{"id":1876,"date":"2025-06-06T03:21:06","date_gmt":"2025-06-06T03:21:06","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1876"},"modified":"2025-06-06T03:25:21","modified_gmt":"2025-06-06T03:25:21","slug":"facebook-pixel-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/","title":{"rendered":"Facebook Pixel Nedir, Nas\u0131l Kurulur?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Nedir_Ne_Ise_Yarar\" >Facebook Pixel Nedir? Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Hesabi_Nasil_Olusturulur\" >Facebook Pixel Hesab\u0131 Nas\u0131l Olu\u015fturulur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Adim_Adim_Facebook_Pixel_Olusturma\" >Ad\u0131m Ad\u0131m Facebook Pixel Olu\u015fturma:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Kodu_Web_Sitesine_Nasil_Eklenir\" >Facebook Pixel Kodu Web Sitesine Nas\u0131l Eklenir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#A_Manuel_Kod_Ekleme\" >A) Manuel Kod Ekleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#B_Google_Tag_Manager_ile_Ekleme\" >B) Google Tag Manager ile Ekleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#C_Platform_Bazli_Kolay_Kurulum_Orn_Shopify\" >C) Platform Bazl\u0131 Kolay Kurulum (\u00d6rn: Shopify)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#WordPress_Shopify_Wix_Gibi_Platformlarda_Facebook_Pixel_Kurulumu\" >WordPress, Shopify, Wix Gibi Platformlarda Facebook Pixel Kurulumu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#WordPress\" >WordPress:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Shopify\" >Shopify:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Wix\" >Wix:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Standart_Olaylar_Standard_Events_Nedir_ve_Neden_Onemlidir\" >Standart Olaylar (Standard Events) Nedir ve Neden \u00d6nemlidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#En_Yaygin_Facebook_Pixel_Standart_Olaylari\" >En Yayg\u0131n Facebook Pixel Standart Olaylar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Neden_Onemlidir\" >Neden \u00d6nemlidir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Ozel_Donusumler_Custom_Conversions_Nasil_Tanimlanir\" >\u00d6zel D\u00f6n\u00fc\u015f\u00fcmler (Custom Conversions) Nas\u0131l Tan\u0131mlan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Ozel_Donusum_Nedir\" >\u00d6zel D\u00f6n\u00fc\u015f\u00fcm Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Nasil_Olusturulur\" >Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Ornek_Senaryo\" >\u00d6rnek Senaryo:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Yardimiyla_Retargeting_Yeniden_Hedefleme_Yapmak\" >Facebook Pixel Yard\u0131m\u0131yla Retargeting (Yeniden Hedefleme) Yapmak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Nasil_Calisir\" >Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Retargeting_Stratejileri\" >Retargeting Stratejileri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Ornek_Reklam_Senaryosu\" >\u00d6rnek Reklam Senaryosu:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Pixelin_Dogru_Calisip_Calismadigini_Nasil_Test_Ederim\" >Pixel\u2019in Do\u011fru \u00c7al\u0131\u015f\u0131p \u00c7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 Nas\u0131l Test Ederim?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Helper_Chrome_Eklentisi\" >Facebook Pixel Helper (Chrome Eklentisi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Event_Manager_Kullanimi\" >Event Manager Kullan\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Pixel_Verilerini_Facebook_Reklamlarinda_Nasil_Kullanabilirim\" >Pixel Verilerini Facebook Reklamlar\u0131nda Nas\u0131l Kullanabilirim?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#1_Donusum_Bazli_Kampanya_Optimizasyonu\" >1. D\u00f6n\u00fc\u015f\u00fcm Bazl\u0131 Kampanya Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#2_Ozel_Hedef_Kitle_Custom_Audiences\" >2. \u00d6zel Hedef Kitle (Custom Audiences)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#3_Benzer_Hedef_Kitleler_Lookalike_Audiences\" >3. Benzer Hedef Kitleler (Lookalike Audiences)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Pixel_Kullaniminda_Yapilan_Yaygin_Hatalar_ve_Ipuclari\" >Pixel Kullan\u0131m\u0131nda Yap\u0131lan Yayg\u0131n Hatalar ve \u0130pu\u00e7lar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Hata_1_Pixelin_Yalnizca_Ana_Sayfaya_Eklenmesi\" >Hata 1: Pixel\u2019in Yaln\u0131zca Ana Sayfaya Eklenmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Hata_2_Ayni_Sayfada_Birden_Fazla_Pixel_Kodu\" >Hata 2: Ayn\u0131 Sayfada Birden Fazla Pixel Kodu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Hata_3_Olaylarin_Yanlis_Kurulmasi\" >Hata 3: Olaylar\u0131n Yanl\u0131\u015f Kurulmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/#Facebook_Pixel_Ipuclari\" >Facebook Pixel \u0130pu\u00e7lar\u0131:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"647\" data-end=\"688\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Nedir_Ne_Ise_Yarar\"><\/span>Facebook Pixel Nedir? Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"690\" data-end=\"990\">Facebook Pixel, Meta (eski ad\u0131yla Facebook) taraf\u0131ndan sunulan ve web sitenize entegre edilen bir takip kodudur. Bu kod sayesinde sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 izleyebilir, bu verileri reklam kampanyalar\u0131n\u0131z\u0131 optimize etmek ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullanabilirsiniz.<\/p>\n<p data-start=\"992\" data-end=\"1395\">\u00d6rne\u011fin, bir kullan\u0131c\u0131 sitenizi ziyaret etti ancak al\u0131\u015fveri\u015f yapmadan ayr\u0131ld\u0131ysa, Facebook Pixel bu kullan\u0131c\u0131y\u0131 tan\u0131r. Sonras\u0131nda, bu ki\u015fiye \u00f6zel olarak haz\u0131rlanm\u0131\u015f bir reklam g\u00f6sterebilir, kaybetti\u011finiz potansiyel m\u00fc\u015fteriyi geri kazanabilirsiniz. Ayr\u0131ca kullan\u0131c\u0131lar\u0131n hangi sayfalarda ne kadar vakit ge\u00e7irdi\u011fini, hangi \u00fcr\u00fcnlerle ilgilendi\u011fini ve hangi ad\u0131mlarda siteyi terk ettiklerini g\u00f6rebilirsiniz.<\/p>\n<p data-start=\"1397\" data-end=\"1455\"><strong data-start=\"1397\" data-end=\"1455\">E-ticaret siteleri i\u00e7in Facebook Pixel&#8217;in avantajlar\u0131:<\/strong><\/p>\n<ul data-start=\"1457\" data-end=\"1724\">\n<li data-start=\"1457\" data-end=\"1518\">\n<p data-start=\"1459\" data-end=\"1518\">Sat\u0131n alma ve sepete ekleme gibi davran\u0131\u015flar\u0131 analiz etme<\/p>\n<\/li>\n<li data-start=\"1519\" data-end=\"1577\">\n<p data-start=\"1521\" data-end=\"1577\">Retargeting (yeniden hedefleme) kampanyalar\u0131 olu\u015fturma<\/p>\n<\/li>\n<li data-start=\"1578\" data-end=\"1629\">\n<p data-start=\"1580\" data-end=\"1629\">Benzer kitleler (Lookalike Audiences) olu\u015fturma<\/p>\n<\/li>\n<li data-start=\"1630\" data-end=\"1679\">\n<p data-start=\"1632\" data-end=\"1679\">Reklam performanslar\u0131n\u0131 detayl\u0131 \u015fekilde \u00f6l\u00e7me<\/p>\n<\/li>\n<li data-start=\"1680\" data-end=\"1724\">\n<p data-start=\"1682\" data-end=\"1724\">D\u00f6n\u00fc\u015f\u00fcm bazl\u0131 reklam optimizasyonu yapma<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1731\" data-end=\"1777\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Hesabi_Nasil_Olusturulur\"><\/span>Facebook Pixel Hesab\u0131 Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1779\" data-end=\"1983\">Facebook Pixel\u2019i kullanmaya ba\u015flamak i\u00e7in \u00f6ncelikle bir <strong data-start=\"1835\" data-end=\"1864\">Facebook Business Manager<\/strong> hesab\u0131na sahip olmal\u0131s\u0131n\u0131z. Bu hesab\u0131 olu\u015fturduktan sonra a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyerek Pixel&#8217;inizi olu\u015fturabilirsiniz:<\/p>\n<h3 data-start=\"1985\" data-end=\"2024\"><span class=\"ez-toc-section\" id=\"Adim_Adim_Facebook_Pixel_Olusturma\"><\/span>Ad\u0131m Ad\u0131m Facebook Pixel Olu\u015fturma:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"2026\" data-end=\"2526\">\n<li data-start=\"2026\" data-end=\"2135\">\n<p data-start=\"2029\" data-end=\"2135\"><a class=\"\" href=\"https:\/\/business.facebook.com\" target=\"_new\" rel=\"noopener\" data-start=\"2029\" data-end=\"2091\">https:\/\/business.facebook.com<\/a> adresine gidin ve hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/p>\n<\/li>\n<li data-start=\"2136\" data-end=\"2215\">\n<p data-start=\"2139\" data-end=\"2215\">Sol \u00fcst men\u00fcden <strong data-start=\"2155\" data-end=\"2175\">\u201cEvents Manager\u201d<\/strong> (Olay Y\u00f6neticisi) sekmesine t\u0131klay\u0131n.<\/p>\n<\/li>\n<li data-start=\"2216\" data-end=\"2259\">\n<p data-start=\"2219\" data-end=\"2259\">\u201cVeri Kayna\u011f\u0131 Ekle\u201d butonuna t\u0131klay\u0131n.<\/p>\n<\/li>\n<li data-start=\"2260\" data-end=\"2339\">\n<p data-start=\"2263\" data-end=\"2339\">A\u00e7\u0131lan se\u00e7eneklerden \u201cWeb\u201d se\u00e7ene\u011fini ve ard\u0131ndan \u201cFacebook Pixel\u201di se\u00e7in.<\/p>\n<\/li>\n<li data-start=\"2340\" data-end=\"2405\">\n<p data-start=\"2343\" data-end=\"2405\">Pixel i\u00e7in bir isim belirleyin. (\u00d6rne\u011fin: <strong data-start=\"2385\" data-end=\"2402\">MyStore Pixel<\/strong>)<\/p>\n<\/li>\n<li data-start=\"2406\" data-end=\"2466\">\n<p data-start=\"2409\" data-end=\"2466\">Web sitenizin URL\u2019sini girin (bu ad\u0131m iste\u011fe ba\u011fl\u0131d\u0131r).<\/p>\n<\/li>\n<li data-start=\"2467\" data-end=\"2526\">\n<p data-start=\"2470\" data-end=\"2526\">\u201cOlu\u015ftur\u201d butonuna t\u0131klad\u0131\u011f\u0131n\u0131zda Pixel\u2019iniz haz\u0131r olur.