{"id":1644,"date":"2025-05-26T00:02:11","date_gmt":"2025-05-26T00:02:11","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1644"},"modified":"2025-05-26T00:03:17","modified_gmt":"2025-05-26T00:03:17","slug":"e-ticaret-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/","title":{"rendered":"E-Ticaret Nas\u0131l Yap\u0131l\u0131r? 7 Ad\u0131mda E-Ticaret"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaret_Nedir_Nasil_Calisir\" >E-Ticaret Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaretin_Bilesenleri\" >E-Ticaretin Bile\u015fenleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaretin_Evrimi_ve_Bugunku_Onemi\" >E-Ticaretin Evrimi ve Bug\u00fcnk\u00fc \u00d6nemi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaretin_Temel_Modelleri\" >E-Ticaretin Temel Modelleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Ne_Satacaginiza_Karar_Verin_Nis_Belirleme_ve_Urun_Secimi\" >Ne Sataca\u011f\u0131n\u0131za Karar Verin: Ni\u015f Belirleme ve \u00dcr\u00fcn Se\u00e7imi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Nis_Pazar_Nedir\" >Ni\u015f Pazar Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Nis_Seciminde_Dikkat_Edilecekler\" >Ni\u015f Se\u00e7iminde Dikkat Edilecekler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Urun_Dogrulama_Yontemleri\" >\u00dcr\u00fcn Do\u011frulama Y\u00f6ntemleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaret_Platformlari_Site_mi_Kurmali_Pazaryeri_mi_Secmeli\" >E-Ticaret Platformlar\u0131: Site mi Kurmal\u0131, Pazaryeri mi Se\u00e7meli?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#a_Pazaryeri_Avantajlari\" >a. Pazaryeri Avantajlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#b_Pazaryeri_Dezavantajlari\" >b. Pazaryeri Dezavantajlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#c_Kendi_Magazanizi_Kurmanin_Avantajlari\" >c. Kendi Ma\u011fazan\u0131z\u0131 Kurman\u0131n Avantajlar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Populer_Site_Altyapilari\" >Pop\u00fcler Site Altyap\u0131lar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Magaza_Kurulumu_ve_Teknik_Hazirlik\" >Ma\u011faza Kurulumu ve Teknik Haz\u0131rl\u0131k<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Gerekli_Sayfalar\" >Gerekli Sayfalar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Teknik_Kurulumlar\" >Teknik Kurulumlar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Urun_Yonetimi\" >\u00dcr\u00fcn Y\u00f6netimi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Urun_Bilgisi_Girisi\" >\u00dcr\u00fcn Bilgisi Giri\u015fi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Stok_ve_Siparis_Takibi\" >Stok ve Sipari\u015f Takibi:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Odeme_Altyapisi_ve_Lojistik_Yonetimi\" >\u00d6deme Altyap\u0131s\u0131 ve Lojistik Y\u00f6netimi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Odeme_Yontemleri\" >\u00d6deme Y\u00f6ntemleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Lojistik_Firmalari\" >Lojistik Firmalar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Iade_Sureci\" >\u0130ade S\u00fcreci:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Dijital_Pazarlama_Stratejileri\" >Dijital Pazarlama Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#SEO\" >SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Sosyal_Medya\" >Sosyal Medya:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Influencer_Is_Birlikleri\" >Influencer \u0130\u015f Birlikleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Reklamcilik\" >Reklamc\u0131l\u0131k:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Posta\" >E-Posta:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Hukuki_ve_Muhasebesel_Gereklilikler\" >Hukuki ve Muhasebesel Gereklilikler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Sirket_Kurulumu\" >\u015eirket