{"id":1885,"date":"2025-06-06T13:29:17","date_gmt":"2025-06-06T13:29:17","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1885"},"modified":"2025-06-06T13:29:17","modified_gmt":"2025-06-06T13:29:17","slug":"cross-site-reklamcilik","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/","title":{"rendered":"Cross-Site Reklamc\u0131l\u0131k Nedir, Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Cross-Site_Reklamcilik_Nedir\" >Cross-Site Reklamc\u0131l\u0131k Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Gercek_Hayattan_Basit_Ornek\" >Ger\u00e7ek Hayattan Basit \u00d6rnek:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Retargeting_ile_Cross-Site_Pazarlamanin_Kesistigi_Nokta\" >Retargeting ile Cross-Site Pazarlaman\u0131n Kesi\u015fti\u011fi Nokta<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Neden_Etkilidir\" >Neden Etkilidir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Teknik_Altyapi_Facebook_Pixel_Google_Tag_ve_Diger_Takip_Kodlari\" >Teknik Altyap\u0131: Facebook Pixel, Google Tag ve Di\u011fer Takip Kodlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#a_Facebook_Pixel\" >a) Facebook Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#b_Google_Ads_Remarketing_Tag\" >b) Google Ads Remarketing Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#c_Diger_Alternatifler\" >c) Di\u011fer Alternatifler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Onemli_Not\" >\u00d6nemli Not:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Ayni_Reklam_Hesabinda_Iki_Farkli_Siteyi_Yonetmek\" >Ayn\u0131 Reklam Hesab\u0131nda \u0130ki Farkl\u0131 Siteyi Y\u00f6netmek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Facebook_Business_Manager_Ornegi\" >Facebook Business Manager \u00d6rne\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Google_Ads_icin_benzer_surec\" >Google Ads i\u00e7in benzer s\u00fcre\u00e7:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Dikkat_Edilmesi_Gerekenler\" >Dikkat Edilmesi Gerekenler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Cross-Site_Retargeting_Icin_Hedef_Kitle_Segmentasyonu_Nasil_Yapilir\" >Cross-Site Retargeting \u0130\u00e7in Hedef Kitle Segmentasyonu Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Hangi_Segmentler_Olusturulabilir\" >Hangi Segmentler Olu\u015fturulabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Ne_Zaman_Reklam_Gosterilmeli\" >Ne Zaman Reklam G\u00f6sterilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Segment_Bazli_Reklam_Senaryosu\" >Segment Bazl\u0131 Reklam Senaryosu:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#6_Capraz_Site_Reklam_Stratejileri_Icerikten_Urune_Urunden_Hizmete\" >6. \u00c7apraz Site Reklam Stratejileri: \u0130\u00e7erikten \u00dcr\u00fcne, \u00dcr\u00fcnden Hizmete<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#a_Blogdan_E-Ticarete\" >a) Blogdan E-Ticarete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#b_Lead_Magnetten_SaaS_Urunune\" >b) Lead Magnet\u2019ten SaaS \u00dcr\u00fcn\u00fcne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#c_Urunden_Hizmete_veya_Urun_Tamamlayicisina\" >c) \u00dcr\u00fcnden Hizmete veya \u00dcr\u00fcn Tamamlay\u0131c\u0131s\u0131na<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Hukuki_ve_Etik_Boyut_GDPR_KVKK_ve_Gizlilik_Politikalari\" >Hukuki ve Etik Boyut: GDPR, KVKK ve Gizlilik Politikalar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Kullanicidan_Acik_Riza_Almak\" >Kullan\u0131c\u0131dan A\u00e7\u0131k R\u0131za Almak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Etik_Sinirlar\" >Etik S\u0131n\u0131rlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Oneriler\" >\u00d6neriler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Lookalike_Audience_ile_Cross-Site_Etki_Alanini_Genisletmek\" >Lookalike Audience ile Cross-Site Etki Alan\u0131n\u0131 Geni\u015fletmek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Nasil_Calisir\" >Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Ne_Zaman_Kullanmali\" >Ne Zaman Kullanmal\u0131?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#En_Sik_Yapilan_Hatalar_ve_Kampanya_Performansini_Bozan_Unsurlar\" >En S\u0131k Yap\u0131lan Hatalar ve Kampanya Performans\u0131n\u0131 Bozan Unsurlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#a_Alakasiz_Yonlendirmeler\" >a) Alakas\u0131z Y\u00f6nlendirmeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#b_Tek_Mesaj_Coklu_Gosterim\" >b) Tek Mesaj, \u00c7oklu G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Dusuk_Kalite_Acilis_Sayfalari\" >D\u00fc\u015f\u00fck Kalite A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Basarili_Cross-Site_Retargeting_Kampanyalarindan_Ornekler\" >Ba\u015far\u0131l\u0131 Cross-Site Retargeting Kampanyalar\u0131ndan \u00d6rnekler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Ornek_1_Icerikten_Urune\" >\u00d6rnek 1: \u0130\u00e7erikten \u00dcr\u00fcne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/birkanulusoy.com\/tr\/cross-site-reklamcilik\/#Ornek_2_Ucretsiz_Rehberden_SaaS_Platformuna\" >\u00d6rnek 2: \u00dccretsiz Rehberden SaaS Platformuna<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"756\" data-end=\"791\"><span class=\"ez-toc-section\" id=\"Cross-Site_Reklamcilik_Nedir\"><\/span>Cross-Site Reklamc\u0131l\u0131k Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"793\" data-end=\"963\"><strong data-start=\"793\" data-end=\"819\">Cross-Site Reklamc\u0131l\u0131k<\/strong>, bir web sitesinden elde edilen kullan\u0131c\u0131 verilerinin ba\u015fka bir alan ad\u0131na sahip ikinci bir sitede reklam hedeflemesi amac\u0131yla kullan\u0131lmas\u0131d\u0131r.<\/p>\n<p data-start=\"965\" data-end=\"1004\">Bu stratejinin temelinde \u015funlar vard\u0131r:<\/p>\n<ul data-start=\"1006\" data-end=\"1288\">\n<li data-start=\"1006\" data-end=\"1057\">\n<p data-start=\"1008\" data-end=\"1057\">Ziyaret\u00e7i ilk siteye gelir (\u00f6rne\u011fin: bir blog).<\/p>\n<\/li>\n<li data-start=\"1058\" data-end=\"1140\">\n<p data-start=\"1060\" data-end=\"1140\">Takip teknolojisi (\u00f6rne\u011fin <a href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/\">Facebook Pixel<\/a>) sayesinde davran\u0131\u015f verisi toplan\u0131r.<\/p>\n<\/li>\n<li data-start=\"1141\" data-end=\"1288\">\n<p data-start=\"1143\" data-end=\"1288\">Daha sonra, kullan\u0131c\u0131 sosyal medya veya ba\u015fka mecralarda hedeflenerek farkl\u0131 bir sitenin reklam\u0131na y\u00f6nlendirilir (\u00f6rne\u011fin: bir e-ticaret sitesi).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1290\" data-end=\"1322\"><span class=\"ez-toc-section\" id=\"Gercek_Hayattan_Basit_Ornek\"><\/span>Ger\u00e7ek Hayattan Basit \u00d6rnek:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote data-start=\"1324\" data-end=\"1670\">\n<p data-start=\"1326\" data-end=\"1670\">Kullan\u0131c\u0131 A, <code data-start=\"1339\" data-end=\"1354\">gezenanne.com<\/code> adl\u0131 seyahat blogunu ziyaret etti. Blog, \u00e7ocuk odas\u0131 dekorasyonu hakk\u0131nda bir i\u00e7erik yay\u0131nlad\u0131. Bu s\u0131rada kullan\u0131c\u0131dan veri topland\u0131. 2 g\u00fcn sonra Facebook\u2019ta, <code data-start=\"1514\" data-end=\"1535\">montessoriyatak.com<\/code> adl\u0131 ba\u015fka bir siteden gelen \u201c\u00c7ocuklar i\u00e7in Montessori Yataklar\u0131nda %20 indirim\u201d reklam\u0131n\u0131 g\u00f6rd\u00fc. \u0130\u015fte bu \u00e7apraz site retargeting\u2019dir.<\/p>\n<\/blockquote>\n<p data-start=\"1672\" data-end=\"1869\"><strong data-start=\"1672\" data-end=\"1689\">Kritik Detay:<\/strong><br data-start=\"1689\" data-end=\"1692\" \/>Verinin hangi siteden topland\u0131\u011f\u0131 de\u011fil, <strong data-start=\"1732\" data-end=\"1764\">hangi kullan\u0131c\u0131ya ait oldu\u011fu<\/strong> \u00f6nemlidir. Reklam platformu (\u00f6rne\u011fin Meta) \u00e7erezi tan\u0131r ve sizin o kullan\u0131c\u0131y\u0131 hedeflemenize izin verir.<\/p>\n<h2 data-start=\"1876\" data-end=\"1937\"><span class=\"ez-toc-section\" id=\"Retargeting_ile_Cross-Site_Pazarlamanin_Kesistigi_Nokta\"><\/span>Retargeting ile Cross-Site Pazarlaman\u0131n Kesi\u015fti\u011fi Nokta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1939\" data-end=\"2176\"><a href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/\"><strong data-start=\"1939\" data-end=\"1954\">Retargeting<\/strong><\/a>, daha \u00f6nce sizinle etkile\u015fime ge\u00e7mi\u015f bir kullan\u0131c\u0131y\u0131 tekrar hedefleme y\u00f6ntemidir. <strong data-start=\"2037\" data-end=\"2063\">Cross-site reklamc\u0131l\u0131k<\/strong> ise, bu kullan\u0131c\u0131y\u0131 farkl\u0131 bir domain \u00fczerinden yeniden hedefleme anlam\u0131na gelir. Bu iki yakla\u015f\u0131m birle\u015fti\u011finde:<\/p>\n<ul data-start=\"2178\" data-end=\"2453\">\n<li data-start=\"2178\" data-end=\"2269\">\n<p data-start=\"2180\" data-end=\"2269\">Daha \u00f6nce i\u00e7erik \u00fcretti\u011finiz siteden gelen trafi\u011fi, ticari siteye y\u00f6nlendirebilirsiniz.<\/p>\n<\/li>\n<li data-start=\"2270\" data-end=\"2363\">\n<p data-start=\"2272\" data-end=\"2363\">Kullan\u0131c\u0131y\u0131 segmentlere ay\u0131rarak farkl\u0131 kampanyalarla sat\u0131\u015f hunisine dahil edebilirsiniz.<\/p>\n<\/li>\n<li data-start=\"2364\" data-end=\"2453\">\n<p data-start=\"2366\" data-end=\"2453\">\u00dccretsiz trafikle veri toplay\u0131p, paral\u0131 reklamla bu veriyi kazanca d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2455\" data-end=\"2475\"><span class=\"ez-toc-section\" id=\"Neden_Etkilidir\"><\/span>Neden Etkilidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2477\" data-end=\"2617\">\n<li data-start=\"2477\" data-end=\"2530\">\n<p data-start=\"2479\" data-end=\"2530\"><a href=\"https:\/\/birkanulusoy.com\/tr\/marka-nedir-nasil-buyur\/\">Marka<\/a> ile ilk temas i\u00e7erik sitesinde kurulur.