{"id":1906,"date":"2025-06-07T20:05:08","date_gmt":"2025-06-07T20:05:08","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=1906"},"modified":"2025-06-07T20:05:08","modified_gmt":"2025-06-07T20:05:08","slug":"google-ads-reklam-verme","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/","title":{"rendered":"Google Ads Reklam Verme Rehberi [2025]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Google_Ads_Nedir_Temel_Kavramlar_ve_Reklam_Turleri\" >Google Ads Nedir? Temel Kavramlar ve Reklam T\u00fcrleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Temel_Reklam_Turleri\" >Temel Reklam T\u00fcrleri:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Search_Ads_Arama_Agi_Reklamlari\" >Search Ads (Arama A\u011f\u0131 Reklamlar\u0131):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Display_Ads_Goruntulu_Reklamlar\" >Display Ads (G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Shopping_Ads_Alisveris_Reklamlari\" >Shopping Ads (Al\u0131\u015fveri\u015f Reklamlar\u0131):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Video_Ads_YouTube_Reklamlari\" >Video Ads (YouTube Reklamlar\u0131):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#App_Ads_Uygulama_Reklamlari\" >App Ads (Uygulama Reklamlar\u0131):<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Google_Ads_Hesabi_Nasil_Acilir_Adim_Adim_Kurulum_Rehberi\" >Google Ads Hesab\u0131 Nas\u0131l A\u00e7\u0131l\u0131r? Ad\u0131m Ad\u0131m Kurulum Rehberi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#1_Google_Ads_Web_Sitesine_Giris\" >1. Google Ads Web Sitesine Giri\u015f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#2_Yeni_Kampanya_Olusturma_Hizli_Kurulum\" >2. Yeni Kampanya Olu\u015fturma (H\u0131zl\u0131 Kurulum)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#3_Fatura_ve_Odeme_Bilgilerinin_Girilmesi\" >3. Fatura ve \u00d6deme Bilgilerinin Girilmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#4_Isletme_Dogrulama_ve_Google_Ads_Kurulumu\" >4. \u0130\u015fletme Do\u011frulama ve Google Ads Kurulumu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Kampanya_Turleri_ve_Hangi_Hedef_Icin_Hangi_Kampanya_Secilmeli\" >Kampanya T\u00fcrleri ve Hangi Hedef \u0130\u00e7in Hangi Kampanya Se\u00e7ilmeli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Anahtar_Kelime_Arastirmasi_Nasil_Yapilir_Reklamin_Bel_Kemigi\" >Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r? Reklam\u0131n Bel Kemi\u011fi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Google_Anahtar_Kelime_Planlayici_Keyword_Planner\" >Google Anahtar Kelime Planlay\u0131c\u0131 (Keyword Planner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Uzun_Kuyruklu_Anahtar_Kelimeler_Long-Tail_Keywords\" >Uzun Kuyruklu Anahtar Kelimeler (Long-Tail Keywords)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Negatif_Anahtar_Kelimeler\" >Negatif Anahtar Kelimeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Google_Adsde_Butceleme_ve_Teklif_Stratejileri\" >Google Ads\u2019de B\u00fct\u00e7eleme ve Teklif Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Gunluk_ve_Toplam_Butce_Belirleme\" >G\u00fcnl\u00fck ve Toplam B\u00fct\u00e7e Belirleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Teklif_Bidding_Stratejileri\" >Teklif (Bidding) Stratejileri<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Manuel_TBM_CPC\" >???? Manuel TBM (CPC):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Maksimum_Donusum_Maximize_Conversions\" >???? Maksimum D\u00f6n\u00fc\u015f\u00fcm (Maximize Conversions):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Hedef_ROAS_Target_ROAS\" >???? Hedef ROAS (Target ROAS):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Hedef_EBM_Target_CPA\" >???? Hedef EBM (Target CPA):<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Reklam_Metni_ve_Genisletme_Uzantilari_Dikkat_Ceken_Icerik_Nasil_Yazilir\" >Reklam Metni ve Geni\u015fletme Uzant\u0131lar\u0131: Dikkat \u00c7eken \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Baslik_Headline_Yazim_Tuyolari\" >Ba\u015fl\u0131k (Headline) Yaz\u0131m T\u00fcyolar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Aciklama_Satirlari_Description\" >A\u00e7\u0131klama Sat\u0131rlar\u0131 (Description)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Reklam_Uzantilari_Extensions\" >Reklam Uzant\u0131lar\u0131 (Extensions)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Kullanilabilecek_Uzantilar\" >Kullan\u0131labilecek Uzant\u0131lar:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Kalite_Puani_ve_Reklam_Siralamasi_Daha_Az_Butceyle_Daha_Fazla_Gorunurluk\" >Kalite Puan\u0131 ve Reklam S\u0131ralamas\u0131: Daha Az B\u00fct\u00e7eyle Daha Fazla G\u00f6r\u00fcn\u00fcrl\u00fck<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Kalite_Puani_Nedir\" >Kalite Puan\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Reklam_Siralamasi_Ad_Rank_Nasil_Hesaplanir\" >Reklam S\u0131ralamas\u0131 (Ad Rank) Nas\u0131l Hesaplan\u0131r?