Kurulumu:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Belgeler\" >Belgeler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Vergiler\" >Vergiler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Uluslararasi_Satis_ve_Mikro_Ihracat\" >Uluslararas\u0131 Sat\u0131\u015f ve Mikro \u0130hracat<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Nerede_Satilir\" >Nerede Sat\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Hangi_Urunler_Satilir\" >Hangi \u00dcr\u00fcnler Sat\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#ETGB_ve_Mikro_Ihracat\" >ETGB ve Mikro \u0130hracat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Odeme_Almak\" >\u00d6deme Almak:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Satis_Sonrasi_Musteri_Deneyimi\" >Sat\u0131\u015f Sonras\u0131 M\u00fc\u015fteri Deneyimi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Kargo_Takibi\" >Kargo Takibi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Musteri_Memnuniyeti\" >M\u00fc\u015fteri Memnuniyeti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Iade_ve_Destek\" >\u0130ade ve Destek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaret_Performansi_Nasil_Olculur\" >E-Ticaret Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#KPIlar\" >KPI\u2019lar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#Araclar\" >Ara\u00e7lar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-nasil-yapilir\/#E-Ticaret_Bir_Maratondur_Sprint_Degil\" >E-Ticaret Bir Maratondur, Sprint De\u011fil<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Nedir_Nasil_Calisir\"><\/span>E-Ticaret Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-ticaret; bir \u00fcr\u00fcn ya da hizmetin, dijital ortamda, internet ba\u011flant\u0131s\u0131 arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131lmas\u0131, sat\u0131n al\u0131nmas\u0131 ve teslim edilmesi s\u00fcre\u00e7lerinin b\u00fct\u00fcn\u00fcd\u00fcr. Sipari\u015fin verildi\u011fi ekran, stok ve \u00f6deme takibi, m\u00fc\u015fteri ili\u015fkileri ve \u00fcr\u00fcn teslimat\u0131 gibi unsurlar, bir yaz\u0131l\u0131m altyap\u0131s\u0131 \u00fczerinden entegre bi\u00e7imde y\u00fcr\u00fct\u00fcl\u00fcr.<\/p>\n<p>E-ticaret, hem kendi ma\u011fazan\u0131z\u0131 kurabilece\u011finiz hem de pazar yerlerine dahil olabilece\u011finiz esnek bir yap\u0131ya sahiptir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-Ticaretin_Bilesenleri\"><\/span>E-Ticaretin Bile\u015fenleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Dijital ma\u011faza (site veya pazaryeri)<\/li>\n<li>\u00dcr\u00fcn veya hizmet<\/li>\n<li>M\u00fc\u015fteri<\/li>\n<li>\u00d6deme altyap\u0131s\u0131<\/li>\n<li>Lojistik ve iade y\u00f6netimi<\/li>\n<li>Pazarlama kanallar\u0131<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaretin_Evrimi_ve_Bugunku_Onemi\"><\/span>E-Ticaretin Evrimi ve Bug\u00fcnk\u00fc \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-ticaret (elektronik ticaret), mal ve hizmetlerin dijital platformlar \u00fczerinden sat\u0131lmas\u0131 s\u00fcrecidir. Ba\u015flang\u0131\u00e7ta yaln\u0131zca b\u00fcy\u00fck firmalar\u0131n sahas\u0131nda olan bu alan, teknolojinin geli\u015fmesi, internetin yayg\u0131nla\u015fmas\u0131 ve sosyal medyan\u0131n ticari potansiyele d\u00f6n\u00fc\u015fmesiyle birlikte art\u0131k her \u00f6l\u00e7ekten giri\u015fimciye a\u00e7\u0131k bir f\u0131rsat alan\u0131d\u0131r. Bug\u00fcn tek ba\u015f\u0131na bir giri\u015fimci, evinin odas\u0131ndan t\u00fcm d\u00fcnyaya sat\u0131\u015f yapabilir.