{"id":2100,"date":"2025-06-16T14:10:41","date_gmt":"2025-06-16T14:10:41","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2100"},"modified":"2025-06-16T14:11:21","modified_gmt":"2025-06-16T14:11:21","slug":"conversion-rate-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/","title":{"rendered":"Conversion Rate Nedir, Nas\u0131l Artt\u0131r\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Conversion_Rate_Nedir\" >Conversion Rate Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Neden_Onemlidir\" >Neden \u00d6nemlidir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Conversion_Rate_Nasil_Hesaplanir\" >Conversion Rate Nas\u0131l Hesaplan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Temel_Formul\" >Temel Form\u00fcl:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_1_%E2%80%93_E-ticaret\" >\u00d6rnek 1 \u2013 E-ticaret:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_2_%E2%80%93_B2B_Hizmet\" >\u00d6rnek 2 \u2013 B2B Hizmet:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_3_%E2%80%93_E-posta_Aboneligi\" >\u00d6rnek 3 \u2013 E-posta Aboneli\u011fi:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Hangi_Tur_Donusumler_Olculur\" >Hangi T\u00fcr D\u00f6n\u00fc\u015f\u00fcmler \u00d6l\u00e7\u00fcl\u00fcr?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#E-ticaret_Sitelerinde\" >E-ticaret Sitelerinde:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#SaaS_Yazilim_Hizmetleri_Sitelerinde\" >SaaS (Yaz\u0131l\u0131m Hizmetleri) Sitelerinde:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Hizmet_Sitelerinde_Ajanslar_Klinikler_Egitim_Kurumlari_vb\" >Hizmet Sitelerinde (Ajanslar, Klinikler, E\u011fitim Kurumlar\u0131 vb.):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Icerik_Odakli_Sitelerde\" >\u0130\u00e7erik Odakl\u0131 Sitelerde:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Uygulamalarda_ve_Mobil_Sitelerde\" >Uygulamalarda ve Mobil Sitelerde:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Iyi_Bir_Conversion_Rate_Nedir\" >\u0130yi Bir Conversion Rate Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Conversion_Ratei_Etkileyen_Faktorler\" >Conversion Rate\u2019i Etkileyen Fakt\u00f6rler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Teknik_Faktorler\" >Teknik Fakt\u00f6rler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Tasarimsal_ve_Psikolojik_Faktorler\" >Tasar\u0131msal ve Psikolojik Fakt\u00f6rler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Guven_Unsurlari\" >G\u00fcven Unsurlar\u0131:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Conversion_Rate_Optimization_CRO_Nedir_ve_Neden_Gereklidir\" >Conversion Rate Optimization (CRO) Nedir ve Neden Gereklidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#CRO_Neden_onemlidir\" >CRO Neden \u00f6nemlidir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#AB_Testleriyle_Conversion_Rate_Nasil_Gelistirilir\" >A\/B Testleriyle Conversion Rate Nas\u0131l Geli\u015ftirilir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Nerelerde_AB_testi_uygulanabilir\" >Nerelerde A\/B testi uygulanabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#AB_Testlerinde_Dikkat_Edilmesi_Gerekenler\" >A\/B Testlerinde Dikkat Edilmesi Gerekenler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Kullanici_Deneyimi_UX_ve_Conversion_Rate_Iliskisi\" >Kullan\u0131c\u0131 Deneyimi (UX) ve Conversion Rate \u0130li\u015fkisi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#UX_Unsurlari_ve_Donusume_Etkisi\" >UX Unsurlar\u0131 ve D\u00f6n\u00fc\u015f\u00fcme Etkisi:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Retargeting_ve_E-posta_ile_Donusum_Orani_Artirma_Taktikleri\" >Retargeting ve E-posta ile D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131rma Taktikleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Retargeting_Ornekleri\" >Retargeting \u00d6rnekleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#E-posta_ile_Donusum_Artirma_Yontemleri\" >E-posta ile D\u00f6n\u00fc\u015f\u00fcm Art\u0131rma Y\u00f6ntemleri:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Conversion_Ratei_Artiran_Ornek_Uygulamalar_ve_Basari_Hikayeleri\" >Conversion