{"id":2081,"date":"2025-06-15T18:47:20","date_gmt":"2025-06-15T18:47:20","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2081"},"modified":"2025-06-15T18:47:20","modified_gmt":"2025-06-15T18:47:20","slug":"linkedin-reklam-verme","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/","title":{"rendered":"Linkedin Reklam Verme Rehberi ve Fiyatlar\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_Reklam_Verme\" >LinkedIn Reklam Verme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_vs_Diger_Sosyal_Platformlar\" >LinkedIn vs. Di\u011fer Sosyal Platformlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Kimler_icin_Uygundur\" >Kimler i\u00e7in Uygundur?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_Reklam_Hedefleme_Secenekleri\" >LinkedIn Reklam Hedefleme Se\u00e7enekleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#One_Cikan_Hedefleme_Kriterleri\" >\u00d6ne \u00c7\u0131kan Hedefleme Kriterleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Ornek_Kullanim_Senaryosu\" >\u00d6rnek Kullan\u0131m Senaryosu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Reklam_Formatlari_Hangi_Tur_Ne_Ise_Yarar\" >Reklam Formatlar\u0131: Hangi T\u00fcr Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#1_Sponsored_Content\" >1. Sponsored Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#2_Message_Ads_Eski_adiyla_Sponsored_InMail\" >2. Message Ads (Eski ad\u0131yla Sponsored InMail)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#3_Dynamic_Ads\" >3. Dynamic Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#4_Text_Ads\" >4. Text Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#5_Video_Ads\" >5. Video Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Kampanya_Kurulumu_Adim_Adim_LinkedIn_Campaign_Manager_Kullanimi\" >Kampanya Kurulumu: Ad\u0131m Ad\u0131m LinkedIn Campaign Manager Kullan\u0131m\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Adim_Adim_Kurulum\" >Ad\u0131m Ad\u0131m Kurulum:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Ipucu\" >\u0130pucu:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Etkili_LinkedIn_Reklam_Metni_ve_Kreatif_Olusturma_Ipuclari\" >Etkili LinkedIn Reklam Metni ve Kreatif Olu\u015fturma \u0130pu\u00e7lar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Baslik_Ipuclari\" >Ba\u015fl\u0131k \u0130pu\u00e7lar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Aciklama_Bolumu\" >A\u00e7\u0131klama B\u00f6l\u00fcm\u00fc:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Gorsel_ve_Video\" >G\u00f6rsel ve Video:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#CTA_Secenekleri\" >CTA Se\u00e7enekleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Performans_Olcumu_Hangi_Metrige_Ne_Zaman_Bakmali\" >Performans \u00d6l\u00e7\u00fcm\u00fc: Hangi Metri\u011fe Ne Zaman Bakmal\u0131?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_CTR_Click-Through_Rate_%E2%80%93_Tiklama_Orani\" >???? CTR (Click-Through Rate \u2013 T\u0131klama Oran\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Conversion_Rate_Donusum_Orani\" >???? Conversion Rate (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_CPL_Cost_per_Lead_%E2%80%93_Bir_Leadin_Maliyeti\" >???? CPL (Cost per Lead \u2013 Bir Lead\u2019in Maliyeti)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Impression_ve_Reach\" >???? Impression ve Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Lead_Gen_Form_Performansi\" >???? Lead Gen Form Performans\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_Reklam_Maliyetleri_Butce_Planlama_ve_Teklif_Stratejileri\" >LinkedIn Reklam Maliyetleri: B\u00fct\u00e7e Planlama ve Teklif Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Minimum_Butce_Kurallari\" >Minimum B\u00fct\u00e7e Kurallar\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Teklif_Stratejileri\" >Teklif Stratejileri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Retargeting_ve_Lookalike_Kullanimi_ile_Gelismis_Reklam_Stratejileri\" >Retargeting ve Lookalike Kullan\u0131m\u0131 ile Geli\u015fmi\u015f Reklam Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_Insight_Tag_Nedir\" >LinkedIn Insight Tag Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Retargeting_Ornekleri\" >Retargeting \u00d6rnekleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Lookalike_Benzer_Kitle_Olusturma\" >Lookalike (Benzer Kitle) Olu\u015fturma:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#LinkedIn_Reklamlarinda_Sik_Yapilan_Hatalar_ve_Nasil_Kacinilir\" >LinkedIn Reklamlar\u0131nda S\u0131k Yap\u0131lan Hatalar ve Nas\u0131l Ka\u00e7\u0131n\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Yaygin_Hatalar\" >???? Yayg\u0131n Hatalar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#Basarili_LinkedIn_Reklam_Kampanyalarindan_Ilham_Veren_Ornekler\" >Ba\u015far\u0131l\u0131 LinkedIn Reklam Kampanyalar\u0131ndan \u0130lham Veren \u00d6rnekler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Ornek_1_B2B_SaaS_%E2%80%93_E-kitap_ile_Lead_Toplama\" >???? \u00d6rnek 1: B2B SaaS \u2013 E-kitap ile Lead Toplama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Ornek_2_Kariyer_Platformu_%E2%80%93_Message_Ad_ile_Etkinlik_Daveti\" >???? \u00d6rnek 2: Kariyer Platformu \u2013 Message Ad ile Etkinlik Daveti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/birkanulusoy.com\/tr\/linkedin-reklam-verme\/#_Ornek_3_Danismanlik_Firmasi_%E2%80%93_Video_Serisi\" >???? \u00d6rnek 3: Dan\u0131\u015fmanl\u0131k Firmas\u0131 \u2013 Video Serisi<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"708\" data-end=\"763\"><span class=\"ez-toc-section\" id=\"LinkedIn_Reklam_Verme\"><\/span>LinkedIn Reklam Verme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"765\" data-end=\"1030\">LinkedIn, 1 milyardan fazla profesyonel kullan\u0131c\u0131s\u0131yla d\u00fcnyan\u0131n en b\u00fcy\u00fck i\u015f a\u011f\u0131d\u0131r. Ancak onu reklam a\u00e7\u0131s\u0131ndan di\u011fer platformlardan farkl\u0131 ve de\u011ferli k\u0131lan \u015fey, <strong data-start=\"926\" data-end=\"969\">kullan\u0131c\u0131lar\u0131n platformda bulunma amac\u0131<\/strong>d\u0131r: i\u015f yapmak, i\u015f geli\u015ftirmek ve profesyonel olarak b\u00fcy\u00fcmek.