<\/p>\n<\/li>\n<li data-start=\"2531\" data-end=\"2561\">\n<p data-start=\"2533\" data-end=\"2561\">G\u00fcven kazan\u0131lm\u0131\u015f olur.<\/p>\n<\/li>\n<li data-start=\"2562\" data-end=\"2617\">\n<p data-start=\"2564\" data-end=\"2617\">\u0130kinci site, sadece sat\u0131\u015f mesaj\u0131na odaklanabilir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2619\" data-end=\"2723\">Bu, \u201csoft giri\u015f\u201d ile \u201chard sat\u0131\u015f\u201d\u0131n ayr\u0131lmas\u0131d\u0131r ve \u00e7o\u011fu zaman do\u011frudan sat\u0131\u015fa g\u00f6re \u00e7ok daha verimlidir.<\/p>\n<h2 data-start=\"2730\" data-end=\"2801\"><span class=\"ez-toc-section\" id=\"Teknik_Altyapi_Facebook_Pixel_Google_Tag_ve_Diger_Takip_Kodlari\"><\/span>Teknik Altyap\u0131: Facebook Pixel, Google Tag ve Di\u011fer Takip Kodlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2803\" data-end=\"2960\">Cross-site retargeting yapabilmek i\u00e7in \u00f6nce bir <strong data-start=\"2851\" data-end=\"2877\">veri toplama altyap\u0131s\u0131<\/strong> kurmal\u0131s\u0131n\u0131z. Bu da Facebook Pixel, Google Ads Tag ve benzeri ara\u00e7larla m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<h3 data-start=\"2962\" data-end=\"2983\"><span class=\"ez-toc-section\" id=\"a_Facebook_Pixel\"><\/span>a) Facebook Pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2985\" data-end=\"3262\">\n<li data-start=\"2985\" data-end=\"3042\">\n<p data-start=\"2987\" data-end=\"3042\">Siteye yerle\u015ftirdi\u011finiz k\u00fc\u00e7\u00fck bir JavaScript kodudur.<\/p>\n<\/li>\n<li data-start=\"3043\" data-end=\"3124\">\n<p data-start=\"3045\" data-end=\"3124\">Ziyaret\u00e7inin davran\u0131\u015flar\u0131n\u0131 takip eder (sayfa g\u00f6r\u00fcnt\u00fcleme, sepet ekleme vb.).<\/p>\n<\/li>\n<li data-start=\"3125\" data-end=\"3199\">\n<p data-start=\"3127\" data-end=\"3199\">Bu veriyi Facebook Ads y\u00f6neticisinde hedef kitle olarak kullan\u0131rs\u0131n\u0131z.<\/p>\n<\/li>\n<li data-start=\"3200\" data-end=\"3262\">\n<p data-start=\"3202\" data-end=\"3262\">Ba\u015fka bir siteden bu kullan\u0131c\u0131ya reklam g\u00f6sterimi m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3264\" data-end=\"3297\"><span class=\"ez-toc-section\" id=\"b_Google_Ads_Remarketing_Tag\"><\/span>b) Google Ads Remarketing Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3299\" data-end=\"3448\">\n<li data-start=\"3299\" data-end=\"3371\">\n<p data-start=\"3301\" data-end=\"3371\">Google Display Network (GDN) ve YouTube reklamlar\u0131 i\u00e7in veri toplar.<\/p>\n<\/li>\n<li data-start=\"3372\" data-end=\"3448\">\n<p data-start=\"3374\" data-end=\"3448\">Dinamik reklamlar ve \u00e7apraz cihaz takibi gibi geli\u015fmi\u015f yetenekleri vard\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3450\" data-end=\"3476\"><span class=\"ez-toc-section\" id=\"c_Diger_Alternatifler\"><\/span>c) Di\u011fer Alternatifler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3478\" data-end=\"3537\">\n<li data-start=\"3478\" data-end=\"3494\">\n<p data-start=\"3480\" data-end=\"3494\">TikTok Pixel<\/p>\n<\/li>\n<li data-start=\"3495\" data-end=\"3512\">\n<p data-start=\"3497\" data-end=\"3512\">Pinterest Tag<\/p>\n<\/li>\n<li data-start=\"3513\" data-end=\"3537\">\n<p data-start=\"3515\" data-end=\"3537\">LinkedIn Insight Tag<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3539\" data-end=\"3648\">Bu ara\u00e7lar\u0131n her biri, sizin sitenizdeki kullan\u0131c\u0131y\u0131 tan\u0131r ve ba\u015fka yerlerde onu hedeflemenize olanak sa\u011flar.<\/p>\n<h3 data-start=\"3650\" data-end=\"3665\"><span class=\"ez-toc-section\" id=\"Onemli_Not\"><\/span>\u00d6nemli Not:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3667\" data-end=\"3824\">\n<li data-start=\"3667\" data-end=\"3719\">\n<p data-start=\"3669\" data-end=\"3719\">Kullan\u0131c\u0131n\u0131n cihaz\u0131nda \u00e7erez (cookie) b\u0131rak\u0131l\u0131r.<\/p>\n<\/li>\n<li data-start=\"3720\" data-end=\"3824\">\n<p data-start=\"3722\" data-end=\"3824\">Ayn\u0131 reklam hesab\u0131 \u00fczerinden iki siteyi ba\u011flad\u0131\u011f\u0131n\u0131zda, bu \u00e7erez verisi hedefleme i\u00e7in kullan\u0131labilir.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3831\" data-end=\"3885\"><span class=\"ez-toc-section\" id=\"Ayni_Reklam_Hesabinda_Iki_Farkli_Siteyi_Yonetmek\"><\/span>Ayn\u0131 Reklam Hesab\u0131nda \u0130ki Farkl\u0131 Siteyi Y\u00f6netmek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3887\" data-end=\"3999\">Cross-site retargeting yapman\u0131n temel ko\u015fullar\u0131ndan biri: <strong data-start=\"3945\" data-end=\"3999\">ayn\u0131 reklam hesab\u0131 alt\u0131nda iki siteyi y\u00f6netmektir.