Rate\u2019i Art\u0131ran \u00d6rnek Uygulamalar ve Ba\u015far\u0131 Hik\u00e2yeleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_1_ASOS\" >\u00d6rnek 1: ASOS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_2_Crazy_Egg\" >\u00d6rnek 2: Crazy Egg<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/#Ornek_3_Shopify\" >\u00d6rnek 3: Shopify<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"607\" data-end=\"654\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_Nedir\"><\/span>Conversion Rate Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"607\" data-end=\"654\"><strong data-start=\"656\" data-end=\"675\">Conversion Rate<\/strong>, bir web sitesi ya da uygulama \u00fczerinde belirli bir aksiyonu tamamlayan kullan\u0131c\u0131lar\u0131n, toplam ziyaret\u00e7ilere oran\u0131n\u0131 g\u00f6steren y\u00fczdelik bir \u00f6l\u00e7\u00fcmd\u00fcr. Bu aksiyonlar bir \u00fcr\u00fcn sat\u0131n almak, form doldurmak, e-posta listesine abone olmak veya bir dosya indirmek gibi eylemler olabilir.<\/p>\n<h3 data-start=\"956\" data-end=\"976\"><span class=\"ez-toc-section\" id=\"Neden_Onemlidir\"><\/span>Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"977\" data-end=\"1264\">\n<li data-start=\"977\" data-end=\"1032\">\n<p data-start=\"979\" data-end=\"1032\">Trafi\u011finizin ne kadar verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n<\/li>\n<li data-start=\"1033\" data-end=\"1091\">\n<p data-start=\"1035\" data-end=\"1091\">Pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar.<\/p>\n<\/li>\n<li data-start=\"1092\" data-end=\"1159\">\n<p data-start=\"1094\" data-end=\"1159\">B\u00fct\u00e7e ve kaynaklar\u0131n etkin kullan\u0131m\u0131 i\u00e7in kritik bir metriktir.<\/p>\n<\/li>\n<li data-start=\"1160\" data-end=\"1264\">\n<p data-start=\"1162\" data-end=\"1264\">A\/B testleri, UX iyile\u015ftirmeleri, <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-seo-rehberi\/\">SEO<\/a> ve reklam yat\u0131r\u0131mlar\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmede kullan\u0131l\u0131r.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"1266\" data-end=\"1433\">\n<p data-start=\"1268\" data-end=\"1433\">???? K\u0131sacas\u0131, bir web sitesinin yaln\u0131zca ziyaret\u00e7i \u00e7ekmesi de\u011fil, bu ziyaret\u00e7ileri <em data-start=\"1350\" data-end=\"1374\">m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmesi<\/em> esast\u0131r. \u0130\u015fte tam da burada Conversion Rate devreye girer.<\/p>\n<\/blockquote>\n<h2 data-start=\"1440\" data-end=\"1502\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_Nasil_Hesaplanir\"><\/span>Conversion Rate Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"1504\" data-end=\"1521\"><span class=\"ez-toc-section\" id=\"Temel_Formul\"><\/span>Temel Form\u00fcl:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">Conversion\u00a0Rate=(Do\u00a8nu\u00a8s\u00b8u\u00a8m\u00a0Say\u0131s\u0131Toplam\u00a0Ziyaretc\u00b8i\u00a0Say\u0131s\u0131)\u00d7100\\text{Conversion Rate} = \\left( \\frac{\\text{D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131}}{\\text{Toplam Ziyaret\u00e7i Say\u0131s\u0131}} \\right) \\times 100<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">Conversion\u00a0Rate<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"minner\"><span class=\"mopen delimcenter\"><span class=\"delimsizing size3\">(<\/span><\/span><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"mord text\">Toplam\u00a0Ziyaret<span class=\"mord accent\">c<span class=\"accent-body\">\u00b8<\/span><span class=\"vlist-s\">\u200b<\/span><\/span>i\u00a0Say<span class=\"mord latin_fallback\">\u0131<\/span>s<span class=\"mord latin_fallback\">\u0131<\/span><\/span><span class=\"mord text\">D<span class=\"mord accent\"><span class=\"vlist-t\">o<span class=\"accent-body\">\u00a8<\/span><\/span><\/span>n<span class=\"mord accent\"><span class=\"vlist-t\">u<span class=\"accent-body\">\u00a8<\/span><\/span><\/span><span class=\"mord accent\">s<span class=\"accent-body\">\u00b8<\/span><span