<\/p>\n<h3 data-start=\"1032\" data-end=\"1073\"><span class=\"ez-toc-section\" id=\"LinkedIn_vs_Diger_Sosyal_Platformlar\"><\/span>LinkedIn vs. Di\u011fer Sosyal Platformlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1074\" data-end=\"1501\">\n<thead data-start=\"1074\" data-end=\"1128\">\n<tr data-start=\"1074\" data-end=\"1128\">\n<th data-start=\"1074\" data-end=\"1084\" data-col-size=\"sm\">\u00d6zellik<\/th>\n<th data-start=\"1084\" data-end=\"1095\" data-col-size=\"sm\">LinkedIn<\/th>\n<th data-start=\"1095\" data-end=\"1106\" data-col-size=\"sm\">Facebook<\/th>\n<th data-start=\"1106\" data-end=\"1118\" data-col-size=\"sm\">Instagram<\/th>\n<th data-start=\"1118\" data-end=\"1128\" data-col-size=\"sm\">TikTok<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1183\" data-end=\"1501\">\n<tr data-start=\"1183\" data-end=\"1273\">\n<td data-start=\"1183\" data-end=\"1201\" data-col-size=\"sm\">Kullan\u0131c\u0131 Amac\u0131<\/td>\n<td data-col-size=\"sm\" data-start=\"1201\" data-end=\"1226\">\u0130\u015f geli\u015ftirme, kariyer<\/td>\n<td data-col-size=\"sm\" data-start=\"1226\" data-end=\"1245\">Sosyal ba\u011f kurma<\/td>\n<td data-col-size=\"sm\" data-start=\"1245\" data-end=\"1262\">Estetik i\u00e7erik<\/td>\n<td data-col-size=\"sm\" data-start=\"1262\" data-end=\"1273\">E\u011flence<\/td>\n<\/tr>\n<tr data-start=\"1274\" data-end=\"1365\">\n<td data-start=\"1274\" data-end=\"1288\" data-col-size=\"sm\">Reklam T\u00fcr\u00fc<\/td>\n<td data-col-size=\"sm\" data-start=\"1288\" data-end=\"1304\">B2B a\u011f\u0131rl\u0131kl\u0131<\/td>\n<td data-col-size=\"sm\" data-start=\"1304\" data-end=\"1320\">B2C a\u011f\u0131rl\u0131kl\u0131<\/td>\n<td data-col-size=\"sm\" data-start=\"1320\" data-end=\"1333\">B2C ve DTC<\/td>\n<td data-col-size=\"sm\" data-start=\"1333\" data-end=\"1365\">Gen\u00e7 kitleye h\u0131zl\u0131 etkile\u015fim<\/td>\n<\/tr>\n<tr data-start=\"1366\" data-end=\"1501\">\n<td data-start=\"1366\" data-end=\"1388\" data-col-size=\"sm\">Hedefleme Derinli\u011fi<\/td>\n<td data-col-size=\"sm\" data-start=\"1388\" data-end=\"1423\">\u0130\u015f odakl\u0131 (\u00fcnvan, k\u0131dem, \u015firket)<\/td>\n<td data-col-size=\"sm\" data-start=\"1423\" data-end=\"1450\">Demografik ve ilgi alan\u0131<\/td>\n<td data-col-size=\"sm\" data-start=\"1450\" data-end=\"1470\">G\u00f6rsel\/ilgi bazl\u0131<\/td>\n<td data-col-size=\"sm\" data-start=\"1470\" data-end=\"1501\">Davran\u0131\u015fsal ve trend odakl\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-start=\"1503\" data-end=\"1528\"><span class=\"ez-toc-section\" id=\"Kimler_icin_Uygundur\"><\/span>Kimler i\u00e7in Uygundur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1529\" data-end=\"1709\">\n<li data-start=\"1529\" data-end=\"1559\">\n<p data-start=\"1531\" data-end=\"1559\"><a href=\"https:\/\/birkanulusoy.com\/tr\/b2b-pazarlama-nedir\/\">B2B<\/a> hizmet sa\u011flay\u0131c\u0131lar\u0131<\/p>\n<\/li>\n<li data-start=\"1560\" data-end=\"1592\">\n<p data-start=\"1562\" data-end=\"1592\">Yaz\u0131l\u0131m ve SaaS \u015firketleri<\/p>\n<\/li>\n<li data-start=\"1593\" data-end=\"1626\">\n<p data-start=\"1595\" data-end=\"1626\">Kariyer ve e\u011fitim firmalar\u0131<\/p>\n<\/li>\n<li data-start=\"1627\" data-end=\"1664\">\n<p data-start=\"1629\" data-end=\"1664\">Kurumsal dan\u0131\u015fmanl\u0131k \u015firketleri<\/p>\n<\/li>\n<li data-start=\"1665\" data-end=\"1709\">\n<p data-start=\"1667\" data-end=\"1709\">HR, finans ve teknoloji odakl\u0131 \u00fcr\u00fcnler<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1711\" data-end=\"1784\">K\u0131sacas\u0131, hedef kitleniz bir <em data-start=\"1740\" data-end=\"1755\">profesyonelse<\/em>, LinkedIn sizin sahnenizdir.<\/p>\n<h2 data-start=\"1791\" data-end=\"1861\"><span class=\"ez-toc-section\" id=\"LinkedIn_Reklam_Hedefleme_Secenekleri\"><\/span>LinkedIn Reklam Hedefleme Se\u00e7enekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2066\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/linkedin-ads-ana-ekrani.jpg\" alt=\"linkedin ads ana ekran\u0131\" width=\"880\" height=\"400\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/linkedin-ads-ana-ekrani.jpg 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/linkedin-ads-ana-ekrani-600x273.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/linkedin-ads-ana-ekrani-300x136.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/linkedin-ads-ana-ekrani-768x349.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p data-start=\"1863\" data-end=\"1985\">LinkedIn\u2019in en g\u00fc\u00e7l\u00fc yan\u0131 hedeflemedir. Facebook gibi davran\u0131\u015fsal de\u011fil, <strong data-start=\"1936\" data-end=\"1978\">mesleki ve demografik olarak hedefleme<\/strong> yapar.