{"id":1880,"date":"2025-06-06T03:36:30","date_gmt":"2025-06-06T03:36:30","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1880"},"modified":"2025-06-06T03:36:30","modified_gmt":"2025-06-06T03:36:30","slug":"yeniden-hedefleme-pazarlamasi","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/","title":{"rendered":"Yeniden Hedefleme Pazarlamas\u0131 (Retargeting Marketing)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Yeniden_Hedefleme_Pazarlamasi_Nedir\" >Yeniden Hedefleme Pazarlamas\u0131 Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_ve_Remarketing_Arasindaki_Fark\" >Retargeting ve Remarketing Aras\u0131ndaki Fark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Yeniden_Hedefleme_Neden_Bu_Kadar_Etkilidir\" >Yeniden Hedefleme Neden Bu Kadar Etkilidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Satin_Alma_Yolculugunda_Yeri\" >Sat\u0131n Alma Yolculu\u011funda Yeri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Psikolojik_Etki_Familiarity_Bias\" >Psikolojik Etki: Familiarity Bias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_Turleri_Site_Temelli_ve_Liste_Temelli_Yaklasimlar\" >Retargeting T\u00fcrleri: Site Temelli ve Liste Temelli Yakla\u015f\u0131mlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#A_Site_Temelli_Retargeting_Pixel-Based\" >A) Site Temelli Retargeting (Pixel-Based)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#B_Liste_Temelli_Retargeting_List-Based\" >B) Liste Temelli Retargeting (List-Based)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Piksel_Tabanli_Retargeting_Nasil_Calisir\" >Piksel Tabanl\u0131 Retargeting Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#One_Cikan_Teknolojiler\" >\u00d6ne \u00c7\u0131kan Teknolojiler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Piksel_Nasil_Calisir\" >Piksel Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Kullanici_Bazli_Segmentasyon\" >Kullan\u0131c\u0131 Bazl\u0131 Segmentasyon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_Kanallari_Facebook_Instagram_Google_YouTube_ve_Digerleri\" >Retargeting Kanallar\u0131: Facebook, Instagram, Google, YouTube ve Di\u011ferleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#A_Facebook_ve_Instagram\" >A) Facebook ve Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#B_Google_Ads_Display_YouTube\" >B) Google Ads (Display &amp; YouTube)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#C_Diger_Kanallar\" >C) Di\u011fer Kanallar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_Reklam_Formatlari_ve_Ornekleri\" >Retargeting Reklam Formatlar\u0131 ve \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#a_Carousel_Reklamlar\" >a) Carousel Reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#b_Dinamik_Urun_Reklamlari_Dynamic_Product_Ads\" >b) Dinamik \u00dcr\u00fcn Reklamlar\u0131 (Dynamic Product Ads)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#c_Video_Reklamlari\" >c) Video Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#d_Tek_Gorsel_Reklamlar_Static_Image_Ads\" >d) Tek G\u00f6rsel Reklamlar (Static Image Ads)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_Segmentasyonu_Kimleri_Ne_Zaman_Hedeflemeli\" >Retargeting Segmentasyonu: Kimleri, Ne Zaman Hedeflemeli?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Segmentasyon_Kriterleri\" >Segmentasyon Kriterleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Zamanlama_Onerileri\" >Zamanlama \u00d6nerileri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_ile_Satis_Hunisi_Funnel_Uyumlu_Kampanyalar_Kurmak\" >Retargeting ile Sat\u0131\u015f Hunisi (Funnel) Uyumlu Kampanyalar Kurmak<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Satis_Hunisi_Asamalari\" >Sat\u0131\u015f Hunisi A\u015famalar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Retargeting_Performansi_Nasil_Olculur\" >Retargeting Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#a_CTR_%E2%80%93_Click-Through_Rate_Tiklama_Orani\" >a) CTR \u2013 Click-Through Rate (T\u0131klama Oran\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#b_ROAS_%E2%80%93_Return_on_Ad_Spend_Reklam_Harcamasi_Getirisi\" >b) ROAS \u2013 Return on Ad Spend (Reklam Harcamas\u0131 Getirisi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#c_Conversion_Rate_Donusum_Orani\" >c) Conversion Rate (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#d_Frequency_Gosterim_Sikligi\" >d) Frequency (G\u00f6sterim S\u0131kl\u0131\u011f\u0131)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Yeniden_Hedefleme_Hatalari_ve_En_Iyi_Uygulamalar\" >Yeniden Hedefleme Hatalar\u0131 ve En \u0130yi Uygulamalar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Sik_Yapilan_Hatalar\" >S\u0131k Yap\u0131lan Hatalar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/#Yeniden_Hedefleme_icin_En_Iyi_Uygulamalar\" >Yeniden Hedefleme i\u00e7in En \u0130yi Uygulamalar:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"727\" data-end=\"769\"><span class=\"ez-toc-section\" id=\"Yeniden_Hedefleme_Pazarlamasi_Nedir\"><\/span>Yeniden Hedefleme Pazarlamas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"771\" data-end=\"976\"><strong data-start=\"771\" data-end=\"786\">Retargeting<\/strong> (yeniden hedefleme), web sitenizi ziyaret etmi\u015f ancak hedefledi\u011finiz aksiyonu (sat\u0131n alma, form doldurma, \u00fcyelik) tamamlamam\u0131\u015f kullan\u0131c\u0131lar\u0131 dijital reklamlarla tekrar hedefleme y\u00f6ntemidir.