{"id":2124,"date":"2025-06-18T01:25:54","date_gmt":"2025-06-18T01:25:54","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2124"},"modified":"2025-06-18T01:26:04","modified_gmt":"2025-06-18T01:26:04","slug":"dijital-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/","title":{"rendered":"Dijital Pazarlama Nedir, Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Dijital_Pazarlama_Nedir\" >Dijital Pazarlama Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Dijital_Pazarlamanin_Amaclari_ve_Onemi\" >Dijital Pazarlaman\u0131n Ama\u00e7lar\u0131 ve \u00d6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#SEO_Arama_Motoru_Optimizasyonu_Temelleri\" >SEO (Arama Motoru Optimizasyonu) Temelleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Teknik_SEO\" >Teknik SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Icerik_On-Page_SEO\" >\u0130\u00e7erik (On-Page) SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Dis_SEO_Off-Page\" >D\u0131\u015f SEO (Off-Page):<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Performans_Reklamciligi_Google_Ads_ve_Meta_Ads\" >Performans Reklamc\u0131l\u0131\u011f\u0131: Google Ads ve Meta Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Google_Ads\" >Google Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Meta_Ads\" >Meta Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Retargeting_ve_Remarketing\" >Retargeting ve Remarketing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Sosyal_Medya_Pazarlamasi\" >Sosyal Medya Pazarlamas\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Platform_Bazli_Strateji\" >Platform Bazl\u0131 Strateji:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Influencer_Marketing\" >Influencer Marketing:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#E-Posta_Pazarlamasi_ve_Otomasyon\" >E-Posta Pazarlamas\u0131 ve Otomasyon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Liste_Olusturma_ve_Segmentasyon\" >Liste Olu\u015fturma ve Segmentasyon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Otomatik_E-Posta_Akislari\" >Otomatik E-Posta Ak\u0131\u015flar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#E-Ticaret_ve_Dijital_Pazarlama_Entegrasyonu\" >E-Ticaret ve Dijital Pazarlama Entegrasyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Urun_Pazarlamasi_icin_Icerik_Uretimi\" >\u00dcr\u00fcn Pazarlamas\u0131 i\u00e7in \u0130\u00e7erik \u00dcretimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Donusum_Optimizasyonu_ve_Musteri_Yolculugu\" >D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu ve M\u00fc\u015fteri Yolculu\u011fu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Veri_Analizi_ve_Dijital_Pazarlama_KPIlari\" >Veri Analizi ve Dijital Pazarlama KPI&#8217;lar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Araclarin_Kullanimi\" >Ara\u00e7lar\u0131n Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Temel_Metrikler\" >Temel Metrikler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Icerik_Pazarlamasi_ve_Storytelling\" >\u0130\u00e7erik Pazarlamas\u0131 ve Storytelling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Icerik_Uretimi\" >\u0130\u00e7erik \u00dcretimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Storytelling_Hikayelestirme\" >Storytelling (Hik\u00e2yele\u015ftirme)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Dijital_Pazarlamada_Yeni_Trendler_ve_Gelecek_Vizyonu\" >Dijital Pazarlamada Yeni Trendler ve Gelecek Vizyonu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Yapay_Zeka_Destekli_Pazarlama\" >Yapay