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Ornek\" >\u00d6rnek:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Hedefleme_Secenekleri_Dogru_Kisilere_Ulasmak_Icin_Gelismis_Ayarlar\" >Hedefleme Se\u00e7enekleri: Do\u011fru Ki\u015filere Ula\u015fmak \u0130\u00e7in Geli\u015fmi\u015f Ayarlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Temel_Hedefleme_Kategorileri\" >Temel Hedefleme Kategorileri:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Konum_Hedefleme_Location\" >???? Konum Hedefleme (Location):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Zamanlama_Ad_Schedule\" >???? Zamanlama (Ad Schedule):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Cihaz_Hedefleme\" >???? Cihaz Hedefleme:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Ilgi_Alanlari_ve_Demografi\" >???? \u0130lgi Alanlar\u0131 ve Demografi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#_Remarketing_Yeniden_Pazarlama\" >???? Remarketing (Yeniden Pazarlama):<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Performans_Takibi_Hangi_Metrikler_Ne_Anlama_Geliyor\" >Performans Takibi: Hangi Metrikler Ne Anlama Geliyor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#En_Kritik_Metrikler\" >En Kritik Metrikler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Basarili_Google_Ads_Kampanyalari_Icin_Ipuclari_ve_Yaygin_Hatalar\" >Ba\u015far\u0131l\u0131 Google Ads Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131 ve Yayg\u0131n Hatalar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#En_Sik_Yapilan_Hatalar\" >En S\u0131k Yap\u0131lan Hatalar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Basariya_Goturen_Uygulamalar\" >Ba\u015far\u0131ya G\u00f6t\u00fcren Uygulamalar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/#Gercek_Hayattan_Ornek\" >Ger\u00e7ek Hayattan \u00d6rnek:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"141\" data-end=\"198\"><span class=\"ez-toc-section\" id=\"Google_Ads_Nedir_Temel_Kavramlar_ve_Reklam_Turleri\"><\/span>Google Ads Nedir? Temel Kavramlar ve Reklam T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"200\" data-end=\"549\">Google Ads, Google\u2019\u0131n sundu\u011fu \u00fccretli reklamc\u0131l\u0131k platformudur. Markalar\u0131n hedef kitlesine ula\u015fmas\u0131n\u0131, \u00fcr\u00fcnlerini tan\u0131tmas\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm almas\u0131n\u0131 sa\u011flayan dijital bir reklamc\u0131l\u0131k sistemidir. Eski ad\u0131yla \u201cGoogle AdWords\u201d olarak bilinen bu platform, arama motoru sonu\u00e7 sayfalar\u0131nda ve Google i\u015f ortaklar\u0131n\u0131n sitelerinde reklam g\u00f6stermeyi m\u00fcmk\u00fcn k\u0131lar.<\/p>\n<h3 data-start=\"551\" data-end=\"576\"><span class=\"ez-toc-section\" id=\"Temel_Reklam_Turleri\"><\/span>Temel Reklam T\u00fcrleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"578\" data-end=\"625\"><span class=\"ez-toc-section\" id=\"Search_Ads_Arama_Agi_Reklamlari\"><\/span><strong data-start=\"585\" data-end=\"623\">Search Ads (Arama A\u011f\u0131 Reklamlar\u0131):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"626\" data-end=\"879\">Google\u2019da belirli kelimeler arand\u0131\u011f\u0131nda \u00fcst s\u0131ralarda \u00e7\u0131kan metin reklamlar\u0131d\u0131r. \u00d6zellikle <strong data-start=\"717\" data-end=\"759\">sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131<\/strong> hedeflemek i\u00e7in etkilidir. \u00d6rne\u011fin \u201c\u0130stanbul\u2019da en iyi psikolog\u201d aramas\u0131nda ilk \u00e7\u0131kan sonu\u00e7 bir search reklam olabilir.<\/p>\n<h4 data-start=\"881\" data-end=\"928\"><span class=\"ez-toc-section\" id=\"Display_Ads_Goruntulu_Reklamlar\"><\/span><strong data-start=\"888\" data-end=\"926\">Display Ads (G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"929\" data-end=\"1115\">Google Display Network (GDN) \u00fczerinden, \u00e7e\u015fitli sitelerde g\u00f6rsel banner\u2019lar olarak g\u00f6sterilen reklamlard\u0131r. Marka bilinirli\u011fi art\u0131rmak ve yeniden pazarlama (remarketing) i\u00e7in kullan\u0131l\u0131r.<\/p>\n<h4 data-start=\"1117\" data-end=\"1166\"><span class=\"ez-toc-section\" id=\"Shopping_Ads_Alisveris_Reklamlari\"><\/span><strong data-start=\"1124\" data-end=\"1164\">Shopping Ads (Al\u0131\u015fveri\u015f Reklamlar\u0131):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"1167\" data-end=\"1331\">E-ticaret siteleri i\u00e7in \u00fcr\u00fcn g\u00f6rseli, fiyat ve ma\u011faza ad\u0131 ile birlikte \u00e7\u0131kan reklamlard\u0131r. \u00dcr\u00fcn arama yapan kullan\u0131c\u0131lar\u0131 do\u011frudan sat\u0131n alma sayfas\u0131na y\u00f6nlendirir.<\/p>\n<h4 data-start=\"1333\" data-end=\"1377\"><span class=\"ez-toc-section\" id=\"Video_Ads_YouTube_Reklamlari\"><\/span><strong data-start=\"1340\" data-end=\"1375\">Video Ads (YouTube Reklamlar\u0131):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"1378\" data-end=\"1522\">YouTube&#8217;da izlenmeden \u00f6nce veya s\u0131ras\u0131nda \u00e7\u0131kan video reklamlard\u0131r. Markala\u015fma, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve hikaye anlat\u0131m\u0131 i\u00e7in olduk\u00e7a g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/p>\n<h4 data-start=\"1524\" data-end=\"1567\"><span class=\"ez-toc-section\" id=\"App_Ads_Uygulama_Reklamlari\"><\/span><strong data-start=\"1531\" data-end=\"1565\">App Ads (Uygulama Reklamlar\u0131):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"1568\" data-end=\"1730\">Mobil uygulamalar\u0131n tan\u0131t\u0131m\u0131 ve indirilmesi i\u00e7in optimize edilmi\u015f reklamlard\u0131r. Google Arama, Play Store, YouTube ve Display a\u011flar\u0131nda otomatik olarak yay\u0131nlan\u0131r.<\/p>\n<h2 data-start=\"1737\" data-end=\"1800\"><span class=\"ez-toc-section\" id=\"Google_Ads_Hesabi_Nasil_Acilir_Adim_Adim_Kurulum_Rehberi\"><\/span>Google Ads Hesab\u0131 Nas\u0131l A\u00e7\u0131l\u0131r? Ad\u0131m Ad\u0131m Kurulum Rehberi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1802\" data-end=\"1933\">Google Ads hesab\u0131 olu\u015fturmak olduk\u00e7a basittir ancak baz\u0131 temel ayarlamalar\u0131 do\u011fru yapmak \u00f6nemlidir. \u0130\u015fte ad\u0131m ad\u0131m kurulum rehberi:<\/p>\n<h3 data-start=\"1935\" data-end=\"1973\"><span class=\"ez-toc-section\" id=\"1_Google_Ads_Web_Sitesine_Giris\"><\/span>1. Google Ads Web Sitesine Giri\u015f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1974\" data-end=\"2117\"><a class=\"\" href=\"https:\/\/ads.google.com\" target=\"_new\" rel=\"noopener\" data-start=\"1974\" data-end=\"2022\">https:\/\/ads.google.com<\/a> adresine gidin ve \u201cBa\u015flay\u0131n\u201d butonuna t\u0131klay\u0131n. Bir Gmail hesab\u0131 ile oturum a\u00e7man\u0131z gerekecek.