<\/strong><\/p>\n<h3 data-start=\"4001\" data-end=\"4037\"><span class=\"ez-toc-section\" id=\"Facebook_Business_Manager_Ornegi\"><\/span>Facebook Business Manager \u00d6rne\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4039\" data-end=\"4375\">\n<li data-start=\"4039\" data-end=\"4098\">\n<p data-start=\"4042\" data-end=\"4098\"><strong data-start=\"4042\" data-end=\"4065\">Bir Pixel olu\u015fturun<\/strong> (\u00f6rne\u011fin: \u201cAna Proje Pixel\u2019i\u201d)<\/p>\n<\/li>\n<li data-start=\"4099\" data-end=\"4174\">\n<p data-start=\"4102\" data-end=\"4174\">Bu Pixel\u2019i hem i\u00e7erik sitesine hem de \u00fcr\u00fcn\/hizmet sitesine yerle\u015ftirin<\/p>\n<\/li>\n<li data-start=\"4175\" data-end=\"4243\">\n<p data-start=\"4178\" data-end=\"4243\">Pixel Events \u00fczerinden, hangi verinin nereden geldi\u011fini izleyin<\/p>\n<\/li>\n<li data-start=\"4244\" data-end=\"4331\">\n<p data-start=\"4247\" data-end=\"4331\">Reklam kampanyas\u0131 a\u00e7arken hedef kitle olarak \u201ci\u00e7erik sitesi ziyaret\u00e7ileri\u201dni se\u00e7in<\/p>\n<\/li>\n<li data-start=\"4332\" data-end=\"4375\">\n<p data-start=\"4335\" data-end=\"4375\">Reklam linkini \u00fcr\u00fcn sitesine y\u00f6nlendirin<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"4377\" data-end=\"4410\"><span class=\"ez-toc-section\" id=\"Google_Ads_icin_benzer_surec\"><\/span>Google Ads i\u00e7in benzer s\u00fcre\u00e7:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4412\" data-end=\"4610\">\n<li data-start=\"4412\" data-end=\"4491\">\n<p data-start=\"4414\" data-end=\"4491\">Ayn\u0131 Google Ads hesab\u0131na ba\u011fl\u0131 iki sitede remarketing tag&#8217;i kurabilirsiniz.<\/p>\n<\/li>\n<li data-start=\"4492\" data-end=\"4610\">\n<p data-start=\"4494\" data-end=\"4610\">Hedef kitle olu\u015ftururken \u201cgezenanne.com ziyaret\u00e7ileri\u201dni al\u0131p, \u201cmontessoriyatak.com\u201d reklam\u0131na y\u00f6nlendirebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4612\" data-end=\"4643\"><span class=\"ez-toc-section\" id=\"Dikkat_Edilmesi_Gerekenler\"><\/span>Dikkat Edilmesi Gerekenler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4645\" data-end=\"4879\">\n<li data-start=\"4645\" data-end=\"4699\">\n<p data-start=\"4647\" data-end=\"4699\">Facebook baz\u0131 durumlarda domain do\u011frulamas\u0131 ister.<\/p>\n<\/li>\n<li data-start=\"4700\" data-end=\"4808\">\n<p data-start=\"4702\" data-end=\"4808\">Business Manager alt\u0131nda <strong data-start=\"4727\" data-end=\"4765\">her iki sitenin do\u011frulanm\u0131\u015f olmas\u0131<\/strong>, reklam kalitesi a\u00e7\u0131s\u0131ndan fayda sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"4809\" data-end=\"4879\">\n<p data-start=\"4811\" data-end=\"4879\">Gizlilik politikalar\u0131 her iki sitede de do\u011fru \u015fekilde yer almal\u0131d\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4886\" data-end=\"4960\"><span class=\"ez-toc-section\" id=\"Cross-Site_Retargeting_Icin_Hedef_Kitle_Segmentasyonu_Nasil_Yapilir\"><\/span>Cross-Site Retargeting \u0130\u00e7in Hedef Kitle Segmentasyonu Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4962\" data-end=\"5125\">Sadece kullan\u0131c\u0131y\u0131 yeniden hedeflemek yetmez \u2014 <strong data-start=\"5009\" data-end=\"5062\">do\u011fru ki\u015fiye, do\u011fru reklam\u0131, do\u011fru anda g\u00f6stermek<\/strong> gerekir. Bunun i\u00e7in kitle segmentasyonu hayati \u00f6neme sahiptir.<\/p>\n<h3 data-start=\"5127\" data-end=\"5164\"><span class=\"ez-toc-section\" id=\"Hangi_Segmentler_Olusturulabilir\"><\/span>Hangi Segmentler Olu\u015fturulabilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5166\" data-end=\"5569\">\n<li data-start=\"5166\" data-end=\"5266\">\n<p data-start=\"5168\" data-end=\"5266\"><strong data-start=\"5168\" data-end=\"5201\">\u0130\u00e7erik Sayfas\u0131 Ziyaret\u00e7ileri:<\/strong><br data-start=\"5201\" data-end=\"5204\" \/>\u00d6rne\u011fin: \u201cMontessori rehberi\u201d i\u00e7eri\u011fini okuyan kullan\u0131c\u0131lar.<\/p>\n<\/li>\n<li data-start=\"5268\" data-end=\"5373\">\n<p data-start=\"5270\" data-end=\"5373\"><strong data-start=\"5270\" data-end=\"5304\">Belirli Kategorilere Bakanlar:<\/strong><br data-start=\"5304\" data-end=\"5307\" \/>Seyahat blogunda sadece \u201c\u00c7ocukla Seyahat\u201d kategorisine bakanlar.<\/p>\n<\/li>\n<li data-start=\"5375\" data-end=\"5476\">\n<p data-start=\"5377\" data-end=\"5476\"><strong data-start=\"5377\" data-end=\"5404\">Eylem Yar\u0131m B\u0131rakanlar:<\/strong><br data-start=\"5404\" data-end=\"5407\" \/>Form a\u00e7\u0131p doldurmayan, e-kitap indirme ad\u0131m\u0131nda \u00e7\u0131kan kullan\u0131c\u0131lar.<\/p>\n<\/li>\n<li data-start=\"5478\" data-end=\"5569\">\n<p data-start=\"5480\" data-end=\"5569\"><strong data-start=\"5480\" data-end=\"5521\">Sitede 30 Saniyeden Fazla Ge\u00e7irenler:<\/strong><br data-start=\"5521\" data-end=\"5524\" \/>Hedefleme i\u00e7in daha nitelikli kullan\u0131c\u0131lar.