Zek\u00e2 Destekli Pazarlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Sesli_Arama_ve_Interaktif_Icerikler\" >Sesli Arama ve \u0130nteraktif \u0130\u00e7erikler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/dijital-pazarlama-nedir\/#Veri_Gizliligi_ve_Etik_Pazarlama\" >Veri Gizlili\u011fi ve Etik Pazarlama<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"691\" data-end=\"724\"><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Nedir\"><\/span>Dijital Pazarlama Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"726\" data-end=\"1060\">Dijital pazarlama; markalar\u0131n \u00fcr\u00fcn ya da hizmetlerini tan\u0131tmak, potansiyel m\u00fc\u015fterileri \u00e7ekmek ve sadakat olu\u015fturmak amac\u0131yla dijital kanallar \u00fczerinden y\u00fcr\u00fctt\u00fckleri t\u00fcm faaliyetleri kapsar. Web siteleri, arama motorlar\u0131, sosyal medya platformlar\u0131, mobil uygulamalar ve e-posta gibi dijital ara\u00e7lar bu faaliyetlerin temelini olu\u015fturur.<\/p>\n<p data-start=\"1062\" data-end=\"1389\"><a href=\"https:\/\/birkanulusoy.com\/tr\/geleneksel-pazarlama\/\">Geleneksel pazarlamayla<\/a> k\u0131yasland\u0131\u011f\u0131nda en belirgin fark\u0131, dijital pazarlaman\u0131n <strong data-start=\"1142\" data-end=\"1161\">\u00f6l\u00e7\u00fclebilirli\u011fi<\/strong> ve <strong data-start=\"1165\" data-end=\"1207\">ger\u00e7ek zamanl\u0131 m\u00fcdahale edilebilirli\u011fi<\/strong>dir. Bir gazete reklam\u0131n\u0131n ka\u00e7 ki\u015fi taraf\u0131ndan okundu\u011funu tam olarak bilemezken, dijital reklamlar t\u0131klama, g\u00f6sterim, d\u00f6n\u00fc\u015f\u00fcm ve etkile\u015fim gibi metriklerle kolayca analiz edilebilir.<\/p>\n<h2 data-start=\"1396\" data-end=\"1443\"><span class=\"ez-toc-section\" id=\"Dijital_Pazarlamanin_Amaclari_ve_Onemi\"><\/span>Dijital Pazarlaman\u0131n Ama\u00e7lar\u0131 ve \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1445\" data-end=\"1613\">Dijital pazarlaman\u0131n ana hedefi markan\u0131n dijital varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirerek do\u011fru hedef kitleyle ba\u011f kurmas\u0131n\u0131 sa\u011flamakt\u0131r. Ancak bu hedef tek bir ama\u00e7la s\u0131n\u0131rl\u0131 de\u011fildir:<\/p>\n<ul data-start=\"1615\" data-end=\"2312\">\n<li data-start=\"1615\" data-end=\"1775\">\n<p data-start=\"1617\" data-end=\"1775\"><strong data-start=\"1617\" data-end=\"1648\">Marka Bilinirli\u011fi Art\u0131rmak:<\/strong> \u00d6zellikle yeni giri\u015fimlerin ad\u0131n\u0131 duyurmas\u0131 ve potansiyel m\u00fc\u015fterilerin radar\u0131na girmesi i\u00e7in dijital pazarlama vazge\u00e7ilmezdir.<\/p>\n<\/li>\n<li data-start=\"1776\" data-end=\"1931\">\n<p data-start=\"1778\" data-end=\"1931\"><strong data-start=\"1778\" data-end=\"1801\">Sat\u0131\u015flar\u0131 Art\u0131rmak:<\/strong> Performans reklamc\u0131l\u0131\u011f\u0131, etkili <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-seo-rehberi\/\">SEO<\/a> \u00e7al\u0131\u015fmalar\u0131 ve sat\u0131\u015f odakl\u0131 sosyal medya stratejileri sayesinde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 y\u00fckseltilir.<\/p>\n<\/li>\n<li data-start=\"1932\" data-end=\"2077\">\n<p data-start=\"1934\" data-end=\"2077\"><strong data-start=\"1934\" data-end=\"1966\">M\u00fc\u015fteri Sadakati Olu\u015fturmak:<\/strong> Sad\u0131k m\u00fc\u015fterilere \u00f6zel kampanyalar ve ki\u015fiselle\u015ftirilmi\u015f e-posta stratejileri ile uzun vadeli ba\u011f kurulabilir.