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2528\" data-end=\"2657\">Bu a\u015famadan sonra, sistem size \u00f6zel bir kod blo\u011fu sunar. Bu kod, sitenize eklenerek kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n izlenmesini sa\u011flar.<\/p>\n<h2 data-start=\"2664\" data-end=\"2717\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Kodu_Web_Sitesine_Nasil_Eklenir\"><\/span>Facebook Pixel Kodu Web Sitesine Nas\u0131l Eklenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2719\" data-end=\"2895\">Facebook Pixel kodunu web sitenize eklemenin birka\u00e7 farkl\u0131 y\u00f6ntemi vard\u0131r. Kulland\u0131\u011f\u0131n\u0131z altyap\u0131ya ve teknik bilginize g\u00f6re a\u015fa\u011f\u0131daki se\u00e7eneklerden birini tercih edebilirsiniz:<\/p>\n<h3 data-start=\"2897\" data-end=\"2921\"><span class=\"ez-toc-section\" id=\"A_Manuel_Kod_Ekleme\"><\/span>A) Manuel Kod Ekleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2923\" data-end=\"2967\">En temel y\u00f6ntemdir. Teknik bilgi gerektirir.<\/p>\n<ol data-start=\"2969\" data-end=\"3263\">\n<li data-start=\"2969\" data-end=\"3040\">\n<p data-start=\"2972\" data-end=\"3040\">Facebook Pixel olu\u015fturulduktan sonra size verilen kodu kopyalay\u0131n.<\/p>\n<\/li>\n<li data-start=\"3041\" data-end=\"3115\">\n<p data-start=\"3044\" data-end=\"3115\">Web sitenizin HTML dosyas\u0131nda <code data-start=\"3074\" data-end=\"3082\">&lt;head&gt;<\/code> etiketleri aras\u0131na yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<\/li>\n<li data-start=\"3116\" data-end=\"3263\">\n<p data-start=\"3119\" data-end=\"3263\">Kodun sitenin t\u00fcm sayfalar\u0131nda \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in genel \u015fablon dosyas\u0131na eklemeniz gerekir (\u00f6rne\u011fin WordPress&#8217;te <code data-start=\"3239\" data-end=\"3251\">header.php<\/code> dosyas\u0131).<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"3265\" data-end=\"3301\"><span class=\"ez-toc-section\" id=\"B_Google_Tag_Manager_ile_Ekleme\"><\/span>B) Google Tag Manager ile Ekleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3303\" data-end=\"3341\">Kodsuz \u00e7\u00f6z\u00fcm isteyenler i\u00e7in idealdir.<\/p>\n<ol data-start=\"3343\" data-end=\"3580\">\n<li data-start=\"3343\" data-end=\"3383\">\n<p data-start=\"3346\" data-end=\"3383\">Google Tag Manager hesab\u0131n\u0131z\u0131 a\u00e7\u0131n.<\/p>\n<\/li>\n<li data-start=\"3384\" data-end=\"3446\">\n<p data-start=\"3387\" data-end=\"3446\">Yeni bir \u201cTag\u201d olu\u015fturun. T\u00fcr olarak \u201cCustom HTML\u201d se\u00e7in.<\/p>\n<\/li>\n<li data-start=\"3447\" data-end=\"3494\">\n<p data-start=\"3450\" data-end=\"3494\">Facebook Pixel kodunu bu alana yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<\/li>\n<li data-start=\"3495\" data-end=\"3542\">\n<p data-start=\"3498\" data-end=\"3542\">\u201cTriggering\u201d k\u0131sm\u0131ndan \u201cAll Pages\u201d\u0131 se\u00e7in.<\/p>\n<\/li>\n<li data-start=\"3543\" data-end=\"3580\">\n<p data-start=\"3546\" data-end=\"3580\">Etiketi kaydedin ve yay\u0131na al\u0131n.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"3582\" data-end=\"3632\"><span class=\"ez-toc-section\" id=\"C_Platform_Bazli_Kolay_Kurulum_Orn_Shopify\"><\/span>C) Platform Bazl\u0131 Kolay Kurulum (\u00d6rn: Shopify)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3634\" data-end=\"3719\">Shopify gibi baz\u0131 platformlar, sadece Pixel ID girerek kurulum yapman\u0131za imk\u00e2n tan\u0131r.<\/p>\n<ol data-start=\"3721\" data-end=\"3912\">\n<li data-start=\"3721\" data-end=\"3759\">\n<p data-start=\"3724\" data-end=\"3759\">Shopify y\u00f6netim panelinize girin.<\/p>\n<\/li>\n<li data-start=\"3760\" data-end=\"3807\">\n<p data-start=\"3763\" data-end=\"3807\">Online Store &gt; Preferences b\u00f6l\u00fcm\u00fcne gidin.<\/p>\n<\/li>\n<li data-start=\"3808\" data-end=\"3863\">\n<p data-start=\"3811\" data-end=\"3863\">\u201cFacebook Pixel\u201d alan\u0131na Pixel ID\u2019nizi yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<\/li>\n<li data-start=\"3864\" data-end=\"3912\">\n<p data-start=\"3867\" data-end=\"3912\">Kaydedin, kurulum otomatik olarak tamamlan\u0131r.<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"3919\" data-end=\"3991\"><span class=\"ez-toc-section\" id=\"WordPress_Shopify_Wix_Gibi_Platformlarda_Facebook_Pixel_Kurulumu\"><\/span>WordPress, Shopify, Wix Gibi Platformlarda Facebook Pixel Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3993\" data-end=\"4062\">Farkl\u0131 web site altyap\u0131lar\u0131na g\u00f6re Pixel kurulumu \u015fu \u015fekilde yap\u0131l\u0131r:<\/p>\n<h3 data-start=\"4064\" data-end=\"4078\"><span class=\"ez-toc-section\" id=\"WordPress\"><\/span><a href=\"https:\/\/birkanulusoy.com\/tr\/woocommerce-nedir\/\">WordPress<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4080\" data-end=\"4214\"><strong data-start=\"4080\" data-end=\"4093\">Y\u00f6ntem 1:<\/strong> \u201cFacebook for WordPress\u201d resmi eklentisini y\u00fckleyin ve Meta hesab\u0131n\u0131zla ba\u011flant\u0131 kurun. Kodlar otomatik olarak yerle\u015fir.