<\/p>\n<p data-start=\"978\" data-end=\"1208\">\u00c7o\u011fu e-ticaret sitesi veya i\u00e7erik platformu i\u00e7in siteyi ziyaret eden kullan\u0131c\u0131lar\u0131n %90&#8217;\u0131ndan fazlas\u0131 ilk ziyarette d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmez. Retargeting, bu potansiyel m\u00fc\u015fterileri \u201cunutmaz\u201d ve onlar\u0131 yeniden kazanmak i\u00e7in \u00e7al\u0131\u015f\u0131r.<\/p>\n<h3 data-start=\"1210\" data-end=\"1256\"><span class=\"ez-toc-section\" id=\"Retargeting_ve_Remarketing_Arasindaki_Fark\"><\/span>Retargeting ve Remarketing Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1258\" data-end=\"1348\">Bu iki kavram s\u0131kl\u0131kla birbirinin yerine kullan\u0131lsa da teknik olarak k\u00fc\u00e7\u00fck farklar i\u00e7erir:<\/p>\n<ul data-start=\"1350\" data-end=\"1562\">\n<li data-start=\"1350\" data-end=\"1460\">\n<p data-start=\"1352\" data-end=\"1460\"><strong data-start=\"1352\" data-end=\"1367\">Retargeting<\/strong>, genellikle web sitesi ziyaret\u00e7ilerine g\u00f6sterilen g\u00f6rsel ya da banner reklamlar\u0131 ifade eder.<\/p>\n<\/li>\n<li data-start=\"1461\" data-end=\"1562\">\n<p data-start=\"1463\" data-end=\"1562\"><strong data-start=\"1463\" data-end=\"1478\">Remarketing<\/strong>, daha \u00e7ok e-posta \u00fczerinden yap\u0131lan yeniden pazarlama kampanyalar\u0131 i\u00e7in kullan\u0131l\u0131r.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1564\" data-end=\"1722\">Ancak g\u00fcn\u00fcm\u00fczde bu ayr\u0131m dijital pazarlama pratiklerinde giderek bulan\u0131kla\u015fm\u0131\u015f durumda. Google Ads ve Facebook gibi platformlar her ikisini de birlikte sunar.<\/p>\n<h2 data-start=\"1729\" data-end=\"1778\"><span class=\"ez-toc-section\" id=\"Yeniden_Hedefleme_Neden_Bu_Kadar_Etkilidir\"><\/span>Yeniden Hedefleme Neden Bu Kadar Etkilidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1780\" data-end=\"2022\">Retargeting\u2019in bu kadar pop\u00fcler olmas\u0131n\u0131n en \u00f6nemli nedeni: <strong data-start=\"1840\" data-end=\"1890\">d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ciddi \u015fekilde art\u0131rmas\u0131d\u0131r.<\/strong> \u00c7\u00fcnk\u00fc zaten sizi tan\u0131yan, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6ren veya sepete \u00fcr\u00fcn ekleyen birini ikna etmek, ilk defa g\u00f6ren birine g\u00f6re \u00e7ok daha kolayd\u0131r.<\/p>\n<h3 data-start=\"2024\" data-end=\"2056\"><span class=\"ez-toc-section\" id=\"Satin_Alma_Yolculugunda_Yeri\"><\/span>Sat\u0131n Alma Yolculu\u011funda Yeri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2058\" data-end=\"2119\">Kullan\u0131c\u0131lar dijital ortamda genellikle \u015fu s\u00fcre\u00e7lerden ge\u00e7er:<\/p>\n<ul data-start=\"2121\" data-end=\"2333\">\n<li data-start=\"2121\" data-end=\"2174\">\n<p data-start=\"2123\" data-end=\"2174\"><strong data-start=\"2123\" data-end=\"2138\">Fark\u0131ndal\u0131k<\/strong> (Awareness): Sizi ilk defa g\u00f6r\u00fcr.<\/p>\n<\/li>\n<li data-start=\"2175\" data-end=\"2256\">\n<p data-start=\"2177\" data-end=\"2256\"><strong data-start=\"2177\" data-end=\"2202\">\u0130lgi ve De\u011ferlendirme<\/strong> (Consideration): \u00dcr\u00fcnleri inceler ama karar vermez.<\/p>\n<\/li>\n<li data-start=\"2257\" data-end=\"2333\">\n<p data-start=\"2259\" data-end=\"2333\"><strong data-start=\"2259\" data-end=\"2270\">D\u00f6n\u00fc\u015f\u00fcm<\/strong> (Conversion): Sat\u0131n al\u0131r ya da hedef davran\u0131\u015f\u0131 ger\u00e7ekle\u015ftirir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2335\" data-end=\"2433\">\u0130\u015fte retargeting, <strong data-start=\"2353\" data-end=\"2420\">de\u011ferlendirme a\u015famas\u0131nda s\u0131k\u0131\u015f\u0131p kalanlar\u0131 d\u00f6n\u00fc\u015f\u00fcme y\u00f6nlendiren<\/strong> stratejidir.<\/p>\n<h3 data-start=\"2435\" data-end=\"2472\"><span class=\"ez-toc-section\" id=\"Psikolojik_Etki_Familiarity_Bias\"><\/span>Psikolojik Etki: Familiarity Bias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2474\" data-end=\"2669\">\u0130nsanlar daha \u00f6nce g\u00f6rd\u00fckleri markalara daha fazla g\u00fcvenme e\u011filimindedir. Retargeting ile markan\u0131z\u0131 tekrar tekrar g\u00f6sterdi\u011finizde, kullan\u0131c\u0131 sizi daha \u201ctan\u0131d\u0131k\u201d bulur ve karar vermesi kolayla\u015f\u0131r.<\/p>\n<h2 data-start=\"2676\" data-end=\"2744\"><span class=\"ez-toc-section\" id=\"Retargeting_Turleri_Site_Temelli_ve_Liste_Temelli_Yaklasimlar\"><\/span>Retargeting T\u00fcrleri: Site Temelli ve Liste Temelli Yakla\u015f\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2746\" data-end=\"2809\">Retargeting stratejileri, iki ana ba\u015fl\u0131k alt\u0131nda incelenebilir:<\/p>\n<h3 data-start=\"2811\" data-end=\"2856\"><span class=\"ez-toc-section\" id=\"A_Site_Temelli_Retargeting_Pixel-Based\"><\/span>A) Site Temelli Retargeting (Pixel-Based)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2858\" data-end=\"3144\">Bu y\u00f6ntemde, web sitenize bir takip kodu (\u00f6rne\u011fin Facebook Pixel veya Google Ads etiketi) yerle\u015ftirilir. Siteyi ziyaret eden kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131na \u00e7erez b\u0131rak\u0131l\u0131r. Bu kullan\u0131c\u0131lar daha sonra ba\u015fka sitelere veya sosyal medyaya gittiklerinde, kar\u015f\u0131lar\u0131na size ait reklamlar \u00e7\u0131kar.