<\/p>\n<\/li>\n<li data-start=\"2078\" data-end=\"2312\">\n<p data-start=\"2080\" data-end=\"2312\"><strong data-start=\"2080\" data-end=\"2116\">Pazarlama Faaliyetlerini \u00d6l\u00e7mek:<\/strong> Dijital pazarlaman\u0131n en \u00f6nemli avantaj\u0131, yap\u0131lan t\u00fcm \u00e7al\u0131\u015fmalar\u0131n somut verilerle \u00f6l\u00e7\u00fclebilmesidir. ROI (Yat\u0131r\u0131m Getirisi) hesaplamalar\u0131 sayesinde pazarlama b\u00fct\u00e7eleri daha verimli kullan\u0131labilir.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2319\" data-end=\"2370\"><span class=\"ez-toc-section\" id=\"SEO_Arama_Motoru_Optimizasyonu_Temelleri\"><\/span>SEO (Arama Motoru Optimizasyonu) Temelleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2372\" data-end=\"2518\">Arama motoru optimizasyonu, organik (\u00fccretsiz) trafik elde etmenin en kal\u0131c\u0131 ve maliyetsiz yollar\u0131ndan biridir. \u00dc\u00e7 temel ba\u015fl\u0131k alt\u0131nda incelenir:<\/p>\n<h3 data-start=\"2520\" data-end=\"2535\"><span class=\"ez-toc-section\" id=\"Teknik_SEO\"><\/span>Teknik SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2536\" data-end=\"2736\">Site h\u0131z\u0131, mobil uyumluluk, SSL sertifikas\u0131, URL yap\u0131s\u0131 ve taranabilirlik gibi sitenin arama motorlar\u0131 taraf\u0131ndan do\u011fru \u015fekilde indekslenmesini sa\u011flayan altyap\u0131 d\u00fczenlemeleri teknik SEO\u2019nun konusudur.<\/p>\n<h3 data-start=\"2738\" data-end=\"2763\"><span class=\"ez-toc-section\" id=\"Icerik_On-Page_SEO\"><\/span>\u0130\u00e7erik (On-Page) SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2764\" data-end=\"2957\">Do\u011fru anahtar kelime kullan\u0131m\u0131, ba\u015fl\u0131k etiketleri, meta a\u00e7\u0131klamalar\u0131, \u00f6zg\u00fcn ve kaliteli i\u00e7erik \u00fcretimi bu alana girer. Kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 bilgiye net ve etkili \u015fekilde ula\u015fabilmesi ama\u00e7lan\u0131r.<\/p>\n<h3 data-start=\"2959\" data-end=\"2982\"><span class=\"ez-toc-section\" id=\"Dis_SEO_Off-Page\"><\/span>D\u0131\u015f SEO (Off-Page):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2983\" data-end=\"3197\">Backlink in\u015fas\u0131, sosyal payla\u015f\u0131mlar ve marka otoritesi d\u0131\u015f SEO kapsam\u0131nda de\u011ferlendirilir. \u00d6zellikle g\u00fcvenilir ve otoriter sitelerden al\u0131nan ba\u011flant\u0131lar, arama motorlar\u0131 nezdinde sitenizi daha de\u011ferli hale getirir.<\/p>\n<h2 data-start=\"3204\" data-end=\"3260\"><span class=\"ez-toc-section\" id=\"Performans_Reklamciligi_Google_Ads_ve_Meta_Ads\"><\/span>Performans Reklamc\u0131l\u0131\u011f\u0131: Google Ads ve Meta Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2127\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/google-ads-ana-ekrani.jpg\" alt=\"google ads ana ekran\u0131\" width=\"880\" height=\"400\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/google-ads-ana-ekrani.jpg 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/google-ads-ana-ekrani-600x273.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/google-ads-ana-ekrani-300x136.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/google-ads-ana-ekrani-768x349.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p data-start=\"3262\" data-end=\"3451\">Performansa dayal\u0131 reklamc\u0131l\u0131k, do\u011frudan sat\u0131\u015f ya da d\u00f6n\u00fc\u015f\u00fcm getirmeyi hedefleyen reklam t\u00fcrlerini kapsar. En yayg\u0131n platformlar ise <a href=\"https:\/\/birkanulusoy.com\/tr\/google-ads-reklam-verme\/\"><strong data-start=\"3395\" data-end=\"3409\">Google Ads<\/strong><\/a> ve <strong data-start=\"3413\" data-end=\"3446\">Meta (Facebook\/<a href=\"https:\/\/birkanulusoy.com\/tr\/instagram-reklam-verme\/\">Instagram) Ads<\/a><\/strong>&#8216;tir.