<\/p>\n<p data-start=\"4216\" data-end=\"4321\"><strong data-start=\"4216\" data-end=\"4229\">Y\u00f6ntem 2:<\/strong> \u201cInsert Headers and Footers\u201d eklentisini kurun ve Pixel kodunu <code data-start=\"4293\" data-end=\"4301\">&lt;head&gt;<\/code> k\u0131sm\u0131na yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<h3 data-start=\"4323\" data-end=\"4335\"><span class=\"ez-toc-section\" id=\"Shopify\"><\/span><a href=\"https:\/\/birkanulusoy.com\/tr\/shopify-nedir\/\">Shopify<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4337\" data-end=\"4567\">\n<li data-start=\"4337\" data-end=\"4384\">\n<p data-start=\"4339\" data-end=\"4384\">Shopify\u2019da Pixel kurulumu olduk\u00e7a kolayd\u0131r.<\/p>\n<\/li>\n<li data-start=\"4385\" data-end=\"4457\">\n<p data-start=\"4387\" data-end=\"4457\">Facebook uygulamas\u0131n\u0131 y\u00fckleyin ve Business hesab\u0131n\u0131zla entegre edin.<\/p>\n<\/li>\n<li data-start=\"4458\" data-end=\"4528\">\n<p data-start=\"4460\" data-end=\"4528\">Shopify sizin ad\u0131n\u0131za gerekli kodlar\u0131 otomatik olarak yerle\u015ftirir.<\/p>\n<\/li>\n<li data-start=\"4529\" data-end=\"4567\">\n<p data-start=\"4531\" data-end=\"4567\">Sadece Pixel ID girmeniz yeterlidir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4569\" data-end=\"4577\"><span class=\"ez-toc-section\" id=\"Wix\"><\/span>Wix:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4579\" data-end=\"4744\">\n<li data-start=\"4579\" data-end=\"4609\">\n<p data-start=\"4582\" data-end=\"4609\">Wix paneline giri\u015f yap\u0131n.<\/p>\n<\/li>\n<li data-start=\"4610\" data-end=\"4694\">\n<p data-start=\"4613\" data-end=\"4694\">\u201cMarketing &amp; SEO &gt; Marketing Integrations &gt; Facebook Pixel\u201d ad\u0131mlar\u0131n\u0131 izleyin.<\/p>\n<\/li>\n<li data-start=\"4695\" data-end=\"4744\">\n<p data-start=\"4698\" data-end=\"4744\">Pixel ID\u2019nizi girerek ba\u011flant\u0131y\u0131 tamamlay\u0131n.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4746\" data-end=\"4838\">Bu t\u00fcr platformlar, \u00f6zellikle yaz\u0131l\u0131m bilmeyen kullan\u0131c\u0131lar i\u00e7in olduk\u00e7a kullan\u0131c\u0131 dostudur.<\/p>\n<h2 data-start=\"4845\" data-end=\"4911\"><span class=\"ez-toc-section\" id=\"Standart_Olaylar_Standard_Events_Nedir_ve_Neden_Onemlidir\"><\/span>Standart Olaylar (Standard Events) Nedir ve Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4913\" data-end=\"5203\">Facebook Pixel, sadece kullan\u0131c\u0131lar\u0131n sitenizi ziyaret etti\u011fini de\u011fil, ayn\u0131 zamanda sitenizde <strong data-start=\"5007\" data-end=\"5023\">ne yapt\u0131\u011f\u0131n\u0131<\/strong> da izleyebilir. Bu davran\u0131\u015flar \u201colay\u201d (event) olarak tan\u0131mlan\u0131r. Standart olaylar, Facebook\u2019un \u00f6n tan\u0131ml\u0131 olarak sundu\u011fu ve en s\u0131k kullan\u0131lan kullan\u0131c\u0131 etkile\u015fimlerini ifade eder.<\/p>\n<h3 data-start=\"5205\" data-end=\"5252\"><span class=\"ez-toc-section\" id=\"En_Yaygin_Facebook_Pixel_Standart_Olaylari\"><\/span>En Yayg\u0131n Facebook Pixel Standart Olaylar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5254\" data-end=\"5632\">\n<li data-start=\"5254\" data-end=\"5311\">\n<p data-start=\"5256\" data-end=\"5311\"><strong data-start=\"5256\" data-end=\"5268\">PageView<\/strong>: Bir sayfa g\u00f6r\u00fcnt\u00fclendi\u011finde tetiklenir.<\/p>\n<\/li>\n<li data-start=\"5312\" data-end=\"5385\">\n<p data-start=\"5314\" data-end=\"5385\"><strong data-start=\"5314\" data-end=\"5329\">ViewContent<\/strong>: \u00dcr\u00fcn ya da i\u00e7erik sayfas\u0131 g\u00f6r\u00fcnt\u00fclendi\u011finde \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<li data-start=\"5386\" data-end=\"5441\">\n<p data-start=\"5388\" data-end=\"5441\"><strong data-start=\"5388\" data-end=\"5401\">AddToCart<\/strong>: \u00dcr\u00fcn sepete eklendi\u011finde aktif olur.<\/p>\n<\/li>\n<li data-start=\"5442\" data-end=\"5505\">\n<p data-start=\"5444\" data-end=\"5505\"><strong data-start=\"5444\" data-end=\"5464\">InitiateCheckout<\/strong>: \u00d6deme s\u00fcreci ba\u015flat\u0131ld\u0131\u011f\u0131nda \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<li data-start=\"5506\" data-end=\"5563\">\n<p data-start=\"5508\" data-end=\"5563\"><strong data-start=\"5508\" data-end=\"5520\">Purchase<\/strong>: Sat\u0131n alma ger\u00e7ekle\u015fti\u011finde tetiklenir.