<\/p>\n<h3 data-start=\"2119\" data-end=\"2167\"><span class=\"ez-toc-section\" id=\"2_Yeni_Kampanya_Olusturma_Hizli_Kurulum\"><\/span>2. Yeni Kampanya Olu\u015fturma (H\u0131zl\u0131 Kurulum)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2168\" data-end=\"2353\">\u0130lk kez giri\u015f yap\u0131ld\u0131\u011f\u0131nda, Google sizi otomatik olarak \u201cAk\u0131ll\u0131 Kampanya\u201d olu\u015fturmaya y\u00f6nlendirebilir. Ancak daha fazla kontrol isteyen kullan\u0131c\u0131lar i\u00e7in \u201cUzman Modu\u201dna ge\u00e7mek \u00f6nerilir.<\/p>\n<h3 data-start=\"2355\" data-end=\"2402\"><span class=\"ez-toc-section\" id=\"3_Fatura_ve_Odeme_Bilgilerinin_Girilmesi\"><\/span>3. Fatura ve \u00d6deme Bilgilerinin Girilmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2403\" data-end=\"2542\">\n<li data-start=\"2403\" data-end=\"2445\">\n<p data-start=\"2405\" data-end=\"2445\">Fatura \u00fclkesini ve para birimini se\u00e7in<\/p>\n<\/li>\n<li data-start=\"2446\" data-end=\"2492\">\n<p data-start=\"2448\" data-end=\"2492\">\u015eirket veya bireysel hesap t\u00fcr\u00fcn\u00fc belirtin<\/p>\n<\/li>\n<li data-start=\"2493\" data-end=\"2542\">\n<p data-start=\"2495\" data-end=\"2542\">Kredi kart\u0131 ya da banka kart\u0131 bilgilerini girin<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2544\" data-end=\"2593\"><span class=\"ez-toc-section\" id=\"4_Isletme_Dogrulama_ve_Google_Ads_Kurulumu\"><\/span>4. \u0130\u015fletme Do\u011frulama ve Google Ads Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2594\" data-end=\"2758\">Baz\u0131 sekt\u00f6rlerde <a href=\"https:\/\/birkanulusoy.com\/tr\/reklam\/\">reklam<\/a> yay\u0131nlamadan \u00f6nce i\u015fletme do\u011frulamas\u0131 istenebilir (\u00f6rne\u011fin sa\u011fl\u0131k, finans). Google\u2019\u0131n y\u00f6nlendirmelerini takip ederek bu ad\u0131mlar\u0131 tamamlay\u0131n.<\/p>\n<blockquote data-start=\"2760\" data-end=\"2887\">\n<p data-start=\"2762\" data-end=\"2887\">\u2705 \u0130pucu: Reklam hesab\u0131n\u0131z\u0131n ask\u0131ya al\u0131nmamas\u0131 i\u00e7in her bilgiyi do\u011fru ve eksiksiz girin. Politika ihlalleri s\u0131k\u0131 takip edilir.<\/p>\n<\/blockquote>\n<h2 data-start=\"2894\" data-end=\"2962\"><span class=\"ez-toc-section\" id=\"Kampanya_Turleri_ve_Hangi_Hedef_Icin_Hangi_Kampanya_Secilmeli\"><\/span>Kampanya T\u00fcrleri ve Hangi Hedef \u0130\u00e7in Hangi Kampanya Se\u00e7ilmeli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2964\" data-end=\"3122\">Google Ads\u2019in ba\u015far\u0131s\u0131, do\u011fru kampanya t\u00fcr\u00fcn\u00fcn se\u00e7ilmesine ba\u011fl\u0131d\u0131r. Hedefinize g\u00f6re hangi reklam modelini kullanman\u0131z gerekti\u011fi a\u015fa\u011f\u0131daki gibi \u00f6zetlenebilir:<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3124\" data-end=\"3697\">\n<thead data-start=\"3124\" data-end=\"3160\">\n<tr data-start=\"3124\" data-end=\"3160\">\n<th data-start=\"3124\" data-end=\"3132\" data-col-size=\"sm\">Hedef<\/th>\n<th data-start=\"3132\" data-end=\"3148\" data-col-size=\"sm\">Kampanya T\u00fcr\u00fc<\/th>\n<th data-start=\"3148\" data-end=\"3160\" data-col-size=\"md\">A\u00e7\u0131klama<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3199\" data-end=\"3697\">\n<tr data-start=\"3199\" data-end=\"3319\">\n<td data-start=\"3199\" data-end=\"3221\" data-col-size=\"sm\"><strong data-start=\"3201\" data-end=\"3220\">Sat\u0131\u015f \/ D\u00f6n\u00fc\u015f\u00fcm<\/strong><\/td>\n<td data-start=\"3221\" data-end=\"3248\" data-col-size=\"sm\">Search Ads, Shopping Ads<\/td>\n<td data-start=\"3248\" data-end=\"3319\" data-col-size=\"md\">Kullan\u0131c\u0131 niyeti y\u00fcksek; \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131n\u0131 do\u011frudan etkiler<\/td>\n<\/tr>\n<tr data-start=\"3320\" data-end=\"3415\">\n<td data-start=\"3320\" data-end=\"3342\" data-col-size=\"sm\"><strong data-start=\"3322\" data-end=\"3341\">Trafik Art\u0131rmak<\/strong><\/td>\n<td data-start=\"3342\" data-end=\"3368\" data-col-size=\"sm\">Display Ads, Search Ads<\/td>\n<td data-start=\"3368\" data-end=\"3415\" data-col-size=\"md\">Web sitenize ziyaret\u00e7i \u00e7ekmek i\u00e7in idealdir<\/td>\n<\/tr>\n<tr data-start=\"3416\" data-end=\"3502\">\n<td data-start=\"3416\" data-end=\"3440\" data-col-size=\"sm\"><strong data-start=\"3418\" data-end=\"3439\">Marka Bilinirli\u011fi<\/strong><\/td>\n<td data-start=\"3440\" data-end=\"3465\" data-col-size=\"sm\">Display Ads, Video Ads<\/td>\n<td data-start=\"3465\" data-end=\"3502\" data-col-size=\"md\">Geni\u015f kitlelere g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar<\/td>\n<\/tr>\n<tr data-start=\"3503\" data-end=\"3600\">\n<td data-start=\"3503\" data-end=\"3534\" data-col-size=\"sm\"><strong data-start=\"3505\" data-end=\"3533\">Mobil Uygulama \u0130ndirmesi<\/strong><\/td>\n<td data-start=\"3534\" data-end=\"3544\" data-col-size=\"sm\">App Ads<\/td>\n<td data-start=\"3544\" data-end=\"3600\" data-col-size=\"md\">Play Store ve App Store&#8217;da uygulama tan\u0131t\u0131m\u0131 yap\u0131l\u0131r<\/td>\n<\/tr>\n<tr data-start=\"3601\" data-end=\"3697\">\n<td data-start=\"3601\" data-end=\"3625\" data-col-size=\"sm\"><strong data-start=\"3603\" data-end=\"3624\">Yeniden Hedefleme<\/strong><\/td>\n<td data-start=\"3625\" data-end=\"3655\" data-col-size=\"sm\">Remarketing Display \/ Video<\/td>\n<td data-start=\"3655\" data-end=\"3697\" data-col-size=\"md\">Eski ziyaret\u00e7ilere tekrar ula\u015fmak i\u00e7in<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote data-start=\"3699\" data-end=\"3794\">\n<p data-start=\"3701\" data-end=\"3794\">???? Hedeflerinizi netle\u015ftirmeden kampanya ba\u015flatmak, b\u00fct\u00e7enizin bo\u015fa gitmesine neden olabilir.