<\/p>\n<h3 data-start=\"3453\" data-end=\"3468\"><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3469\" data-end=\"3824\">\n<li data-start=\"3469\" data-end=\"3578\">\n<p data-start=\"3471\" data-end=\"3578\"><strong data-start=\"3471\" data-end=\"3496\">Arama A\u011f\u0131 Reklamlar\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n arama yapt\u0131\u011f\u0131 anahtar kelimelere g\u00f6re kar\u015f\u0131lar\u0131na \u00e7\u0131kan reklamlar.<\/p>\n<\/li>\n<li data-start=\"3579\" data-end=\"3681\">\n<p data-start=\"3581\" data-end=\"3681\"><strong data-start=\"3581\" data-end=\"3605\">G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar:<\/strong> YouTube ve Google\u2019\u0131n i\u015f ortaklar\u0131 sitelerinde g\u00f6sterilen banner reklamlar\u0131.<\/p>\n<\/li>\n<li data-start=\"3682\" data-end=\"3824\">\n<p data-start=\"3684\" data-end=\"3824\"><strong data-start=\"3684\" data-end=\"3703\">D\u00f6n\u00fc\u015f\u00fcm Takibi:<\/strong> Google Ads ile her t\u0131klama ve harcaman\u0131n kar\u015f\u0131l\u0131\u011f\u0131 olan d\u00f6n\u00fc\u015f\u00fcmleri (sat\u0131\u015f, kay\u0131t, form doldurma vs.) izlemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3826\" data-end=\"3839\"><span class=\"ez-toc-section\" id=\"Meta_Ads\"><\/span>Meta Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3840\" data-end=\"4146\">\n<li data-start=\"3840\" data-end=\"3909\">\n<p data-start=\"3842\" data-end=\"3909\">Facebook, Instagram ve Messenger a\u011flar\u0131nda yay\u0131nlanan reklamlard\u0131r.<\/p>\n<\/li>\n<li data-start=\"3910\" data-end=\"4020\">\n<p data-start=\"3912\" data-end=\"4020\">\u00d6zellikle g\u00f6rsel ve video i\u00e7eriklerle hedef kitleye duygusal ba\u011f kurmak ve dikkat \u00e7ekmek amac\u0131yla etkilidir.<\/p>\n<\/li>\n<li data-start=\"4021\" data-end=\"4146\">\n<p data-start=\"4023\" data-end=\"4146\">Custom audience (\u00f6zel hedef kitle) ve lookalike audience (benzer kitle) gibi \u00f6zelliklerle \u00e7ok hassas hedefleme yap\u0131labilir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4148\" data-end=\"4179\"><span class=\"ez-toc-section\" id=\"Retargeting_ve_Remarketing\"><\/span><a href=\"https:\/\/birkanulusoy.com\/tr\/yeniden-hedefleme-pazarlamasi\/\">Retargeting ve Remarketing<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4180\" data-end=\"4321\">Bir \u00fcr\u00fcn\u00fc incelemi\u015f ancak sat\u0131n almam\u0131\u015f kullan\u0131c\u0131lara yeniden ula\u015fmak i\u00e7in kullan\u0131lan bu y\u00f6ntemler, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ciddi \u015fekilde art\u0131r\u0131r.<\/p>\n<h2 data-start=\"4328\" data-end=\"4361\"><span class=\"ez-toc-section\" id=\"Sosyal_Medya_Pazarlamasi\"><\/span><a href=\"https:\/\/birkanulusoy.com\/tr\/sosyal-medya-pazarlamasi\/\">Sosyal Medya Pazarlamas\u0131<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4363\" data-end=\"4498\">Sosyal medya, dijital pazarlaman\u0131n en dinamik ve interaktif alan\u0131d\u0131r. Ancak her platformun hedef kitlesi ve algoritmas\u0131 farkl\u0131 \u00e7al\u0131\u015f\u0131r:<\/p>\n<h3 data-start=\"4500\" data-end=\"4528\"><span class=\"ez-toc-section\" id=\"Platform_Bazli_Strateji\"><\/span>Platform Bazl\u0131 Strateji:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4529\" data-end=\"5034\">\n<li data-start=\"4529\" data-end=\"4672\">\n<p data-start=\"4531\" data-end=\"4672\"><strong data-start=\"4531\" data-end=\"4545\">Instagram:<\/strong> G\u00f6rsel ve k\u0131sa video i\u00e7eriklerle duygusal ba\u011f kurmak i\u00e7in idealdir. Hik\u00e2yeler, Reels ve influencer i\u015f birlikleriyle \u00f6ne \u00e7\u0131kar.