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5571\" data-end=\"5604\"><span class=\"ez-toc-section\" id=\"Ne_Zaman_Reklam_Gosterilmeli\"><\/span>Ne Zaman Reklam G\u00f6sterilmeli?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5606\" data-end=\"5722\">\n<li data-start=\"5606\" data-end=\"5641\">\n<p data-start=\"5608\" data-end=\"5641\">\u0130lk 24 saat: Hat\u0131rlatma reklam\u0131<\/p>\n<\/li>\n<li data-start=\"5642\" data-end=\"5681\">\n<ol start=\"3\" data-start=\"5644\" data-end=\"5681\">\n<li data-start=\"5644\" data-end=\"5681\">\n<p data-start=\"5647\" data-end=\"5681\">g\u00fcn: Teklif ya da i\u00e7erik \u00f6nerisi<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<li data-start=\"5682\" data-end=\"5722\">\n<ol start=\"7\" data-start=\"5684\" data-end=\"5722\">\n<li data-start=\"5684\" data-end=\"5722\">\n<p data-start=\"5687\" data-end=\"5722\">g\u00fcn: S\u0131n\u0131rl\u0131 s\u00fcreli kampanya mesaj\u0131<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<h3 data-start=\"5724\" data-end=\"5759\"><span class=\"ez-toc-section\" id=\"Segment_Bazli_Reklam_Senaryosu\"><\/span>Segment Bazl\u0131 Reklam Senaryosu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote data-start=\"5761\" data-end=\"5934\">\n<p data-start=\"5763\" data-end=\"5934\"><strong data-start=\"5763\" data-end=\"5773\">Kitle:<\/strong> Montessori hakk\u0131nda i\u00e7erik okuyanlar<br data-start=\"5810\" data-end=\"5813\" \/><strong data-start=\"5815\" data-end=\"5826\">Reklam:<\/strong> \u201cE\u011fitici Montessori yataklar\u0131 \u015fimdi %15 indirimli!\u201d<br data-start=\"5878\" data-end=\"5881\" \/><strong data-start=\"5883\" data-end=\"5899\">Y\u00f6nlendirme:<\/strong> <code data-start=\"5900\" data-end=\"5921\">montessoriyatak.com<\/code> \u00fcr\u00fcn sayfas\u0131<\/p>\n<\/blockquote>\n<h2 data-start=\"765\" data-end=\"836\"><span class=\"ez-toc-section\" id=\"6_Capraz_Site_Reklam_Stratejileri_Icerikten_Urune_Urunden_Hizmete\"><\/span>6. \u00c7apraz Site Reklam Stratejileri: \u0130\u00e7erikten \u00dcr\u00fcne, \u00dcr\u00fcnden Hizmete<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"838\" data-end=\"1059\">Cross-site reklamc\u0131l\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc k\u0131lan \u015fey, <strong data-start=\"879\" data-end=\"981\">kullan\u0131c\u0131n\u0131n niyetini bir sitede anlay\u0131p, aksiyona ge\u00e7mesini ba\u015fka bir sitede tetikleyebilmenizdir<\/strong>. Bu, farkl\u0131 i\u00e7erik t\u00fcrleriyle farkl\u0131 hedefler aras\u0131nda g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kurar.<\/p>\n<h3 data-start=\"1061\" data-end=\"1086\"><span class=\"ez-toc-section\" id=\"a_Blogdan_E-Ticarete\"><\/span>a) Blogdan E-Ticarete<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1088\" data-end=\"1324\"><strong data-start=\"1088\" data-end=\"1100\">Senaryo:<\/strong><br data-start=\"1100\" data-end=\"1103\" \/><code data-start=\"1103\" data-end=\"1119\">bebekveben.com<\/code> gibi bir blog sitesinde \u201cMontessori e\u011fitiminde yatak se\u00e7iminin \u00f6nemi\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131y\u0131 okuyan kullan\u0131c\u0131, birka\u00e7 g\u00fcn sonra <code data-start=\"1245\" data-end=\"1266\">montessoriyatak.com<\/code> adl\u0131 e-ticaret sitesinden Montessori yatak reklam\u0131 g\u00f6r\u00fcr.<\/p>\n<p data-start=\"1326\" data-end=\"1404\"><strong data-start=\"1326\" data-end=\"1339\">Avantaj\u0131:<\/strong><br data-start=\"1339\" data-end=\"1342\" \/>\u0130\u00e7erikle ikna edilmi\u015f kullan\u0131c\u0131y\u0131 do\u011frudan \u00fcr\u00fcne y\u00f6nlendirmek.<\/p>\n<h3 data-start=\"1411\" data-end=\"1446\"><span class=\"ez-toc-section\" id=\"b_Lead_Magnetten_SaaS_Urunune\"><\/span>b) Lead Magnet\u2019ten SaaS \u00dcr\u00fcn\u00fcne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1448\" data-end=\"1719\"><strong data-start=\"1448\" data-end=\"1460\">Senaryo:<\/strong><br data-start=\"1460\" data-end=\"1463\" \/>Bir pazarlama ajans\u0131, <code data-start=\"1485\" data-end=\"1510\">pazarlamataktikleri.com<\/code> adl\u0131 sitesinde \u201cE-posta Pazarlama Checklist\u2019i\u201d sunar. Bu listeyi indiren kullan\u0131c\u0131lar, bir hafta sonra <code data-start=\"1614\" data-end=\"1633\">bulutkampanya.com<\/code> adl\u0131 SaaS \u00fcr\u00fcn\u00fcn\u00fcn \u201cOtomatik e-posta planlama\u201d \u00f6zelli\u011fiyle ilgili reklamlar\u0131n\u0131 g\u00f6r\u00fcr.<\/p>\n<p data-start=\"1721\" data-end=\"1826\"><strong data-start=\"1721\" data-end=\"1734\">Avantaj\u0131:<\/strong><br data-start=\"1734\" data-end=\"1737\" \/>Elde edilen e-posta veya davran\u0131\u015f verisi \u00fczerinden daha b\u00fcy\u00fck \u00fcr\u00fcn\/hizmete ge\u00e7i\u015f yap\u0131l\u0131r.