class=\"vlist-s\">\u200b<\/span><\/span><span class=\"mord accent\"><span class=\"vlist-t\">u<span class=\"accent-body\">\u00a8<\/span><\/span><\/span>m\u00a0Say<span class=\"mord latin_fallback\">\u0131<\/span>s<span class=\"mord latin_fallback\">\u0131<\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mclose delimcenter\"><span class=\"delimsizing size3\">)<\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-start=\"1642\" data-end=\"1666\"><span class=\"ez-toc-section\" id=\"Ornek_1_%E2%80%93_E-ticaret\"><\/span>\u00d6rnek 1 \u2013 E-ticaret:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1667\" data-end=\"1742\">Bir ayda web sitenizi 10.000 ki\u015fi ziyaret etti ve 300 ki\u015fi al\u0131\u015fveri\u015f yapt\u0131:<\/p>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">Conversion\u00a0Rate=(30010.000)\u00d7100=3%\\text{Conversion Rate} = \\left( \\frac{300}{10.000} \\right) \\times 100 = 3\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">Conversion\u00a0Rate<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"minner\"><span class=\"mopen delimcenter\"><span class=\"delimsizing size3\">(<\/span><\/span><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\">10.000300<\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mclose delimcenter\"><span class=\"delimsizing size3\">)<\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">3%<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-start=\"1827\" data-end=\"1852\"><span class=\"ez-toc-section\" id=\"Ornek_2_%E2%80%93_B2B_Hizmet\"><\/span>\u00d6rnek 2 \u2013 B2B Hizmet:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1853\" data-end=\"1936\">Bir dan\u0131\u015fmanl\u0131k firmas\u0131 ayda 2.000 ziyaret\u00e7i ald\u0131 ve 40 ki\u015fi teklif formu doldurdu:<\/p>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">Conversion\u00a0Rate=(402.000)\u00d7100=2%\\text{Conversion Rate} = \\left( \\frac{40}{2.000} \\right) \\times 100 = 2\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">Conversion\u00a0Rate<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"minner\"><span class=\"mopen delimcenter\"><span class=\"delimsizing size3\">(<\/span><\/span><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\">2.00040<\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mclose delimcenter\"><span class=\"delimsizing size3\">)<\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">2%<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 data-start=\"2019\" data-end=\"2051\"><span class=\"ez-toc-section\" id=\"Ornek_3_%E2%80%93_E-posta_Aboneligi\"><\/span>\u00d6rnek 3 \u2013 E-posta Aboneli\u011fi:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2052\" data-end=\"2119\">Blog sayfas\u0131 5.000 kez g\u00f6r\u00fcnt\u00fclendi ve 250 ki\u015fi b\u00fcltene abone oldu:<\/p>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">Conversion\u00a0Rate=(2505.000)\u00d7100=5%\\text{Conversion Rate} = \\left( \\frac{250}{5.000} \\right) \\times 100 = 5\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">Conversion\u00a0Rate<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"minner\"><span class=\"mopen delimcenter\"><span class=\"delimsizing size3\">(<\/span><\/span><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\">5.000250<\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mclose delimcenter\"><span class=\"delimsizing size3\">)<\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">5%<\/span><\/span><\/span><\/span><\/span><\/p>\n<blockquote data-start=\"2203\" data-end=\"2353\">\n<p data-start=\"2205\" data-end=\"2353\">???? Unutmay\u0131n: Farkl\u0131 sayfalarda farkl\u0131 d\u00f6n\u00fc\u015f\u00fcm tan\u0131mlar\u0131 olabilir. Sepet sayfas\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ile blog sayfas\u0131 i\u00e7in olan oran k\u0131yaslanmamal\u0131d\u0131r.