<\/p>\n<h3 data-start=\"1987\" data-end=\"2021\"><span class=\"ez-toc-section\" id=\"One_Cikan_Hedefleme_Kriterleri\"><\/span>\u00d6ne \u00c7\u0131kan Hedefleme Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"2022\" data-end=\"2444\">\n<li data-start=\"2022\" data-end=\"2110\">\n<p data-start=\"2025\" data-end=\"2110\"><strong data-start=\"2025\" data-end=\"2051\">\u0130\u015f Unvan\u0131 (Job Title):<\/strong> CEO, Marketing Manager, HR Specialist gibi spesifik roller<\/p>\n<\/li>\n<li data-start=\"2111\" data-end=\"2173\">\n<p data-start=\"2114\" data-end=\"2173\"><strong data-start=\"2114\" data-end=\"2135\">\u015eirket B\u00fcy\u00fckl\u00fc\u011f\u00fc:<\/strong> 1\u201310, 11\u201350, 5000+ \u00e7al\u0131\u015fanl\u0131 firmalar<\/p>\n<\/li>\n<li data-start=\"2174\" data-end=\"2219\">\n<p data-start=\"2177\" data-end=\"2219\"><strong data-start=\"2177\" data-end=\"2188\">Sekt\u00f6r:<\/strong> Finans, IT, sa\u011fl\u0131k, e\u011fitim vb.<\/p>\n<\/li>\n<li data-start=\"2220\" data-end=\"2286\">\n<p data-start=\"2223\" data-end=\"2286\"><strong data-start=\"2223\" data-end=\"2242\">K\u0131dem Seviyesi:<\/strong> Entry Level, Manager, Director, VP, C-Level<\/p>\n<\/li>\n<li data-start=\"2287\" data-end=\"2373\">\n<p data-start=\"2290\" data-end=\"2373\"><strong data-start=\"2290\" data-end=\"2319\">E\u011fitim Seviyesi ve Alan\u0131:<\/strong> \u00dcniversite mezunlar\u0131, MBA sahipleri, belirli b\u00f6l\u00fcmler<\/p>\n<\/li>\n<li data-start=\"2374\" data-end=\"2444\">\n<p data-start=\"2377\" data-end=\"2444\"><strong data-start=\"2377\" data-end=\"2404\">Beceri ve Sertifikalar:<\/strong> LinkedIn profilinde yer alan yetenekler<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2446\" data-end=\"2474\"><span class=\"ez-toc-section\" id=\"Ornek_Kullanim_Senaryosu\"><\/span>\u00d6rnek Kullan\u0131m Senaryosu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote data-start=\"2475\" data-end=\"2658\">\n<p data-start=\"2477\" data-end=\"2658\">Bir ERP yaz\u0131l\u0131m\u0131 geli\u015ftiriyorsunuz. Hedefiniz: 50+ \u00e7al\u0131\u015fan\u0131 olan \u00fcretim sekt\u00f6r\u00fcndeki firmalarda \u00e7al\u0131\u015fan IT m\u00fcd\u00fcrleri.<br data-start=\"2594\" data-end=\"2597\" \/>LinkedIn hedeflemesiyle do\u011frudan bu kitleye ula\u015fman\u0131z m\u00fcmk\u00fcn.<\/p>\n<\/blockquote>\n<h2 data-start=\"2665\" data-end=\"2716\"><span class=\"ez-toc-section\" id=\"Reklam_Formatlari_Hangi_Tur_Ne_Ise_Yarar\"><\/span>Reklam Formatlar\u0131: Hangi T\u00fcr Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2718\" data-end=\"2829\">LinkedIn\u2019de birden fazla reklam format\u0131 mevcuttur. Her biri farkl\u0131 bir stratejik ama\u00e7 i\u00e7in optimize edilmi\u015ftir.<\/p>\n<h3 data-start=\"2831\" data-end=\"2859\"><span class=\"ez-toc-section\" id=\"1_Sponsored_Content\"><\/span>1. <strong data-start=\"2838\" data-end=\"2859\">Sponsored Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2860\" data-end=\"2972\">Feed i\u00e7inde g\u00f6sterilen sponsorlu g\u00f6nderilerdir. Blog linki, e-kitap, video ya da webinar tan\u0131t\u0131m\u0131 i\u00e7in uygundur.<\/p>\n<p data-start=\"2974\" data-end=\"3051\"><strong data-start=\"2974\" data-end=\"2994\">En iyi kullan\u0131m:<\/strong> Marka bilinirli\u011fi, i\u00e7erik pazarlamas\u0131 ve lead generation<\/p>\n<h3 data-start=\"3058\" data-end=\"3111\"><span class=\"ez-toc-section\" id=\"2_Message_Ads_Eski_adiyla_Sponsored_InMail\"><\/span>2. <strong data-start=\"3065\" data-end=\"3111\">Message Ads (Eski ad\u0131yla Sponsored InMail)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3112\" data-end=\"3219\">Hedef kitlenin LinkedIn mesaj kutusuna do\u011frudan bir mesaj iletmenizi sa\u011flar. Ki\u015fisel ve dikkat \u00e7ekici olur.<\/p>\n<p data-start=\"3221\" data-end=\"3289\"><strong data-start=\"3221\" data-end=\"3241\">En iyi kullan\u0131m:<\/strong> Etkinlik daveti, demo randevusu, \u00f6zel teklifler<\/p>\n<h3 data-start=\"3296\" data-end=\"3318\"><span class=\"ez-toc-section\" id=\"3_Dynamic_Ads\"><\/span>3. <strong data-start=\"3303\" data-end=\"3318\">Dynamic Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3319\" data-end=\"3471\">Kullan\u0131c\u0131n\u0131n ad\u0131n\u0131 ve foto\u011fraf\u0131n\u0131 dinamik olarak reklamda g\u00f6steren bir formatt\u0131r. Genelde \u201cFollow us\u201d, \u201cApply now\u201d gibi call-to-action\u2019larla kullan\u0131l\u0131r.<\/p>\n<p data-start=\"3473\" data-end=\"3529\"><strong data-start=\"3473\" data-end=\"3493\">En iyi kullan\u0131m:<\/strong> Sayfa takibi, i\u015fe al\u0131m kampanyalar\u0131<\/p>\n<h3 data-start=\"3536\" data-end=\"3555\"><span class=\"ez-toc-section\" id=\"4_Text_Ads\"><\/span>4. <strong data-start=\"3543\" data-end=\"3555\">Text Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3556\" data-end=\"3689\">LinkedIn\u2019in sa\u011f \u00fcst k\u00f6\u015fesinde k\u00fc\u00e7\u00fck metin ve g\u00f6rselle yer alan reklamlard\u0131r. D\u00fc\u015f\u00fck b\u00fct\u00e7eler i\u00e7in idealdir ama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n<p data-start=\"3691\" data-end=\"3749\"><strong data-start=\"3691\" data-end=\"3711\">En iyi kullan\u0131m:<\/strong> B\u00fct\u00e7e dostu trafik \u00e7ekme kampanyalar\u0131<\/p>\n<h3 data-start=\"3756\" data-end=\"3776\"><span class=\"ez-toc-section\" id=\"5_Video_Ads\"><\/span>5. <strong data-start=\"3763\" data-end=\"3776\">Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3777\" data-end=\"3913\">LinkedIn feed\u2019inde otomatik oynayan videolu reklam format\u0131d\u0131r. \u00dcr\u00fcn tan\u0131t\u0131m\u0131, m\u00fc\u015fteri yorumu, \u201cnas\u0131l \u00e7al\u0131\u015f\u0131r\u201d videolar\u0131 i\u00e7in birebirdir.