<\/p>\n<h3 data-start=\"1833\" data-end=\"1881\"><span class=\"ez-toc-section\" id=\"c_Urunden_Hizmete_veya_Urun_Tamamlayicisina\"><\/span>c) \u00dcr\u00fcnden Hizmete veya \u00dcr\u00fcn Tamamlay\u0131c\u0131s\u0131na<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1883\" data-end=\"2055\"><strong data-start=\"1883\" data-end=\"1895\">Senaryo:<\/strong><br data-start=\"1895\" data-end=\"1898\" \/><code data-start=\"1898\" data-end=\"1916\">kronbisiklet.com<\/code> \u00fczerinden bisiklet sat\u0131n alan kullan\u0131c\u0131lar, birka\u00e7 g\u00fcn sonra <code data-start=\"1978\" data-end=\"2000\">bisikletservisim.com<\/code> \u00fczerinden servis ya da bisiklet kask\u0131 i\u00e7in hedeflenir.<\/p>\n<p data-start=\"2057\" data-end=\"2129\"><strong data-start=\"2057\" data-end=\"2070\">Avantaj\u0131:<\/strong><br data-start=\"2070\" data-end=\"2073\" \/>Tamamlay\u0131c\u0131 \u00fcr\u00fcn ve hizmet sat\u0131\u015f\u0131 (cross-sell \/ upsell).<\/p>\n<h2 data-start=\"2136\" data-end=\"2199\"><span class=\"ez-toc-section\" id=\"Hukuki_ve_Etik_Boyut_GDPR_KVKK_ve_Gizlilik_Politikalari\"><\/span>Hukuki ve Etik Boyut: GDPR, KVKK ve Gizlilik Politikalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2201\" data-end=\"2454\">Cross-site retargeting, verinin domainler aras\u0131nda kullan\u0131m\u0131n\u0131 i\u00e7erdi\u011fi i\u00e7in <strong data-start=\"2278\" data-end=\"2343\">\u00f6zellikle hukuki a\u00e7\u0131dan dikkatli olunmas\u0131 gereken bir aland\u0131r<\/strong>. Avrupa Birli\u011fi\u2019nde <strong data-start=\"2364\" data-end=\"2372\">GDPR<\/strong>, T\u00fcrkiye\u2019de <strong data-start=\"2385\" data-end=\"2393\">KVKK<\/strong> ve globalde benzeri veri koruma yasalar\u0131 bu s\u00fcreci d\u00fczenler.<\/p>\n<h3 data-start=\"2456\" data-end=\"2488\"><span class=\"ez-toc-section\" id=\"Kullanicidan_Acik_Riza_Almak\"><\/span>Kullan\u0131c\u0131dan A\u00e7\u0131k R\u0131za Almak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2490\" data-end=\"2567\"><strong data-start=\"2490\" data-end=\"2505\">Zorunludur.<\/strong> Web sitenizde \u00e7erez politikas\u0131 bildirimi olmal\u0131 ve kullan\u0131c\u0131:<\/p>\n<ul data-start=\"2569\" data-end=\"2701\">\n<li data-start=\"2569\" data-end=\"2602\">\n<p data-start=\"2571\" data-end=\"2602\">Hangi verilerin topland\u0131\u011f\u0131n\u0131,<\/p>\n<\/li>\n<li data-start=\"2603\" data-end=\"2636\">\n<p data-start=\"2605\" data-end=\"2636\">Hangi ama\u00e7la kullan\u0131laca\u011f\u0131n\u0131,<\/p>\n<\/li>\n<li data-start=\"2637\" data-end=\"2701\">\n<p data-start=\"2639\" data-end=\"2701\">Hangi ara\u00e7larla hedeflenece\u011fini<br data-start=\"2670\" data-end=\"2673\" \/>anlamal\u0131 ve kabul etmelidir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2703\" data-end=\"2720\"><span class=\"ez-toc-section\" id=\"Etik_Sinirlar\"><\/span>Etik S\u0131n\u0131rlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2722\" data-end=\"3025\">\n<li data-start=\"2722\" data-end=\"2848\">\n<p data-start=\"2724\" data-end=\"2848\">Kullan\u0131c\u0131y\u0131 izinsiz olarak ba\u015fka sitelerde takip edip manip\u00fcle edici reklamlar g\u00f6stermek hem yasal hem etik sorun yarat\u0131r.<\/p>\n<\/li>\n<li data-start=\"2849\" data-end=\"2935\">\n<p data-start=\"2851\" data-end=\"2935\">Ayn\u0131 \u00fcr\u00fcn\u00fcn tekrar tekrar g\u00f6sterimi kullan\u0131c\u0131y\u0131 rahats\u0131z eder (reklam yorgunlu\u011fu).<\/p>\n<\/li>\n<li data-start=\"2936\" data-end=\"3025\">\n<p data-start=\"2938\" data-end=\"3025\">Ki\u015fisel veri niteli\u011fi ta\u015f\u0131yan bilgiler (\u00f6rne\u011fin, sa\u011fl\u0131k verileri) \u00f6zel izin gerektirir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3027\" data-end=\"3040\"><span class=\"ez-toc-section\" id=\"Oneriler\"><\/span>\u00d6neriler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3042\" data-end=\"3281\">\n<li data-start=\"3042\" data-end=\"3109\">\n<p data-start=\"3044\" data-end=\"3109\">Cookie Consent uygulamalar\u0131 (OneTrust, CookieYes vb.) kullan\u0131n.<\/p>\n<\/li>\n<li data-start=\"3110\" data-end=\"3204\">\n<p data-start=\"3112\" data-end=\"3204\">Gizlilik politikan\u0131zda a\u00e7\u0131k\u00e7a \u201cveri di\u011fer i\u015f ortaklar\u0131m\u0131zla payla\u015f\u0131labilir\u201d ibaresi olsun.<\/p>\n<\/li>\n<li data-start=\"3205\" data-end=\"3281\">\n<p data-start=\"3207\" data-end=\"3281\">Facebook Business Manager \u00fczerinden Data Sharing Settings alan\u0131n\u0131 y\u00f6netin.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3288\" data-end=\"3352\"><span class=\"ez-toc-section\" id=\"Lookalike_Audience_ile_Cross-Site_Etki_Alanini_Genisletmek\"><\/span>Lookalike Audience ile Cross-Site Etki Alan\u0131n\u0131 Geni\u015fletmek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3354\" data-end=\"3588\">Veri sadece kendisiyle de\u011fil, benzer kullan\u0131c\u0131larla da \u00e7o\u011falt\u0131ld\u0131\u011f\u0131nda <strong data-start=\"3425\" data-end=\"3479\">cross-site retargeting \u00e7ok daha etkili hale gelir.