{"id":2234,"date":"2025-06-23T18:16:40","date_gmt":"2025-06-23T18:16:40","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2234"},"modified":"2025-06-23T18:17:06","modified_gmt":"2025-06-23T18:17:06","slug":"hotjar-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/","title":{"rendered":"Hotjar Nedir, Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Hotjar_Nedir\" >Hotjar Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Isi_Haritalari_Heatmaps_ile_Kullanici_Davranislarini_Anlama\" >Is\u0131 Haritalar\u0131 (Heatmaps) ile Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 Anlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Kayitlar_Session_Recordings_ile_Gercek_Kullanici_Deneyimi_Izleme\" >Kay\u0131tlar (Session Recordings) ile Ger\u00e7ek Kullan\u0131c\u0131 Deneyimi \u0130zleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Anketler_ve_Geri_Bildirim_Araclari\" >Anketler ve Geri Bildirim Ara\u00e7lar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Funnel_Analizi_ve_Donusum_Hunileri\" >Funnel Analizi ve D\u00f6n\u00fc\u015f\u00fcm Hunileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Hotjari_Kurma_ve_Entegrasyon_Sureci\" >Hotjar\u2019\u0131 Kurma ve Entegrasyon S\u00fcreci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Veriye_Dayali_AB_Test_Icgoruleri_Uretme\" >Veriye Dayal\u0131 A\/B Test \u0130\u00e7g\u00f6r\u00fcleri \u00dcretme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Hotjar_ve_GDPRUyumluluk_Meseleleri\" >Hotjar ve GDPR\/Uyumluluk Meseleleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Fiyatlandirma_Planlari_ve_Hangi_Seviyede_Hangi_Ozellikler_Var\" >Fiyatland\u0131rma Planlar\u0131 ve Hangi Seviyede Hangi \u00d6zellikler Var?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/hotjar-nedir\/#Hangi_Markalar_Hotjar_Kullaniyor\" >Hangi Markalar Hotjar Kullan\u0131yor?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"211\" data-end=\"269\"><span class=\"ez-toc-section\" id=\"Hotjar_Nedir\"><\/span>Hotjar Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"271\" data-end=\"842\">Hotjar, web sitesi ziyaret\u00e7ilerinin davran\u0131\u015flar\u0131n\u0131 anlamaya y\u00f6nelik geli\u015ftirilmi\u015f bir kullan\u0131c\u0131 deneyimi (UX) analiz arac\u0131d\u0131r. Geleneksel web analiti\u011fi yaz\u0131l\u0131mlar\u0131ndan (\u00f6rne\u011fin Google Analytics) farkl\u0131 olarak, sadece rakamlar ve oranlar sunmakla kalmaz; kullan\u0131c\u0131lar\u0131n sitenizle nas\u0131l etkile\u015fime ge\u00e7ti\u011fini g\u00f6rselle\u015ftirerek daha sezgisel ve h\u0131zl\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flar. Is\u0131 haritalar\u0131 (heatmaps), oturum kay\u0131tlar\u0131 (session recordings), anketler, geri bildirim butonlar\u0131, d\u00f6n\u00fc\u015f\u00fcm hunisi (<a href=\"https:\/\/birkanulusoy.com\/tr\/funnel-nedir\/\">funnel<\/a> analysis) ve form analizleri gibi mod\u00fclleriyle; hem nicel hem de nitel veri sa\u011flar.