_ve_Lehce_Uyum_Sureci\" >\u00dcr\u00fcn Listeleme ve Leh\u00e7e Uyum S\u00fcreci<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Basarili_Listeleme_Icin\" >Ba\u015far\u0131l\u0131 Listeleme \u0130\u00e7in:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Kargo_ve_Lojistik_Surecleri\" >Kargo ve Lojistik S\u00fcre\u00e7leri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Alternatif_Lojistik_Modelleri\" >Alternatif Lojistik Modelleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Iade_Politikalari\" >\u0130ade Politikalar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Odeme_Alma_ve_Finansal_Yonetim\" >\u00d6deme Alma ve Finansal Y\u00f6netim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Komisyon_Oranlari_ve_Ucretlendirme\" >Komisyon Oranlar\u0131 ve \u00dccretlendirme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Allegro_Satis_Komisyonlari\" >Allegro Sat\u0131\u015f Komisyonlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Reklamcilik_ve_Satis_Artirma_Yontemleri\" >Reklamc\u0131l\u0131k ve Sat\u0131\u015f Art\u0131rma Y\u00f6ntemleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Allegro_Ads\" >Allegro Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Kampanya_Katilimlari\" >Kampanya Kat\u0131l\u0131mlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Musteri_Hizmetleri_ve_Satici_Puanlari\" >M\u00fc\u015fteri Hizmetleri ve Sat\u0131c\u0131 Puanlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Oneriler\" >\u00d6neriler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Turkiyeden_Allegro_ile_Satisa_Uygun_Urunler\" >T\u00fcrkiye\u2019den Allegro ile Sat\u0131\u015fa Uygun \u00dcr\u00fcnler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/allegro-ile-satis-yapmak\/#Allegroda_Satis_Gelecegi_Olan_Bir_Stratejidir\" >Allegro\u2019da Sat\u0131\u015f Gelece\u011fi Olan Bir Stratejidir<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Allegro_Nedir_Nasil_Calisir\"><\/span>Allegro Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2000 y\u0131l\u0131nda kurulan Allegro, bug\u00fcn itibar\u0131yla Polonya\u2019n\u0131n \u00e7evrim i\u00e7i al\u0131\u015fveri\u015flerinin %75\u2019inin ger\u00e7ekle\u015fti\u011fi bir e-ticaret devine d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Amazon ve eBay gibi \u00fcr\u00fcn odakl\u0131 de\u011fil, <strong>teklif odakl\u0131<\/strong> bir sistemle \u00e7al\u0131\u015f\u0131r. Yani ayn\u0131 \u00fcr\u00fcn i\u00e7in birden fazla sat\u0131c\u0131 teklif sunabilir. Bu yap\u0131, fiyat, lojistik ve m\u00fc\u015fteri hizmetleri a\u00e7\u0131s\u0131ndan fark yaratabilen sat\u0131c\u0131lara ciddi rekabet avantaj\u0131 sa\u011flar.<\/p>\n<p>Kendi lojistik altyap\u0131s\u0131 olan <strong>One Fulfillment by Allegro<\/strong>, Avrupa i\u00e7i teslimatlarda h\u0131zl\u0131 \u00e7\u00f6z\u00fcm sunar. Ayr\u0131ca platform, pazarlama ara\u00e7lar\u0131, reklam mod\u00fclleri ve kampanya sistemleriyle sat\u0131c\u0131lar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Polonya_Pazari_ve_Allegronun_Stratejik_Gucu\"><\/span>Polonya Pazar\u0131 ve Allegro\u2019nun Stratejik G\u00fcc\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-ticaretin Avrupa\u2019daki y\u00fckselen y\u0131ld\u0131zlar\u0131ndan biri olan <strong>Allegro<\/strong>, Polonya&#8217;n\u0131n en b\u00fcy\u00fck \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f platformu olarak dikkat \u00e7eker. Amazon\u2019un Orta ve Do\u011fu Avrupa&#8217;daki en g\u00fc\u00e7l\u00fc rakibi say\u0131lan Allegro, yaln\u0131zca Polonya&#8217;da de\u011fil, \u00c7ek Cumhuriyeti, Slovakya ve Balt\u0131k \u00fclkelerinde de yayg\u0131n bir kullan\u0131c\u0131 kitlesine sahiptir. Ayl\u0131k 18 milyondan fazla aktif kullan\u0131c\u0131, platformun sundu\u011fu 250 milyondan fazla \u00fcr\u00fcne ula\u015fmakta ve bu say\u0131 her ge\u00e7en y\u0131l artmaktad\u0131r.<\/p>\n<p>T\u00fcrk \u00fcreticileri ve e-ticaret giri\u015fimcileri i\u00e7in Allegro, rekabetin daha az, yerelle\u015fmenin y\u00fcksek, al\u0131m g\u00fcc\u00fcn\u00fcn ise stabil oldu\u011fu bir pazara a\u00e7\u0131lma f\u0131rsat\u0131d\u0131r. Ancak bu platformda sat\u0131\u015f yapabilmek i\u00e7in belirli teknik, lojistik ve hukuki gereklilikleri kar\u015f\u0131lamak gerekir. Bu rehberde, T\u00fcrkiye\u2019den Allegro\u2019ya sat\u0131\u015f yapma s\u00fcrecini detayl\u0131 ve uygulamal\u0131 bi\u00e7imde ele al\u0131yoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turkiyeden_Allegroda_Satici_Hesabi_Acmak\"><\/span>T\u00fcrkiye&#8217;den Allegro&#8217;da Sat\u0131c\u0131 Hesab\u0131 A\u00e7mak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrkiye merkezli bir firma olarak Allegro\u2019da sat\u0131\u015f yapman\u0131z m\u00fcmk\u00fcnd\u00fcr. Ancak Avrupa Ekonomik Alan\u0131 d\u0131\u015f\u0131ndan gelen sat\u0131c\u0131lar i\u00e7in baz\u0131 prosed\u00fcrler s\u00f6z konusudur:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basvuru_Sureci\"><\/span>Ba\u015fvuru S\u00fcreci:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><a href=\"https:\/\/allegro.pl\/\" target=\"_blank\" rel=\"noopener\">allegro.pl<\/a> \u00fczerinden &#8220;Start Selling&#8221; ba\u011flant\u0131s\u0131na t\u0131klay\u0131n.<\/li>\n<li>\u201cOutside the EEA\u201d se\u00e7ene\u011fini se\u00e7in.<\/li>\n<li>\u015eirket ad\u0131, vergi kimlik numaras\u0131, yetkili ki\u015fi bilgileri, adres ve ileti\u015fim bilgilerini eksiksiz doldurun.<\/li>\n<li>Kimlik do\u011frulama ve IBAN e\u015fle\u015ftirmesi yap\u0131larak hesap aktive edilir.<\/li>\n<li>K\u00fc\u00e7\u00fck bir do\u011frulama \u00f6demesi banka hesab\u0131n\u0131zdan \u00e7ekilir (\u00f6rne\u011fin 1 PLN).<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Gerekli_Belgeler\"><\/span>Gerekli Belgeler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Vergi levhas\u0131 (\u0130ngilizce)<\/li>\n<li>\u015eirket kurulu\u015f belgesi<\/li>\n<li>\u015eirket sahibinin pasaportu veya T.C. kimli\u011fi<\/li>\n<li>Banka IBAN bilgisi (EUR hesap \u00f6nerilir)<\/li>\n<\/ul>\n<p>Allegro, PayU sistemini kulland\u0131\u011f\u0131 i\u00e7in \u00f6demeleri bu kanal arac\u0131l\u0131\u011f\u0131yla al\u0131rs\u0131n\u0131z. T\u00fcrkiye\u2019deki bankan\u0131za d\u00f6viz hesab\u0131 olarak aktar\u0131m yapabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Urun_Listeleme_ve_Lehce_Uyum_Sureci\"><\/span>\u00dcr\u00fcn Listeleme ve Leh\u00e7e Uyum S\u00fcreci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Allegro\u2019da \u00fcr\u00fcn listelemek, klasik marketplace mant\u0131\u011f\u0131na benzese de baz\u0131 farkl\u0131l\u0131klar