<\/strong> Facebook ve Google gibi platformlar bu ama\u00e7la <strong data-start=\"3526\" data-end=\"3560\">Lookalike (benzer hedef kitle)<\/strong> olu\u015fturman\u0131za olanak tan\u0131r.<\/p>\n<h3 data-start=\"3590\" data-end=\"3608\"><span class=\"ez-toc-section\" id=\"Nasil_Calisir\"><\/span>Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"3610\" data-end=\"3946\">\n<li data-start=\"3610\" data-end=\"3728\">\n<p data-start=\"3613\" data-end=\"3728\">\u0130lk site (\u00f6rne\u011fin bir i\u00e7erik sitesi), belli davran\u0131\u015flara sahip 1000 kullan\u0131c\u0131dan olu\u015fan bir \u00f6zel kitle olu\u015fturur.<\/p>\n<\/li>\n<li data-start=\"3729\" data-end=\"3812\">\n<p data-start=\"3732\" data-end=\"3812\">Facebook bu kitlenin demografi, davran\u0131\u015f, ilgi alan\u0131 benzerlerini analiz eder.<\/p>\n<\/li>\n<li data-start=\"3813\" data-end=\"3859\">\n<p data-start=\"3816\" data-end=\"3859\">1 milyonluk bir \u201cbenzer kitle\u201d olu\u015fturur.<\/p>\n<\/li>\n<li data-start=\"3860\" data-end=\"3946\">\n<p data-start=\"3863\" data-end=\"3946\">Reklam bu benzer kitleye, do\u011frudan ticari siteniz y\u00f6nlendirmeli \u015fekilde g\u00f6sterilir.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"3948\" data-end=\"3972\"><span class=\"ez-toc-section\" id=\"Ne_Zaman_Kullanmali\"><\/span>Ne Zaman Kullanmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3974\" data-end=\"4173\">\n<li data-start=\"3974\" data-end=\"4034\">\n<p data-start=\"3976\" data-end=\"4034\">\u0130lk sitenizin trafi\u011fi y\u00fcksek ancak d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00fc\u015f\u00fckse<\/p>\n<\/li>\n<li data-start=\"4035\" data-end=\"4111\">\n<p data-start=\"4037\" data-end=\"4111\">D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan kitleyi analiz edip benzerlerini yakalamak istiyorsan\u0131z<\/p>\n<\/li>\n<li data-start=\"4112\" data-end=\"4173\">\n<p data-start=\"4114\" data-end=\"4173\">Farkl\u0131 alan adlar\u0131yla farkl\u0131 \u00fclkelerde b\u00fcy\u00fcmek istiyorsan\u0131z<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4175\" data-end=\"4326\"><strong data-start=\"4175\" data-end=\"4183\">Not:<\/strong> Lookalike performans\u0131, kaynak kitlenin kalitesine ba\u011fl\u0131d\u0131r. 5000\u201310.000 aras\u0131nda aktif kullan\u0131c\u0131dan olu\u015fan bir kaynak en verimli sonucu verir.<\/p>\n<h2 data-start=\"4333\" data-end=\"4402\"><span class=\"ez-toc-section\" id=\"En_Sik_Yapilan_Hatalar_ve_Kampanya_Performansini_Bozan_Unsurlar\"><\/span>En S\u0131k Yap\u0131lan Hatalar ve Kampanya Performans\u0131n\u0131 Bozan Unsurlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4404\" data-end=\"4514\">Cross-site retargeting g\u00fcc\u00fcn\u00fc do\u011fru uyguland\u0131\u011f\u0131nda g\u00f6sterir. Ancak s\u0131k yap\u0131lan hatalar bu g\u00fcc\u00fc t\u00f6rp\u00fcleyebilir.<\/p>\n<h3 data-start=\"4516\" data-end=\"4546\"><span class=\"ez-toc-section\" id=\"a_Alakasiz_Yonlendirmeler\"><\/span>a) Alakas\u0131z Y\u00f6nlendirmeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4548\" data-end=\"4661\">Kullan\u0131c\u0131 \u00e7ocuk geli\u015fimi yaz\u0131s\u0131 okumu\u015fken, kar\u015f\u0131s\u0131na finansal dan\u0131\u015fmanl\u0131k reklam\u0131 \u00e7\u0131k\u0131yorsa bu reklam bo\u015fa gider.<\/p>\n<p data-start=\"4663\" data-end=\"4744\"><strong data-start=\"4663\" data-end=\"4673\">\u00c7\u00f6z\u00fcm:<\/strong><br data-start=\"4673\" data-end=\"4676\" \/>\u0130\u00e7eri\u011fe uygun reklam segmentasyonu ve kullan\u0131c\u0131 niyet analizi yap\u0131n.<\/p>\n<h3 data-start=\"4751\" data-end=\"4783\"><span class=\"ez-toc-section\" id=\"b_Tek_Mesaj_Coklu_Gosterim\"><\/span>b) Tek Mesaj, \u00c7oklu G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4785\" data-end=\"4873\">Ayn\u0131 reklam\u0131n defalarca g\u00f6sterilmesi reklam yorgunlu\u011fu yarat\u0131r ve markan\u0131za zarar verir.<\/p>\n<p data-start=\"4875\" data-end=\"4887\"><strong data-start=\"4875\" data-end=\"4885\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul data-start=\"4888\" data-end=\"5111\">\n<li data-start=\"4888\" data-end=\"4971\">\n<p data-start=\"4890\" data-end=\"4971\">Reklam frekans limitleri koyun (\u00f6rne\u011fin: 1 kullan\u0131c\u0131ya maksimum 3 g\u00f6sterim\/g\u00fcn)<\/p>\n<\/li>\n<li data-start=\"4972\" data-end=\"5026\">\n<p data-start=\"4974\" data-end=\"5026\">Ayn\u0131 hedef kitle i\u00e7in farkl\u0131 kreatifler geli\u015ftirin<\/p>\n<\/li>\n<li data-start=\"5027\" data-end=\"5111\">\n<p data-start=\"5029\" data-end=\"5111\">Retargeting kitlelerini zaman bazl\u0131 d\u00f6ng\u00fcye al\u0131n (1\u20133 g\u00fcn, 4\u20137 g\u00fcn, 8\u201314 g\u00fcn gibi)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5118\" data-end=\"5154\"><span class=\"ez-toc-section\" id=\"Dusuk_Kalite_Acilis_Sayfalari\"><\/span>D\u00fc\u015f\u00fck Kalite A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5156\" data-end=\"5245\">Reklam kullan\u0131c\u0131y\u0131 heyecanland\u0131r\u0131r ama y\u00f6nlendirilen sayfa k\u00f6t\u00fc ise d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015fmez.