<\/p>\n<\/blockquote>\n<h2 data-start=\"2360\" data-end=\"2426\"><span class=\"ez-toc-section\" id=\"Hangi_Tur_Donusumler_Olculur\"><\/span>Hangi T\u00fcr D\u00f6n\u00fc\u015f\u00fcmler \u00d6l\u00e7\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2428\" data-end=\"2566\">Her sekt\u00f6r\u00fcn ve her i\u015fletmenin d\u00f6n\u00fc\u015f\u00fcm hedefi farkl\u0131d\u0131r. \u00d6nemli olan, kullan\u0131c\u0131dan hangi davran\u0131\u015f\u0131 bekledi\u011finizi net olarak tan\u0131mlamakt\u0131r.<\/p>\n<h3 data-start=\"2568\" data-end=\"2594\"><span class=\"ez-toc-section\" id=\"E-ticaret_Sitelerinde\"><\/span>E-ticaret Sitelerinde:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2595\" data-end=\"2697\">\n<li data-start=\"2595\" data-end=\"2614\">\n<p data-start=\"2597\" data-end=\"2614\">\u00dcr\u00fcn sat\u0131n alma<\/p>\n<\/li>\n<li data-start=\"2615\" data-end=\"2632\">\n<p data-start=\"2617\" data-end=\"2632\">Sepete ekleme<\/p>\n<\/li>\n<li data-start=\"2633\" data-end=\"2652\">\n<p data-start=\"2635\" data-end=\"2652\">\u00d6deme tamamlama<\/p>\n<\/li>\n<li data-start=\"2653\" data-end=\"2697\">\n<p data-start=\"2655\" data-end=\"2697\">Abonelik sat\u0131n alma (\u00f6rn. kutu servisleri)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2699\" data-end=\"2741\"><span class=\"ez-toc-section\" id=\"SaaS_Yazilim_Hizmetleri_Sitelerinde\"><\/span>SaaS (Yaz\u0131l\u0131m Hizmetleri) Sitelerinde:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2742\" data-end=\"2842\">\n<li data-start=\"2742\" data-end=\"2783\">\n<p data-start=\"2744\" data-end=\"2783\">\u00dccretsiz deneme (free trial) ba\u015flatma<\/p>\n<\/li>\n<li data-start=\"2784\" data-end=\"2799\">\n<p data-start=\"2786\" data-end=\"2799\">Demo talebi<\/p>\n<\/li>\n<li data-start=\"2800\" data-end=\"2820\">\n<p data-start=\"2802\" data-end=\"2820\">\u00dcyelik olu\u015fturma<\/p>\n<\/li>\n<li data-start=\"2821\" data-end=\"2842\">\n<p data-start=\"2823\" data-end=\"2842\">Abonelik sat\u0131n alma<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2844\" data-end=\"2911\"><span class=\"ez-toc-section\" id=\"Hizmet_Sitelerinde_Ajanslar_Klinikler_Egitim_Kurumlari_vb\"><\/span>Hizmet Sitelerinde (Ajanslar, Klinikler, E\u011fitim Kurumlar\u0131 vb.):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"2912\" data-end=\"2985\">\n<li data-start=\"2912\" data-end=\"2939\">\n<p data-start=\"2914\" data-end=\"2939\">\u0130leti\u015fim formu doldurma<\/p>\n<\/li>\n<li data-start=\"2940\" data-end=\"2965\">\n<p data-start=\"2942\" data-end=\"2965\">Teklif alma ba\u015fvurusu<\/p>\n<\/li>\n<li data-start=\"2966\" data-end=\"2985\">\n<p data-start=\"2968\" data-end=\"2985\">Randevu olu\u015fturma<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2987\" data-end=\"3015\"><span class=\"ez-toc-section\" id=\"Icerik_Odakli_Sitelerde\"><\/span>\u0130\u00e7erik Odakl\u0131 Sitelerde:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3016\" data-end=\"3109\">\n<li data-start=\"3016\" data-end=\"3035\">\n<p data-start=\"3018\" data-end=\"3035\">E-b\u00fcltene kay\u0131t<\/p>\n<\/li>\n<li data-start=\"3036\" data-end=\"3059\">\n<p data-start=\"3038\" data-end=\"3059\">PDF\/e-kitap indirme<\/p>\n<\/li>\n<li data-start=\"3060\" data-end=\"3077\">\n<p data-start=\"3062\" data-end=\"3077\">Webinar kayd\u0131<\/p>\n<\/li>\n<li data-start=\"3078\" data-end=\"3109\">\n<p data-start=\"3080\" data-end=\"3109\">Makale okuma s\u00fcresinin art\u0131\u015f\u0131<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3111\" data-end=\"3148\"><span class=\"ez-toc-section\" id=\"Uygulamalarda_ve_Mobil_Sitelerde\"><\/span>Uygulamalarda ve Mobil Sitelerde:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3149\" data-end=\"3244\">\n<li data-start=\"3149\" data-end=\"3169\">\n<p data-start=\"3151\" data-end=\"3169\">Uygulama indirme<\/p>\n<\/li>\n<li data-start=\"3170\" data-end=\"3198\">\n<p data-start=\"3172\" data-end=\"3198\">Push bildirim izni verme<\/p>\n<\/li>\n<li data-start=\"3199\" data-end=\"3226\">\n<p data-start=\"3201\" data-end=\"3226\">Uygulama i\u00e7i sat\u0131n alma<\/p>\n<\/li>\n<li data-start=\"3227\" data-end=\"3244\">\n<p data-start=\"3229\" data-end=\"3244\">Hesap olu\u015fturma<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"3246\" data-end=\"3353\">\n<p data-start=\"3248\" data-end=\"3353\">???? <em data-start=\"3251\" data-end=\"3353\">Her d\u00f6n\u00fc\u015f\u00fcm, gelir elde etmeyebilir ama her d\u00f6n\u00fc\u015f\u00fcm davran\u0131\u015f\u0131 sizi sat\u0131\u015fa bir ad\u0131m daha yakla\u015ft\u0131r\u0131r.