<\/p>\n<\/li>\n<li data-start=\"5564\" data-end=\"5632\">\n<p data-start=\"5566\" data-end=\"5632\"><strong data-start=\"5566\" data-end=\"5574\">Lead<\/strong>: \u0130leti\u015fim ya da kay\u0131t formu dolduruldu\u011funda kullan\u0131l\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5634\" data-end=\"5654\"><span class=\"ez-toc-section\" id=\"Neden_Onemlidir\"><\/span>Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5656\" data-end=\"5845\">Bu olaylar sayesinde Facebook, reklamlar\u0131n\u0131z\u0131 optimize eder. \u00d6rne\u011fin &#8220;AddToCart&#8221; olay\u0131n\u0131 izleyen kullan\u0131c\u0131lara, \u201cSepette \u00fcr\u00fcn\u00fcn\u00fcz sizi bekliyor\u201d temas\u0131nda \u00f6zel bir reklam g\u00f6sterebilirsiniz.<\/p>\n<p data-start=\"5847\" data-end=\"6101\">Ayr\u0131ca, belirli bir olay\u0131 ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131 \u00f6zel hedef kitle (Custom Audience) haline getirip bu kitle \u00fczerinden retargeting yapabilirsiniz. Hatta benzer davran\u0131\u015flara sahip yeni kullan\u0131c\u0131lar\u0131 bulmak i\u00e7in Lookalike Audiences olu\u015fturabilirsiniz.<\/p>\n<h2 data-start=\"640\" data-end=\"700\"><span class=\"ez-toc-section\" id=\"Ozel_Donusumler_Custom_Conversions_Nasil_Tanimlanir\"><\/span>\u00d6zel D\u00f6n\u00fc\u015f\u00fcmler (Custom Conversions) Nas\u0131l Tan\u0131mlan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"702\" data-end=\"873\">Facebook\u2019un sundu\u011fu standart d\u00f6n\u00fc\u015f\u00fcm olaylar\u0131 olduk\u00e7a yeterli olsa da, baz\u0131 durumlarda daha spesifik hedefler i\u00e7in \u00f6zel d\u00f6n\u00fc\u015f\u00fcmler (custom conversions) tan\u0131mlamak gerekir.<\/p>\n<h3 data-start=\"875\" data-end=\"898\"><span class=\"ez-toc-section\" id=\"Ozel_Donusum_Nedir\"><\/span>\u00d6zel D\u00f6n\u00fc\u015f\u00fcm Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"900\" data-end=\"1168\">\u00d6zel d\u00f6n\u00fc\u015f\u00fcm, web sitenizde ger\u00e7ekle\u015fen belli bir aksiyonu (\u00f6rne\u011fin: \u201cte\u015fekk\u00fcrler\u201d sayfas\u0131 ziyareti, belirli bir fiyat aral\u0131\u011f\u0131nda sat\u0131n alma) takip etmek i\u00e7in olu\u015fturdu\u011funuz, sizin belirledi\u011finiz URL veya kurallar temelinde \u00e7al\u0131\u015fan \u00f6zel bir d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmleme arac\u0131d\u0131r.<\/p>\n<h3 data-start=\"1170\" data-end=\"1192\"><span class=\"ez-toc-section\" id=\"Nasil_Olusturulur\"><\/span>Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"1194\" data-end=\"1579\">\n<li data-start=\"1194\" data-end=\"1272\">\n<p data-start=\"1197\" data-end=\"1272\">Business Manager \u00fczerinden <strong data-start=\"1224\" data-end=\"1242\">Events Manager<\/strong> (Olay Y\u00f6neticisi)\u2019ne girin.<\/p>\n<\/li>\n<li data-start=\"1273\" data-end=\"1330\">\n<p data-start=\"1276\" data-end=\"1330\">Sol men\u00fcden \u201cCustom Conversions\u201d sekmesine t\u0131klay\u0131n.<\/p>\n<\/li>\n<li data-start=\"1331\" data-end=\"1378\">\n<p data-start=\"1334\" data-end=\"1378\">\u201cCreate Custom Conversion\u201d butonuna bas\u0131n.<\/p>\n<\/li>\n<li data-start=\"1379\" data-end=\"1408\">\n<p data-start=\"1382\" data-end=\"1408\">Pixel kayna\u011f\u0131n\u0131z\u0131 se\u00e7in.<\/p>\n<\/li>\n<li data-start=\"1409\" data-end=\"1477\">\n<p data-start=\"1412\" data-end=\"1477\">URL kurallar\u0131n\u0131 belirleyin (\u00f6rne\u011fin <code data-start=\"1448\" data-end=\"1473\">URL contains \/thank-you<\/code>).<\/p>\n<\/li>\n<li data-start=\"1478\" data-end=\"1566\">\n<p data-start=\"1481\" data-end=\"1566\">Bu d\u00f6n\u00fc\u015f\u00fcme bir isim ve kategori verin (\u00f6rn: Lead, Purchase, CompleteRegistration).<\/p>\n<\/li>\n<li data-start=\"1567\" data-end=\"1579\">\n<p data-start=\"1570\" data-end=\"1579\">Kaydedin.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"1581\" data-end=\"1599\"><span class=\"ez-toc-section\" id=\"Ornek_Senaryo\"><\/span>\u00d6rnek Senaryo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1601\" data-end=\"1833\">Bir e-kitap indirimi sunuyorsunuz ve kullan\u0131c\u0131lar sadece \u201c\/ebook-download-success\u201d URL\u2019sine ula\u015ft\u0131\u011f\u0131nda d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015fmi\u015f say\u0131l\u0131yor. Bu URL\u2019yi baz alarak \u00f6zel d\u00f6n\u00fc\u015f\u00fcm tan\u0131mlar ve sadece ger\u00e7ekten indirme yapanlar\u0131 sayabilirsiniz.<\/p>\n<p data-start=\"1835\" data-end=\"1850\"><strong data-start=\"1835\" data-end=\"1848\">Avantaj\u0131:<\/strong><\/p>\n<ul data-start=\"1851\" data-end=\"1990\">\n<li data-start=\"1851\" data-end=\"1908\">\n<p data-start=\"1853\" data-end=\"1908\">Daha net ve \u00f6l\u00e7\u00fclebilir kampanya sonu\u00e7lar\u0131 al\u0131rs\u0131n\u0131z.<\/p>\n<\/li>\n<li data-start=\"1909\" data-end=\"1990\">\n<p data-start=\"1911\" data-end=\"1990\">Facebook\u2019un reklam algoritmas\u0131, bu net d\u00f6n\u00fc\u015f\u00fcmlere g\u00f6re daha iyi optimize olur.