<\/p>\n<\/blockquote>\n<h2 data-start=\"3801\" data-end=\"3868\"><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Arastirmasi_Nasil_Yapilir_Reklamin_Bel_Kemigi\"><\/span>Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r? Reklam\u0131n Bel Kemi\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3870\" data-end=\"4040\">Google Ads\u2019te Search kampanyalar\u0131n\u0131n temelini <strong data-start=\"3916\" data-end=\"3937\">anahtar kelimeler<\/strong> olu\u015fturur. Do\u011fru anahtar kelimeleri hedeflemek, reklam\u0131n hem eri\u015fimini hem de d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 etkiler.<\/p>\n<h3 data-start=\"4042\" data-end=\"4096\"><span class=\"ez-toc-section\" id=\"Google_Anahtar_Kelime_Planlayici_Keyword_Planner\"><\/span>Google Anahtar Kelime Planlay\u0131c\u0131 (Keyword Planner)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4097\" data-end=\"4115\">Bu ara\u00e7 sayesinde;<\/p>\n<ul data-start=\"4116\" data-end=\"4262\">\n<li data-start=\"4116\" data-end=\"4138\">\n<p data-start=\"4118\" data-end=\"4138\">Ayl\u0131k arama hacmini,<\/p>\n<\/li>\n<li data-start=\"4139\" data-end=\"4160\">\n<p data-start=\"4141\" data-end=\"4160\">Rekabet seviyesini,<\/p>\n<\/li>\n<li data-start=\"4161\" data-end=\"4262\">\n<p data-start=\"4163\" data-end=\"4262\">T\u0131klama ba\u015f\u0131na ortalama maliyeti (CPC)<br \/>\n\u00f6\u011frenebilir ve yeni anahtar kelime fikirleri bulabilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4264\" data-end=\"4320\"><span class=\"ez-toc-section\" id=\"Uzun_Kuyruklu_Anahtar_Kelimeler_Long-Tail_Keywords\"><\/span>Uzun Kuyruklu Anahtar Kelimeler (Long-Tail Keywords)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4321\" data-end=\"4518\">\u00d6rne\u011fin \u201cayakkab\u0131\u201d \u00e7ok genel bir kelimeyken, \u201cbeyaz kad\u0131n spor ayakkab\u0131 38 numara\u201d uzun kuyruklu ve daha niyetli bir anahtar kelimedir. Rekabeti daha d\u00fc\u015f\u00fckt\u00fcr ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 daha y\u00fcksek olabilir.<\/p>\n<h3 data-start=\"4520\" data-end=\"4549\"><span class=\"ez-toc-section\" id=\"Negatif_Anahtar_Kelimeler\"><\/span>Negatif Anahtar Kelimeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4550\" data-end=\"4705\">Reklamlar\u0131n\u0131z\u0131n <strong data-start=\"4566\" data-end=\"4595\">g\u00f6r\u00fcnmesini istemedi\u011finiz<\/strong> kelimelerdir. \u00d6rne\u011fin, \u00fccretli bir \u00fcr\u00fcn sat\u0131yorsan\u0131z \u201c\u00fccretsiz\u201d kelimesini negatif listeye eklemeniz gerekir.<\/p>\n<blockquote data-start=\"4707\" data-end=\"4829\">\n<p data-start=\"4709\" data-end=\"4829\">???? \u0130pucu: Haftal\u0131k olarak anahtar kelime raporlar\u0131n\u0131 inceleyip negatif kelimeleri g\u00fcncellemek reklam kalitesini art\u0131r\u0131r.<\/p>\n<\/blockquote>\n<h2 data-start=\"4836\" data-end=\"4888\"><span class=\"ez-toc-section\" id=\"Google_Adsde_Butceleme_ve_Teklif_Stratejileri\"><\/span>Google Ads\u2019de B\u00fct\u00e7eleme ve Teklif Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4890\" data-end=\"5014\">Google Ads b\u00fct\u00e7esi, kampanyalar\u0131n\u0131z\u0131n g\u00fcnl\u00fck veya ayl\u0131k ne kadar harcama yapaca\u011f\u0131n\u0131 belirler. Stratejinize g\u00f6re de\u011fi\u015febilir.<\/p>\n<h3 data-start=\"5016\" data-end=\"5052\"><span class=\"ez-toc-section\" id=\"Gunluk_ve_Toplam_Butce_Belirleme\"><\/span>G\u00fcnl\u00fck ve Toplam B\u00fct\u00e7e Belirleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5053\" data-end=\"5309\">\n<li data-start=\"5053\" data-end=\"5192\">\n<p data-start=\"5055\" data-end=\"5192\"><strong data-start=\"5055\" data-end=\"5072\">G\u00fcnl\u00fck b\u00fct\u00e7e:<\/strong> Kampanyan\u0131n g\u00fcnl\u00fck harcayaca\u011f\u0131 maksimum miktard\u0131r. Google bazen bu b\u00fct\u00e7eyi a\u015fabilir ancak ayl\u0131k ortalamaya sad\u0131k kal\u0131r.<\/p>\n<\/li>\n<li data-start=\"5193\" data-end=\"5309\">\n<p data-start=\"5195\" data-end=\"5309\"><strong data-start=\"5195\" data-end=\"5212\">Toplam b\u00fct\u00e7e:<\/strong> Belli bir tarih aral\u0131\u011f\u0131 i\u00e7in sabit bir b\u00fct\u00e7e ay\u0131r\u0131rsan\u0131z, kampanya o s\u00fcre boyunca yay\u0131nda kal\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5311\" data-end=\"5344\"><span class=\"ez-toc-section\" id=\"Teklif_Bidding_Stratejileri\"><\/span>Teklif (Bidding) Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"5346\" data-end=\"5375\"><span class=\"ez-toc-section\" id=\"_Manuel_TBM_CPC\"><\/span>???? <strong data-start=\"5354\" data-end=\"5375\">Manuel TBM (CPC):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"5376\" data-end=\"5491\">Her t\u0131klama i\u00e7in \u00f6demeye raz\u0131 oldu\u011funuz tutar\u0131 siz belirlersiniz. Tam kontrol sa\u011flar ancak optimizasyon gerektirir.