<\/p>\n<p>2025 itibar\u0131yla e-ticaret, sadece bir sat\u0131\u015f kanal\u0131 de\u011fil; markala\u015fman\u0131n, topluluk kurman\u0131n ve global b\u00fcy\u00fcmenin ana lokomotiflerinden biri haline gelmi\u015ftir. Bu rehber, s\u0131f\u0131rdan bir e-ticaret i\u015fi kurmak isteyenler i\u00e7in fikirden sat\u0131\u015fa, lojistikten pazarlamaya kadar t\u00fcm s\u00fcre\u00e7leri ad\u0131m ad\u0131m a\u00e7\u0131klamaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-Ticaretin_Temel_Modelleri\"><\/span>E-Ticaretin Temel Modelleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Model<\/th>\n<th>A\u00e7\u0131klama<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B2C (Business to Consumer)<\/td>\n<td>\u015eirketten t\u00fcketiciye sat\u0131\u015f (\u00f6rne\u011fin Trendyol)<\/td>\n<\/tr>\n<tr>\n<td>B2B (Business to Business)<\/td>\n<td>Firmadan firmaya toptan sat\u0131\u015f (\u00f6rne\u011fin Alibaba)<\/td>\n<\/tr>\n<tr>\n<td>C2C (Consumer to Consumer)<\/td>\n<td>T\u00fcketiciden t\u00fcketiciye sat\u0131\u015f (\u00f6rne\u011fin Letgo)<\/td>\n<\/tr>\n<tr>\n<td>DTC (Direct to Consumer)<\/td>\n<td>Marka sahiplerinin do\u011frudan sat\u0131\u015f yapmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>Dropshipping<\/td>\n<td>Stok tutmadan tedarik\u00e7iden direkt g\u00f6nderim<\/td>\n<\/tr>\n<tr>\n<td>Print on Demand<\/td>\n<td>Sipari\u015f geldi\u011finde bask\u0131 ve \u00fcretim<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Ne_Satacaginiza_Karar_Verin_Nis_Belirleme_ve_Urun_Secimi\"><\/span>Ne Sataca\u011f\u0131n\u0131za Karar Verin: Ni\u015f Belirleme ve \u00dcr\u00fcn Se\u00e7imi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nis_Pazar_Nedir\"><\/span>Ni\u015f Pazar Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ni\u015f pazar, daha dar, \u00f6zel bir hedef kitleye hitap eden \u00fcr\u00fcn kategorisidir. \u00d6rne\u011fin &#8220;bebek \u00fcr\u00fcnleri&#8221; geni\u015f bir pazar iken, &#8220;organik bambu bebek tulumu&#8221; bir ni\u015ftir.<\/p>\n\n\t\t<div class=\"box info  alignleft\">\n\t\t\t<div class=\"box-inner-block\">\n\t\t\t\t<span class=\"fa tie-shortcode-boxicon\"><\/span>Ni\u015f se\u00e7imi E-Ticaretin en \u00f6nemli ad\u0131mlar\u0131ndan biridir. <a href=\"https:\/\/birkanulusoy.com\/tr\/nis-nedir\/\">Ni\u015f ne demek<\/a> konulu yaz\u0131m\u0131 okuyarak daha iyi bir se\u00e7im yapabilirsiniz.\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<h3><span class=\"ez-toc-section\" id=\"Nis_Seciminde_Dikkat_Edilecekler\"><\/span>Ni\u015f Se\u00e7iminde Dikkat Edilecekler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Tutku:<\/strong> \u0130lgi duydu\u011funuz bir alanda \u00e7al\u0131\u015fmak s\u00fcrd\u00fcr\u00fclebilirlik sa\u011flar.<\/li>\n<li><strong>Talep:<\/strong> Google Trends, Amazon, Trendyol gibi platformlardan arama hacmi kontrol edilir.<\/li>\n<li><strong>K\u00e2rl\u0131l\u0131k:<\/strong> \u00dcr\u00fcn maliyeti, kargo ve komisyonlar sonras\u0131 net k\u00e2r b\u0131rak\u0131yor mu?<\/li>\n<li><strong>Rekabet:<\/strong> \u00c7ok y\u00fcksek rekabetten ka\u00e7\u0131n\u0131n ama hi\u00e7 olmayan alana da girmeyin.<\/li>\n<li><strong>Tekrar Al\u0131m:<\/strong> Kozmetik, g\u0131da takviyesi gibi \u00fcr\u00fcnler daha fazla tekrar sat\u0131\u015f potansiyeline sahiptir.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Urun_Dogrulama_Yontemleri\"><\/span>\u00dcr\u00fcn Do\u011frulama Y\u00f6ntemleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Anahtar kelime ara\u015ft\u0131rmalar\u0131 (SEMrush, Ahrefs, Ubersuggest)<\/li>\n<li>Rakip yorumlar\u0131n\u0131n analizi (eksik y\u00f6nleri ke\u015ffetme)<\/li>\n<li>Potansiyel m\u00fc\u015fterilerle anket<\/li>\n<li>\u00d6n sipari\u015f veya MVP ile talep testi<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Platformlari_Site_mi_Kurmali_Pazaryeri_mi_Secmeli\"><\/span>E-Ticaret Platformlar\u0131: Site mi Kurmal\u0131, Pazaryeri mi Se\u00e7meli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"a_Pazaryeri_Avantajlari\"><\/span>a. Pazaryeri Avantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Haz\u0131r trafik<\/li>\n<li>G\u00fcvenilir \u00f6deme sistemi<\/li>\n<li>Teknik altyap\u0131 gerektirmez<\/li>\n<li>H\u0131zl\u0131 ba\u015flang\u0131\u00e7<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"b_Pazaryeri_Dezavantajlari\"><\/span>b. Pazaryeri Dezavantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Komisyon oranlar\u0131 y\u00fcksek<\/li>\n<li>Marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 (m\u00fc\u015fteri sizin de\u011fil, pazaryerinin)<\/li>\n<li>G\u00f6rsel, metin gibi s\u0131n\u0131rlamalar<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"c_Kendi_Magazanizi_Kurmanin_Avantajlari\"><\/span>c. Kendi Ma\u011fazan\u0131z\u0131 Kurman\u0131n Avantajlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Marka kontrol\u00fc<\/li>\n<li>Pazarlama esnekli\u011fi<\/li>\n<li>SEO ve i\u00e7erik g\u00fcc\u00fc<\/li>\n<li>M\u00fc\u015fteri datas\u0131 sizde kal\u0131r<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Populer_Site_Altyapilari\"><\/span>Pop\u00fcler Site Altyap\u0131lar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/shopify-nedir\/\">Shopify<\/a><\/li>\n<li>WooCommerce (WordPress)<\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/ikas-nedir\/\">\u0130kas<\/a>, <a href=\"https:\/\/birkanulusoy.com\/tr\/ideasoft-nedir\/\">IdeaSoft<\/a>, <a href=\"https:\/\/birkanulusoy.com\/tr\/t-soft-nedir\/\">T-Soft<\/a> (T\u00fcrkiye merkezli)<\/li>\n<li>Wix<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Magaza_Kurulumu_ve_Teknik_Hazirlik\"><\/span>Ma\u011faza Kurulumu ve Teknik Haz\u0131rl\u0131k<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gerekli_Sayfalar\"><\/span>Gerekli Sayfalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ana Sayfa<\/li>\n<li>\u00dcr\u00fcn Sayfalar\u0131 (detayl\u0131 a\u00e7\u0131klama + g\u00f6rsel + video)<\/li>\n<li>Kategoriler<\/li>\n<li>Sepet &amp; \u00d6deme Sayfas\u0131<\/li>\n<li>Hakk\u0131m\u0131zda \/ \u0130leti\u015fim<\/li>\n<li>\u0130ade Politikas\u0131, Gizlilik Politikas\u0131, SSS<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Teknik_Kurulumlar\"><\/span>Teknik Kurulumlar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Domain ve hosting (kendi sitesi i\u00e7in)<\/li>\n<li>Tema se\u00e7imi ve d\u00fczenleme<\/li>\n<li>SSL sertifikas\u0131 (g\u00fcvenli \u00f6deme i\u00e7in)<\/li>\n<li>\u00d6deme entegrasyonu (iyzico, PayTR, Stripe vb.)<\/li>\n<li>Kargo ve stok sistemleri<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Urun_Yonetimi\"><\/span>\u00dcr\u00fcn Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Urun_Bilgisi_Girisi\"><\/span>\u00dcr\u00fcn Bilgisi Giri\u015fi:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ba\u015fl\u0131k (a\u00e7\u0131klay\u0131c\u0131 + anahtar kelime i\u00e7erikli)<\/li>\n<li>A\u00e7\u0131klama (\u00f6zg\u00fcn ve fayda odakl\u0131)<\/li>\n<li>\u00d6zellikler (malzeme, \u00f6l\u00e7\u00fc, teknik detay)<\/li>\n<li>Stok miktar\u0131<\/li>\n<li>G\u00f6rseller ve videolar<\/li>\n<li>Varyantlar (renk, beden vb.)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Stok_ve_Siparis_Takibi\"><\/span>Stok ve Sipari\u015f Takibi:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Manuel veya otomatik yaz\u0131l\u0131mlar (Shopify, IdeaSoft paneli vb.)<\/li>\n<li>Entegrasyon ara\u00e7lar\u0131: Entegra, StockMount, ikas gibi \u00e7\u00f6z\u00fcmler<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Odeme_Altyapisi_ve_Lojistik_Yonetimi\"><\/span>\u00d6deme Altyap\u0131s\u0131 ve Lojistik Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Odeme_Yontemleri\"><\/span>\u00d6deme Y\u00f6ntemleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Kredi kart\u0131 \/ banka kart\u0131<\/li>\n<li>Kap\u0131da \u00f6deme (T\u00fcrkiye i\u00e7in h\u00e2l\u00e2 yayg\u0131n)<\/li>\n<li>Dijital c\u00fczdanlar (<a href=\"https:\/\/birkanulusoy.com\/tr\/shopier-nedir\/\">Shopier<\/a>, <a href=\"https:\/\/birkanulusoy.com\/tr\/paypal-rehberi\/\">PayPal<\/a>, <a href=\"https:\/\/birkanulusoy.com\/tr\/iyzico-nedir\/\">iyzico<\/a> LinkPay)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Lojistik_Firmalari\"><\/span>Lojistik Firmalar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Yurti\u00e7i, MNG, Aras, PTT<\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/navlungo-nedir\/\">Navlungo<\/a>, KargomKolay gibi alternatifler<\/li>\n<li>Kargo entegrasyonu: barkod yazd\u0131rma, takip numaras\u0131 payla\u015f\u0131m\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Iade_Sureci\"><\/span>\u0130ade S\u00fcreci:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>T\u00fcketici Kanunu: 14 g\u00fcn i\u00e7inde ko\u015fulsuz iade<\/li>\n<li>Geri g\u00f6nderim kimin sorumlulu\u011funda?