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1997\" data-end=\"2067\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Yardimiyla_Retargeting_Yeniden_Hedefleme_Yapmak\"><\/span>Facebook Pixel Yard\u0131m\u0131yla Retargeting (Yeniden Hedefleme) Yapmak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2069\" data-end=\"2249\">Facebook Pixel\u2019in en b\u00fcy\u00fck faydalar\u0131ndan biri, sitenizi daha \u00f6nce ziyaret eden ki\u015fileri yeniden hedefleyebilme yetene\u011fidir. Bu stratejiye <strong data-start=\"2207\" data-end=\"2222\">retargeting<\/strong> (yeniden hedefleme) denir.<\/p>\n<h3 data-start=\"2251\" data-end=\"2269\"><span class=\"ez-toc-section\" id=\"Nasil_Calisir\"><\/span>Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"2271\" data-end=\"2569\">\n<li data-start=\"2271\" data-end=\"2361\">\n<p data-start=\"2274\" data-end=\"2361\">Kullan\u0131c\u0131 sitenizi ziyaret eder ve Pixel sayesinde taray\u0131c\u0131s\u0131nda bir \u00e7erez b\u0131rak\u0131l\u0131r.<\/p>\n<\/li>\n<li data-start=\"2362\" data-end=\"2490\">\n<p data-start=\"2365\" data-end=\"2490\">Bu kullan\u0131c\u0131 Facebook, Instagram veya di\u011fer Meta a\u011f\u0131 platformlar\u0131nda gezinirken kar\u015f\u0131s\u0131na \u00f6zel haz\u0131rlanm\u0131\u015f reklamlar \u00e7\u0131kar.<\/p>\n<\/li>\n<li data-start=\"2491\" data-end=\"2569\">\n<p data-start=\"2494\" data-end=\"2569\">Bu reklamlar, kullan\u0131c\u0131n\u0131n ilgi g\u00f6sterdi\u011fi \u00fcr\u00fcn veya hizmete \u00f6zel olabilir.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2571\" data-end=\"2600\"><span class=\"ez-toc-section\" id=\"Retargeting_Stratejileri\"><\/span>Retargeting Stratejileri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2602\" data-end=\"2846\">\n<li data-start=\"2602\" data-end=\"2651\">\n<p data-start=\"2604\" data-end=\"2651\"><strong data-start=\"2604\" data-end=\"2627\">Sepeti terk edenler<\/strong> i\u00e7in \u00f6zel kampanyalar<\/p>\n<\/li>\n<li data-start=\"2652\" data-end=\"2718\">\n<p data-start=\"2654\" data-end=\"2718\">Belirli bir kategori sayfas\u0131n\u0131 ziyaret edenlere \u00fcr\u00fcn \u00f6nerileri<\/p>\n<\/li>\n<li data-start=\"2719\" data-end=\"2797\">\n<p data-start=\"2721\" data-end=\"2797\">Siteyi ziyaret eden ama hi\u00e7bir i\u015flem yapmayanlara tan\u0131t\u0131c\u0131 video reklamlar<\/p>\n<\/li>\n<li data-start=\"2798\" data-end=\"2846\">\n<p data-start=\"2800\" data-end=\"2846\">Daha \u00f6nce al\u0131\u015fveri\u015f yapanlara yeni kampanyalar<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2848\" data-end=\"2875\"><span class=\"ez-toc-section\" id=\"Ornek_Reklam_Senaryosu\"><\/span>\u00d6rnek Reklam Senaryosu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2877\" data-end=\"2962\">\u201cMerhaba! Sepetinizdeki \u00fcr\u00fcn sizi bekliyor. %10 indirim f\u0131rsat\u0131yla hemen tamamlay\u0131n.\u201d<\/p>\n<p data-start=\"2964\" data-end=\"3085\">Retargeting kampanyalar\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 en y\u00fcksek kampanya t\u00fcrlerindendir \u00e7\u00fcnk\u00fc hedef kitleniz zaten markan\u0131z\u0131 tan\u0131yordur.<\/p>\n<h2 data-start=\"3092\" data-end=\"3153\"><span class=\"ez-toc-section\" id=\"Pixelin_Dogru_Calisip_Calismadigini_Nasil_Test_Ederim\"><\/span>Pixel\u2019in Do\u011fru \u00c7al\u0131\u015f\u0131p \u00c7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 Nas\u0131l Test Ederim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3155\" data-end=\"3244\">Pixel\u2019inizi kurdunuz ama ger\u00e7ekten do\u011fru \u00e7al\u0131\u015f\u0131yor mu? Yan\u0131t\u0131: Test etmeden bilemezsiniz.<\/p>\n<h3 data-start=\"3246\" data-end=\"3290\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Helper_Chrome_Eklentisi\"><\/span>Facebook Pixel Helper (Chrome Eklentisi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3292\" data-end=\"3415\">Facebook taraf\u0131ndan geli\u015ftirilen bu Chrome eklentisi, sayfan\u0131zdaki Pixel kodlar\u0131n\u0131n do\u011fru yerle\u015fip yerle\u015fmedi\u011fini g\u00f6sterir.<\/p>\n<p data-start=\"3417\" data-end=\"3438\"><strong data-start=\"3417\" data-end=\"3438\">Nas\u0131l kullan\u0131l\u0131r?<\/strong><\/p>\n<ol data-start=\"3440\" data-end=\"3651\">\n<li data-start=\"3440\" data-end=\"3516\">\n<p data-start=\"3443\" data-end=\"3516\">Chrome Web Store\u2019dan \u201cFacebook Pixel Helper\u201d eklentisini indirip kurun.<\/p>\n<\/li>\n<li data-start=\"3517\" data-end=\"3548\">\n<p data-start=\"3520\" data-end=\"3548\">Web sitenizi ziyaret edin.<\/p>\n<\/li>\n<li data-start=\"3549\" data-end=\"3651\">\n<p data-start=\"3552\" data-end=\"3651\">Eklenti simgesine t\u0131klayarak sayfada ka\u00e7 adet Pixel bulundu\u011funu ve hangi olaylar\u0131 izledi\u011fini g\u00f6r\u00fcn.