<\/p>\n<p data-start=\"3915\" data-end=\"3981\"><strong data-start=\"3915\" data-end=\"3935\">En iyi kullan\u0131m:<\/strong> G\u00fcven in\u015fa etmek, \u00fcr\u00fcn anlat\u0131m\u0131, storytelling<\/p>\n<h2 data-start=\"3988\" data-end=\"4062\"><span class=\"ez-toc-section\" id=\"Kampanya_Kurulumu_Adim_Adim_LinkedIn_Campaign_Manager_Kullanimi\"><\/span>Kampanya Kurulumu: Ad\u0131m Ad\u0131m LinkedIn Campaign Manager Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4064\" data-end=\"4132\">LinkedIn reklam y\u00f6netimi i\u00e7in kullan\u0131lan ara\u00e7: <strong data-start=\"4111\" data-end=\"4131\">Campaign Manager<\/strong>.<\/p>\n<h3 data-start=\"4134\" data-end=\"4156\"><span class=\"ez-toc-section\" id=\"Adim_Adim_Kurulum\"><\/span>Ad\u0131m Ad\u0131m Kurulum:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4157\" data-end=\"4756\">\n<li data-start=\"4157\" data-end=\"4228\">\n<p data-start=\"4160\" data-end=\"4228\"><strong data-start=\"4160\" data-end=\"4189\">Campaign Group Olu\u015fturun:<\/strong> Birden fazla kampanyay\u0131 gruplamak i\u00e7in<\/p>\n<\/li>\n<li data-start=\"4229\" data-end=\"4371\">\n<p data-start=\"4232\" data-end=\"4259\"><strong data-start=\"4232\" data-end=\"4259\">Kampanya Amac\u0131n\u0131 Se\u00e7in:<\/strong><\/p>\n<ul data-start=\"4263\" data-end=\"4371\">\n<li data-start=\"4263\" data-end=\"4280\">\n<p data-start=\"4265\" data-end=\"4280\">Brand Awareness<\/p>\n<\/li>\n<li data-start=\"4284\" data-end=\"4300\">\n<p data-start=\"4286\" data-end=\"4300\">Website Visits<\/p>\n<\/li>\n<li data-start=\"4304\" data-end=\"4321\">\n<p data-start=\"4306\" data-end=\"4321\">Lead Generation<\/p>\n<\/li>\n<li data-start=\"4325\" data-end=\"4337\">\n<p data-start=\"4327\" data-end=\"4337\">Engagement<\/p>\n<\/li>\n<li data-start=\"4341\" data-end=\"4354\">\n<p data-start=\"4343\" data-end=\"4354\">Video Views<\/p>\n<\/li>\n<li data-start=\"4358\" data-end=\"4371\">\n<p data-start=\"4360\" data-end=\"4371\">Conversions<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4373\" data-end=\"4473\">\n<p data-start=\"4376\" data-end=\"4407\"><strong data-start=\"4376\" data-end=\"4407\">Hedef Kitlenizi Tan\u0131mlay\u0131n:<\/strong><\/p>\n<ul data-start=\"4411\" data-end=\"4473\">\n<li data-start=\"4411\" data-end=\"4432\">\n<p data-start=\"4413\" data-end=\"4432\">Demografik bilgiler<\/p>\n<\/li>\n<li data-start=\"4436\" data-end=\"4454\">\n<p data-start=\"4438\" data-end=\"4454\">\u015eirket detaylar\u0131<\/p>\n<\/li>\n<li data-start=\"4458\" data-end=\"4473\">\n<p data-start=\"4460\" data-end=\"4473\">\u0130lgi alanlar\u0131<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4475\" data-end=\"4548\">\n<p data-start=\"4478\" data-end=\"4505\"><strong data-start=\"4478\" data-end=\"4505\">Reklam Format\u0131n\u0131 Se\u00e7in:<\/strong><\/p>\n<ul data-start=\"4509\" data-end=\"4548\">\n<li data-start=\"4509\" data-end=\"4528\">\n<p data-start=\"4511\" data-end=\"4528\">Sponsored Content<\/p>\n<\/li>\n<li data-start=\"4532\" data-end=\"4548\">\n<p data-start=\"4534\" data-end=\"4548\">Message Ad vb.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4550\" data-end=\"4647\">\n<p data-start=\"4553\" data-end=\"4583\"><strong data-start=\"4553\" data-end=\"4583\">B\u00fct\u00e7e ve Takvim Ayarlay\u0131n:<\/strong><\/p>\n<ul data-start=\"4587\" data-end=\"4647\">\n<li data-start=\"4587\" data-end=\"4613\">\n<p data-start=\"4589\" data-end=\"4613\">G\u00fcnl\u00fck veya toplam b\u00fct\u00e7e<\/p>\n<\/li>\n<li data-start=\"4617\" data-end=\"4647\">\n<p data-start=\"4619\" data-end=\"4647\">Otomatik ya da manuel teklif<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4649\" data-end=\"4756\">\n<p data-start=\"4652\" data-end=\"4687\"><strong data-start=\"4652\" data-end=\"4687\">Kreatif Y\u00fckleyin ve Yay\u0131nlay\u0131n:<\/strong><\/p>\n<ul data-start=\"4691\" data-end=\"4756\">\n<li data-start=\"4691\" data-end=\"4723\">\n<p data-start=\"4693\" data-end=\"4723\">Ba\u015fl\u0131k, a\u00e7\u0131klama, g\u00f6rsel\/video<\/p>\n<\/li>\n<li data-start=\"4727\" data-end=\"4756\">\n<p data-start=\"4729\" data-end=\"4756\">CTA (Call to Action) se\u00e7imi<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"4758\" data-end=\"4768\"><span class=\"ez-toc-section\" id=\"Ipucu\"><\/span>\u0130pucu:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4769\" data-end=\"4870\">\n<li data-start=\"4769\" data-end=\"4870\">\n<p data-start=\"4771\" data-end=\"4870\">Lead Gen Form kullan\u0131m\u0131 sayesinde kullan\u0131c\u0131y\u0131 siteye g\u00f6ndermeden form \u00fczerinden d\u00f6n\u00fc\u015f\u00fcm al\u0131nabilir.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4877\" data-end=\"4944\"><span class=\"ez-toc-section\" id=\"Etkili_LinkedIn_Reklam_Metni_ve_Kreatif_Olusturma_Ipuclari\"><\/span>Etkili LinkedIn Reklam Metni ve Kreatif Olu\u015fturma \u0130pu\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4946\" data-end=\"5061\">LinkedIn\u2019de reklam metni yazarken kullan\u0131c\u0131y\u0131 <strong data-start=\"4992\" data-end=\"5033\">bilgiyle besleyen ve harekete ge\u00e7iren<\/strong> bir ton tercih edilmelidir.