<\/p>\n<p data-start=\"3146\" data-end=\"3162\"><strong data-start=\"3146\" data-end=\"3162\">Avantajlar\u0131:<\/strong><\/p>\n<ul data-start=\"3163\" data-end=\"3271\">\n<li data-start=\"3163\" data-end=\"3191\">\n<p data-start=\"3165\" data-end=\"3191\">Otomatik olarak \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<li data-start=\"3192\" data-end=\"3236\">\n<p data-start=\"3194\" data-end=\"3236\">Ziyaret sonras\u0131 hemen devreye girebilir.<\/p>\n<\/li>\n<li data-start=\"3237\" data-end=\"3271\">\n<p data-start=\"3239\" data-end=\"3271\">Ger\u00e7ek zamanl\u0131 veri ile \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3273\" data-end=\"3318\"><span class=\"ez-toc-section\" id=\"B_Liste_Temelli_Retargeting_List-Based\"><\/span>B) Liste Temelli Retargeting (List-Based)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3320\" data-end=\"3525\">E-posta listeleri, CRM verileri veya ge\u00e7mi\u015f m\u00fc\u015fterilere ait bilgiler kullan\u0131larak yap\u0131lan yeniden hedefleme y\u00f6ntemidir. Bu ki\u015filer Facebook Ads veya Google Ads\u2019e y\u00fcklenerek \u00f6zel hedef kitleler olu\u015fturulur.<\/p>\n<p data-start=\"3527\" data-end=\"3543\"><strong data-start=\"3527\" data-end=\"3543\">Avantajlar\u0131:<\/strong><\/p>\n<ul data-start=\"3544\" data-end=\"3665\">\n<li data-start=\"3544\" data-end=\"3584\">\n<p data-start=\"3546\" data-end=\"3584\">Daha kontroll\u00fc bir kitleye ula\u015f\u0131l\u0131r.<\/p>\n<\/li>\n<li data-start=\"3585\" data-end=\"3627\">\n<p data-start=\"3587\" data-end=\"3627\">E-posta listesiyle entegrasyon sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"3628\" data-end=\"3665\">\n<p data-start=\"3630\" data-end=\"3665\">Sadakat kampanyalar\u0131 i\u00e7in uygundur.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3667\" data-end=\"3685\"><strong data-start=\"3667\" data-end=\"3685\">Kar\u015f\u0131la\u015ft\u0131rma:<\/strong><\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3687\" data-end=\"4177\">\n<thead data-start=\"3687\" data-end=\"3768\">\n<tr data-start=\"3687\" data-end=\"3768\">\n<th data-start=\"3687\" data-end=\"3711\" data-col-size=\"sm\">\u00d6zellik<\/th>\n<th data-start=\"3711\" data-end=\"3739\" data-col-size=\"sm\">Site Temelli<\/th>\n<th data-start=\"3739\" data-end=\"3768\" data-col-size=\"sm\">Liste Temelli<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3851\" data-end=\"4177\">\n<tr data-start=\"3851\" data-end=\"3931\">\n<td data-start=\"3851\" data-end=\"3875\" data-col-size=\"sm\">Ger\u00e7ek zamanl\u0131<\/td>\n<td data-start=\"3875\" data-end=\"3903\" data-col-size=\"sm\">\u2714<\/td>\n<td data-start=\"3903\" data-end=\"3931\" data-col-size=\"sm\">\u2718 (statik listeye ba\u011fl\u0131)<\/td>\n<\/tr>\n<tr data-start=\"3932\" data-end=\"4013\">\n<td data-start=\"3932\" data-end=\"3956\" data-col-size=\"sm\">Kitle G\u00fcncellenebilir<\/td>\n<td data-start=\"3956\" data-end=\"3984\" data-col-size=\"sm\">Otomatik<\/td>\n<td data-start=\"3984\" data-end=\"4013\" data-col-size=\"sm\">Elle g\u00fcncellenir<\/td>\n<\/tr>\n<tr data-start=\"4014\" data-end=\"4095\">\n<td data-start=\"4014\" data-end=\"4038\" data-col-size=\"sm\">E-posta gerekmez<\/td>\n<td data-start=\"4038\" data-end=\"4066\" data-col-size=\"sm\">\u2714<\/td>\n<td data-start=\"4066\" data-end=\"4095\" data-col-size=\"sm\">\u2718<\/td>\n<\/tr>\n<tr data-start=\"4096\" data-end=\"4177\">\n<td data-start=\"4096\" data-end=\"4120\" data-col-size=\"sm\">Ki\u015fiye \u00f6zel<\/td>\n<td data-start=\"4120\" data-end=\"4148\" data-col-size=\"sm\">Davran\u0131\u015f bazl\u0131<\/td>\n<td data-start=\"4148\" data-end=\"4177\" data-col-size=\"sm\">Kimlik bazl\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 data-start=\"4184\" data-end=\"4231\"><span class=\"ez-toc-section\" id=\"Piksel_Tabanli_Retargeting_Nasil_Calisir\"><\/span>Piksel Tabanl\u0131 Retargeting Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4233\" data-end=\"4410\">Retargeting\u2019in kalbi, web sitenize yerle\u015ftirilen bir <strong data-start=\"4286\" data-end=\"4306\">\u201cpiksel\u201d (pixel)<\/strong> kodudur. Bu kod genellikle bir JavaScript snippet\u2019idir ve kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131nda \u00e7erez b\u0131rak\u0131r.<\/p>\n<h3 data-start=\"4412\" data-end=\"4439\"><span class=\"ez-toc-section\" id=\"One_Cikan_Teknolojiler\"><\/span>\u00d6ne \u00c7\u0131kan Teknolojiler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4441\" data-end=\"4720\">\n<li data-start=\"4441\" data-end=\"4537\">\n<p data-start=\"4443\" data-end=\"4537\"><strong data-start=\"4443\" data-end=\"4462\"><a href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/\">Facebook Pixel<\/a>:<\/strong> Meta platformlar\u0131nda (Facebook, Instagram) retargeting yapman\u0131z\u0131 sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"4538\" data-end=\"4640\">\n<p data-start=\"4540\" data-end=\"4640\"><strong data-start=\"4540\" data-end=\"4559\">Google Ads Tag:<\/strong> Google Display Network, YouTube, Gmail gibi yerlerde yeniden hedefleme sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"4641\" data-end=\"4720\">\n<p data-start=\"4643\" data-end=\"4720\"><strong data-start=\"4643\" data-end=\"4675\">TikTok Pixel, Pinterest Tag:<\/strong> Di\u011fer a\u011flarda da benzer y\u00f6ntemlerle \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4722\" data-end=\"4747\"><span class=\"ez-toc-section\" id=\"Piksel_Nasil_Calisir\"><\/span>Piksel Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4749\" data-end=\"4972\">\n<li data-start=\"4749\" data-end=\"4779\">\n<p data-start=\"4752\" data-end=\"4779\">Ziyaret\u00e7i sitenize gelir.