<\/em><\/p>\n<\/blockquote>\n<h2 data-start=\"3360\" data-end=\"3425\"><span class=\"ez-toc-section\" id=\"Iyi_Bir_Conversion_Rate_Nedir\"><\/span>\u0130yi Bir Conversion Rate Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3427\" data-end=\"3554\">Her sekt\u00f6r ve kampanya t\u00fcr\u00fc i\u00e7in \u201ciyi\u201d kabul edilen d\u00f6n\u00fc\u015f\u00fcm oran\u0131 farkl\u0131l\u0131k g\u00f6sterir. A\u015fa\u011f\u0131da ortalama de\u011ferler yer almaktad\u0131r:<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3556\" data-end=\"3843\">\n<thead data-start=\"3556\" data-end=\"3605\">\n<tr data-start=\"3556\" data-end=\"3605\">\n<th data-start=\"3556\" data-end=\"3573\" data-col-size=\"sm\">Sekt\u00f6r \/ Model<\/th>\n<th data-start=\"3573\" data-end=\"3591\" data-col-size=\"sm\">Ortalama CR (%)<\/th>\n<th data-start=\"3591\" data-end=\"3605\" data-col-size=\"sm\">\u0130yi CR (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3657\" data-end=\"3843\">\n<tr data-start=\"3657\" data-end=\"3687\">\n<td data-start=\"3657\" data-end=\"3669\" data-col-size=\"sm\">E-ticaret<\/td>\n<td data-start=\"3669\" data-end=\"3678\" data-col-size=\"sm\">1.5\u20133%<\/td>\n<td data-start=\"3678\" data-end=\"3687\" data-col-size=\"sm\">3\u20135%+<\/td>\n<\/tr>\n<tr data-start=\"3688\" data-end=\"3710\">\n<td data-start=\"3688\" data-end=\"3694\" data-col-size=\"sm\">B2B<\/td>\n<td data-start=\"3694\" data-end=\"3701\" data-col-size=\"sm\">1\u20132%<\/td>\n<td data-start=\"3701\" data-end=\"3710\" data-col-size=\"sm\">3\u20134%+<\/td>\n<\/tr>\n<tr data-start=\"3711\" data-end=\"3735\">\n<td data-start=\"3711\" data-end=\"3718\" data-col-size=\"sm\">SaaS<\/td>\n<td data-start=\"3718\" data-end=\"3725\" data-col-size=\"sm\">3\u20137%<\/td>\n<td data-start=\"3725\" data-end=\"3735\" data-col-size=\"sm\">7\u201310%+<\/td>\n<\/tr>\n<tr data-start=\"3736\" data-end=\"3769\">\n<td data-start=\"3736\" data-end=\"3753\" data-col-size=\"sm\">Mobil Uygulama<\/td>\n<td data-start=\"3753\" data-end=\"3760\" data-col-size=\"sm\">2\u20135%<\/td>\n<td data-start=\"3760\" data-end=\"3769\" data-col-size=\"sm\">5\u20138%+<\/td>\n<\/tr>\n<tr data-start=\"3770\" data-end=\"3805\">\n<td data-start=\"3770\" data-end=\"3788\" data-col-size=\"sm\">Lead Generation<\/td>\n<td data-start=\"3788\" data-end=\"3795\" data-col-size=\"sm\">2\u20134%<\/td>\n<td data-start=\"3795\" data-end=\"3805\" data-col-size=\"sm\">5\u201310%+<\/td>\n<\/tr>\n<tr data-start=\"3806\" data-end=\"3843\">\n<td data-start=\"3806\" data-end=\"3826\" data-col-size=\"sm\">E-posta Aboneli\u011fi<\/td>\n<td data-start=\"3826\" data-end=\"3834\" data-col-size=\"sm\">5\u201310%<\/td>\n<td data-start=\"3834\" data-end=\"3843\" data-col-size=\"sm\">10\u201320%+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote data-start=\"3845\" data-end=\"3970\">\n<p data-start=\"3847\" data-end=\"3970\">???? Bu oranlar sadece referans niteli\u011findedir. \u00d6nemli olan <strong data-start=\"3905\" data-end=\"3970\">kendi d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 s\u00fcrekli olarak iyile\u015ftirme hedefidir.<\/strong><\/p>\n<\/blockquote>\n<h2 data-start=\"3977\" data-end=\"4023\"><span class=\"ez-toc-section\" id=\"Conversion_Ratei_Etkileyen_Faktorler\"><\/span>Conversion Rate\u2019i Etkileyen Fakt\u00f6rler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4025\" data-end=\"4173\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z, sadece reklam b\u00fct\u00e7enize veya \u00fcr\u00fcn kalitenize ba\u011fl\u0131 de\u011fildir. Kullan\u0131c\u0131 deneyiminden g\u00f6rsel anlat\u0131ma kadar bir\u00e7ok fakt\u00f6r etkilidir.