<\/p>\n<p data-start=\"271\" data-end=\"842\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2236\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/hotjar-ana-ekrani.jpg\" alt=\"hotjar ana ekran\u0131\" width=\"880\" height=\"400\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/hotjar-ana-ekrani.jpg 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/hotjar-ana-ekrani-600x273.jpg 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/hotjar-ana-ekrani-300x136.jpg 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/06\/hotjar-ana-ekrani-768x349.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<p data-start=\"844\" data-end=\"1242\">\u00d6zellikle UX uzmanlar\u0131, e-ticaret y\u00f6neticileri, \u00fcr\u00fcn tasar\u0131mc\u0131lar\u0131 ve dijital pazarlamac\u0131lar i\u00e7in Hotjar, kullan\u0131c\u0131 deneyimini geli\u015ftirmek ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ad\u0131na stratejik bir ara\u00e7t\u0131r. Bir sayfada neden bounce oran\u0131 y\u00fcksek? Hangi butonlar t\u0131klan\u0131yor ama d\u00f6n\u00fc\u015f\u00fcm getirmiyor? Kullan\u0131c\u0131lar sat\u0131n alma ad\u0131mlar\u0131n\u0131n neresinde tak\u0131l\u0131yor? T\u00fcm bu sorulara g\u00f6rsel ve davran\u0131\u015fsal yan\u0131tlar sunar.<\/p>\n<p><a href=\"https:\/\/insights.hotjar.com\/register\" target=\"_blank\" rel=\"noopener\">https:\/\/insights.hotjar.com\/register<\/a> adresinden kay\u0131t olarak hesab\u0131n\u0131z\u0131 olu\u015fturabilirsiniz.<\/p>\n<h2 data-start=\"1249\" data-end=\"1319\"><span class=\"ez-toc-section\" id=\"Isi_Haritalari_Heatmaps_ile_Kullanici_Davranislarini_Anlama\"><\/span>Is\u0131 Haritalar\u0131 (Heatmaps) ile Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 Anlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1321\" data-end=\"1707\">Is\u0131 haritalar\u0131, Hotjar\u2019\u0131n en \u00e7ok bilinen ve kullan\u0131lan \u00f6zelliklerinden biridir. Temel olarak, kullan\u0131c\u0131lar\u0131n sayfa \u00fczerindeki t\u0131klamalar\u0131n\u0131 (click heatmap), fare hareketlerini (move heatmap) ve sayfa a\u015fa\u011f\u0131 kayd\u0131rmalar\u0131n\u0131 (scroll heatmap) renkli bir harita \u00fczerinden g\u00f6rselle\u015ftirir. K\u0131rm\u0131z\u0131 ve turuncu tonlar yo\u011fun etkile\u015fimi, mavi ve mor tonlar ise az ilgilenilen b\u00f6lgeleri temsil eder.<\/p>\n<p data-start=\"1709\" data-end=\"2163\">E-ticaret siteleri i\u00e7in bu \u00f6zellik hayati derecede \u00f6nemlidir. \u00d6rne\u011fin, bir \u00fcr\u00fcn sayfas\u0131nda kullan\u0131c\u0131lar\u0131n \u201cSepete Ekle\u201d butonuna gelmeden sayfay\u0131 terk ettiklerini fark etti\u011finizde, butonun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak veya sayfa hiyerar\u015fisini yeniden tasarlamak gibi aksiyonlar alabilirsiniz. Ayn\u0131 \u015fekilde, bir kampanya g\u00f6rseli ya da a\u00e7\u0131klama metninin neredeyse hi\u00e7 okunmad\u0131\u011f\u0131n\u0131 heatmap ile g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, bu alanlar\u0131 daha dikkat \u00e7ekici hale getirmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p data-start=\"2165\" data-end=\"2358\">Mobil kullan\u0131c\u0131lar\u0131n sayfa i\u00e7inde nerede tak\u0131ld\u0131\u011f\u0131n\u0131 ve hangi \u00f6\u011felere hi\u00e7 dokunmad\u0131\u011f\u0131n\u0131 da heatmap ile analiz etmek, responsive tasar\u0131m\u0131n ger\u00e7ekten kullan\u0131c\u0131 dostu olup olmad\u0131\u011f\u0131n\u0131 ortaya koyar.