<\/li>\n<li>Otomatik iade butonu ya da WhatsApp \u00fczerinden \u00e7\u00f6z\u00fcm<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Stratejileri\"><\/span>Dijital Pazarlama Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Site i\u00e7i optimizasyon (meta, ba\u015fl\u0131k, i\u00e7erik, g\u00f6rsel alt etiketi)<\/li>\n<li>Blog yaz\u0131lar\u0131 (kendi \u00fcr\u00fcn kategorinle ilgili sorular\u0131 yan\u0131tlayan i\u00e7erikler)<\/li>\n<li>Backlink ve domain otoritesi \u00e7al\u0131\u015fmalar\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Sosyal_Medya\"><\/span>Sosyal Medya:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Instagram ma\u011fazas\u0131<\/li>\n<li>Reels, TikTok videolar\u0131<\/li>\n<li>Pinterest Pin payla\u015f\u0131mlar\u0131 (\u00f6zellikle dekorasyon, moda, aksesuar)<\/li>\n<li>Haftal\u0131k i\u00e7erik plan\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Influencer_Is_Birlikleri\"><\/span>Influencer \u0130\u015f Birlikleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Mikro influencer\u2019lar (10K\u2013100K takip\u00e7i)<\/li>\n<li>Affiliate link + takip kodu<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Reklamcilik\"><\/span>Reklamc\u0131l\u0131k:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Ads (arama a\u011f\u0131, al\u0131\u015fveri\u015f reklamlar\u0131)<\/li>\n<li>Facebook ve Instagram Ads<\/li>\n<li>Retargeting kampanyalar\u0131<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"E-Posta\"><\/span>E-Posta:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Ho\u015f geldin e-postas\u0131<\/li>\n<li>Sipari\u015f sonras\u0131 upsell teklifleri<\/li>\n<li>Sepeti terk eden kullan\u0131c\u0131y\u0131 geri \u00e7a\u011f\u0131ran e-postalar<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Hukuki_ve_Muhasebesel_Gereklilikler\"><\/span>Hukuki ve Muhasebesel Gereklilikler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Sirket_Kurulumu\"><\/span>\u015eirket Kurulumu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u015eah\u0131s \u015firketi: h\u0131zl\u0131 ve d\u00fc\u015f\u00fck maliyetli<\/li>\n<li>Limited \u015firket: daha kurumsal, yat\u0131r\u0131m ve ihracat i\u00e7in elveri\u015fli<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Belgeler\"><\/span>Belgeler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>E-fatura ve e-ar\u015fiv zorunlulu\u011fu<\/li>\n<li>Mesafeli Sat\u0131\u015f S\u00f6zle\u015fmesi<\/li>\n<li>Ki\u015fisel verilerin korunmas\u0131na dair bilgilendirme (KVKK)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Vergiler\"><\/span>Vergiler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>KDV<\/li>\n<li>Gelir vergisi \/ kurumlar vergisi<\/li>\n<li>Stopaj ve di\u011fer y\u00fck\u00fcml\u00fcl\u00fckler<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Uluslararasi_Satis_ve_Mikro_Ihracat\"><\/span>Uluslararas\u0131 Sat\u0131\u015f ve Mikro \u0130hracat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nerede_Satilir\"><\/span>Nerede Sat\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Amazon, Etsy, eBay, Shopify ile kendi site<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hangi_Urunler_Satilir\"><\/span>Hangi \u00dcr\u00fcnler Sat\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Hafif, y\u00fcksek katma de\u011ferli, iadesi kolay \u00fcr\u00fcnler (aksesuar, bask\u0131l\u0131 