<\/p>\n<\/li>\n<li data-start=\"4673\" data-end=\"4767\">\n<p data-start=\"4675\" data-end=\"4767\"><strong data-start=\"4675\" data-end=\"4686\">TikTok:<\/strong> Gen\u00e7 kitleye ula\u015fmak isteyen markalar i\u00e7in yarat\u0131c\u0131l\u0131k ve samimiyet merkezlidir.<\/p>\n<\/li>\n<li data-start=\"4768\" data-end=\"4918\">\n<p data-start=\"4770\" data-end=\"4918\"><strong data-start=\"4770\" data-end=\"4783\">LinkedIn:<\/strong> B2B pazarlama i\u00e7in lider platformdur. Profesyonel i\u00e7erikler, sekt\u00f6rel makaleler ve \u00e7al\u0131\u015fan marka el\u00e7ileri burada daha iyi sonu\u00e7 verir.<\/p>\n<\/li>\n<li data-start=\"4919\" data-end=\"5034\">\n<p data-start=\"4921\" data-end=\"5034\"><strong data-start=\"4921\" data-end=\"4933\">YouTube:<\/strong> E\u011fitim, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve inceleme gibi uzun video i\u00e7erikleriyle g\u00fcven olu\u015fturmak i\u00e7in tercih edilir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5036\" data-end=\"5061\"><span class=\"ez-toc-section\" id=\"Influencer_Marketing\"><\/span><a href=\"https:\/\/birkanulusoy.com\/tr\/influencer-pazarlamasi\/\">Influencer Marketing<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5062\" data-end=\"5228\">Etkileyici i\u00e7erik \u00fcreticileriyle yap\u0131lan i\u015f birlikleri, markaya duyulan g\u00fcveni art\u0131r\u0131r. Ancak do\u011fru influencer se\u00e7imi ve net KPI&#8217;lar belirlemek kritik \u00f6neme sahiptir.<\/p>\n<p data-start=\"5298\" data-end=\"5660\">Dijital pazarlama, teknolojinin sundu\u011fu t\u00fcm ara\u00e7lar\u0131 etkili \u015fekilde kullanarak markan\u0131zla hedef kitleniz aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurman\u0131z\u0131 sa\u011flar. SEO ile uzun vadeli g\u00f6r\u00fcn\u00fcrl\u00fck, reklamlarla anl\u0131k sat\u0131\u015f art\u0131\u015f\u0131, sosyal medya ile s\u00fcrekli etkile\u015fim sa\u011flayabilirsiniz. Ancak as\u0131l fark yaratan, bu kanallar\u0131 birbirine entegre eden b\u00fct\u00fcnc\u00fcl bir stratejiyle \u00e7al\u0131\u015fmakt\u0131r.<\/p>\n<p data-start=\"5662\" data-end=\"5847\">Unutmay\u0131n, dijital pazarlama bir &#8220;ara\u00e7lar listesi&#8221; de\u011fil; do\u011fru hedefler, veriye dayal\u0131 kararlar ve iyi kurgulanm\u0131\u015f kullan\u0131c\u0131 yolculu\u011fu ile ancak ba\u015far\u0131ya ula\u015fabilecek bir <strong data-start=\"5834\" data-end=\"5847\">s\u00fcre\u00e7tir.<\/strong><\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"E-Posta_Pazarlamasi_ve_Otomasyon\"><\/span>E-Posta Pazarlamas\u0131 ve Otomasyon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/birkanulusoy.com\/tr\/e-posta-pazarlamasi\/\">E-posta pazarlamas\u0131<\/a>, dijital pazarlaman\u0131n en g\u00fc\u00e7l\u00fc ve en do\u011frudan ileti\u015fim kanallar\u0131ndan biridir. Kullan\u0131c\u0131larla birebir ileti\u015fim kurmay\u0131 m\u00fcmk\u00fcn k\u0131lar ve do\u011fru yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda ROI oran\u0131 en y\u00fcksek pazarlama kanallar\u0131ndand\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liste_Olusturma_ve_Segmentasyon\"><\/span>Liste