<\/p>\n<h2 data-start=\"2365\" data-end=\"2440\"><span class=\"ez-toc-section\" id=\"Kayitlar_Session_Recordings_ile_Gercek_Kullanici_Deneyimi_Izleme\"><\/span>Kay\u0131tlar (Session Recordings) ile Ger\u00e7ek Kullan\u0131c\u0131 Deneyimi \u0130zleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2442\" data-end=\"2737\">Session Recordings mod\u00fcl\u00fc, kullan\u0131c\u0131lar\u0131n siteniz \u00fczerindeki hareketlerini ger\u00e7ek zamanl\u0131 videolar olarak kaydeder. Kullan\u0131c\u0131n\u0131n nereden geldi\u011fi, hangi sayfalarda dola\u015ft\u0131\u011f\u0131, hangi \u00fcr\u00fcnleri inceledi\u011fi, hangi noktada t\u0131klad\u0131\u011f\u0131 ya da sayfay\u0131 terk etti\u011fi gibi davran\u0131\u015flar video \u015feklinde izlenebilir.<\/p>\n<p data-start=\"2739\" data-end=\"3123\">Bu \u00f6zellik sayesinde; sayfa \u00fczerindeki hatalar\u0131, kafa kar\u0131\u015ft\u0131r\u0131c\u0131 kullan\u0131c\u0131 aray\u00fczlerini veya teknik problemleri do\u011frudan g\u00f6zlemlemek m\u00fcmk\u00fcn olur. \u00d6rne\u011fin; kullan\u0131c\u0131 bir \u00fcr\u00fcn sat\u0131n almak isterken formda s\u0131k\u0131\u015f\u0131p kald\u0131ysa, nedenini net bir \u015fekilde g\u00f6rebilirsiniz. Ya da, kullan\u0131c\u0131 ayn\u0131 sayfay\u0131 tekrar tekrar yeniliyorsa, bu bir y\u00fckleme problemi veya tasar\u0131m eksikli\u011fine i\u015faret edebilir.<\/p>\n<p data-start=\"3125\" data-end=\"3333\">Mobil kay\u0131tlar sayesinde, masa\u00fcst\u00fc ve mobil kullan\u0131c\u0131 deneyimleri aras\u0131nda fark olup olmad\u0131\u011f\u0131n\u0131 da test edebilirsiniz. Bu da \u00f6zellikle mobil trafi\u011fin yo\u011fun oldu\u011fu e-ticaret siteleri i\u00e7in ciddi avantaj sa\u011flar.<\/p>\n<h2 data-start=\"3340\" data-end=\"3384\"><span class=\"ez-toc-section\" id=\"Anketler_ve_Geri_Bildirim_Araclari\"><\/span>Anketler ve Geri Bildirim Ara\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3386\" data-end=\"3646\">Hotjar, sadece kullan\u0131c\u0131lar\u0131n ne yapt\u0131\u011f\u0131n\u0131 de\u011fil, neden yapt\u0131\u011f\u0131n\u0131 da anlaman\u0131z\u0131 sa\u011flayan nadir ara\u00e7lardan biridir. Sayfa i\u00e7i anketler, pop-up feedback kutular\u0131 ve Net Promoter Score (NPS) \u00f6l\u00e7\u00fcm ara\u00e7lar\u0131yla do\u011frudan kullan\u0131c\u0131dan i\u00e7g\u00f6r\u00fc toplaman\u0131za olanak tan\u0131r.<\/p>\n<p data-start=\"3648\" data-end=\"3953\">\u00d6rne\u011fin, \u201cBu sayfada arad\u0131\u011f\u0131n\u0131z\u0131 bulabildiniz mi?\u201d veya \u201cBu \u00fcr\u00fcnle ilgili en \u00e7ok neyi merak ediyorsunuz?