<\/p>\n<h3 data-start=\"5063\" data-end=\"5083\"><span class=\"ez-toc-section\" id=\"Baslik_Ipuclari\"><\/span>Ba\u015fl\u0131k \u0130pu\u00e7lar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5084\" data-end=\"5188\">\n<li data-start=\"5084\" data-end=\"5106\">\n<p data-start=\"5086\" data-end=\"5106\">Maksimum 70 karakter<\/p>\n<\/li>\n<li data-start=\"5107\" data-end=\"5188\">\n<p data-start=\"5109\" data-end=\"5133\">Somut ve \u00e7\u00f6z\u00fcm odakl\u0131:<\/p>\n<blockquote data-start=\"5136\" data-end=\"5188\">\n<p data-start=\"5138\" data-end=\"5188\">\u201cCRM\u2019inizi 15 G\u00fcnde %30 Daha Verimli Hale Getirin\u201d<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<h3 data-start=\"5190\" data-end=\"5210\"><span class=\"ez-toc-section\" id=\"Aciklama_Bolumu\"><\/span>A\u00e7\u0131klama B\u00f6l\u00fcm\u00fc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5211\" data-end=\"5362\">\n<li data-start=\"5211\" data-end=\"5362\">\n<p data-start=\"5213\" data-end=\"5278\">\u0130lk 150 karakter en kritik b\u00f6lgedir. Kullan\u0131c\u0131y\u0131 durdurmal\u0131d\u0131r.<\/p>\n<blockquote data-start=\"5281\" data-end=\"5362\">\n<p data-start=\"5283\" data-end=\"5362\">\u201cYaz\u0131l\u0131m\u0131n\u0131z\u0131 de\u011fi\u015ftirmeden ROI\u2019nizi art\u0131r\u0131n. \u00dccretsiz e-kitab\u0131 \u015fimdi indirin.\u201d<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<h3 data-start=\"5364\" data-end=\"5384\"><span class=\"ez-toc-section\" id=\"Gorsel_ve_Video\"><\/span>G\u00f6rsel ve Video:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5385\" data-end=\"5480\">\n<li data-start=\"5385\" data-end=\"5404\">\n<p data-start=\"5387\" data-end=\"5404\">Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fck<\/p>\n<\/li>\n<li data-start=\"5405\" data-end=\"5444\">\n<p data-start=\"5407\" data-end=\"5444\">Y\u00fczl\u00fc g\u00f6rseller daha \u00e7ok dikkat \u00e7eker<\/p>\n<\/li>\n<li data-start=\"5445\" data-end=\"5480\">\n<p data-start=\"5447\" data-end=\"5480\">Videolarda ilk 3 saniye kritiktir<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5482\" data-end=\"5502\"><span class=\"ez-toc-section\" id=\"CTA_Secenekleri\"><\/span>CTA Se\u00e7enekleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5503\" data-end=\"5569\">\n<li data-start=\"5503\" data-end=\"5517\">\n<p data-start=\"5505\" data-end=\"5517\">Learn More<\/p>\n<\/li>\n<li data-start=\"5518\" data-end=\"5530\">\n<p data-start=\"5520\" data-end=\"5530\">Download<\/p>\n<\/li>\n<li data-start=\"5531\" data-end=\"5543\">\n<p data-start=\"5533\" data-end=\"5543\">Register<\/p>\n<\/li>\n<li data-start=\"5544\" data-end=\"5556\">\n<p data-start=\"5546\" data-end=\"5556\">Get Demo<\/p>\n<\/li>\n<li data-start=\"5557\" data-end=\"5569\">\n<p data-start=\"5559\" data-end=\"5569\">Contact Us<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"5571\" data-end=\"5720\">\n<p data-start=\"5573\" data-end=\"5720\">???? <em data-start=\"5576\" data-end=\"5584\">Bonus:<\/em> LinkedIn kullan\u0131c\u0131lar\u0131 profesyonel oldu\u011fundan, abart\u0131l\u0131 ve sansasyonel dil yerine fayda odakl\u0131 ve g\u00fcvenilir anlat\u0131m tercih edilmelidir.<\/p>\n<\/blockquote>\n<h2 data-start=\"681\" data-end=\"740\"><span class=\"ez-toc-section\" id=\"Performans_Olcumu_Hangi_Metrige_Ne_Zaman_Bakmali\"><\/span>Performans \u00d6l\u00e7\u00fcm\u00fc: Hangi Metri\u011fe Ne Zaman Bakmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"742\" data-end=\"933\">LinkedIn reklamc\u0131l\u0131\u011f\u0131 veriye dayal\u0131 bir oyundur. Do\u011fru KPI\u2019lar\u0131 do\u011fru zamanda de\u011ferlendirmek, yaln\u0131zca kampanya performans\u0131n\u0131 analiz etmekle kalmaz, bir sonraki ad\u0131m\u0131 belirlemenizi de sa\u011flar.<\/p>\n<h3 data-start=\"935\" data-end=\"982\"><span class=\"ez-toc-section\" id=\"_CTR_Click-Through_Rate_%E2%80%93_Tiklama_Orani\"><\/span>???? CTR (Click-Through Rate \u2013 T\u0131klama Oran\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"983\" data-end=\"1227\">\n<li data-start=\"983\" data-end=\"1041\">\n<p data-start=\"985\" data-end=\"1041\"><strong data-start=\"985\" data-end=\"1003\">Neyi g\u00f6sterir?<\/strong> Reklam\u0131 g\u00f6renlerin ne kadar\u0131 t\u0131klad\u0131.<\/p>\n<\/li>\n<li data-start=\"1042\" data-end=\"1140\">\n<p data-start=\"1044\" data-end=\"1140\"><strong data-start=\"1044\" data-end=\"1065\">Ne zaman bak\u0131l\u0131r?<\/strong> Reklam kreatiflerinin etkisini \u00f6l\u00e7mek i\u00e7in kampanyan\u0131n ilk birka\u00e7 g\u00fcn\u00fcnde.<\/p>\n<\/li>\n<li data-start=\"1141\" data-end=\"1227\">\n<p data-start=\"1143\" data-end=\"1227\"><strong data-start=\"1143\" data-end=\"1162\">\u0130yi oran nedir?<\/strong> %0.4\u20130.65 aras\u0131 ortalama kabul edilir. %1 \u00fczeri \u00e7ok ba\u015far\u0131l\u0131d\u0131r.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1229\" data-end=\"1267\"><span class=\"ez-toc-section\" id=\"_Conversion_Rate_Donusum_Orani\"><\/span>???? Conversion Rate (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1268\" data-end=\"1522\">\n<li data-start=\"1268\" data-end=\"1351\">\n<p data-start=\"1270\" data-end=\"1351\"><strong data-start=\"1270\" data-end=\"1288\">Neyi g\u00f6sterir?<\/strong> T\u0131klayan kullan\u0131c\u0131lar\u0131n ne kadar\u0131 hedef eylemi ger\u00e7ekle\u015ftirdi.