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"3653\" data-end=\"3668\"><strong data-start=\"3653\" data-end=\"3666\">Avantaj\u0131:<\/strong><\/p>\n<ul data-start=\"3669\" data-end=\"3748\">\n<li data-start=\"3669\" data-end=\"3696\">\n<p data-start=\"3671\" data-end=\"3696\">Ger\u00e7ek zamanl\u0131 \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<li data-start=\"3697\" data-end=\"3748\">\n<p data-start=\"3699\" data-end=\"3748\">Hatal\u0131 veya eksik kurulumlar\u0131 an\u0131nda tespit eder.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3750\" data-end=\"3777\"><span class=\"ez-toc-section\" id=\"Event_Manager_Kullanimi\"><\/span>Event Manager Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3779\" data-end=\"3882\">Facebook Events Manager aray\u00fcz\u00fc \u00fczerinden belirli olaylar\u0131n tetiklenip tetiklenmedi\u011fini g\u00f6rebilirsiniz.<\/p>\n<p data-start=\"3884\" data-end=\"3909\"><strong data-start=\"3884\" data-end=\"3907\">Test Event Sekmesi:<\/strong><\/p>\n<ul data-start=\"3910\" data-end=\"4114\">\n<li data-start=\"3910\" data-end=\"3966\">\n<p data-start=\"3912\" data-end=\"3966\">Events Manager &gt; Pixel &gt; Test Events b\u00f6l\u00fcm\u00fcne girin.<\/p>\n<\/li>\n<li data-start=\"3967\" data-end=\"4036\">\n<p data-start=\"3969\" data-end=\"4036\">Web sitenizin adresini yaz\u0131n ve \u201cOpen Website\u201d butonuna t\u0131klay\u0131n.<\/p>\n<\/li>\n<li data-start=\"4037\" data-end=\"4114\">\n<p data-start=\"4039\" data-end=\"4114\">Siteyi dola\u015f\u0131rken tetiklenen olaylar\u0131 burada canl\u0131 olarak izleyebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4121\" data-end=\"4188\"><span class=\"ez-toc-section\" id=\"Pixel_Verilerini_Facebook_Reklamlarinda_Nasil_Kullanabilirim\"><\/span>Pixel Verilerini Facebook Reklamlar\u0131nda Nas\u0131l Kullanabilirim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4190\" data-end=\"4341\">Facebook Pixel, sadece veri toplamak i\u00e7in de\u011fil, bu verileri <strong data-start=\"4251\" data-end=\"4309\">ger\u00e7ek zamanl\u0131 kampanya performanslar\u0131n\u0131 art\u0131rmak i\u00e7in<\/strong> kullanabilece\u011finiz bir ara\u00e7t\u0131r.<\/p>\n<h3 data-start=\"4343\" data-end=\"4386\"><span class=\"ez-toc-section\" id=\"1_Donusum_Bazli_Kampanya_Optimizasyonu\"><\/span>1. D\u00f6n\u00fc\u015f\u00fcm Bazl\u0131 Kampanya Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4388\" data-end=\"4576\">Reklam seti olu\u015ftururken, hedef olarak \u201cConversions\u201d se\u00e7ti\u011finizde Facebook, Pixel\u2019den ald\u0131\u011f\u0131 verilere g\u00f6re reklamlara kimlerin tepki verdi\u011fini analiz eder ve b\u00fct\u00e7eyi buna g\u00f6re y\u00f6nlendirir.<\/p>\n<h3 data-start=\"4578\" data-end=\"4620\"><span class=\"ez-toc-section\" id=\"2_Ozel_Hedef_Kitle_Custom_Audiences\"><\/span>2. \u00d6zel Hedef Kitle (Custom Audiences)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4622\" data-end=\"4693\">Pixel sayesinde a\u015fa\u011f\u0131daki ki\u015fileri hedef kitle haline getirebilirsiniz:<\/p>\n<ul data-start=\"4695\" data-end=\"4858\">\n<li data-start=\"4695\" data-end=\"4736\">\n<p data-start=\"4697\" data-end=\"4736\">Son 30 g\u00fcnde sitenizi ziyaret edenler<\/p>\n<\/li>\n<li data-start=\"4737\" data-end=\"4781\">\n<p data-start=\"4739\" data-end=\"4781\">Sepete \u00fcr\u00fcn ekleyen ama sat\u0131n almayanlar<\/p>\n<\/li>\n<li data-start=\"4782\" data-end=\"4821\">\n<p data-start=\"4784\" data-end=\"4821\">Belirli bir \u00fcr\u00fcn sayfas\u0131n\u0131 g\u00f6renler<\/p>\n<\/li>\n<li data-start=\"4822\" data-end=\"4858\">\n<p data-start=\"4824\" data-end=\"4858\">Sat\u0131n alma yapan mevcut m\u00fc\u015fteriler<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4860\" data-end=\"4930\">Bu listelere \u00f6zel reklamlar g\u00f6stererek d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z.<\/p>\n<h3 data-start=\"4932\" data-end=\"4982\"><span class=\"ez-toc-section\" id=\"3_Benzer_Hedef_Kitleler_Lookalike_Audiences\"><\/span>3. Benzer Hedef Kitleler (Lookalike Audiences)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4984\" data-end=\"5211\">Pixel verilerinden elde etti\u011finiz kitleleri baz alarak Facebook, benzer davran\u0131\u015flara sahip ki\u015fileri bularak kampanyan\u0131z\u0131 geni\u015fletir. B\u00f6ylece, daha \u00f6nce hi\u00e7 sizi tan\u0131mam\u0131\u015f ama potansiyel m\u00fc\u015fteri olabilecek kitlelere ula\u015f\u0131rs\u0131n\u0131z.