\u201d gibi sorularla potansiyel m\u00fc\u015fterilerin d\u00fc\u015f\u00fcnce yap\u0131s\u0131n\u0131 \u00f6\u011frenebilirsiniz. NPS sistemiyle kullan\u0131c\u0131lar\u0131n sizi tavsiye etme e\u011filimleri \u00f6l\u00e7\u00fcl\u00fcr; b\u00f6ylece m\u00fc\u015fteri sadakati hakk\u0131nda fikir sahibi olursunuz.<\/p>\n<p data-start=\"3955\" data-end=\"4203\">Ayr\u0131ca, siteyi terk eden kullan\u0131c\u0131lara y\u00f6nelik \u00e7\u0131k\u0131\u015f an\u0131 (exit intent) geri bildirimleri toplayarak neden al\u0131\u015fveri\u015fi tamamlamad\u0131klar\u0131n\u0131 do\u011frudan sorabilirsiniz. Bu da hem \u00fcr\u00fcn hem de kullan\u0131c\u0131 deneyimi iyile\u015ftirmelerinde do\u011frudan geri d\u00f6n\u00fc\u015f sa\u011flar.<\/p>\n<h2 data-start=\"4210\" data-end=\"4253\"><span class=\"ez-toc-section\" id=\"Funnel_Analizi_ve_Donusum_Hunileri\"><\/span>Funnel Analizi ve D\u00f6n\u00fc\u015f\u00fcm Hunileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4255\" data-end=\"4643\">Hotjar\u2019\u0131n funnel analizi \u00f6zelli\u011fi, ziyaret\u00e7ilerin bir d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda hangi ad\u0131mlarda kayboldu\u011funu g\u00f6sterir. Bu \u00f6zellik sayesinde \u00f6rne\u011fin bir e-ticaret sitesinde \u015fu analiz yap\u0131labilir: Ana sayfa &gt; Kategori &gt; \u00dcr\u00fcn sayfas\u0131 &gt; Sepet &gt; \u00d6deme sayfas\u0131 &gt; Sipari\u015f tamamland\u0131. Bu ad\u0131mlar\u0131n her birinde ka\u00e7 kullan\u0131c\u0131 kald\u0131, ka\u00e7 kullan\u0131c\u0131 di\u011fer ad\u0131ma ge\u00e7ti? Hangi ad\u0131mda ciddi bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131?<\/p>\n<p data-start=\"4645\" data-end=\"4915\">Bu analizler, \u00f6zellikle form doldurma s\u00fcre\u00e7leri, kay\u0131t olma ak\u0131\u015flar\u0131 ve \u00f6deme sayfalar\u0131 gibi \u00e7ok ad\u0131ml\u0131 d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinde kritik \u00f6nemdedir. E\u011fer kullan\u0131c\u0131lar\u0131n %70\u2019i \u00f6deme ad\u0131m\u0131na gelip %10\u2019u al\u0131\u015fveri\u015fi tamaml\u0131yorsa, o sayfada ciddi bir deneyim problemi var demektir.<\/p>\n<p data-start=\"4917\" data-end=\"5090\">Bu bilgiler \u0131\u015f\u0131\u011f\u0131nda sayfa tasar\u0131m\u0131, g\u00fcvenlik bildirimleri, \u00f6deme y\u00f6ntemleri veya form alanlar\u0131n\u0131n yeniden tasarlanmas\u0131 gibi aksiyonlarla d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n<h2 data-start=\"4917\" data-end=\"5090\"><span class=\"ez-toc-section\" id=\"Hotjari_Kurma_ve_Entegrasyon_Sureci\"><\/span>Hotjar\u2019\u0131 Kurma ve Entegrasyon S\u00fcreci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"257\" data-end=\"751\">Hotjar&#8217;\u0131n kurulumu, teknik bilgi d\u00fczeyi \u00e7ok y\u00fcksek olmayan kullan\u0131c\u0131lar i\u00e7in dahi olduk\u00e7a eri\u015filebilir ve kullan\u0131c\u0131 dostudur. Temel olarak, Hotjar hesab\u0131 a\u00e7t\u0131ktan sonra size verilen <strong data-start=\"439\" data-end=\"472\">izleme kodunu (tracking code)<\/strong> sitenizin <code data-start=\"483\" data-end=\"491\">&lt;head&gt;<\/code> etiketine eklemeniz gerekir. Bu i\u015flem, sitenizin her sayfas\u0131na Hotjar\u2019\u0131n izleme mekanizmas\u0131n\u0131 entegre eder. Alternatif olarak <strong data-start=\"618\" data-end=\"646\"><a href=\"https:\/\/birkanulusoy.com\/tr\/google-tag-manager-nedir\/\">Google Tag Manager<\/a> (GTM)<\/strong> \u00fczerinden de kurulum yapmak m\u00fcmk\u00fcnd\u00fcr; bu, kodla u\u011fra\u015fmak istemeyenler i\u00e7in olduk\u00e7a pratik bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n<p data-start=\"753\" data-end=\"1139\">E\u011fer sitenizi Shopify, WordPress veya Wix gibi bir platform \u00fczerinde kurduysan\u0131z, Hotjar\u2019\u0131n bu platformlara \u00f6zel eklenti ve entegrasyon destekleri mevcuttur. WordPress kullan\u0131c\u0131lar\u0131 i\u00e7in Hotjar plugin\u2019i birka\u00e7 t\u0131klama ile kurulabilirken; Shopify kullan\u0131c\u0131lar\u0131, temalar\u0131na tek sat\u0131rl\u0131k kod ekleyerek entegrasyonu sa\u011flayabilirler. Wix\u2019te ise \u00f6zel kod b\u00f6l\u00fcm\u00fc \u00fczerinden entegrasyon yap\u0131l\u0131r.<\/p>\n<p data-start=\"1141\" data-end=\"1390\">Hotjar, <strong data-start=\"1149\" data-end=\"1200\">Google Analytics, <a href=\"https:\/\/birkanulusoy.com\/tr\/facebook-pixel-nedir\/\">Facebook Pixel<\/a>, Microsoft Clarity<\/strong> gibi di\u011fer analiz ara\u00e7lar\u0131yla paralel \u015fekilde \u00e7al\u0131\u015fabilir. B\u00f6ylece, say\u0131larla ifade edilen d\u00f6n\u00fc\u015f\u00fcm verilerini (Analytics), Hotjar ile g\u00f6rsel ve davran\u0131\u015fsal i\u00e7g\u00f6r\u00fclerle tamamlamak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<h2 data-start=\"1397\" data-end=\"1446\"><span class=\"ez-toc-section\" id=\"Veriye_Dayali_AB_Test_Icgoruleri_Uretme\"><\/span>Veriye Dayal\u0131 A\/B Test \u0130\u00e7g\u00f6r\u00fcleri \u00dcretme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1448\" data-end=\"1769\">Hotjar, do\u011frudan A\/B test arac\u0131 olmasa da, A\/B testlerini daha bilin\u00e7li planlamak i\u00e7in g\u00fc\u00e7l\u00fc i\u00e7g\u00f6r\u00fcler sunar. \u00d6rne\u011fin, kullan\u0131c\u0131lar\u0131n \u201cHemen \u00c7\u0131kma\u201d oran\u0131 y\u00fcksek olan bir sayfada nereye kadar scroll yapt\u0131\u011f\u0131 veya nerelere t\u0131klad\u0131\u011f\u0131 gibi bilgilerle, o sayfada neleri de\u011fi\u015ftirmek gerekti\u011fini net bir \u015fekilde anlayabilirsiniz.<\/p>\n<p data-start=\"1771\" data-end=\"2084\">Bu veriler do\u011frultusunda, \u201cBu butonun yeri mi yanl\u0131\u015f?\u201d, \u201cBa\u015fl\u0131k yeterince ilgi \u00e7ekici de\u011fil mi?\u201d, \u201cG\u00f6rsel dikkat da\u011f\u0131t\u0131c\u0131 m\u0131?\u201d gibi sorulara yan\u0131t arayabilir ve test hipotezleri olu\u015fturabilirsiniz. Ard\u0131ndan bu hipotezleri Google Optimize, VWO veya Optimizely gibi A\/B test ara\u00e7lar\u0131yla uygulamaya ge\u00e7irebilirsiniz.