ti\u015f\u00f6rt, kozmetik)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"ETGB_ve_Mikro_Ihracat\"><\/span>ETGB ve Mikro \u0130hracat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>DHL, UPS, PTT ile 300 kg ve 15.000 Euro alt\u0131 g\u00f6nderimler<\/li>\n<li>Vergi muafiyetleri ve devlet te\u015fvikleri<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Odeme_Almak\"><\/span>\u00d6deme Almak:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Payoneer, Wise, Stripe, Shopify Payments<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Satis_Sonrasi_Musteri_Deneyimi\"><\/span>Sat\u0131\u015f Sonras\u0131 M\u00fc\u015fteri Deneyimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Kargo_Takibi\"><\/span>Kargo Takibi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Sipari\u015f sonras\u0131 otomatik e-posta<\/li>\n<li>WhatsApp ile birebir bilgilendirme<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Musteri_Memnuniyeti\"><\/span>M\u00fc\u015fteri Memnuniyeti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Yorum isteme e-postalar\u0131<\/li>\n<li>Google ve Instagram yorum te\u015fviki<\/li>\n<li>Memnun m\u00fc\u015fterilerden i\u00e7erik toplamak (UGC)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Iade_ve_Destek\"><\/span>\u0130ade ve Destek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>S\u00fcre\u00e7te \u015feffafl\u0131k<\/li>\n<li>Chatbot veya canl\u0131 destek (Tawk.to gibi ara\u00e7larla \u00fccretsiz ba\u015flat\u0131labilir)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Performansi_Nasil_Olculur\"><\/span>E-Ticaret Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"KPIlar\"><\/span>KPI\u2019lar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (Conversion Rate)<\/li>\n<li>Sepet ortalamas\u0131<\/li>\n<li>M\u00fc\u015fteri edinme maliyeti (CAC)<\/li>\n<li>Ya\u015fam boyu m\u00fc\u015fteri de\u011feri (LTV)<\/li>\n<li>Reklam\u0131n geri d\u00f6n\u00fc\u015f oran\u0131 (ROAS)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Araclar\"><\/span>Ara\u00e7lar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google Analytics 4<\/li>\n<li>Facebook Business Manager<\/li>\n<li>Hotjar, Clarity gibi \u0131s\u0131 haritalar\u0131<\/li>\n<li>Shopify dashboard<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_Bir_Maratondur_Sprint_Degil\"><\/span>E-Ticaret Bir Maratondur, Sprint De\u011fil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-ticaret d\u00fcnyas\u0131na ad\u0131m atmak kolay olabilir, ama s\u00fcrd\u00fcr\u00fclebilir ve k\u00e2rl\u0131 bir i\u015f kurmak, sab\u0131r, \u00f6\u011frenme iste\u011fi ve stratejik d\u00fc\u015f\u00fcnce gerektirir. Do\u011fru \u00fcr\u00fcn\u00fc bulmak, teknik altyap\u0131y\u0131 kurmak, veriyi analiz etmek, m\u00fc\u015fteriyle ba\u011f kurmak ve pazarlamay\u0131 s\u00fcrekli olarak test etmek bu i\u015fin temel yap\u0131ta\u015flar\u0131d\u0131r.<\/p>\n<blockquote><p>&#8220;\u0130nternette \u00fcr\u00fcn de\u011fil, de\u011fer sat\u0131l\u0131r. Bu de\u011feri in\u015fa etmek ise bir strateji meselesidir.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r? E-ticaret; bir \u00fcr\u00fcn ya da hizmetin, dijital ortamda, internet ba\u011flant\u0131s\u0131 arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131lmas\u0131, sat\u0131n al\u0131nmas\u0131 ve teslim edilmesi s\u00fcre\u00e7lerinin b\u00fct\u00fcn\u00fcd\u00fcr. Sipari\u015fin verildi\u011fi ekran, stok ve \u00f6deme takibi, m\u00fc\u015fteri ili\u015fkileri ve \u00fcr\u00fcn teslimat\u0131 gibi unsurlar, bir yaz\u0131l\u0131m altyap\u0131s\u0131 \u00fczerinden entegre bi\u00e7imde y\u00fcr\u00fct\u00fcl\u00fcr. E-ticaret, hem kendi ma\u011fazan\u0131z\u0131 kurabilece\u011finiz hem de pazar yerlerine dahil olabilece\u011finiz &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1646,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1644\/revisions\/1646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}