vard\u0131r. \u00dcr\u00fcnler, Allegro\u2019nun katalog yap\u0131s\u0131na entegre olarak a\u00e7\u0131l\u0131r. Mevcut katalogda olmayan \u00fcr\u00fcnler i\u00e7in yeni giri\u015f yap\u0131labilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basarili_Listeleme_Icin\"><\/span>Ba\u015far\u0131l\u0131 Listeleme \u0130\u00e7in:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u00dcr\u00fcn ba\u015fl\u0131klar\u0131 50-70 karakteri ge\u00e7meyecek \u015fekilde anahtar kelime bazl\u0131 olmal\u0131<\/li>\n<li>Leh\u00e7e diline profesyonel \u00e7eviri yap\u0131lmal\u0131; otomatik \u00e7eviri kullan\u0131lsa bile manuel kontrol \u015fartt\u0131r<\/li>\n<li>\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131 madde madde ve teknik detaylarla desteklenmeli<\/li>\n<li>En az 3 adet kaliteli \u00fcr\u00fcn g\u00f6rseli kullan\u0131lmal\u0131<\/li>\n<\/ul>\n<p>Allegro kullan\u0131c\u0131lar\u0131n\u0131n %95\u2019i Leh\u00e7e kullanmaktad\u0131r. Bu nedenle \u00e7eviri hizmetlerine yat\u0131r\u0131m yapmak, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 do\u011frudan etkiler.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kargo_ve_Lojistik_Surecleri\"><\/span>Kargo ve Lojistik S\u00fcre\u00e7leri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Allegro, sat\u0131c\u0131lar\u0131n Avrupa i\u00e7i teslimatlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in <strong>One Fulfillment by Allegro<\/strong> hizmetini sunar. Bu sistemle \u00fcr\u00fcnlerinizi Polonya\u2019daki depolara g\u00f6nderir ve Allegro sizin ad\u0131n\u0131za sipari\u015fi al\u0131r, paketler ve teslim eder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alternatif_Lojistik_Modelleri\"><\/span>Alternatif Lojistik Modelleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Mikro ihracat y\u00f6ntemi<\/strong> ile do\u011frudan Polonya\u2019daki al\u0131c\u0131ya g\u00f6nderim yap\u0131labilir (DHL, UPS, Aras Kargo + PTT ETGB)<\/li>\n<li>Avrupa\u2019daki bir fulfillment firmas\u0131yla \u00e7al\u0131\u015farak depo + iade y\u00f6netimi yap\u0131labilir (ShipBob, Omnipack, BaseLinker)<\/li>\n<li>Polonya&#8217;da \u015firket a\u00e7madan dropshipping modeline ge\u00e7i\u015f m\u00fcmk\u00fcnd\u00fcr, ancak m\u00fc\u015fteri hizmetleri zay\u0131f kalabilir<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Iade_Politikalari\"><\/span>\u0130ade Politikalar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Polonya yasalar\u0131na g\u00f6re t\u00fcketiciler, 14 g\u00fcn i\u00e7inde ko\u015fulsuz iade hakk\u0131na sahiptir. \u0130ade y\u00f6netimi i\u00e7in Avrupa i\u00e7i bir iade adresi g\u00f6sterilmesi zorunludur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Odeme_Alma_ve_Finansal_Yonetim\"><\/span>\u00d6deme Alma ve Finansal Y\u00f6netim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Allegro, \u00f6demeleri PayU veya Przelewy24 arac\u0131l\u0131\u011f\u0131yla aktar\u0131r. Bu sistem \u00fczerinden her sat\u0131\u015ftan sonra tahsil edilen \u00fccretler, belirli bir s\u00fcre i\u00e7inde (genellikle 3-7 g\u00fcn) sat\u0131c\u0131n\u0131n banka hesab\u0131na aktar\u0131l\u0131r.