<\/p>\n<h4 data-start=\"5493\" data-end=\"5545\"><span class=\"ez-toc-section\" id=\"_Maksimum_Donusum_Maximize_Conversions\"><\/span>???? <strong data-start=\"5501\" data-end=\"5545\">Maksimum D\u00f6n\u00fc\u015f\u00fcm (Maximize Conversions):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"5546\" data-end=\"5642\">Google, b\u00fct\u00e7eniz d\u00e2hilinde m\u00fcmk\u00fcn olan en fazla d\u00f6n\u00fc\u015f\u00fcm\u00fc almaya \u00e7al\u0131\u015f\u0131r. Algoritma kontroll\u00fcd\u00fcr.<\/p>\n<h4 data-start=\"5644\" data-end=\"5681\"><span class=\"ez-toc-section\" id=\"_Hedef_ROAS_Target_ROAS\"><\/span>???? <strong data-start=\"5652\" data-end=\"5681\">Hedef ROAS (Target ROAS):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"5682\" data-end=\"5795\">Harcanan her 1 TL\u2019ye kar\u015f\u0131l\u0131k ne kadar gelir elde etmek istedi\u011finizi belirtirsiniz. E-ticaret i\u00e7in \u00e7ok etkilidir.<\/p>\n<h4 data-start=\"5797\" data-end=\"5832\"><span class=\"ez-toc-section\" id=\"_Hedef_EBM_Target_CPA\"><\/span>???? <strong data-start=\"5805\" data-end=\"5832\">Hedef EBM (Target CPA):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"5833\" data-end=\"5927\">Her d\u00f6n\u00fc\u015f\u00fcm\u00fcn size ne kadar maliyetle gelmesini istedi\u011finizi belirlersiniz. D\u00f6n\u00fc\u015f\u00fcm odakl\u0131d\u0131r.<\/p>\n<blockquote data-start=\"5929\" data-end=\"6095\">\n<p data-start=\"5931\" data-end=\"6095\">???? Yeni ba\u015flayanlar i\u00e7in ba\u015flang\u0131\u00e7ta \u201cMaximize Clicks\u201d ya da \u201cMaximize Conversions\u201d stratejileri \u00f6nerilir. Geli\u015fmi\u015f stratejiler i\u00e7in zamanla veri birikmesi gerekir.<\/p>\n<\/blockquote>\n<h2 data-start=\"183\" data-end=\"262\"><span class=\"ez-toc-section\" id=\"Reklam_Metni_ve_Genisletme_Uzantilari_Dikkat_Ceken_Icerik_Nasil_Yazilir\"><\/span>Reklam Metni ve Geni\u015fletme Uzant\u0131lar\u0131: Dikkat \u00c7eken \u0130\u00e7erik Nas\u0131l Yaz\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"264\" data-end=\"490\">Google Ads\u2019te ba\u015far\u0131l\u0131 olmak yaln\u0131zca do\u011fru anahtar kelime hedeflemekle s\u0131n\u0131rl\u0131 de\u011fil; <strong data-start=\"351\" data-end=\"367\">reklam metni<\/strong>, kullan\u0131c\u0131y\u0131 t\u0131klamaya ikna eden en \u00f6nemli unsurdur. Reklamlar\u0131n metinsel yap\u0131s\u0131; ba\u015fl\u0131k, a\u00e7\u0131klama ve uzant\u0131lardan olu\u015fur.<\/p>\n<h3 data-start=\"492\" data-end=\"528\"><span class=\"ez-toc-section\" id=\"Baslik_Headline_Yazim_Tuyolari\"><\/span>Ba\u015fl\u0131k (Headline) Yaz\u0131m T\u00fcyolar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"529\" data-end=\"813\">\n<li data-start=\"529\" data-end=\"580\">\n<p data-start=\"531\" data-end=\"580\">En fazla dikkat \u00e7eken aland\u0131r (maks. 30 karakter)<\/p>\n<\/li>\n<li data-start=\"581\" data-end=\"643\">\n<p data-start=\"583\" data-end=\"643\"><strong data-start=\"583\" data-end=\"599\">Fayda odakl\u0131<\/strong> olun: &#8220;\u00dccretsiz Kargo&#8221;, &#8220;Ayn\u0131 G\u00fcn Teslimat&#8221;<\/p>\n<\/li>\n<li data-start=\"644\" data-end=\"706\">\n<p data-start=\"646\" data-end=\"706\"><strong data-start=\"646\" data-end=\"670\">Sorularla ilgi \u00e7ekin<\/strong>: \u201cMontessori Yatak Ar\u0131yor Musunuz?\u201d<\/p>\n<\/li>\n<li data-start=\"707\" data-end=\"813\">\n<p data-start=\"709\" data-end=\"813\"><strong data-start=\"709\" data-end=\"737\">Anahtar kelime kullan\u0131m\u0131<\/strong> \u00f6nemlidir: Kullan\u0131c\u0131n\u0131n arama sorgusu ile e\u015fle\u015fti\u011finde t\u0131klama oran\u0131 artar.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"815\" data-end=\"851\"><span class=\"ez-toc-section\" id=\"Aciklama_Satirlari_Description\"><\/span>A\u00e7\u0131klama Sat\u0131rlar\u0131 (Description)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"852\" data-end=\"1008\">\n<li data-start=\"852\" data-end=\"937\">\n<p data-start=\"854\" data-end=\"937\">Maksimum 90 karakterdir, \u00fcr\u00fcn\/hizmet hakk\u0131nda <strong data-start=\"900\" data-end=\"923\">ikna edici bilgiler<\/strong> verilmelidir.<\/p>\n<\/li>\n<li data-start=\"938\" data-end=\"1008\">\n<p data-start=\"940\" data-end=\"1008\">G\u00fc\u00e7l\u00fc \u00e7a\u011fr\u0131 ifadeleri (CTA): \u201cHemen Sipari\u015f Ver\u201d, \u201cDetaylar\u0131 \u0130ncele\u201d<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1010\" data-end=\"1044\"><span class=\"ez-toc-section\" id=\"Reklam_Uzantilari_Extensions\"><\/span>Reklam Uzant\u0131lar\u0131 (Extensions)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1045\" data-end=\"1162\">Google Ads\u2019te geni\u015fletme uzant\u0131lar\u0131 t\u0131klanma oran\u0131n\u0131 art\u0131r\u0131r ve reklam\u0131n\u0131z\u0131n boyutunu b\u00fcy\u00fcterek \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flar.<\/p>\n<h4 data-start=\"1164\" data-end=\"1196\"><span class=\"ez-toc-section\" id=\"Kullanilabilecek_Uzantilar\"><\/span>Kullan\u0131labilecek Uzant\u0131lar:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"1197\" data-end=\"1508\">\n<li data-start=\"1197\" data-end=\"1307\">\n<p data-start=\"1199\" data-end=\"1307\"><strong data-start=\"1199\" data-end=\"1239\">Site ba\u011flant\u0131s\u0131 uzant\u0131s\u0131 (Sitelink):<\/strong> Kullan\u0131c\u0131y\u0131 farkl\u0131 sayfalara y\u00f6nlendirir (\u00d6r: \u00dcr\u00fcnler, Kampanyalar)<\/p>\n<\/li>\n<li data-start=\"1308\" data-end=\"1373\">\n<p data-start=\"1310\" data-end=\"1373\"><strong data-start=\"1310\" data-end=\"1342\">A\u00e7\u0131klama uzant\u0131s\u0131 (Callout):<\/strong> \u201c%100 Orijinal\u201d, \u201c7\/24 Destek\u201d<\/p>\n<\/li>\n<li data-start=\"1374\" data-end=\"1433\">\n<p data-start=\"1376\" data-end=\"1433\"><strong data-start=\"1376\" data-end=\"1397\">Telefon uzant\u0131s\u0131:<\/strong> Mobilde do\u011frudan arama butonu ekler<\/p>\n<\/li>\n<li data-start=\"1434\" data-end=\"1508\">\n<p data-start=\"1436\" data-end=\"1508\"><strong data-start=\"1436\" data-end=\"1455\">Konum uzant\u0131s\u0131:<\/strong> Fiziksel ma\u011fazan\u0131z varsa haritada g\u00f6r\u00fcnmenizi sa\u011flar<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"1510\" data-end=\"1647\">\n<p data-start=\"1512\" data-end=\"1647\">\u2705 \u0130pucu: Reklam metinlerinizi s\u00fcrekli test edin. A\/B testleriyle hangi ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131n daha \u00e7ok t\u0131klama getirdi\u011fini \u00f6l\u00e7\u00fcmleyin.