Olu\u015fturma ve Segmentasyon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ba\u015far\u0131l\u0131 bir e-posta kampanyas\u0131 i\u00e7in kaliteli bir abone listesi \u015fartt\u0131r. Abonelerin izniyle olu\u015fturulan bir e-posta listesi, uzun vadeli sadakat yaratman\u0131n temelidir. Ancak, liste olu\u015fturman\u0131n \u00f6tesinde segmentasyon kritik \u00f6neme sahiptir. Kullan\u0131c\u0131n\u0131n ilgi alan\u0131na, demografik yap\u0131s\u0131na, al\u0131\u015fveri\u015f ge\u00e7mi\u015fine g\u00f6re segmentasyon yap\u0131lmas\u0131; a\u00e7\u0131lma, t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ciddi \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Otomatik_E-Posta_Akislari\"><\/span>Otomatik E-Posta Ak\u0131\u015flar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2126\" aria-describedby=\"caption-attachment-2126\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2126\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/eposta-pazarlamasi-klaviyo-ana-ekrani.jpg\" alt=\"eposta pazarlamas\u0131 klaviyo ana ekran\u0131\" width=\"880\" height=\"400\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/eposta-pazarlamasi-klaviyo-ana-ekrani.jpg 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/eposta-pazarlamasi-klaviyo-ana-ekrani-600x273.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/eposta-pazarlamasi-klaviyo-ana-ekrani-300x136.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/eposta-pazarlamasi-klaviyo-ana-ekrani-768x349.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption id=\"caption-attachment-2126\" class=\"wp-caption-text\">En \u00e7ok kullan\u0131lan e-posta pazarlamas\u0131 ara\u00e7lar\u0131ndan Klaviyo rapor ekran\u0131<\/figcaption><\/figure>\n<p>Manuel olarak her kullan\u0131c\u0131ya e-posta g\u00f6ndermek yerine, pazarlama otomasyon ara\u00e7lar\u0131 ile kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re tetiklenen e-postalar haz\u0131rlanabilir. \u00d6rne\u011fin:<\/p>\n<ul data-spread=\"false\">\n<li>Kar\u015f\u0131lama serileri (ilk kay\u0131t sonras\u0131)<\/li>\n<li>Sepet hat\u0131rlatmalar\u0131 (terk edilen sepetler)<\/li>\n<li>Yeniden sat\u0131n alma hat\u0131rlatmalar\u0131<\/li>\n<li>Do\u011fum g\u00fcn\u00fc kutlamalar\u0131 ya da ki\u015fisel teklifler Bu ak\u0131\u015flar sayesinde hem zaman tasarrufu sa\u011flan\u0131r hem de kullan\u0131c\u0131ya de\u011ferli hissettirilir.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Ticaret_ve_Dijital_Pazarlama_Entegrasyonu\"><\/span>E-Ticaret ve Dijital Pazarlama Entegrasyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital pazarlama, e-ticaret ile entegre \u00e7al\u0131\u015ft\u0131\u011f\u0131nda sat\u0131\u015f performans\u0131n\u0131 do\u011frudan etkileyen sonu\u00e7lar do\u011furur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Urun_Pazarlamasi_icin_Icerik_Uretimi\"><\/span>\u00dcr\u00fcn Pazarlamas\u0131 i\u00e7in \u0130\u00e7erik \u00dcretimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sadece &#8220;sat\u0131n al&#8221; butonu olan bir \u00fcr\u00fcn sayfas\u0131, \u00e7o\u011fu zaman yeterli de\u011fildir. \u00dcr\u00fcn etraf\u0131nda \u00fcretilen kaliteli blog i\u00e7erikleri, \u00fcr\u00fcn tan\u0131t\u0131m videolar\u0131, kullan\u0131c\u0131 incelemeleri gibi zengin i\u00e7erikler; SEO\u2019yu desteklerken ayn\u0131 zamanda sat\u0131n alma karar\u0131n\u0131 etkiler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Donusum_Optimizasyonu_ve_Musteri_Yolculugu\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu ve M\u00fc\u015fteri Yolculu\u011fu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ziyaret\u00e7inin siteye girdi\u011fi andan sat\u0131n alma s\u00fcrecinin sonuna kadar ge\u00e7en yolculuk dikkatle analiz edilmelidir. Bu yolculu\u011fun her a\u015famas\u0131 i\u00e7in CTA\u2019lar, canl\u0131 destek, g\u00fcven veren unsurlar (iade garantisi, yorumlar) gibi destekleyici \u00f6geler optimize edilmelidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Veri_Analizi_ve_Dijital_Pazarlama_KPIlari\"><\/span>Veri Analizi ve Dijital Pazarlama KPI&#8217;lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Veri odakl\u0131 karar almak, dijital pazarlaman\u0131n olmazsa olmaz\u0131d\u0131r. Bu nedenle \u00e7e\u015fitli analiz ara\u00e7lar\u0131n\u0131n do\u011fru kullan\u0131m\u0131 ba\u015far\u0131y\u0131 belirler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Araclarin_Kullanimi\"><\/span>Ara\u00e7lar\u0131n Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li><strong>Google Analytics<\/strong>: Trafik kaynaklar\u0131, kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve d\u00f6n\u00fc\u015f\u00fcm yollar\u0131 hakk\u0131nda detayl\u0131 bilgi sunar.<\/li>\n<li><strong>Hotjar<\/strong>: Is\u0131 haritalar\u0131 ve kullan\u0131c\u0131 kay\u0131tlar\u0131 ile web sitenizin kullan\u0131c\u0131 dostu olup olmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar.<\/li>\n<li><strong>Meta Business Suite<\/strong>: Facebook ve Instagram kampanyalar\u0131n\u0131n performans\u0131n\u0131 merkezi bir yerden izleyebilir ve optimize edebilirsiniz.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Temel_Metrikler\"><\/span>Temel Metrikler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-spread=\"false\">\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/roi-nedir\/\"><strong>ROI (Return on Investment)<\/strong><\/a>: Harcad\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eye kar\u015f\u0131 ald\u0131\u011f\u0131n\u0131z getiri.<\/li>\n<li><strong>ROAS (Return on Ad Spend)<\/strong>: Reklam harcamas\u0131na kar\u015f\u0131 sat\u0131\u015f geliri.<\/li>\n<li><strong>CTR (Click Through Rate)<\/strong>: G\u00f6sterime g\u00f6re t\u0131klanma oran\u0131.<\/li>\n<li><a href=\"https:\/\/birkanulusoy.com\/tr\/conversion-rate-nedir\/\"><strong>Conversion Rate<\/strong><\/a>: Ziyaret\u00e7ilerin ne kadar\u0131n\u0131n hedeflenen aksiyonu (sat\u0131n alma, form doldurma) ger\u00e7ekle\u015ftirdi\u011fi.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_Pazarlamasi_ve_Storytelling\"><\/span>\u0130\u00e7erik Pazarlamas\u0131 ve Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital pazarlama art\u0131k yaln\u0131zca reklam vermekten ibaret de\u011fil. \u0130nsanlar art\u0131k markalarla ba\u011f kurmak istiyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Uretimi\"><\/span>\u0130\u00e7erik \u00dcretimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Blog yaz\u0131lar\u0131, YouTube videolar\u0131, Instagram Reels\u2019lar\u0131, podcast\u2019ler ve infografikler gibi i\u00e7erikler markan\u0131n bilinirli\u011fini art\u0131rmak ve SEO deste\u011fi sa\u011flamak i\u00e7in kullan\u0131labilir. De\u011ferli bilgi sunan i\u00e7erikler marka otoritesi yarat\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Storytelling_Hikayelestirme\"><\/span>Storytelling (Hik\u00e2yele\u015ftirme)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z\u0131n arkas\u0131ndaki hik\u00e2yeyi, kurucu vizyonunu, m\u00fc\u015fteri ba\u015far\u0131 \u00f6yk\u00fclerini etkileyici bir dille anlatmak; hedef kitlenin duygusal ba\u011f kurmas\u0131n\u0131 sa\u011flar. \u0130nsanlar markalar\u0131 de\u011fil, hik\u00e2yeleri sever.