<\/p>\n<\/li>\n<li data-start=\"4780\" data-end=\"4833\">\n<p data-start=\"4783\" data-end=\"4833\">Piksel, kullan\u0131c\u0131n\u0131n taray\u0131c\u0131s\u0131na \u00e7erez b\u0131rak\u0131r.<\/p>\n<\/li>\n<li data-start=\"4834\" data-end=\"4894\">\n<p data-start=\"4837\" data-end=\"4894\">Kullan\u0131c\u0131 ba\u015fka sitelere ge\u00e7se bile sistem onu \u201ctan\u0131r\u201d.<\/p>\n<\/li>\n<li data-start=\"4895\" data-end=\"4972\">\n<p data-start=\"4898\" data-end=\"4972\">Facebook, Google gibi platformlarda bu kullan\u0131c\u0131ya \u00f6zel reklam g\u00f6sterilir.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"4974\" data-end=\"5006\"><span class=\"ez-toc-section\" id=\"Kullanici_Bazli_Segmentasyon\"><\/span>Kullan\u0131c\u0131 Bazl\u0131 Segmentasyon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5008\" data-end=\"5081\">Piksel sayesinde a\u015fa\u011f\u0131daki davran\u0131\u015flara g\u00f6re kitleler olu\u015fturabilirsiniz:<\/p>\n<ul data-start=\"5083\" data-end=\"5252\">\n<li data-start=\"5083\" data-end=\"5110\">\n<p data-start=\"5085\" data-end=\"5110\">Ana sayfa ziyaret\u00e7ileri<\/p>\n<\/li>\n<li data-start=\"5111\" data-end=\"5146\">\n<p data-start=\"5113\" data-end=\"5146\">Sepete ekleyip sat\u0131n almayanlar<\/p>\n<\/li>\n<li data-start=\"5147\" data-end=\"5181\">\n<p data-start=\"5149\" data-end=\"5181\">Belirli bir \u00fcr\u00fcn\u00fc inceleyenler<\/p>\n<\/li>\n<li data-start=\"5182\" data-end=\"5252\">\n<p data-start=\"5184\" data-end=\"5252\">Sat\u0131n alma ger\u00e7ekle\u015ftirenler (ve \u00e7apraz sat\u0131\u015f yap\u0131labilecek olanlar)<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5259\" data-end=\"5337\"><span class=\"ez-toc-section\" id=\"Retargeting_Kanallari_Facebook_Instagram_Google_YouTube_ve_Digerleri\"><\/span>Retargeting Kanallar\u0131: Facebook, Instagram, Google, YouTube ve Di\u011ferleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5339\" data-end=\"5499\">Yeniden hedefleme stratejileri, sadece tek bir platformla s\u0131n\u0131rl\u0131 de\u011fildir. Hangi mecran\u0131n kullan\u0131ld\u0131\u011f\u0131, hedef kitleniz ve sundu\u011funuz \u00fcr\u00fcn\/hizmete g\u00f6re de\u011fi\u015fir.<\/p>\n<h3 data-start=\"5501\" data-end=\"5529\"><span class=\"ez-toc-section\" id=\"A_Facebook_ve_Instagram\"><\/span>A) Facebook ve Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5531\" data-end=\"5812\">\n<li data-start=\"5531\" data-end=\"5635\">\n<p data-start=\"5533\" data-end=\"5635\"><strong data-start=\"5533\" data-end=\"5561\">Dinamik \u00dcr\u00fcn Reklamlar\u0131:<\/strong> Sepete ekledi\u011fi \u00fcr\u00fcn\u00fcn ayn\u0131s\u0131n\u0131 g\u00f6stererek geri \u00e7a\u011f\u0131rma yapabilirsiniz.<\/p>\n<\/li>\n<li data-start=\"5636\" data-end=\"5720\">\n<p data-start=\"5638\" data-end=\"5720\"><strong data-start=\"5638\" data-end=\"5674\">Koleksiyon &amp; Carousel Reklamlar:<\/strong> Birden fazla \u00fcr\u00fcn\u00fc g\u00f6stermek i\u00e7in idealdir.<\/p>\n<\/li>\n<li data-start=\"5721\" data-end=\"5812\">\n<p data-start=\"5723\" data-end=\"5812\"><strong data-start=\"5723\" data-end=\"5745\">Video Retargeting:<\/strong> Videonun belli bir y\u00fczdesini izleyen ki\u015fileri hedef alabilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5814\" data-end=\"5851\"><span class=\"ez-toc-section\" id=\"B_Google_Ads_Display_YouTube\"><\/span>B) Google Ads (Display &amp; YouTube)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5853\" data-end=\"6070\">\n<li data-start=\"5853\" data-end=\"5963\">\n<p data-start=\"5855\" data-end=\"5963\"><strong data-start=\"5855\" data-end=\"5874\">GDN Reklamlar\u0131:<\/strong> Google Display Network \u00fczerinden y\u00fczbinlerce sitede banner reklam yay\u0131nlayabilirsiniz.<\/p>\n<\/li>\n<li data-start=\"5964\" data-end=\"6070\">\n<p data-start=\"5966\" data-end=\"6070\"><strong data-start=\"5966\" data-end=\"5990\">YouTube Retargeting:<\/strong> Videolar\u0131n\u0131z\u0131 izleyen ya da kanal\u0131n\u0131za gelen kullan\u0131c\u0131lar\u0131 hedefleyebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"6072\" data-end=\"6093\"><span class=\"ez-toc-section\" id=\"C_Diger_Kanallar\"><\/span>C) Di\u011fer Kanallar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"6095\" data-end=\"6323\">\n<li data-start=\"6095\" data-end=\"6188\">\n<p data-start=\"6097\" data-end=\"6188\"><strong data-start=\"6097\" data-end=\"6120\">TikTok Retargeting:<\/strong> Gen\u00e7 hedef kitleye hitap eden h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fl\u00fc reklamlar sunar.<\/p>\n<\/li>\n<li data-start=\"6189\" data-end=\"6261\">\n<p data-start=\"6191\" data-end=\"6261\"><strong data-start=\"6191\" data-end=\"6209\">Pinterest Ads:<\/strong> G\u00f6rsel tabanl\u0131 \u00fcr\u00fcn sunan markalar i\u00e7in idealdir.<\/p>\n<\/li>\n<li data-start=\"6262\" data-end=\"6323\">\n<p data-start=\"6264\" data-end=\"6323\"><strong data-start=\"6264\" data-end=\"6289\">LinkedIn Retargeting:<\/strong> B2B hedeflemelerde tercih edilir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6325\" data-end=\"6431\">Her platformun algoritmas\u0131 farkl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in, retargeting stratejisi mecraya g\u00f6re \u00f6zelle\u015ftirilmelidir.