<\/p>\n<p>T\u00fcrkiye\u2019deki banka hesab\u0131n\u0131za EUR cinsinden \u00f6deme alman\u0131z i\u00e7in:<\/p>\n<ul>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/wise-nedir\/\">Wise<\/a><\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/payoneer-nedir\/\">Payoneer<\/a><\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/cenoa-nedir\/\">Cenoa<\/a><\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/revolut-nedir\/\">Revolut<\/a><\/li>\n<\/ul>\n<p>gibi sistemlerden biri arac\u0131l\u0131\u011f\u0131yla d\u00f6viz hesab\u0131 a\u00e7abilir ve bu IBAN\u2019\u0131 kullanabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Komisyon_Oranlari_ve_Ucretlendirme\"><\/span>Komisyon Oranlar\u0131 ve \u00dccretlendirme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Allegro_Satis_Komisyonlari\"><\/span>Allegro Sat\u0131\u015f Komisyonlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Komisyon oranlar\u0131 \u00fcr\u00fcn kategorisine g\u00f6re de\u011fi\u015fir. Ortalama olarak %6 ile %11 aras\u0131ndad\u0131r.<\/p>\n<table>\n<thead>\n<tr>\n<th>Kategori<\/th>\n<th>Komisyon Oran\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Moda &amp; Ayakkab\u0131<\/td>\n<td>%10 \u2013 %11<\/td>\n<\/tr>\n<tr>\n<td>Elektronik<\/td>\n<td>%6 \u2013 %8<\/td>\n<\/tr>\n<tr>\n<td>Ev &amp; Dekorasyon<\/td>\n<td>%9<\/td>\n<\/tr>\n<tr>\n<td>Oyuncak &amp; Hobi<\/td>\n<td>%10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Allegro, \u00fcr\u00fcn listeleme i\u00e7in herhangi bir \u00fccret talep etmez. Ancak reklam ve g\u00f6r\u00fcn\u00fcrl\u00fck art\u0131rma hizmetleri i\u00e7in ekstra \u00f6deme gerektirir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reklamcilik_ve_Satis_Artirma_Yontemleri\"><\/span>Reklamc\u0131l\u0131k ve Sat\u0131\u015f Art\u0131rma Y\u00f6ntemleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Allegro\u2019da sat\u0131\u015f yapmak kadar g\u00f6r\u00fcn\u00fcrl\u00fck kazanmak da \u00f6nemlidir. Bunun i\u00e7in \u00e7e\u015fitli reklam ve promosyon ara\u00e7lar\u0131 mevcuttur:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Allegro_Ads\"><\/span>Allegro Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Anahtar kelimeye dayal\u0131 arama reklamlar\u0131<\/li>\n<li>Ana sayfa banner pozisyonlar\u0131<\/li>\n<li>\u00dcr\u00fcn sayfas\u0131 \u00f6neri kutular\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Kampanya_Katilimlari\"><\/span>Kampanya Kat\u0131l\u0131mlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Allegro Smart program\u0131na kat\u0131larak \u00fccretsiz kargo ile g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rabilirsiniz<\/li>\n<li>Tatil ve sezon kampanyalar\u0131na \u00f6zel indirim tan\u0131mlayabilirsiniz<\/li>\n<\/ul>\n<p>Reklam b\u00fct\u00e7eleri k\u00fc\u00e7\u00fck sat\u0131c\u0131lar i\u00e7in \u20ac20\u2019dan ba\u015flayabilir; do\u011fru optimizasyon ile ciddi d\u00f6n\u00fc\u015f alabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Musteri_Hizmetleri_ve_Satici_Puanlari\"><\/span>M\u00fc\u015fteri Hizmetleri ve Sat\u0131c\u0131 Puanlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Allegro, m\u00fc\u015fteri memnuniyetini esas alan bir algoritma ile \u00e7al\u0131\u015f\u0131r. Her sat\u0131c\u0131 i\u00e7in puanlama sistemi vard\u0131r. Kargolama s\u00fcresi, \u00fcr\u00fcn do\u011frulu\u011fu, m\u00fc\u015fteri yan\u0131t s\u00fcresi gibi fakt\u00f6rler bu puan\u0131 etkiler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oneriler\"><\/span>\u00d6neriler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Cevap