<\/p>\n<\/li>\n<li data-start=\"1352\" data-end=\"1450\">\n<p data-start=\"1354\" data-end=\"1450\"><strong data-start=\"1354\" data-end=\"1375\">Ne zaman bak\u0131l\u0131r?<\/strong> Web sitesi trafi\u011fi veya lead generation kampanyalar\u0131nda, orta\u2013uzun vadede.<\/p>\n<\/li>\n<li data-start=\"1451\" data-end=\"1522\">\n<p data-start=\"1453\" data-end=\"1522\"><strong data-start=\"1453\" data-end=\"1463\">\u0130pucu:<\/strong> Sadece trafik de\u011fil, d\u00f6n\u00fc\u015f\u00fcm getiren reklamlar de\u011ferlidir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1524\" data-end=\"1573\"><span class=\"ez-toc-section\" id=\"_CPL_Cost_per_Lead_%E2%80%93_Bir_Leadin_Maliyeti\"><\/span>???? CPL (Cost per Lead \u2013 Bir Lead\u2019in Maliyeti)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1574\" data-end=\"1837\">\n<li data-start=\"1574\" data-end=\"1666\">\n<p data-start=\"1576\" data-end=\"1666\"><strong data-start=\"1576\" data-end=\"1594\">Neyi g\u00f6sterir?<\/strong> Her bir form dolduran kullan\u0131c\u0131ya ula\u015fmak i\u00e7in harcanan ortalama tutar.<\/p>\n<\/li>\n<li data-start=\"1667\" data-end=\"1730\">\n<p data-start=\"1669\" data-end=\"1730\"><strong data-start=\"1669\" data-end=\"1690\">Ne zaman bak\u0131l\u0131r?<\/strong> Lead gen form kullan\u0131lan kampanyalarda.<\/p>\n<\/li>\n<li data-start=\"1731\" data-end=\"1837\">\n<p data-start=\"1733\" data-end=\"1837\"><strong data-start=\"1733\" data-end=\"1758\">Sekt\u00f6re g\u00f6re de\u011fi\u015fir:<\/strong> SaaS sekt\u00f6r\u00fcnde 60\u2013100$ normal olabilirken, e\u011fitim sekt\u00f6r\u00fcnde 10\u201320$ makuld\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1839\" data-end=\"1865\"><span class=\"ez-toc-section\" id=\"_Impression_ve_Reach\"><\/span>???? Impression ve Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1866\" data-end=\"2065\">\n<li data-start=\"1866\" data-end=\"1923\">\n<p data-start=\"1868\" data-end=\"1923\"><strong data-start=\"1868\" data-end=\"1886\">Neyi g\u00f6sterir?<\/strong> Reklam ka\u00e7 ki\u015fiye ve ka\u00e7 kez ula\u015ft\u0131.<\/p>\n<\/li>\n<li data-start=\"1924\" data-end=\"2065\">\n<p data-start=\"1926\" data-end=\"2065\"><strong data-start=\"1926\" data-end=\"1947\">Ne zaman bak\u0131l\u0131r?<\/strong> Marka bilinirli\u011fi kampanyalar\u0131nda, \u00f6zellikle \u201cfrequency\u201d (ayn\u0131 ki\u015fiye ka\u00e7 kez g\u00f6sterildi) kritik bir metri\u011fe d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2067\" data-end=\"2099\"><span class=\"ez-toc-section\" id=\"_Lead_Gen_Form_Performansi\"><\/span>???? Lead Gen Form Performans\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2100\" data-end=\"2255\">\n<li data-start=\"2100\" data-end=\"2149\">\n<p data-start=\"2102\" data-end=\"2149\">Formu a\u00e7an ki\u015fi say\u0131s\u0131 vs. g\u00f6nderen ki\u015fi say\u0131s\u0131<\/p>\n<\/li>\n<li data-start=\"2150\" data-end=\"2193\">\n<p data-start=\"2152\" data-end=\"2193\">Formda \u00e7ok fazla alan varsa d\u00f6n\u00fc\u015f\u00fcm d\u00fc\u015fer<\/p>\n<\/li>\n<li data-start=\"2194\" data-end=\"2255\">\n<p data-start=\"2196\" data-end=\"2255\">\u201c\u00d6nceden doldurulmu\u015f\u201d form alanlar\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2262\" data-end=\"2337\"><span class=\"ez-toc-section\" id=\"LinkedIn_Reklam_Maliyetleri_Butce_Planlama_ve_Teklif_Stratejileri\"><\/span>LinkedIn Reklam Maliyetleri: B\u00fct\u00e7e Planlama ve Teklif Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2339\" data-end=\"2518\">LinkedIn reklamlar\u0131, di\u011fer sosyal medya platformlar\u0131na k\u0131yasla daha y\u00fcksek maliyetlidir ancak sa\u011flad\u0131\u011f\u0131 <strong data-start=\"2443\" data-end=\"2489\">y\u00fcksek kaliteli ve karar verici kitlesiyle<\/strong> yat\u0131r\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir.<\/p>\n<h3 data-start=\"2520\" data-end=\"2548\"><span class=\"ez-toc-section\" id=\"Minimum_Butce_Kurallari\"><\/span>Minimum B\u00fct\u00e7e Kurallar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2549\" data-end=\"2692\">\n<li data-start=\"2549\" data-end=\"2584\">\n<p data-start=\"2551\" data-end=\"2584\">G\u00fcnl\u00fck minimum b\u00fct\u00e7e: <strong data-start=\"2573\" data-end=\"2584\">$10 USD<\/strong><\/p>\n<\/li>\n<li data-start=\"2585\" data-end=\"2644\">\n<p data-start=\"2587\" data-end=\"2644\">Ayl\u0131k toplam b\u00fct\u00e7e \u00f6nerisi: Ba\u015flang\u0131\u00e7 i\u00e7in <strong data-start=\"2630\" data-end=\"2644\">$500\u2013$1000<\/strong><\/p>\n<\/li>\n<li data-start=\"2645\" data-end=\"2692\">\n<p data-start=\"2647\" data-end=\"2692\">Lead gen i\u00e7in ideal ba\u015flang\u0131\u00e7: $50\/g\u00fcn civar\u0131<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2694\" data-end=\"2718\"><span class=\"ez-toc-section\" id=\"Teklif_Stratejileri\"><\/span>Teklif Stratejileri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"2719\" data-end=\"2971\">\n<li data-start=\"2719\" data-end=\"2845\">\n<p data-start=\"2722\" data-end=\"2845\"><strong data-start=\"2722\" data-end=\"2742\">Otomatik Teklif:<\/strong> LinkedIn algoritmas\u0131 en iyi sonuca ula\u015fmak i\u00e7in b\u00fct\u00e7eyi optimize eder. Yeni ba\u015flayanlar i\u00e7in \u00f6nerilir.<\/p>\n<\/li>\n<li data-start=\"2846\" data-end=\"2971\">\n<p data-start=\"2849\" data-end=\"2971\"><strong data-start=\"2849\" data-end=\"2867\">Manuel Teklif:<\/strong> \u00d6zellikle y\u00fcksek rekabetli hedeflemelerde daha etkili olabilir. CPC ya da CPM \u00fczerinden teklif verilir.