<\/p>\n<h2 data-start=\"716\" data-end=\"764\"><span class=\"ez-toc-section\" id=\"Retargeting_Reklam_Formatlari_ve_Ornekleri\"><\/span>Retargeting Reklam Formatlar\u0131 ve \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"766\" data-end=\"966\">Retargeting kampanyalar\u0131nda kullan\u0131lan reklam formatlar\u0131, do\u011frudan d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 etkiler. G\u00f6rsel tasar\u0131m\u0131n \u00f6tesinde, format\u0131n yap\u0131s\u0131 ve sunu\u015f \u015fekli kullan\u0131c\u0131y\u0131 aksiyona ge\u00e7irmede kritik rol oynar.<\/p>\n<h3 data-start=\"968\" data-end=\"997\"><span class=\"ez-toc-section\" id=\"a_Carousel_Reklamlar\"><\/span>a) <strong data-start=\"975\" data-end=\"997\">Carousel Reklamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"999\" data-end=\"1122\">Birden fazla g\u00f6rsel veya \u00fcr\u00fcn kart\u0131n\u0131 yana kayd\u0131rmal\u0131 olarak sunan formatt\u0131r. Facebook ve Instagram\u2019da \u00f6zellikle yayg\u0131nd\u0131r.<\/p>\n<p data-start=\"1124\" data-end=\"1139\"><strong data-start=\"1124\" data-end=\"1137\">Avantaj\u0131:<\/strong><\/p>\n<ul data-start=\"1140\" data-end=\"1284\">\n<li data-start=\"1140\" data-end=\"1178\">\n<p data-start=\"1142\" data-end=\"1178\">Kullan\u0131c\u0131lara \u00e7oklu se\u00e7enek sunar.<\/p>\n<\/li>\n<li data-start=\"1179\" data-end=\"1228\">\n<p data-start=\"1181\" data-end=\"1228\">\u00dcr\u00fcn koleksiyonlar\u0131n\u0131 tan\u0131tmak i\u00e7in idealdir.<\/p>\n<\/li>\n<li data-start=\"1229\" data-end=\"1284\">\n<p data-start=\"1231\" data-end=\"1284\">Sepete eklenmi\u015f \u00fcr\u00fcnlerin hat\u0131rlat\u0131lmas\u0131nda g\u00fc\u00e7l\u00fcd\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1286\" data-end=\"1441\"><strong data-start=\"1286\" data-end=\"1296\">\u00d6rnek:<\/strong><br data-start=\"1296\" data-end=\"1299\" \/>\u201cSepetinizdeki bu \u00fcr\u00fcnler sizi bekliyor!\u201d mesaj\u0131yla kullan\u0131c\u0131ya b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcnlerin g\u00f6rsellerini d\u00f6ng\u00fcsel olarak g\u00f6steren bir carousel reklam.<\/p>\n<h3 data-start=\"1448\" data-end=\"1504\"><span class=\"ez-toc-section\" id=\"b_Dinamik_Urun_Reklamlari_Dynamic_Product_Ads\"><\/span>b) <strong data-start=\"1455\" data-end=\"1504\">Dinamik \u00dcr\u00fcn Reklamlar\u0131 (Dynamic Product Ads)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1506\" data-end=\"1629\">Kullan\u0131c\u0131n\u0131n web sitenizde inceledi\u011fi \u00fcr\u00fcnlere g\u00f6re otomatik olarak reklam olu\u015fturur. Genellikle \u00fcr\u00fcn katalo\u011fu ile e\u015flenir.<\/p>\n<p data-start=\"1631\" data-end=\"1646\"><strong data-start=\"1631\" data-end=\"1644\">Avantaj\u0131:<\/strong><\/p>\n<ul data-start=\"1647\" data-end=\"1810\">\n<li data-start=\"1647\" data-end=\"1690\">\n<p data-start=\"1649\" data-end=\"1690\">Ki\u015fiselle\u015ftirme seviyesi \u00e7ok y\u00fcksektir.<\/p>\n<\/li>\n<li data-start=\"1691\" data-end=\"1747\">\n<p data-start=\"1693\" data-end=\"1747\">Hacimli \u00fcr\u00fcn kataloglar\u0131 i\u00e7in otomatik \u00e7\u00f6z\u00fcm sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"1748\" data-end=\"1810\">\n<p data-start=\"1750\" data-end=\"1810\">\u00dcr\u00fcn stok ve fiyat bilgileri ger\u00e7ek zamanl\u0131 g\u00fcncellenebilir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1817\" data-end=\"1844\"><span class=\"ez-toc-section\" id=\"c_Video_Reklamlari\"><\/span>c) <strong data-start=\"1824\" data-end=\"1844\">Video Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1846\" data-end=\"1962\">Retargeting kampanyalar\u0131nda k\u0131sa, dikkat \u00e7ekici videolar hem marka hat\u0131rlat\u0131c\u0131s\u0131 hem de \u00fcr\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in idealdir.<\/p>\n<p data-start=\"1964\" data-end=\"1979\"><strong data-start=\"1964\" data-end=\"1977\">Avantaj\u0131:<\/strong><\/p>\n<ul data-start=\"1980\" data-end=\"2130\">\n<li data-start=\"1980\" data-end=\"2003\">\n<p data-start=\"1982\" data-end=\"2003\">Duygusal ba\u011f kurar.<\/p>\n<\/li>\n<li data-start=\"2004\" data-end=\"2046\">\n<p data-start=\"2006\" data-end=\"2046\">Karma\u015f\u0131k \u00fcr\u00fcnleri anlatmak i\u00e7in uygun.<\/p>\n<\/li>\n<li data-start=\"2047\" data-end=\"2130\">\n<p data-start=\"2049\" data-end=\"2130\">\u0130zlenme s\u00fcresiyle segmentasyon yap\u0131labilir (\u00f6rne\u011fin, %75 izleyenleri hedeflemek).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2137\" data-end=\"2187\"><span class=\"ez-toc-section\" id=\"d_Tek_Gorsel_Reklamlar_Static_Image_Ads\"><\/span>d) <strong data-start=\"2144\" data-end=\"2187\">Tek G\u00f6rsel Reklamlar (Static Image Ads)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2189\" data-end=\"2282\">En klasik ve maliyeti d\u00fc\u015f\u00fck y\u00f6ntemdir. Do\u011fru mesaj ve g\u00fc\u00e7l\u00fc g\u00f6rsel ile y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flar.<\/p>\n<p data-start=\"2284\" data-end=\"2305\"><strong data-start=\"2284\" data-end=\"2303\">Kullan\u0131m Alan\u0131:<\/strong><\/p>\n<ul data-start=\"2306\" data-end=\"2370\">\n<li data-start=\"2306\" data-end=\"2327\">\n<p data-start=\"2308\" data-end=\"2327\">Tek \u00fcr\u00fcn tan\u0131t\u0131m\u0131<\/p>\n<\/li>\n<li data-start=\"2328\" data-end=\"2370\">\n<p data-start=\"2330\" data-end=\"2370\">Acil kampanyalar (\u00f6rne\u011fin, son 24 saat!)