<\/p>\n<p data-start=\"5247\" data-end=\"5259\"><strong data-start=\"5247\" data-end=\"5257\">\u00c7\u00f6z\u00fcm:<\/strong><\/p>\n<ul data-start=\"5260\" data-end=\"5372\">\n<li data-start=\"5260\" data-end=\"5315\">\n<p data-start=\"5262\" data-end=\"5315\">A\u00e7\u0131l\u0131\u015f sayfas\u0131, reklam mesaj\u0131yla %100 uyumlu olmal\u0131<\/p>\n<\/li>\n<li data-start=\"5316\" data-end=\"5372\">\n<p data-start=\"5318\" data-end=\"5372\">Y\u00fcklenme s\u00fcresi, mobil uyumluluk ve CTA netli\u011fi kritik<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5379\" data-end=\"5443\"><span class=\"ez-toc-section\" id=\"Basarili_Cross-Site_Retargeting_Kampanyalarindan_Ornekler\"><\/span>Ba\u015far\u0131l\u0131 Cross-Site Retargeting Kampanyalar\u0131ndan \u00d6rnekler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5445\" data-end=\"5473\"><span class=\"ez-toc-section\" id=\"Ornek_1_Icerikten_Urune\"><\/span>\u00d6rnek 1: \u0130\u00e7erikten \u00dcr\u00fcne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5475\" data-end=\"5533\"><strong data-start=\"5475\" data-end=\"5485\">Marka:<\/strong> <code data-start=\"5486\" data-end=\"5501\">annecocuk.org<\/code> + <code data-start=\"5504\" data-end=\"5518\">toddbunk.com<\/code><br data-start=\"5518\" data-end=\"5521\" \/><strong data-start=\"5521\" data-end=\"5531\">S\u00fcre\u00e7:<\/strong><\/p>\n<ul data-start=\"5534\" data-end=\"5815\">\n<li data-start=\"5534\" data-end=\"5579\">\n<p data-start=\"5536\" data-end=\"5579\">Blogda Montessori e\u011fitimi \u00fczerine yaz\u0131lar<\/p>\n<\/li>\n<li data-start=\"5580\" data-end=\"5634\">\n<p data-start=\"5582\" data-end=\"5634\">Okuyan kullan\u0131c\u0131lar Facebook Pixel ile i\u015faretlendi<\/p>\n<\/li>\n<li data-start=\"5635\" data-end=\"5722\">\n<p data-start=\"5637\" data-end=\"5722\">2 g\u00fcn sonra \u201cMontessori yata\u011f\u0131n\u0131z\u0131 se\u00e7in, kitap hediyesi bizden\u201d reklam\u0131 g\u00f6sterildi<\/p>\n<\/li>\n<li data-start=\"5723\" data-end=\"5815\">\n<p data-start=\"5725\" data-end=\"5815\">Y\u00f6nlendirme: <code data-start=\"5738\" data-end=\"5770\">toddbunk.com\/montessori-hediye<\/code><br data-start=\"5770\" data-end=\"5773\" \/><strong data-start=\"5773\" data-end=\"5783\">Sonu\u00e7:<\/strong> %5\u2019lik d\u00f6n\u00fc\u015f\u00fcm oran\u0131, ROAS 7.3x<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5822\" data-end=\"5870\"><span class=\"ez-toc-section\" id=\"Ornek_2_Ucretsiz_Rehberden_SaaS_Platformuna\"><\/span>\u00d6rnek 2: \u00dccretsiz Rehberden SaaS Platformuna<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5872\" data-end=\"5941\"><strong data-start=\"5872\" data-end=\"5882\">Marka:<\/strong> <code data-start=\"5883\" data-end=\"5903\">emailpazarlama.net<\/code> + <code data-start=\"5906\" data-end=\"5926\">kampanyabulutu.com<\/code><br data-start=\"5926\" data-end=\"5929\" \/><strong data-start=\"5929\" data-end=\"5939\">S\u00fcre\u00e7:<\/strong><\/p>\n<ul data-start=\"5942\" data-end=\"6205\">\n<li data-start=\"5942\" data-end=\"6021\">\n<p data-start=\"5944\" data-end=\"6021\">Kullan\u0131c\u0131lara &#8220;10 Ad\u0131mda Otomatik E-Posta Rehberi&#8221; e-kitap indirimi sunuldu<\/p>\n<\/li>\n<li data-start=\"6022\" data-end=\"6096\">\n<p data-start=\"6024\" data-end=\"6096\">\u0130ndirme sonras\u0131 kullan\u0131c\u0131lar hedeflenerek SaaS \u00fcr\u00fcn reklam\u0131 g\u00f6sterildi<\/p>\n<\/li>\n<li data-start=\"6097\" data-end=\"6205\">\n<p data-start=\"6099\" data-end=\"6205\">Y\u00f6nlendirme: \u201cPlanlad\u0131\u011f\u0131n\u0131z e-postalar\u0131 art\u0131k biz g\u00f6nderelim\u201d<br data-start=\"6160\" data-end=\"6163\" \/><strong data-start=\"6163\" data-end=\"6173\">Sonu\u00e7:<\/strong> Trial ba\u015f\u0131na maliyet %32 azald\u0131<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cross-Site Reklamc\u0131l\u0131k Nedir? Cross-Site Reklamc\u0131l\u0131k, bir web sitesinden elde edilen kullan\u0131c\u0131 verilerinin ba\u015fka bir alan ad\u0131na sahip ikinci bir sitede reklam hedeflemesi amac\u0131yla kullan\u0131lmas\u0131d\u0131r. Bu stratejinin temelinde \u015funlar vard\u0131r: Ziyaret\u00e7i ilk siteye gelir (\u00f6rne\u011fin: bir blog). Takip teknolojisi (\u00f6rne\u011fin Facebook Pixel) sayesinde davran\u0131\u015f verisi toplan\u0131r. Daha sonra, kullan\u0131c\u0131 sosyal medya veya ba\u015fka mecralarda hedeflenerek farkl\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1885\/revisions\/1887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}