<\/p>\n<\/blockquote>\n<h2 data-start=\"1654\" data-end=\"1733\"><span class=\"ez-toc-section\" id=\"Kalite_Puani_ve_Reklam_Siralamasi_Daha_Az_Butceyle_Daha_Fazla_Gorunurluk\"><\/span>Kalite Puan\u0131 ve Reklam S\u0131ralamas\u0131: Daha Az B\u00fct\u00e7eyle Daha Fazla G\u00f6r\u00fcn\u00fcrl\u00fck<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1735\" data-end=\"1876\">Google Ads\u2019te daha fazla \u00f6deyen de\u011fil, <strong data-start=\"1774\" data-end=\"1803\">daha kaliteli olan reklam<\/strong> kazan\u0131r. \u0130\u015fte bu noktada <strong data-start=\"1829\" data-end=\"1845\">Kalite Puan\u0131<\/strong> (Quality Score) devreye girer.<\/p>\n<h3 data-start=\"1878\" data-end=\"1901\"><span class=\"ez-toc-section\" id=\"Kalite_Puani_Nedir\"><\/span>Kalite Puan\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1902\" data-end=\"2001\">0 ile 10 aras\u0131nda de\u011fi\u015fen, reklam\u0131n kalitesini \u00f6l\u00e7en bir Google metri\u011fidir. \u00dc\u00e7 ana fakt\u00f6re dayan\u0131r:<\/p>\n<ol data-start=\"2002\" data-end=\"2148\">\n<li data-start=\"2002\" data-end=\"2036\">\n<p data-start=\"2005\" data-end=\"2036\"><strong data-start=\"2005\" data-end=\"2036\">T\u0131klama oran\u0131 (CTR) tahmini<\/strong><\/p>\n<\/li>\n<li data-start=\"2037\" data-end=\"2072\">\n<p data-start=\"2040\" data-end=\"2072\"><strong data-start=\"2040\" data-end=\"2072\">Reklam metninin alaka d\u00fczeyi<\/strong><\/p>\n<\/li>\n<li data-start=\"2073\" data-end=\"2148\">\n<p data-start=\"2076\" data-end=\"2148\"><strong data-start=\"2076\" data-end=\"2103\">Hedef sayfan\u0131n deneyimi<\/strong> (a\u00e7\u0131l\u0131\u015f h\u0131z\u0131, mobil uyumluluk, i\u00e7erik uyumu)<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2150\" data-end=\"2199\"><span class=\"ez-toc-section\" id=\"Reklam_Siralamasi_Ad_Rank_Nasil_Hesaplanir\"><\/span>Reklam S\u0131ralamas\u0131 (Ad Rank) Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote data-start=\"2200\" data-end=\"2243\">\n<p data-start=\"2202\" data-end=\"2243\"><strong data-start=\"2202\" data-end=\"2243\">Ad Rank = Teklif (Bid) x Kalite Puan\u0131<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"2245\" data-end=\"2341\">Yani, kalite puan\u0131n\u0131z y\u00fcksekse, daha d\u00fc\u015f\u00fck tekliflerle bile rakiplerinizin \u00f6n\u00fcne ge\u00e7ebilirsiniz.<\/p>\n<h4 data-start=\"2343\" data-end=\"2354\"><span class=\"ez-toc-section\" id=\"Ornek\"><\/span>\u00d6rnek:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"2355\" data-end=\"2474\">\n<li data-start=\"2355\" data-end=\"2415\">\n<p data-start=\"2357\" data-end=\"2415\">A markas\u0131: 1,50 TL teklif, kalite puan\u0131 9 \u2192 Ad Rank = 13,5<\/p>\n<\/li>\n<li data-start=\"2416\" data-end=\"2474\">\n<p data-start=\"2418\" data-end=\"2474\">B markas\u0131: 2,00 TL teklif, kalite puan\u0131 5 \u2192 Ad Rank = 10<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2476\" data-end=\"2536\">Bu durumda A markas\u0131 daha az \u00f6deyerek daha \u00fcst s\u0131rada \u00e7\u0131kar.<\/p>\n<blockquote data-start=\"2538\" data-end=\"2648\">\n<p data-start=\"2540\" data-end=\"2648\">???? Kalite puan\u0131n\u0131 y\u00fckseltmek i\u00e7in hem reklam metninizi hem de a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 d\u00fczenli olarak optimize edin.<\/p>\n<\/blockquote>\n<h2 data-start=\"2655\" data-end=\"2728\"><span class=\"ez-toc-section\" id=\"Hedefleme_Secenekleri_Dogru_Kisilere_Ulasmak_Icin_Gelismis_Ayarlar\"><\/span>Hedefleme Se\u00e7enekleri: Do\u011fru Ki\u015filere Ula\u015fmak \u0130\u00e7in Geli\u015fmi\u015f Ayarlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2730\" data-end=\"2863\">Google Ads\u2019in en g\u00fc\u00e7l\u00fc y\u00f6nlerinden biri, <strong data-start=\"2771\" data-end=\"2807\">detayl\u0131 hedefleme se\u00e7enekleriyle<\/strong> reklamlar\u0131 tam olarak do\u011fru kitleye ula\u015ft\u0131rabilmesidir.<\/p>\n<h3 data-start=\"2865\" data-end=\"2898\"><span class=\"ez-toc-section\" id=\"Temel_Hedefleme_Kategorileri\"><\/span>Temel Hedefleme Kategorileri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"2900\" data-end=\"2939\"><span class=\"ez-toc-section\" id=\"_Konum_Hedefleme_Location\"><\/span>???? <strong data-start=\"2908\" data-end=\"2939\">Konum Hedefleme (Location):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"2940\" data-end=\"3049\">Belirli \u015fehir, \u00fclke veya hatta mahalle baz\u0131nda reklam g\u00f6sterebilirsiniz. Yerel i\u015fletmeler i\u00e7in \u00e7ok kritiktir.<\/p>\n<h4 data-start=\"3051\" data-end=\"3087\"><span class=\"ez-toc-section\" id=\"_Zamanlama_Ad_Schedule\"><\/span>???? <strong data-start=\"3059\" data-end=\"3087\">Zamanlama (Ad Schedule):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"3088\" data-end=\"3219\">Reklamlar\u0131n\u0131z\u0131n hangi g\u00fcn ve saat aral\u0131klar\u0131nda yay\u0131nlanaca\u011f\u0131n\u0131 belirleyebilirsiniz. \u00d6rne\u011fin sadece hafta i\u00e7i 09.00\u201318.00 aras\u0131nda.