<\/p>\n<\/li>\n<\/ol>\n<blockquote data-start=\"2973\" data-end=\"3091\">\n<p data-start=\"2975\" data-end=\"3091\">???? <em data-start=\"2978\" data-end=\"2986\">\u0130pucu:<\/em> Kampanya ba\u015flad\u0131ktan sonra performans d\u00fc\u015ferse, teklif miktar\u0131n\u0131 k\u00fc\u00e7\u00fck art\u0131\u015flarla g\u00fcncellemek faydal\u0131d\u0131r.<\/p>\n<\/blockquote>\n<h2 data-start=\"3098\" data-end=\"3174\"><span class=\"ez-toc-section\" id=\"Retargeting_ve_Lookalike_Kullanimi_ile_Gelismis_Reklam_Stratejileri\"><\/span>Retargeting ve Lookalike Kullan\u0131m\u0131 ile Geli\u015fmi\u015f Reklam Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3176\" data-end=\"3273\">LinkedIn\u2019de ileri d\u00fczey hedefleme stratejileriyle reklam performans\u0131 ciddi \u015fekilde art\u0131r\u0131labilir.<\/p>\n<h3 data-start=\"3275\" data-end=\"3306\"><span class=\"ez-toc-section\" id=\"LinkedIn_Insight_Tag_Nedir\"><\/span>LinkedIn Insight Tag Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3307\" data-end=\"3442\">Web sitenize yerle\u015ftirdi\u011finiz bir koddur. Ziyaret\u00e7ilerin davran\u0131\u015flar\u0131n\u0131 izler ve reklamlar i\u00e7in yeniden hedefleme (retargeting) sa\u011flar.<\/p>\n<h3 data-start=\"3444\" data-end=\"3470\"><span class=\"ez-toc-section\" id=\"Retargeting_Ornekleri\"><\/span>Retargeting \u00d6rnekleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3471\" data-end=\"3642\">\n<li data-start=\"3471\" data-end=\"3530\">\n<p data-start=\"3473\" data-end=\"3530\">Son 30 g\u00fcnde e-kitap indiren ki\u015filere demo reklam\u0131 g\u00f6ster<\/p>\n<\/li>\n<li data-start=\"3531\" data-end=\"3572\">\n<p data-start=\"3533\" data-end=\"3572\">Sepeti terk edenleri LinkedIn\u2019de yakala<\/p>\n<\/li>\n<li data-start=\"3573\" data-end=\"3642\">\n<p data-start=\"3575\" data-end=\"3642\">Web sitesine gelen ama lead form doldurmayanlara \u00f6zel teklif g\u00f6nder<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3644\" data-end=\"3683\"><span class=\"ez-toc-section\" id=\"Lookalike_Benzer_Kitle_Olusturma\"><\/span>Lookalike (Benzer Kitle) Olu\u015fturma:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3684\" data-end=\"3869\">\n<li data-start=\"3684\" data-end=\"3763\">\n<p data-start=\"3686\" data-end=\"3763\">Elinizdeki lead listelerine benzeyen kullan\u0131c\u0131 gruplar\u0131n\u0131 otomatik olu\u015fturur.<\/p>\n<\/li>\n<li data-start=\"3764\" data-end=\"3869\">\n<p data-start=\"3766\" data-end=\"3869\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fcksek olan lead listesinden elde edilen \u201cbenzer kitleler\u201d, kampanyan\u0131n ROI\u2019sini art\u0131r\u0131r.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"3871\" data-end=\"3956\">\n<p data-start=\"3873\" data-end=\"3956\">???? <em data-start=\"3876\" data-end=\"3956\">Retargeting kampanyalar\u0131 genellikle do\u011frudan sat\u0131\u015fa en yak\u0131n kampanya t\u00fcr\u00fcd\u00fcr.<\/em><\/p>\n<\/blockquote>\n<h2 data-start=\"3963\" data-end=\"4034\"><span class=\"ez-toc-section\" id=\"LinkedIn_Reklamlarinda_Sik_Yapilan_Hatalar_ve_Nasil_Kacinilir\"><\/span>LinkedIn Reklamlar\u0131nda S\u0131k Yap\u0131lan Hatalar ve Nas\u0131l Ka\u00e7\u0131n\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4036\" data-end=\"4160\">Her platformda oldu\u011fu gibi LinkedIn\u2019de de s\u0131k yap\u0131lan hatalar vard\u0131r. Bu hatalar, b\u00fct\u00e7enizi bo\u015fa harcaman\u0131za neden olabilir.<\/p>\n<h3 data-start=\"4162\" data-end=\"4184\"><span class=\"ez-toc-section\" id=\"_Yaygin_Hatalar\"><\/span>???? Yayg\u0131n Hatalar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"4185\" data-end=\"4916\">\n<li data-start=\"4185\" data-end=\"4374\">\n<p data-start=\"4188\" data-end=\"4208\"><strong data-start=\"4188\" data-end=\"4208\">Geni\u015f Hedefleme:<\/strong><\/p>\n<ul data-start=\"4212\" data-end=\"4374\">\n<li data-start=\"4212\" data-end=\"4274\">\n<p data-start=\"4214\" data-end=\"4274\">Herkese ula\u015fmaya \u00e7al\u0131\u015fmak yerine ni\u015f bir segment belirleyin.<\/p>\n<\/li>\n<li data-start=\"4278\" data-end=\"4374\">\n<p data-start=\"4280\" data-end=\"4374\">\u00d6rne\u011fin sadece \u201cMarketing\u201d de\u011fil \u201cDigital Marketing Manager \u2013 Tech Companies \u2013 50+ employees\u201d.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4376\" data-end=\"4540\">\n<p data-start=\"4379\" data-end=\"4400\"><strong data-start=\"4379\" data-end=\"4400\">Zay\u0131f Kreatifler:<\/strong><\/p>\n<ul data-start=\"4404\" data-end=\"4540\">\n<li data-start=\"4404\" data-end=\"4469\">\n<p data-start=\"4406\" data-end=\"4469\">G\u00f6rsel kalitesi d\u00fc\u015f\u00fck, mesaj\u0131 net olmayan kreatifler t\u0131klanmaz.<\/p>\n<\/li>\n<li data-start=\"4473\" data-end=\"4540\">\n<p data-start=\"4475\" data-end=\"4540\">LinkedIn profesyonel bir ortam, g\u00f6rsel dili de buna uygun olmal\u0131.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4542\" data-end=\"4666\">\n<p data-start=\"4545\" data-end=\"4568\"><strong data-start=\"4545\" data-end=\"4568\">D\u00fc\u015f\u00fck Teklif Verme:<\/strong><\/p>\n<ul data-start=\"4572\" data-end=\"4666\">\n<li data-start=\"4572\" data-end=\"4666\">\n<p data-start=\"4574\" data-end=\"4666\">B\u00fct\u00e7eyi kontrol etmek i\u00e7in d\u00fc\u015f\u00fck teklif verilmesi, reklam\u0131n g\u00f6sterilmemesine neden olabilir.