<\/p>\n<h3 data-start=\"4175\" data-end=\"4196\"><span class=\"ez-toc-section\" id=\"Teknik_Faktorler\"><\/span>Teknik Fakt\u00f6rler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4197\" data-end=\"4456\">\n<li data-start=\"4197\" data-end=\"4283\">\n<p data-start=\"4199\" data-end=\"4283\"><strong data-start=\"4199\" data-end=\"4214\">Sayfa H\u0131z\u0131:<\/strong> 3 saniyeyi a\u015fan y\u00fckleme s\u00fcreleri d\u00f6n\u00fc\u015f\u00fcm\u00fc %40\u2019a kadar d\u00fc\u015f\u00fcrebilir.<\/p>\n<\/li>\n<li data-start=\"4284\" data-end=\"4371\">\n<p data-start=\"4286\" data-end=\"4371\"><strong data-start=\"4286\" data-end=\"4306\">Mobil Uyumluluk:<\/strong> Ziyaret\u00e7ilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobilde, tasar\u0131m buna uygun mu?<\/p>\n<\/li>\n<li data-start=\"4372\" data-end=\"4456\">\n<p data-start=\"4374\" data-end=\"4456\"><strong data-start=\"4374\" data-end=\"4386\">Formlar:<\/strong> Gere\u011finden fazla alan i\u00e7eren formlar terk edilir. K\u0131sa ve sade tutun.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4458\" data-end=\"4497\"><span class=\"ez-toc-section\" id=\"Tasarimsal_ve_Psikolojik_Faktorler\"><\/span>Tasar\u0131msal ve Psikolojik Fakt\u00f6rler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4498\" data-end=\"4857\">\n<li data-start=\"4498\" data-end=\"4607\">\n<p data-start=\"4500\" data-end=\"4607\"><strong data-start=\"4500\" data-end=\"4535\">CTA (Call to Action) Butonlar\u0131:<\/strong> Renk, konum, metin \u00f6nemli. \u201c\u015eimdi Sat\u0131n Al\u201d m\u0131, \u201cF\u0131rsat\u0131 Ka\u00e7\u0131rma\u201d m\u0131?<\/p>\n<\/li>\n<li data-start=\"4608\" data-end=\"4700\">\n<p data-start=\"4610\" data-end=\"4700\"><strong data-start=\"4610\" data-end=\"4632\">\u00dcr\u00fcn A\u00e7\u0131klamalar\u0131:<\/strong> Net, \u00f6zg\u00fcn ve fayda odakl\u0131 a\u00e7\u0131klamalar d\u00f6n\u00fc\u015f\u00fcmde do\u011frudan etkili.<\/p>\n<\/li>\n<li data-start=\"4701\" data-end=\"4773\">\n<p data-start=\"4703\" data-end=\"4773\"><strong data-start=\"4703\" data-end=\"4720\">Sosyal Kan\u0131t:<\/strong> Yorumlar, puanlamalar, referanslar g\u00fcveni art\u0131r\u0131r.<\/p>\n<\/li>\n<li data-start=\"4774\" data-end=\"4857\">\n<p data-start=\"4776\" data-end=\"4857\"><strong data-start=\"4776\" data-end=\"4790\">G\u00f6rseller:<\/strong> Kaliteli ve duygusal tetikleyici g\u00f6rseller sat\u0131\u015f karar\u0131n\u0131 etkiler.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4859\" data-end=\"4879\"><span class=\"ez-toc-section\" id=\"Guven_Unsurlari\"><\/span>G\u00fcven Unsurlar\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4880\" data-end=\"4985\">\n<li data-start=\"4880\" data-end=\"4899\">\n<p data-start=\"4882\" data-end=\"4899\">SSL sertifikas\u0131<\/p>\n<\/li>\n<li data-start=\"4900\" data-end=\"4930\">\n<p data-start=\"4902\" data-end=\"4930\">G\u00fcvenilir \u00f6deme y\u00f6ntemleri<\/p>\n<\/li>\n<li data-start=\"4931\" data-end=\"4950\">\n<p data-start=\"4933\" data-end=\"4950\">\u0130ade politikas\u0131<\/p>\n<\/li>\n<li data-start=\"4951\" data-end=\"4985\">\n<p data-start=\"4953\" data-end=\"4985\">M\u00fc\u015fteri hizmetleri kolay eri\u015fimi<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"4987\" data-end=\"5104\">\n<p data-start=\"4989\" data-end=\"5104\">???? <em data-start=\"4992\" data-end=\"5104\">Conversion Rate, \u201cikna s\u00fcreci\u201dnin say\u0131sal \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. Her dokunu\u015f, bu s\u00fcrecin kalitesini art\u0131r\u0131r ya da azalt\u0131r.<\/em><\/p>\n<\/blockquote>\n<p data-start=\"5164\" data-end=\"5516\">Conversion Rate, sadece bir oran de\u011fil, <strong data-start=\"5204\" data-end=\"5289\">t\u00fcm dijital pazarlama s\u00fcre\u00e7lerinin verimlili\u011fini yans\u0131tan anahtar bir g\u00f6stergedir<\/strong>. Sat\u0131\u015f hedeflerinizi b\u00fcy\u00fctmek, b\u00fct\u00e7enizi verimli kullanmak ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 d\u00fczenli takip etmeli, A\/B testleriyle desteklemeli ve kullan\u0131c\u0131y\u0131 merkeze alan tasar\u0131mlar uygulamal\u0131s\u0131n\u0131z.