<\/p>\n<h4 data-start=\"3221\" data-end=\"3249\"><span class=\"ez-toc-section\" id=\"_Cihaz_Hedefleme\"><\/span>???? <strong data-start=\"3229\" data-end=\"3249\">Cihaz Hedefleme:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"3250\" data-end=\"3344\">Masa\u00fcst\u00fc, mobil ve tablet kullan\u0131c\u0131lar\u0131na \u00f6zel teklifler veya kampanyalar haz\u0131rlayabilirsiniz.<\/p>\n<h4 data-start=\"3346\" data-end=\"3385\"><span class=\"ez-toc-section\" id=\"_Ilgi_Alanlari_ve_Demografi\"><\/span>???? <strong data-start=\"3354\" data-end=\"3385\">\u0130lgi Alanlar\u0131 ve Demografi:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"3386\" data-end=\"3533\">Kullan\u0131c\u0131lar\u0131n ya\u015f, cinsiyet, gelir seviyesi gibi demografik \u00f6zellikleri ya da Google ge\u00e7mi\u015flerine g\u00f6re ilgi alanlar\u0131na g\u00f6re hedefleme yap\u0131labilir.<\/p>\n<h4 data-start=\"3535\" data-end=\"3579\"><span class=\"ez-toc-section\" id=\"_Remarketing_Yeniden_Pazarlama\"><\/span>???? <strong data-start=\"3543\" data-end=\"3579\">Remarketing (Yeniden Pazarlama):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"3580\" data-end=\"3701\">Web sitenizi ziyaret etmi\u015f ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmemi\u015f kullan\u0131c\u0131lar\u0131 yeniden hedefleyerek sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n<blockquote data-start=\"3703\" data-end=\"3820\">\n<p data-start=\"3705\" data-end=\"3820\">???? \u0130pucu: B\u00fct\u00e7enizi daha verimli kullanmak i\u00e7in ilk etapta remarketing ve lokasyon bazl\u0131 hedeflemeye \u00f6ncelik verin.<\/p>\n<\/blockquote>\n<h2 data-start=\"3827\" data-end=\"3886\"><span class=\"ez-toc-section\" id=\"Performans_Takibi_Hangi_Metrikler_Ne_Anlama_Geliyor\"><\/span>Performans Takibi: Hangi Metrikler Ne Anlama Geliyor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3888\" data-end=\"4011\">Google Ads kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 anlamak i\u00e7in sadece t\u0131klanma say\u0131s\u0131 de\u011fil, <strong data-start=\"3969\" data-end=\"3989\">do\u011fru metrikleri<\/strong> analiz etmek gerekir.<\/p>\n<h3 data-start=\"4013\" data-end=\"4037\"><span class=\"ez-toc-section\" id=\"En_Kritik_Metrikler\"><\/span>En Kritik Metrikler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4039\" data-end=\"4688\">\n<thead data-start=\"4039\" data-end=\"4060\">\n<tr data-start=\"4039\" data-end=\"4060\">\n<th data-start=\"4039\" data-end=\"4048\" data-col-size=\"sm\">Metrik<\/th>\n<th data-start=\"4048\" data-end=\"4060\" data-col-size=\"lg\">A\u00e7\u0131klama<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4083\" data-end=\"4688\">\n<tr data-start=\"4083\" data-end=\"4205\">\n<td data-start=\"4083\" data-end=\"4109\" data-col-size=\"sm\"><strong data-start=\"4085\" data-end=\"4108\">CTR (T\u0131klama Oran\u0131)<\/strong><\/td>\n<td data-start=\"4109\" data-end=\"4205\" data-col-size=\"lg\">G\u00f6sterim ba\u015f\u0131na t\u0131klama oran\u0131; ne kadar dikkat \u00e7ekici oldu\u011funuzu g\u00f6sterir. (\u0130yi seviye: %3+)<\/td>\n<\/tr>\n<tr data-start=\"4206\" data-end=\"4287\">\n<td data-start=\"4206\" data-end=\"4241\" data-col-size=\"sm\"><strong data-start=\"4208\" data-end=\"4240\">CPC (T\u0131klama Ba\u015f\u0131na Maliyet)<\/strong><\/td>\n<td data-start=\"4241\" data-end=\"4287\" data-col-size=\"lg\">Her t\u0131klama i\u00e7in \u00f6dedi\u011finiz ortalama tutar<\/td>\n<\/tr>\n<tr data-start=\"4288\" data-end=\"4436\">\n<td data-start=\"4288\" data-end=\"4326\" data-col-size=\"sm\"><strong data-start=\"4290\" data-end=\"4325\">Conversion Rate (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<\/strong><\/td>\n<td data-start=\"4326\" data-end=\"4436\" data-col-size=\"lg\">Siteye gelen ziyaret\u00e7ilerin y\u00fczde ka\u00e7\u0131n\u0131n sat\u0131n alma, form doldurma gibi istenilen eylemi ger\u00e7ekle\u015ftirdi\u011fi<\/td>\n<\/tr>\n<tr data-start=\"4437\" data-end=\"4547\">\n<td data-start=\"4437\" data-end=\"4482\" data-col-size=\"sm\"><strong data-start=\"4439\" data-end=\"4481\">ROAS (Reklam Harcamas\u0131n\u0131n Geri D\u00f6n\u00fc\u015f\u00fc)<\/strong><\/td>\n<td data-start=\"4482\" data-end=\"4547\" data-col-size=\"lg\">1 TL reklam harcamas\u0131na kar\u015f\u0131l\u0131k ne kadar gelir elde edildi\u011fi<\/td>\n<\/tr>\n<tr data-start=\"4548\" data-end=\"4614\">\n<td data-start=\"4548\" data-end=\"4577\" data-col-size=\"sm\"><strong data-start=\"4550\" data-end=\"4576\">Impressions (G\u00f6sterim)<\/strong><\/td>\n<td data-start=\"4577\" data-end=\"4614\" data-col-size=\"lg\">Reklam\u0131n\u0131z\u0131n ka\u00e7 ki\u015fiye g\u00f6r\u00fcnd\u00fc\u011f\u00fc<\/td>\n<\/tr>\n<tr data-start=\"4615\" data-end=\"4688\">\n<td data-start=\"4615\" data-end=\"4635\" data-col-size=\"sm\"><strong data-start=\"4617\" data-end=\"4634\">Quality Score<\/strong><\/td>\n<td data-start=\"4635\" data-end=\"4688\" data-col-size=\"lg\">Kalite puan\u0131n\u0131z (\u00f6nceki ba\u015fl\u0131kta detayland\u0131r\u0131ld\u0131)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><span style=\"font-size: 22px; font-weight: bold; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', 'Open Sans', Arial, sans-serif;\">Raporlama Ara\u00e7lar\u0131:<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul data-start=\"4714\" data-end=\"4964\">\n<li data-start=\"4714\" data-end=\"4781\">\n<p