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4668\" data-end=\"4807\">\n<p data-start=\"4671\" data-end=\"4697\"><strong data-start=\"4671\" data-end=\"4697\">Yanl\u0131\u015f D\u00f6n\u00fc\u015f\u00fcm \u0130zleme:<\/strong><\/p>\n<ul data-start=\"4701\" data-end=\"4807\">\n<li data-start=\"4701\" data-end=\"4807\">\n<p data-start=\"4703\" data-end=\"4807\">LinkedIn Insight Tag kurulmazsa d\u00f6n\u00fc\u015f\u00fcm takibi yap\u0131lamaz. Bu da kampanyan\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7meyi engeller.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"4809\" data-end=\"4916\">\n<p data-start=\"4812\" data-end=\"4832\"><strong data-start=\"4812\" data-end=\"4832\">Hedefsiz \u0130\u00e7erik:<\/strong><\/p>\n<ul data-start=\"4836\" data-end=\"4916\">\n<li data-start=\"4836\" data-end=\"4916\">\n<p data-start=\"4838\" data-end=\"4916\">\u201cBlogumuz yay\u0131nda\u201d tarz\u0131 i\u00e7erikler yerine net CTA i\u00e7eren reklamlar haz\u0131rlay\u0131n.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2 data-start=\"4923\" data-end=\"4995\"><span class=\"ez-toc-section\" id=\"Basarili_LinkedIn_Reklam_Kampanyalarindan_Ilham_Veren_Ornekler\"><\/span>Ba\u015far\u0131l\u0131 LinkedIn Reklam Kampanyalar\u0131ndan \u0130lham Veren \u00d6rnekler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"4997\" data-end=\"5052\"><span class=\"ez-toc-section\" id=\"_Ornek_1_B2B_SaaS_%E2%80%93_E-kitap_ile_Lead_Toplama\"><\/span>???? \u00d6rnek 1: <strong data-start=\"5013\" data-end=\"5052\">B2B SaaS \u2013 E-kitap ile Lead Toplama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5053\" data-end=\"5181\">\n<li data-start=\"5053\" data-end=\"5091\">\n<p data-start=\"5055\" data-end=\"5091\">Hedef: Finans y\u00f6neticilerine ula\u015fmak<\/p>\n<\/li>\n<li data-start=\"5092\" data-end=\"5154\">\n<p data-start=\"5094\" data-end=\"5154\">Strateji: \u201c5 Ad\u0131mda Harcama Takibini Optimize Etme\u201d e-kitab\u0131<\/p>\n<\/li>\n<li data-start=\"5155\" data-end=\"5181\">\n<p data-start=\"5157\" data-end=\"5181\">Sonu\u00e7: %1.2 CTR, CPL $38<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5183\" data-end=\"5253\"><span class=\"ez-toc-section\" id=\"_Ornek_2_Kariyer_Platformu_%E2%80%93_Message_Ad_ile_Etkinlik_Daveti\"><\/span>???? \u00d6rnek 2: <strong data-start=\"5199\" data-end=\"5253\">Kariyer Platformu \u2013 Message Ad ile Etkinlik Daveti<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5254\" data-end=\"5398\">\n<li data-start=\"5254\" data-end=\"5289\">\n<p data-start=\"5256\" data-end=\"5289\">Hedef: \u0130nsan Kaynaklar\u0131 uzmanlar\u0131<\/p>\n<\/li>\n<li data-start=\"5290\" data-end=\"5349\">\n<p data-start=\"5292\" data-end=\"5349\">Reklam t\u00fcr\u00fc: Sponsored Message + \u00f6nceden doldurulmu\u015f form<\/p>\n<\/li>\n<li data-start=\"5350\" data-end=\"5398\">\n<p data-start=\"5352\" data-end=\"5398\">Sonu\u00e7: %28 mesaj a\u00e7\u0131lma oran\u0131, %12 kay\u0131t oran\u0131<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5400\" data-end=\"5454\"><span class=\"ez-toc-section\" id=\"_Ornek_3_Danismanlik_Firmasi_%E2%80%93_Video_Serisi\"><\/span>???? \u00d6rnek 3: <strong data-start=\"5416\" data-end=\"5454\">Dan\u0131\u015fmanl\u0131k Firmas\u0131 \u2013 Video Serisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5455\" data-end=\"5633\">\n<li data-start=\"5455\" data-end=\"5490\">\n<p data-start=\"5457\" data-end=\"5490\">Hedef: CEO ve C-Level y\u00f6neticiler<\/p>\n<\/li>\n<li data-start=\"5491\" data-end=\"5554\">\n<p data-start=\"5493\" data-end=\"5554\">\u0130\u00e7erik: 3 videoluk seri \u2013 \u201cLiderlikte Yeni Nesil Yakla\u015f\u0131mlar\u201d<\/p>\n<\/li>\n<li data-start=\"5555\" data-end=\"5633\">\n<p data-start=\"5557\" data-end=\"5633\">Sonu\u00e7: Video izlenme oran\u0131 %48, yeniden hedefleme kampanyas\u0131nda %3.1 d\u00f6n\u00fc\u015f\u00fcm<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5680\" data-end=\"5929\">LinkedIn reklamc\u0131l\u0131\u011f\u0131 sadece reklam vermek de\u011fil, <strong data-start=\"5730\" data-end=\"5783\">do\u011fru metrikleri okuyup stratejiye d\u00f6n\u00fc\u015ft\u00fcrmektir<\/strong>. CTR sadece bir ba\u015flang\u0131\u00e7, retargeting ise ileri hamledir. B\u00fct\u00e7enizi ak\u0131ll\u0131 kullan\u0131n, k\u00fc\u00e7\u00fck testlerle ba\u015flay\u0131n ve ROI odakl\u0131 b\u00fcy\u00fcmeyi hedefleyin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Reklam Verme LinkedIn, 1 milyardan fazla profesyonel kullan\u0131c\u0131s\u0131yla d\u00fcnyan\u0131n en b\u00fcy\u00fck i\u015f a\u011f\u0131d\u0131r. Ancak onu reklam a\u00e7\u0131s\u0131ndan di\u011fer platformlardan farkl\u0131 ve de\u011ferli k\u0131lan \u015fey, kullan\u0131c\u0131lar\u0131n platformda bulunma amac\u0131d\u0131r: i\u015f yapmak, i\u015f geli\u015ftirmek ve profesyonel olarak b\u00fcy\u00fcmek. LinkedIn vs. Di\u011fer Sosyal Platformlar \u00d6zellik LinkedIn Facebook Instagram TikTok Kullan\u0131c\u0131 Amac\u0131 \u0130\u015f geli\u015ftirme, kariyer Sosyal ba\u011f kurma &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2081"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2081\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2081\/revisions\/2083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2082"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}