<\/p>\n<p data-start=\"2086\" data-end=\"2408\">\u00d6rne\u011fin, \u201cCTA butonunu ye\u015filden turuncuya \u00e7evirirsek t\u0131klama oran\u0131 artar m\u0131?\u201d gibi basit ama etkili de\u011fi\u015fiklikler, Hotjar verilerinin \u0131\u015f\u0131\u011f\u0131nda \u00e7ok daha hedefli hale gelir. Hangi g\u00f6rselin kullan\u0131c\u0131y\u0131 daha \u00e7ok etkiledi\u011fini, hangi ba\u015fl\u0131\u011f\u0131n sayfada daha uzun kalma s\u00fcresiyle ili\u015fkili oldu\u011funu anlamak i\u00e7in ideal bir yol sunar.<\/p>\n<h2 data-start=\"2415\" data-end=\"2459\"><span class=\"ez-toc-section\" id=\"Hotjar_ve_GDPRUyumluluk_Meseleleri\"><\/span>Hotjar ve GDPR\/Uyumluluk Meseleleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2461\" data-end=\"2732\">Kullan\u0131c\u0131 verilerinin toplanmas\u0131 ve analiz edilmesi s\u00f6z konusu oldu\u011funda, \u00f6zellikle Avrupa Birli\u011fi \u00fclkelerinde <strong data-start=\"2572\" data-end=\"2612\">Genel Veri Koruma Y\u00f6netmeli\u011fi (GDPR)<\/strong> \u00e7er\u00e7evesinde yasal y\u00fck\u00fcml\u00fcl\u00fckler devreye girer. Hotjar bu konuda son derece \u015feffaf ve uyumlu bir politika izlemektedir.<\/p>\n<p data-start=\"2734\" data-end=\"3102\">Hotjar, <strong data-start=\"2742\" data-end=\"2763\">IP anonimle\u015ftirme<\/strong>, <strong data-start=\"2765\" data-end=\"2841\">kullan\u0131c\u0131ya ait ki\u015fisel verilerin (form alanlar\u0131 gibi) maskele\u015ftirilmesi<\/strong> ve <strong data-start=\"2845\" data-end=\"2868\">\u00e7erez izni y\u00f6netimi<\/strong> gibi ara\u00e7larla veri gizlili\u011fini korur. Ayr\u0131ca, kullan\u0131c\u0131dan a\u00e7\u0131k r\u0131za al\u0131nmadan hi\u00e7bir veri toplamaz. T\u00fcrkiye gibi KVKK (Ki\u015fisel Verilerin Korunmas\u0131 Kanunu) kapsam\u0131ndaki \u00fclkelerde de benzer bir veri toplama izni prosed\u00fcr\u00fc gereklidir.<\/p>\n<p data-start=\"3104\" data-end=\"3440\">Sitenize Hotjar entegre etti\u011finizde, ziyaret\u00e7ilere \u00e7erez izin bildirimi sunmak ve verilerin nas\u0131l topland\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtmek iyi bir uygulamad\u0131r. Hotjar ayr\u0131ca kullan\u0131c\u0131ya ait t\u00fcm verilerin silinmesini sa\u011flayan \u00f6zel formlar ve talepleri destekler, bu da onu e-ticaret ve kurumsal kullan\u0131c\u0131lar i\u00e7in g\u00fcvenli bir se\u00e7enek haline getirir.<\/p>\n<h2 data-start=\"3447\" data-end=\"3518\"><span class=\"ez-toc-section\" id=\"Fiyatlandirma_Planlari_ve_Hangi_Seviyede_Hangi_Ozellikler_Var\"><\/span>Fiyatland\u0131rma Planlar\u0131 ve Hangi Seviyede Hangi \u00d6zellikler Var?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3520\" data-end=\"3737\">Hotjar, hem k\u00fc\u00e7\u00fck giri\u015fimler hem de b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in farkl\u0131 abonelik planlar\u0131 sunar. \u00dccretsiz planda temel \u00f6zellikler yer al\u0131rken, daha detayl\u0131 analiz ve segmentasyon i\u00e7in \u00fccretli planlara ge\u00e7mek gerekir.