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization_CRO_Nedir_ve_Neden_Gereklidir\"><\/span>Conversion Rate Optimization (CRO) Nedir ve Neden Gereklidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Conversion Rate Optimization (CRO)<\/strong>, bir web sitesinin ya da uygulaman\u0131n ziyaret\u00e7ilerini hedeflenen aksiyonlara (sat\u0131n alma, form doldurma, abone olma vb.) d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131n\u0131 art\u0131rmak i\u00e7in yap\u0131lan iyile\u015ftirme s\u00fcrecidir. Temel ama \u00e7o\u011fu zaman g\u00f6z ard\u0131 edilen bu alan, pazarlama b\u00fct\u00e7enizin verimlili\u011fini maksimize etmenin en etkili yollar\u0131ndan biridir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CRO_Neden_onemlidir\"><\/span>CRO Neden \u00f6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Trafik almak giderek pahal\u0131la\u015f\u0131rken, mevcut trafikten daha fazla verim almak kritik hale geldi.<\/li>\n<li>Sitenizi daha ikna edici, daha h\u0131zl\u0131 ve daha kullan\u0131\u015fl\u0131 hale getirerek gelir art\u0131rabilirsiniz.<\/li>\n<li>Rekabetin \u00e7ok y\u00fcksek oldu\u011fu dijital pazarlama ortam\u0131nda sizi \u00f6ne \u00e7\u0131kar\u0131r.<\/li>\n<\/ul>\n<blockquote><p>???? <strong>CRO = Gelir art\u0131rmak i\u00e7in en d\u00fc\u015f\u00fck maliyetli stratejidir.<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"AB_Testleriyle_Conversion_Rate_Nasil_Gelistirilir\"><\/span>A\/B Testleriyle Conversion Rate Nas\u0131l Geli\u015ftirilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B testleri, bir sayfan\u0131n veya \u00f6\u011fesinin iki farkl\u0131 versiyonunun rastgele kullan\u0131c\u0131lara g\u00f6sterilerek hangisinin daha iyi performans g\u00f6sterdi\u011fini analiz etmeye yarar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nerelerde_AB_testi_uygulanabilir\"><\/span>Nerelerde A\/B testi uygulanabilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li><strong>CTA metinleri<\/strong>: &#8220;Hemen Sat\u0131n Al&#8221; vs. &#8220;F\u0131rsat\u0131 Ka\u00e7\u0131rma&#8221;<\/li>\n<li><strong>Buton renkleri<\/strong>: Turuncu mu mavi mi daha \u00e7ok t\u0131klan\u0131yor?<\/li>\n<li><strong>G\u00f6rseller<\/strong>: Stok g\u00f6rsel mi, ger\u00e7ek \u00fcr\u00fcn foto\u011fraf\u0131 m\u0131?<\/li>\n<li><strong>Fiyat g\u00f6sterimi<\/strong>: Taksitli mi, toplam fiyatl\u0131 m\u0131?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"AB_Testlerinde_Dikkat_Edilmesi_Gerekenler\"><\/span>A\/B Testlerinde Dikkat Edilmesi Gerekenler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Ayn\u0131 anda birden fazla \u00f6\u011feyi test etmeyin (Multivariate testing ayr\u0131 bir s\u00fcre\u00e7tir).<\/li>\n<li>Test s\u00fcreleri yeterli veri toplayacak kadar uzun olmal\u0131d\u0131r.<\/li>\n<li>Hedef KPI \u00f6nceden belirlenmeli: T\u0131klama m\u0131, sat\u0131\u015f m\u0131?<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Kullanici_Deneyimi_UX_ve_Conversion_Rate_Iliskisi\"><\/span>Kullan\u0131c\u0131 Deneyimi (UX) ve Conversion Rate \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>UX (User Experience), ziyaret\u00e7ilerin web sitenizde ya\u015fad\u0131klar\u0131 t\u00fcm deneyimi kapsar ve do\u011frudan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 etkiler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UX_Unsurlari_ve_Donusume_Etkisi\"><\/span>UX Unsurlar\u0131 ve D\u00f6n\u00fc\u015f\u00fcme Etkisi:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li><strong>Basit navigasyon<\/strong>: Ziyaret\u00e7i arad\u0131\u011f\u0131na kolay ula\u015fmal\u0131.<\/li>\n<li><strong>Bilgi hiyerar\u015fisi<\/strong>: \u00d6nemli bilgiler \u00f6n planda olmal\u0131.<\/li>\n<li><strong>Form alanlar\u0131<\/strong>: Gereksiz input kutular\u0131 terk edilme oranlar\u0131n\u0131 art\u0131r\u0131r.<\/li>\n<li><strong>Mobil uyumluluk<\/strong>: Trafi\u011fin %70&#8217;ten fazlas\u0131 mobil cihazlardan geliyor.<\/li>\n<\/ul>\n<blockquote><p>???? &#8220;Ziyaret\u00e7i yoldan \u00e7\u0131karsa, d\u00f6n\u00fc\u015f\u00fcm olmaz.