s\u00fcresini 12 saatten k\u0131sa tutun<\/li>\n<li>\u0130ade ve iptal taleplerine h\u0131zl\u0131 d\u00f6n\u00fc\u015f yap\u0131n<\/li>\n<li>\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131nda tutars\u0131z bilgi vermekten ka\u00e7\u0131n\u0131n<\/li>\n<li>Olumsuz yorumlar\u0131 a\u00e7\u0131klay\u0131c\u0131 yan\u0131tlarla yan\u0131tlay\u0131n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Turkiyeden_Allegro_ile_Satisa_Uygun_Urunler\"><\/span>T\u00fcrkiye\u2019den Allegro ile Sat\u0131\u015fa Uygun \u00dcr\u00fcnler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Polonya pazar\u0131nda rekabetin az, ilginin yo\u011fun oldu\u011fu baz\u0131 \u00fcr\u00fcn gruplar\u0131:<\/p>\n<ul>\n<li>Do\u011fal ta\u015f, mermer ve ev dekorasyon \u00fcr\u00fcnleri<\/li>\n<li>\u00c7ocuk giyim ve organik bebek \u00fcr\u00fcnleri<\/li>\n<li>Fonksiyonel k\u00fc\u00e7\u00fck ev aletleri<\/li>\n<li>Bak\u0131r mutfak e\u015fyalar\u0131<\/li>\n<li>El yap\u0131m\u0131 tak\u0131lar, \u00f6zel tasar\u0131m hediyelikler<\/li>\n<\/ul>\n<p>Polonya\u2019da yerli \u00fcretim fiyatlar\u0131 y\u00fcksek oldu\u011fundan T\u00fcrkiye&#8217;den gelen kaliteli ve uygun fiyatl\u0131 \u00fcr\u00fcnler pazarda h\u0131zl\u0131 b\u00fcy\u00fcyebilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Allegroda_Satis_Gelecegi_Olan_Bir_Stratejidir\"><\/span>Allegro\u2019da Sat\u0131\u015f Gelece\u011fi Olan Bir Stratejidir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00fcrkiye\u2019den Avrupa\u2019ya a\u00e7\u0131lmak isteyen e-ticaret giri\u015fimcileri i\u00e7in Allegro, Amazon kadar rekabet\u00e7i olmayan ama ciddi hacmi olan bir platformdur. Leh\u00e7e diline uyum, lojistik altyap\u0131, iade y\u00f6netimi ve reklam stratejisi gibi konular iyi kurguland\u0131\u011f\u0131nda, Allegro hem B2C hem de markala\u015fma a\u00e7\u0131s\u0131ndan ciddi potansiyel ta\u015f\u0131r.<\/p>\n<blockquote><p>Unutmay\u0131n: \u201cE-ihracat, art\u0131k b\u00fcy\u00fck \u015firketlerin ayr\u0131cal\u0131\u011f\u0131 de\u011fil; do\u011fru bilgiye sahip olan herkesin f\u0131rsat\u0131d\u0131r.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Allegro Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r? 2000 y\u0131l\u0131nda kurulan Allegro, bug\u00fcn itibar\u0131yla Polonya\u2019n\u0131n \u00e7evrim i\u00e7i al\u0131\u015fveri\u015flerinin %75\u2019inin ger\u00e7ekle\u015fti\u011fi bir e-ticaret devine d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Amazon ve eBay gibi \u00fcr\u00fcn odakl\u0131 de\u011fil, teklif odakl\u0131 bir sistemle \u00e7al\u0131\u015f\u0131r. Yani ayn\u0131 \u00fcr\u00fcn i\u00e7in birden fazla sat\u0131c\u0131 teklif sunabilir. Bu yap\u0131, fiyat, lojistik ve m\u00fc\u015fteri hizmetleri a\u00e7\u0131s\u0131ndan fark yaratabilen sat\u0131c\u0131lara ciddi rekabet avantaj\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret-pazaryerleri"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1580"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1580\/revisions"}],"predecessor-version":[{"id":1582,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1580\/revisions\/1582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1581"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}