<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2377\" data-end=\"2440\"><span class=\"ez-toc-section\" id=\"Retargeting_Segmentasyonu_Kimleri_Ne_Zaman_Hedeflemeli\"><\/span>Retargeting Segmentasyonu: Kimleri, Ne Zaman Hedeflemeli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2442\" data-end=\"2564\">Yeniden hedeflemenin ba\u015far\u0131s\u0131, do\u011fru ki\u015fiye do\u011fru zamanda ula\u015fmakla ilgilidir. \u0130\u015fte burada <strong data-start=\"2533\" data-end=\"2549\">segmentasyon<\/strong> devreye girer.<\/p>\n<h3 data-start=\"2566\" data-end=\"2593\"><span class=\"ez-toc-section\" id=\"Segmentasyon_Kriterleri\"><\/span>Segmentasyon Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2595\" data-end=\"2631\"><strong data-start=\"2595\" data-end=\"2629\">a) Ziyaret Edilen Sayfa Bazl\u0131:<\/strong><\/p>\n<ul data-start=\"2632\" data-end=\"2732\">\n<li data-start=\"2632\" data-end=\"2670\">\n<p data-start=\"2634\" data-end=\"2670\">Sadece bir \u00fcr\u00fcn sayfas\u0131n\u0131 g\u00f6renler<\/p>\n<\/li>\n<li data-start=\"2671\" data-end=\"2732\">\n<p data-start=\"2673\" data-end=\"2732\">Blog i\u00e7eriklerine bakan ancak \u00fcr\u00fcn incelemeyen kullan\u0131c\u0131lar<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2734\" data-end=\"2769\"><strong data-start=\"2734\" data-end=\"2767\">b) Ziyaret S\u00fcresi ve S\u0131kl\u0131\u011f\u0131:<\/strong><\/p>\n<ul data-start=\"2770\" data-end=\"2899\">\n<li data-start=\"2770\" data-end=\"2830\">\n<p data-start=\"2772\" data-end=\"2830\">3 saniyeden az kalan kullan\u0131c\u0131lar \u00e7\u0131kar\u0131labilir (bounce)<\/p>\n<\/li>\n<li data-start=\"2831\" data-end=\"2899\">\n<p data-start=\"2833\" data-end=\"2899\">2 veya daha fazla kez siteyi ziyaret edenler sadakat sinyali verir<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2901\" data-end=\"2946\"><strong data-start=\"2901\" data-end=\"2944\">c) Sepete Ekleyen Ama Sat\u0131n Almayanlar:<\/strong><\/p>\n<ul data-start=\"2947\" data-end=\"3048\">\n<li data-start=\"2947\" data-end=\"2981\">\n<p data-start=\"2949\" data-end=\"2981\">En kritik retargeting grubudur<\/p>\n<\/li>\n<li data-start=\"2982\" data-end=\"3048\">\n<p data-start=\"2984\" data-end=\"3048\">Sepette 1 g\u00fcnden fazla kalanlar \u00f6zel kampanya ile hedeflenebilir<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3050\" data-end=\"3079\"><strong data-start=\"3050\" data-end=\"3077\">d) Sat\u0131n Alma Yapanlar:<\/strong><\/p>\n<ul data-start=\"3080\" data-end=\"3158\">\n<li data-start=\"3080\" data-end=\"3158\">\n<p data-start=\"3082\" data-end=\"3158\">Bu ki\u015filere \u00e7apraz sat\u0131\u015f (cross-sell) veya tekrar sat\u0131\u015f (upsell) yap\u0131labilir<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3165\" data-end=\"3189\"><span class=\"ez-toc-section\" id=\"Zamanlama_Onerileri\"><\/span>Zamanlama \u00d6nerileri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3191\" data-end=\"3574\">\n<thead data-start=\"3191\" data-end=\"3254\">\n<tr data-start=\"3191\" data-end=\"3254\">\n<th data-start=\"3191\" data-end=\"3226\" data-col-size=\"sm\">Kullan\u0131c\u0131 Grubu<\/th>\n<th data-start=\"3226\" data-end=\"3254\" data-col-size=\"sm\">Retargeting S\u00fcresi<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3320\" data-end=\"3574\">\n<tr data-start=\"3320\" data-end=\"3383\">\n<td data-start=\"3320\" data-end=\"3354\" data-col-size=\"sm\">Sepete ekleyip \u00e7\u0131kanlar<\/td>\n<td data-start=\"3354\" data-end=\"3383\" data-col-size=\"sm\">1\u20133 g\u00fcn i\u00e7inde<\/td>\n<\/tr>\n<tr data-start=\"3384\" data-end=\"3447\">\n<td data-start=\"3384\" data-end=\"3418\" data-col-size=\"sm\">\u00dcr\u00fcn sayfas\u0131 g\u00f6r\u00fcnt\u00fcleyenler<\/td>\n<td data-start=\"3418\" data-end=\"3447\" data-col-size=\"sm\">3\u20137 g\u00fcn aras\u0131<\/td>\n<\/tr>\n<tr data-start=\"3448\" data-end=\"3511\">\n<td data-start=\"3448\" data-end=\"3482\" data-col-size=\"sm\">Sadece ana sayfa ziyaret\u00e7ileri<\/td>\n<td data-start=\"3482\" data-end=\"3511\" data-col-size=\"sm\">5\u201310 g\u00fcn aras\u0131nda<\/td>\n<\/tr>\n<tr data-start=\"3512\" data-end=\"3574\">\n<td data-start=\"3512\" data-end=\"3546\" data-col-size=\"sm\">Sat\u0131n alma ger\u00e7ekle\u015ftirenler<\/td>\n<td data-start=\"3546\" data-end=\"3574\" data-col-size=\"sm\">30+ g\u00fcn sonras\u0131 (upsell)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"3576\" data-end=\"3669\"><strong data-start=\"3576\" data-end=\"3587\">Unutma:<\/strong> \u00c7ok erken hedefleme rahats\u0131z edici olabilir. \u00c7ok ge\u00e7 kal\u0131rsan ilgiyi kaybedersin.<\/p>\n<h2 data-start=\"3676\" data-end=\"3745\"><span class=\"ez-toc-section\" id=\"Retargeting_ile_Satis_Hunisi_Funnel_Uyumlu_Kampanyalar_Kurmak\"><\/span>Retargeting ile Sat\u0131\u015f Hunisi (Funnel) Uyumlu Kampanyalar Kurmak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3747\" data-end=\"3869\">Retargeting&#8217;i etkili k\u0131lan \u015feylerden biri de sat\u0131\u015f hunisinin (<a href=\"https:\/\/birkanulusoy.com\/tr\/funnel-nedir\/\">funnel<\/a>) her a\u015famas\u0131na \u00f6zel i\u00e7erikler \u00fcretebilme yetene\u011fidir.