data-start=\"4716\" data-end=\"4781\"><strong data-start=\"4716\" data-end=\"4738\">Google Ads Paneli:<\/strong> Kampanya d\u00fczeyinde t\u00fcm metrikleri g\u00f6sterir<\/p>\n<\/li>\n<li data-start=\"4782\" data-end=\"4880\">\n<p data-start=\"4784\" data-end=\"4880\"><strong data-start=\"4784\" data-end=\"4818\">Google Analytics Entegrasyonu:<\/strong> Davran\u0131\u015fsal analiz ve d\u00f6n\u00fc\u015f\u00fcm ak\u0131\u015f\u0131n\u0131 anlamak i\u00e7in kullan\u0131l\u0131r<\/p>\n<\/li>\n<li data-start=\"4881\" data-end=\"4964\">\n<p data-start=\"4883\" data-end=\"4964\"><strong data-start=\"4883\" data-end=\"4906\">Google Tag Manager:<\/strong> D\u00f6n\u00fc\u015f\u00fcm izleme kodlar\u0131n\u0131n daha kolay y\u00f6netilmesini sa\u011flar<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"4966\" data-end=\"5092\">\n<p data-start=\"4968\" data-end=\"5092\">???? \u0130pucu: \u201cT\u0131klama ald\u0131 ama sat\u0131\u015f getirmedi\u201d durumu varsa a\u00e7\u0131l\u0131\u015f sayfan\u0131zda sorun olabilir. Reklam ve sayfa uyumu kritiktir.<\/p>\n<\/blockquote>\n<h2 data-start=\"5099\" data-end=\"5170\"><span class=\"ez-toc-section\" id=\"Basarili_Google_Ads_Kampanyalari_Icin_Ipuclari_ve_Yaygin_Hatalar\"><\/span>Ba\u015far\u0131l\u0131 Google Ads Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131 ve Yayg\u0131n Hatalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"5172\" data-end=\"5199\"><span class=\"ez-toc-section\" id=\"En_Sik_Yapilan_Hatalar\"><\/span>En S\u0131k Yap\u0131lan Hatalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5200\" data-end=\"5448\">\n<li data-start=\"5200\" data-end=\"5262\">\n<p data-start=\"5202\" data-end=\"5262\">\u201cHepsini hedefleyeyim\u201d mant\u0131\u011f\u0131yla <strong data-start=\"5236\" data-end=\"5262\">geni\u015f hedefleme yapmak<\/strong><\/p>\n<\/li>\n<li data-start=\"5263\" data-end=\"5303\">\n<p data-start=\"5265\" data-end=\"5303\"><strong data-start=\"5265\" data-end=\"5303\">Negatif anahtar kelime kullanmamak<\/strong><\/p>\n<\/li>\n<li data-start=\"5304\" data-end=\"5355\">\n<p data-start=\"5306\" data-end=\"5355\">Sadece \u201cTek kampanya\u201d ile b\u00fct\u00fcn \u00fcr\u00fcnleri tan\u0131tmak<\/p>\n<\/li>\n<li data-start=\"5356\" data-end=\"5395\">\n<p data-start=\"5358\" data-end=\"5395\">A\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimini \u00f6nemsememek<\/p>\n<\/li>\n<li data-start=\"5396\" data-end=\"5448\">\n<p data-start=\"5398\" data-end=\"5448\">Reklamlar\u0131 test etmeden uzun s\u00fcre yay\u0131nda b\u0131rakmak<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5450\" data-end=\"5483\"><span class=\"ez-toc-section\" id=\"Basariya_Goturen_Uygulamalar\"><\/span>Ba\u015far\u0131ya G\u00f6t\u00fcren Uygulamalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5484\" data-end=\"5801\">\n<li data-start=\"5484\" data-end=\"5544\">\n<p data-start=\"5486\" data-end=\"5544\"><strong data-start=\"5486\" data-end=\"5544\">Her \u00fcr\u00fcn veya hizmet i\u00e7in ayr\u0131 reklam grubu olu\u015fturmak<\/strong><\/p>\n<\/li>\n<li data-start=\"5545\" data-end=\"5610\">\n<p data-start=\"5547\" data-end=\"5610\">A\/B testleri ile s\u00fcrekli metin ve ba\u015fl\u0131k kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak<\/p>\n<\/li>\n<li data-start=\"5611\" data-end=\"5668\">\n<p data-start=\"5613\" data-end=\"5668\">Performans metriklerini haftal\u0131k olarak g\u00f6zden ge\u00e7irmek<\/p>\n<\/li>\n<li data-start=\"5669\" data-end=\"5746\">\n<p data-start=\"5671\" data-end=\"5746\"><strong data-start=\"5671\" data-end=\"5736\">Remarketing ve Lookalike Audience (benzer kitle) stratejileri<\/strong> uygulamak<\/p>\n<\/li>\n<li data-start=\"5747\" data-end=\"5801\">\n<p data-start=\"5749\" data-end=\"5801\">Mevsimsel kampanyalarla kullan\u0131c\u0131 ilgisini tazelemek<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5803\" data-end=\"5829\"><span class=\"ez-toc-section\" id=\"Gercek_Hayattan_Ornek\"><\/span>Ger\u00e7ek Hayattan \u00d6rnek:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5830\" data-end=\"6138\">Bir ev dekorasyonu markas\u0131, \u201cduvar raf\u0131\u201d \u00fcr\u00fcn grubu i\u00e7in anahtar kelime hedeflemesi yapt\u0131. Ancak negatif kelimelere \u201c\u00fccretsiz\u201d ve \u201ckendin yap\u201d eklemedi\u011fi i\u00e7in reklamlar binlerce ki\u015fiye g\u00f6sterildi ama d\u00f6n\u00fc\u015f\u00fcm alamad\u0131. Bu d\u00fczeltme sonras\u0131 sadece al\u0131m niyeti olan ki\u015filere ula\u015farak ROAS %200 oran\u0131nda art\u0131r\u0131ld\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Nedir? Temel Kavramlar ve Reklam T\u00fcrleri Google Ads, Google\u2019\u0131n sundu\u011fu \u00fccretli reklamc\u0131l\u0131k platformudur. Markalar\u0131n hedef kitlesine ula\u015fmas\u0131n\u0131, \u00fcr\u00fcnlerini tan\u0131tmas\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm almas\u0131n\u0131 sa\u011flayan dijital bir reklamc\u0131l\u0131k sistemidir. Eski ad\u0131yla \u201cGoogle AdWords\u201d olarak bilinen bu platform, arama motoru sonu\u00e7 sayfalar\u0131nda ve Google i\u015f ortaklar\u0131n\u0131n sitelerinde reklam g\u00f6stermeyi m\u00fcmk\u00fcn k\u0131lar. Temel Reklam T\u00fcrleri: Search Ads &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=1906"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1906\/revisions"}],"predecessor-version":[{"id":1908,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/1906\/revisions\/1908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/1907"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}