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dijital_Pazarlamada_Yeni_Trendler_ve_Gelecek_Vizyonu\"><\/span>Dijital Pazarlamada Yeni Trendler ve Gelecek Vizyonu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital pazarlama h\u0131zla evriliyor. Ayakta kalmak isteyen markalar de\u011fi\u015fime ayak uydurmal\u0131.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yapay_Zeka_Destekli_Pazarlama\"><\/span>Yapay Zek\u00e2 Destekli Pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT, Midjourney gibi ara\u00e7lar i\u00e7erik \u00fcretimini, g\u00f6rsel yarat\u0131m\u0131n\u0131 ve m\u00fc\u015fteri hizmetlerini tamamen d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Otomatik e-posta metinleri, chatbot&#8217;lar, SEO optimizasyonlar\u0131 art\u0131k yapay zek\u00e2 ile \u00e7ok daha etkili hale geldi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sesli_Arama_ve_Interaktif_Icerikler\"><\/span>Sesli Arama ve \u0130nteraktif \u0130\u00e7erikler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar art\u0131k &#8220;Alexa&#8221; ya da &#8220;Google Assistant&#8221; ile al\u0131\u015fveri\u015f yapabiliyor. Web sitelerinin sesli aramaya uygun hale getirilmesi SEO a\u00e7\u0131s\u0131ndan yeni bir gereklilik.<\/p>\n<p>Ayn\u0131 zamanda interaktif quiz&#8217;ler, anketler ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik gibi i\u00e7erikler kullan\u0131c\u0131 etkile\u015fimini art\u0131r\u0131yor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Veri_Gizliligi_ve_Etik_Pazarlama\"><\/span>Veri Gizlili\u011fi ve Etik Pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c7erez politikalar\u0131, GDPR ve kullan\u0131c\u0131 izinleri, pazarlamac\u0131lar i\u00e7in yeni bir denge unsuru. \u015eeffafl\u0131k, etik ileti\u015fim ve kullan\u0131c\u0131ya kontrol hakk\u0131 sunmak art\u0131k zorunluluk.<\/p>\n<div>Dijital pazarlama art\u0131k sadece reklamlar\u0131 y\u00f6netmekten \u00e7ok daha fazlas\u0131. Otomasyon, i\u00e7erik, analiz, etik ve teknoloji gibi bir\u00e7ok disiplini i\u00e7inde bar\u0131nd\u0131ran, s\u00fcrekli geli\u015fen bir ekosistem. Ba\u015far\u0131l\u0131 olmak i\u00e7in bu alanlardaki yeniliklere a\u00e7\u0131k, veri odakl\u0131 ve insan merkezli bir yakla\u015f\u0131m \u015fart.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital Pazarlama Nedir? Dijital pazarlama; markalar\u0131n \u00fcr\u00fcn ya da hizmetlerini tan\u0131tmak, potansiyel m\u00fc\u015fterileri \u00e7ekmek ve sadakat olu\u015fturmak amac\u0131yla dijital kanallar \u00fczerinden y\u00fcr\u00fctt\u00fckleri t\u00fcm faaliyetleri kapsar. Web siteleri, arama motorlar\u0131, sosyal medya platformlar\u0131, mobil uygulamalar ve e-posta gibi dijital ara\u00e7lar bu faaliyetlerin temelini olu\u015fturur. Geleneksel pazarlamayla k\u0131yasland\u0131\u011f\u0131nda en belirgin fark\u0131, dijital pazarlaman\u0131n \u00f6l\u00e7\u00fclebilirli\u011fi ve ger\u00e7ek zamanl\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2124"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2124\/revisions"}],"predecessor-version":[{"id":2129,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2124\/revisions\/2129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2125"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}