<\/p>\n<h3 data-start=\"3871\" data-end=\"3898\"><span class=\"ez-toc-section\" id=\"Satis_Hunisi_Asamalari\"><\/span>Sat\u0131\u015f Hunisi A\u015famalar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3900\" data-end=\"4023\">\n<li data-start=\"3900\" data-end=\"4023\">\n<p data-start=\"3902\" data-end=\"4023\"><strong data-start=\"3902\" data-end=\"3941\">TOFU \u2013 Top of Funnel (Fark\u0131ndal\u0131k):<\/strong><br data-start=\"3941\" data-end=\"3944\" \/>\u0130lk temasta \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ya da markan\u0131z\u0131 tan\u0131tan e\u011fitici ve ilgi \u00e7ekici reklamlar.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4025\" data-end=\"4087\"><strong data-start=\"4025\" data-end=\"4035\">\u00d6rnek:<\/strong><br data-start=\"4035\" data-end=\"4038\" \/>\u201cBu \u00fcr\u00fcn hakk\u0131nda 2 dakikal\u0131k videomuzu izleyin!\u201d<\/p>\n<ul data-start=\"4089\" data-end=\"4246\">\n<li data-start=\"4089\" data-end=\"4246\">\n<p data-start=\"4091\" data-end=\"4246\"><strong data-start=\"4091\" data-end=\"4135\">MOFU \u2013 Middle of Funnel (De\u011ferlendirme):<\/strong><br data-start=\"4135\" data-end=\"4138\" \/>Kullan\u0131c\u0131 sizi tan\u0131yor ama karar vermemi\u015ftir. \u00dcr\u00fcn avantajlar\u0131n\u0131 ve g\u00fcven verici unsurlar\u0131 \u00f6n plana \u00e7\u0131kar\u0131n.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4248\" data-end=\"4305\"><strong data-start=\"4248\" data-end=\"4258\">\u00d6rnek:<\/strong><br data-start=\"4258\" data-end=\"4261\" \/>\u201c%10 indirimle \u015fimdi al\u0131\u015fveri\u015fe devam edin.\u201d<\/p>\n<ul data-start=\"4307\" data-end=\"4464\">\n<li data-start=\"4307\" data-end=\"4464\">\n<p data-start=\"4309\" data-end=\"4464\"><strong data-start=\"4309\" data-end=\"4350\">BOFU \u2013 Bottom of Funnel (Sat\u0131n alma):<\/strong><br data-start=\"4350\" data-end=\"4353\" \/>Sepeti terk eden ya da fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapan kullan\u0131c\u0131lar i\u00e7in agresif ve s\u0131n\u0131rl\u0131 s\u00fcreli teklifler sunun.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4466\" data-end=\"4526\"><strong data-start=\"4466\" data-end=\"4476\">\u00d6rnek:<\/strong><br data-start=\"4476\" data-end=\"4479\" \/>\u201cYaln\u0131zca bug\u00fcn: \u00dccretsiz kargo + %15 indirim!\u201d<\/p>\n<h2 data-start=\"4533\" data-end=\"4577\"><span class=\"ez-toc-section\" id=\"Retargeting_Performansi_Nasil_Olculur\"><\/span>Retargeting Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4579\" data-end=\"4684\">Ba\u015far\u0131l\u0131 bir retargeting kampanyas\u0131, veriyle y\u00f6netilir. \u0130\u015fte dikkat etmeniz gereken baz\u0131 temel metrikler:<\/p>\n<h3 data-start=\"4686\" data-end=\"4737\"><span class=\"ez-toc-section\" id=\"a_CTR_%E2%80%93_Click-Through_Rate_Tiklama_Orani\"><\/span>a) <strong data-start=\"4693\" data-end=\"4737\">CTR \u2013 Click-Through Rate (T\u0131klama Oran\u0131)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4739\" data-end=\"4791\">Reklam\u0131n\u0131z\u0131 g\u00f6ren kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131 t\u0131klad\u0131?<\/p>\n<ul data-start=\"4793\" data-end=\"4868\">\n<li data-start=\"4793\" data-end=\"4825\">\n<p data-start=\"4795\" data-end=\"4825\"><strong data-start=\"4795\" data-end=\"4811\">\u0130deal de\u011fer:<\/strong> %1 ve \u00fczeri<\/p>\n<\/li>\n<li data-start=\"4826\" data-end=\"4868\">\n<p data-start=\"4828\" data-end=\"4868\">D\u00fc\u015f\u00fckse g\u00f6rsel veya metin de\u011fi\u015ftirilmeli<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4870\" data-end=\"4934\"><span class=\"ez-toc-section\" id=\"b_ROAS_%E2%80%93_Return_on_Ad_Spend_Reklam_Harcamasi_Getirisi\"><\/span>b) <strong data-start=\"4877\" data-end=\"4934\">ROAS \u2013 Return on Ad Spend (Reklam Harcamas\u0131 Getirisi)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4936\" data-end=\"4981\">Harcanan her 1 dolardan ka\u00e7 dolar kazand\u0131n\u0131z?<\/p>\n<ul data-start=\"4983\" data-end=\"5081\">\n<li data-start=\"4983\" data-end=\"5011\">\n<p data-start=\"4985\" data-end=\"5011\"><strong data-start=\"4985\" data-end=\"5000\">\u0130deal ROAS:<\/strong> En az 3X<\/p>\n<\/li>\n<li data-start=\"5012\" data-end=\"5081\">\n<p data-start=\"5014\" data-end=\"5081\">E-ticarette 5\u20138 ROAS retargeting i\u00e7in olduk\u00e7a ba\u015far\u0131l\u0131 kabul edilir<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5083\" data-end=\"5125\"><span class=\"ez-toc-section\" id=\"c_Conversion_Rate_Donusum_Orani\"><\/span>c) <strong data-start=\"5090\" data-end=\"5125\">Conversion Rate (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5127\" data-end=\"5177\">T\u0131klayanlardan ka\u00e7\u0131 sat\u0131n ald\u0131 veya form doldurdu?<\/p>\n<ul data-start=\"5179\" data-end=\"5280\">\n<li data-start=\"5179\" data-end=\"5226\">\n<p data-start=\"5181\" data-end=\"5226\">Sepeti terk edenlerde bu oran %10+ olabilir<\/p>\n<\/li>\n<li data-start=\"5227\" data-end=\"5280\">\n<p data-start=\"5229\" data-end=\"5280\">TOFU seviyelerinde daha d\u00fc\u015f\u00fckt\u00fcr ama hacmi b\u00fcy\u00fckt\u00fcr<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5282\" data-end=\"5321\"><span class=\"ez-toc-section\" id=\"d_Frequency_Gosterim_Sikligi\"><\/span>d) <strong data-start=\"5289\" data-end=\"5321\">Frequency (G\u00f6sterim S\u0131kl\u0131\u011f\u0131)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5323\" data-end=\"5369\">Ayn\u0131 ki\u015fiye ortalama ka\u00e7 kez g\u00f6sterim yap\u0131ld\u0131?