&#8221;<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Retargeting_ve_E-posta_ile_Donusum_Orani_Artirma_Taktikleri\"><\/span>Retargeting ve E-posta ile D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Art\u0131rma Taktikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitenizi ziyaret edip hi\u00e7bir eylemde bulunmayan kullan\u0131c\u0131lar\u0131 geri kazanmak i\u00e7in retargeting ve e-posta pazarlamas\u0131 etkili y\u00f6ntemlerdir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retargeting_Ornekleri\"><\/span>Retargeting \u00d6rnekleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Facebook \/ Instagram retargeting reklamlar\u0131<\/li>\n<li>Google Display Network yeniden hedefleme<\/li>\n<li>Dinamik \u00fcr\u00fcn reklamlar\u0131 (sepette unutulan \u00fcr\u00fcn)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"E-posta_ile_Donusum_Artirma_Yontemleri\"><\/span>E-posta ile D\u00f6n\u00fc\u015f\u00fcm Art\u0131rma Y\u00f6ntemleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Sepet hat\u0131rlatma e-postalar\u0131<\/li>\n<li>&#8220;Sana \u00f6zel \u00f6neriler&#8221; i\u00e7eren i\u00e7erikler<\/li>\n<li>S\u00fcreli tekliflerle harekete ge\u00e7irme (FOMO stratejisi)<\/li>\n<\/ul>\n<blockquote><p>???? <em>D\u00f6n\u00fc\u015f\u00fcm bazen ikinci temasla ba\u015flar.<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Ratei_Artiran_Ornek_Uygulamalar_ve_Basari_Hikayeleri\"><\/span>Conversion Rate\u2019i Art\u0131ran \u00d6rnek Uygulamalar ve Ba\u015far\u0131 Hik\u00e2yeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ornek_1_ASOS\"><\/span>\u00d6rnek 1: ASOS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Checkout sayfas\u0131ndaki gereksiz ad\u0131mlar\u0131 kald\u0131rd\u0131.<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 %50\u2019ye yak\u0131n art\u0131\u015f g\u00f6sterdi.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ornek_2_Crazy_Egg\"><\/span>\u00d6rnek 2: Crazy Egg<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>&#8220;Hero&#8221; alan\u0131nda A\/B testi uyguland\u0131.<\/li>\n<li>Tek bir ba\u015fl\u0131k de\u011fi\u015fikli\u011fiyle %30 daha fazla demo talebi.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ornek_3_Shopify\"><\/span>\u00d6rnek 3: Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li>Mobil \u00f6deme s\u00fcreci iyile\u015ftirildi (<a href=\"https:\/\/birkanulusoy.com\/tr\/shop-pay-nedir\/\">Shop Pay<\/a> entegrasyonu).<\/li>\n<li>Mobil d\u00f6n\u00fc\u015f\u00fcmler %20\u2019den fazla art\u0131\u015f g\u00f6sterdi.<\/li>\n<\/ul>\n<div>Conversion Rate Optimization, dijital b\u00fct\u00e7enizin en verimli kullan\u0131m yollar\u0131ndan biridir. A\/B testlerinden UX iyile\u015ftirmelerine, retargeting stratejilerinden e-posta \u00e7a\u011fr\u0131lar\u0131na kadar bu yolculukta her ad\u0131m\u0131n\u0131z veriye dayanmal\u0131 ve kullan\u0131c\u0131 odakl\u0131 olmal\u0131d\u0131r.<\/div>\n<blockquote><p>&#8220;Daha fazla trafik almak i\u00e7in de\u011fil, elinizdeki trafi\u011fi daha iyi de\u011ferlendirmek i\u00e7in CRO yap\u0131n.&#8221;<\/p><\/blockquote>\n<p>Haz\u0131r m\u0131s\u0131n\u0131z? \u015eimdi d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rman\u0131n tam zaman\u0131!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion Rate Nedir? Conversion Rate, bir web sitesi ya da uygulama \u00fczerinde belirli bir aksiyonu tamamlayan kullan\u0131c\u0131lar\u0131n, toplam ziyaret\u00e7ilere oran\u0131n\u0131 g\u00f6steren y\u00fczdelik bir \u00f6l\u00e7\u00fcmd\u00fcr. Bu aksiyonlar bir \u00fcr\u00fcn sat\u0131n almak, form doldurmak, e-posta listesine abone olmak veya bir dosya indirmek gibi eylemler olabilir. Neden \u00d6nemlidir? Trafi\u011finizin ne kadar verimli \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterir. Pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menizi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":1,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2100\/revisions"}],"predecessor-version":[{"id":2102,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2100\/revisions\/2102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}