<\/p>\n<h2 data-start=\"5218\" data-end=\"5278\"><span class=\"ez-toc-section\" id=\"Pixel_Kullaniminda_Yapilan_Yaygin_Hatalar_ve_Ipuclari\"><\/span>Pixel Kullan\u0131m\u0131nda Yap\u0131lan Yayg\u0131n Hatalar ve \u0130pu\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5280\" data-end=\"5431\">Facebook Pixel kurulum ve kullan\u0131m\u0131nda yap\u0131lan k\u00fc\u00e7\u00fck hatalar, b\u00fcy\u00fck veri kay\u0131plar\u0131na yol a\u00e7abilir. \u0130\u015fte en s\u0131k kar\u015f\u0131la\u015f\u0131lan hatalar ve \u00e7\u00f6z\u00fcm \u00f6nerileri:<\/p>\n<h3 data-start=\"5433\" data-end=\"5484\"><span class=\"ez-toc-section\" id=\"Hata_1_Pixelin_Yalnizca_Ana_Sayfaya_Eklenmesi\"><\/span>Hata 1: Pixel\u2019in Yaln\u0131zca Ana Sayfaya Eklenmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5486\" data-end=\"5598\"><strong data-start=\"5486\" data-end=\"5496\">Sorun:<\/strong><br data-start=\"5496\" data-end=\"5499\" \/>Kod yaln\u0131zca ana sayfaya yerle\u015ftirildi\u011finde, kullan\u0131c\u0131 di\u011fer sayfalarda gezinse bile takip edilmez.<\/p>\n<p data-start=\"5600\" data-end=\"5683\"><strong data-start=\"5600\" data-end=\"5610\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"5610\" data-end=\"5613\" \/>Pixel kodunu t\u00fcm sayfalarda yer alan global <code data-start=\"5657\" data-end=\"5665\">&lt;head&gt;<\/code> b\u00f6l\u00fcm\u00fcne ekleyin.<\/p>\n<hr data-start=\"5685\" data-end=\"5688\" \/>\n<h3 data-start=\"5690\" data-end=\"5738\"><span class=\"ez-toc-section\" id=\"Hata_2_Ayni_Sayfada_Birden_Fazla_Pixel_Kodu\"><\/span>Hata 2: Ayn\u0131 Sayfada Birden Fazla Pixel Kodu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5740\" data-end=\"5858\"><strong data-start=\"5740\" data-end=\"5750\">Sorun:<\/strong><br data-start=\"5750\" data-end=\"5753\" \/>Kodlar birbirine kar\u0131\u015f\u0131r, veriler hatal\u0131 olur. \u00d6zellikle farkl\u0131 uygulamalarla entegre \u00e7al\u0131\u015f\u0131rken g\u00f6r\u00fcl\u00fcr.<\/p>\n<p data-start=\"5860\" data-end=\"5951\"><strong data-start=\"5860\" data-end=\"5870\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"5870\" data-end=\"5873\" \/>Sadece bir adet Pixel kodu kullan\u0131n ve gerekirse birden fazla olay tan\u0131mlay\u0131n.<\/p>\n<hr data-start=\"5953\" data-end=\"5956\" \/>\n<h3 data-start=\"5958\" data-end=\"5996\"><span class=\"ez-toc-section\" id=\"Hata_3_Olaylarin_Yanlis_Kurulmasi\"><\/span>Hata 3: Olaylar\u0131n Yanl\u0131\u015f Kurulmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5998\" data-end=\"6096\"><strong data-start=\"5998\" data-end=\"6008\">Sorun:<\/strong><br data-start=\"6008\" data-end=\"6011\" \/>\u00d6rne\u011fin, \u201cPurchase\u201d olay\u0131n\u0131 yanl\u0131\u015f sayfada tetiklemek, d\u00f6n\u00fc\u015f\u00fcm verilerinizi \u00e7arp\u0131t\u0131r.<\/p>\n<p data-start=\"6098\" data-end=\"6227\"><strong data-start=\"6098\" data-end=\"6108\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"6108\" data-end=\"6111\" \/>Her olay\u0131n do\u011fru URL\u2019de veya buton etkile\u015fiminde tetiklendi\u011finden emin olun. Gerekirse bir yaz\u0131l\u0131mc\u0131dan destek al\u0131n.<\/p>\n<h3 data-start=\"6234\" data-end=\"6247\"><span class=\"ez-toc-section\" id=\"Facebook_Pixel_Ipuclari\"><\/span>Facebook Pixel \u0130pu\u00e7lar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"6249\" data-end=\"6589\">\n<li data-start=\"6249\" data-end=\"6291\">\n<p data-start=\"6251\" data-end=\"6291\">Her kampanya \u00f6ncesi test eventi yap\u0131n.<\/p>\n<\/li>\n<li data-start=\"6292\" data-end=\"6349\">\n<p data-start=\"6294\" data-end=\"6349\">Her \u00fcr\u00fcn sayfas\u0131 i\u00e7in \u201cViewContent\u201d olay\u0131 tan\u0131mlay\u0131n.<\/p>\n<\/li>\n<li data-start=\"6350\" data-end=\"6473\">\n<p data-start=\"6352\" data-end=\"6473\">\u201cLead\u201d formu tamamland\u0131ktan sonra ayr\u0131 bir te\u015fekk\u00fcr sayfas\u0131na y\u00f6nlendirin ve bu sayfay\u0131 \u00f6zel d\u00f6n\u00fc\u015f\u00fcm olarak belirleyin.<\/p>\n<\/li>\n<li data-start=\"6474\" data-end=\"6589\">\n<p data-start=\"6476\" data-end=\"6589\">Birden fazla reklam hesab\u0131n\u0131z varsa her birine ayr\u0131 Pixel kurmay\u0131n; birden fazla hesap ayn\u0131 Pixel\u2019i kullanabilir.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Pixel Nedir? Ne \u0130\u015fe Yarar? Facebook Pixel, Meta (eski ad\u0131yla Facebook) taraf\u0131ndan sunulan ve web sitenize entegre edilen bir takip kodudur. Bu kod sayesinde sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 izleyebilir, bu verileri reklam kampanyalar\u0131n\u0131z\u0131 optimize etmek ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullanabilirsiniz. \u00d6rne\u011fin, bir kullan\u0131c\u0131 sitenizi ziyaret etti ancak al\u0131\u015fveri\u015f yapmadan ayr\u0131ld\u0131ysa, Facebook Pixel &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama-araclari"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1876"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1876\/revisions"}],"predecessor-version":[{"id":1879,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1876\/revisions\/1879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}