<\/p>\n<ul data-start=\"5371\" data-end=\"5462\">\n<li data-start=\"5371\" data-end=\"5402\">\n<p data-start=\"5373\" data-end=\"5402\">3\u20135 g\u00f6sterim aras\u0131 idealdir<\/p>\n<\/li>\n<li data-start=\"5403\" data-end=\"5462\">\n<p data-start=\"5405\" data-end=\"5462\">7+ g\u00f6sterimde ad fatigue (reklam yorgunlu\u011fu) ba\u015flayabilir<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5469\" data-end=\"5524\"><span class=\"ez-toc-section\" id=\"Yeniden_Hedefleme_Hatalari_ve_En_Iyi_Uygulamalar\"><\/span>Yeniden Hedefleme Hatalar\u0131 ve En \u0130yi Uygulamalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5526\" data-end=\"5550\"><span class=\"ez-toc-section\" id=\"Sik_Yapilan_Hatalar\"><\/span>S\u0131k Yap\u0131lan Hatalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5552\" data-end=\"5641\">\n<li data-start=\"5552\" data-end=\"5641\">\n<p data-start=\"5554\" data-end=\"5641\"><strong data-start=\"5554\" data-end=\"5586\">A\u015f\u0131r\u0131 G\u00f6sterim (Ad Fatigue):<\/strong><br data-start=\"5586\" data-end=\"5589\" \/>Kullan\u0131c\u0131 ayn\u0131 reklam\u0131 10 kez g\u00f6rd\u00fc\u011f\u00fcnde itici olur.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5643\" data-end=\"5700\"><strong data-start=\"5643\" data-end=\"5653\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"5653\" data-end=\"5656\" \/>Farkl\u0131 kreatifler d\u00f6nd\u00fcr, s\u0131kl\u0131k s\u0131n\u0131r\u0131 koy.<\/p>\n<ul data-start=\"5702\" data-end=\"5801\">\n<li data-start=\"5702\" data-end=\"5801\">\n<p data-start=\"5704\" data-end=\"5801\"><strong data-start=\"5704\" data-end=\"5725\">Yanl\u0131\u015f Zamanlama:<\/strong><br data-start=\"5725\" data-end=\"5728\" \/>Sepeti terk eden kullan\u0131c\u0131ya 15 g\u00fcn sonra reklam g\u00f6stermek ge\u00e7 kalmakt\u0131r.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5803\" data-end=\"5848\"><strong data-start=\"5803\" data-end=\"5813\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"5813\" data-end=\"5816\" \/>Zaman bazl\u0131 segmentasyon kullan.<\/p>\n<ul data-start=\"5850\" data-end=\"5947\">\n<li data-start=\"5850\" data-end=\"5947\">\n<p data-start=\"5852\" data-end=\"5947\"><strong data-start=\"5852\" data-end=\"5886\">T\u00fcm Kullan\u0131c\u0131lara Ayn\u0131 Reklam:<\/strong><br data-start=\"5886\" data-end=\"5889\" \/>Blog okuyan kullan\u0131c\u0131ya indirim g\u00f6stermek etkili de\u011fildir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5949\" data-end=\"6001\"><strong data-start=\"5949\" data-end=\"5959\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"5959\" data-end=\"5962\" \/>Segment bazl\u0131 reklam mesajlar\u0131 kurgula.<\/p>\n<ul data-start=\"6003\" data-end=\"6120\">\n<li data-start=\"6003\" data-end=\"6120\">\n<p data-start=\"6005\" data-end=\"6120\"><strong data-start=\"6005\" data-end=\"6036\">Negatif Listeleme Yapmamak:<\/strong><br data-start=\"6036\" data-end=\"6039\" \/>Zaten sat\u0131n alm\u0131\u015f kullan\u0131c\u0131ya hala ayn\u0131 \u00fcr\u00fcn\u00fc g\u00f6stermek k\u00f6t\u00fc bir deneyim yarat\u0131r.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6122\" data-end=\"6181\"><strong data-start=\"6122\" data-end=\"6132\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"6132\" data-end=\"6135\" \/>Sat\u0131n alan kullan\u0131c\u0131lar\u0131 hari\u00e7 tutmay\u0131 unutma.<\/p>\n<h3 data-start=\"6188\" data-end=\"6211\"><span class=\"ez-toc-section\" id=\"Yeniden_Hedefleme_icin_En_Iyi_Uygulamalar\"><\/span>Yeniden Hedefleme i\u00e7in En \u0130yi Uygulamalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"6213\" data-end=\"6478\">\n<li data-start=\"6213\" data-end=\"6251\">\n<p data-start=\"6215\" data-end=\"6251\">Piksel kurulumunu d\u00fczenli test et.<\/p>\n<\/li>\n<li data-start=\"6252\" data-end=\"6289\">\n<p data-start=\"6254\" data-end=\"6289\">Segmentasyon mant\u0131\u011f\u0131n\u0131 iyi oturt.<\/p>\n<\/li>\n<li data-start=\"6290\" data-end=\"6351\">\n<p data-start=\"6292\" data-end=\"6351\">Reklam formatlar\u0131n\u0131 TOFU, MOFU, BOFU\u2019ya g\u00f6re \u00e7e\u015fitlendir.<\/p>\n<\/li>\n<li data-start=\"6352\" data-end=\"6422\">\n<p data-start=\"6354\" data-end=\"6422\">Her ay ROAS ve CTR verilerini analiz et, zay\u0131f segmentleri durdur.<\/p>\n<\/li>\n<li data-start=\"6423\" data-end=\"6478\">\n<p data-start=\"6425\" data-end=\"6478\">Lookalike kitlelerle retargeting kampanyan\u0131 geni\u015flet.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yeniden Hedefleme Pazarlamas\u0131 Nedir? Retargeting (yeniden hedefleme), web sitenizi ziyaret etmi\u015f ancak hedefledi\u011finiz aksiyonu (sat\u0131n alma, form doldurma, \u00fcyelik) tamamlamam\u0131\u015f kullan\u0131c\u0131lar\u0131 dijital reklamlarla tekrar hedefleme y\u00f6ntemidir. \u00c7o\u011fu e-ticaret sitesi veya i\u00e7erik platformu i\u00e7in siteyi ziyaret eden kullan\u0131c\u0131lar\u0131n %90&#8217;\u0131ndan fazlas\u0131 ilk ziyarette d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmez. Retargeting, bu potansiyel m\u00fc\u015fterileri \u201cunutmaz\u201d ve onlar\u0131 yeniden kazanmak i\u00e7in \u00e7al\u0131\u015f\u0131r. Retargeting &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1880"}],"version-history":[{"count":3,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1880\/revisions"}],"predecessor-version":[{"id":1884,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1880\/revisions\/1884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1881"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}