<\/p>\n<p data-start=\"3739\" data-end=\"4092\"><strong data-start=\"3739\" data-end=\"3756\">\u00dccretsiz plan<\/strong>, k\u00fc\u00e7\u00fck trafik hacmine sahip siteler i\u00e7in yeterli olabilir; 35 g\u00fcnl\u00fck kay\u0131t saklama s\u00fcresi, s\u0131n\u0131rl\u0131 say\u0131da \u0131s\u0131 haritas\u0131 ve g\u00fcnde birka\u00e7 y\u00fcz oturum kayd\u0131 i\u00e7erir. Daha fazla kullan\u0131c\u0131 analizi, segmentasyon, geri bildirim filtreleri ve \u00f6zel entegrasyonlar i\u00e7in <strong data-start=\"4014\" data-end=\"4022\">Plus<\/strong>, <strong data-start=\"4024\" data-end=\"4036\">Business<\/strong> veya <strong data-start=\"4042\" data-end=\"4051\">Scale<\/strong> gibi \u00fccretli planlara ge\u00e7ilmesi gerekir.<\/p>\n<p data-start=\"4094\" data-end=\"4527\">\u00dccretli planlar kullan\u0131c\u0131 say\u0131s\u0131na ve ziyaret\u00e7i hacmine g\u00f6re \u00f6l\u00e7eklenebilir. \u00d6zellikle A\/B testlerle \u00e7al\u0131\u015fan pazarlama ekipleri, m\u00fc\u015fteri deneyimi tak\u0131m\u0131 olan orta-b\u00fcy\u00fck i\u015fletmeler i\u00e7in <strong data-start=\"4279\" data-end=\"4297\">Business plan\u0131<\/strong>, tam eri\u015fim ve derin analiz kapasitesi sunar. Fiyat-performans a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde, kullan\u0131c\u0131 davran\u0131\u015f\u0131na dayal\u0131 test ve optimizasyon ara\u00e7lar\u0131yla entegre kullan\u0131labilmesi bu \u00fccretleri hakl\u0131 \u00e7\u0131karan \u00f6nemli bir etkendir.<\/p>\n<h2 data-start=\"4534\" data-end=\"4603\"><span class=\"ez-toc-section\" id=\"Hangi_Markalar_Hotjar_Kullaniyor\"><\/span>Hangi Markalar Hotjar Kullan\u0131yor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4605\" data-end=\"4962\">Hotjar, d\u00fcnya genelinde binlerce markan\u0131n kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in kulland\u0131\u011f\u0131 bir ara\u00e7t\u0131r. K\u00fc\u00e7\u00fck butik e-ticaret sitelerinden b\u00fcy\u00fck SaaS platformlar\u0131na kadar geni\u015f bir kullan\u0131m yelpazesine sahiptir. \u00d6zellikle Shopify veya WooCommerce altyap\u0131s\u0131yla \u00e7al\u0131\u015fan dijital ma\u011fazalar, d\u00f6n\u00fc\u015f\u00fcm hunisi optimizasyonu i\u00e7in Hotjar\u2019dan yo\u011fun \u015fekilde faydalan\u0131r.<\/p>\n<p data-start=\"4964\" data-end=\"4986\">Baz\u0131 \u00f6rnek senaryolar:<\/p>\n<ul data-start=\"4987\" data-end=\"5513\">\n<li data-start=\"4987\" data-end=\"5166\">\n<p data-start=\"4989\" data-end=\"5166\"><strong data-start=\"4989\" data-end=\"5017\">Bir DTC kozmetik markas\u0131<\/strong>, \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n kullan\u0131c\u0131 taraf\u0131ndan okunup okunmad\u0131\u011f\u0131n\u0131 \u0131s\u0131 haritalarla analiz ederek, metinlerin yap\u0131s\u0131n\u0131 de\u011fi\u015ftirdi ve sat\u0131\u015flar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n<\/li>\n<li data-start=\"5167\" data-end=\"5348\">\n<p data-start=\"5169\" data-end=\"5348\"><strong data-start=\"5169\" data-end=\"5193\">Bir e\u011fitim platformu<\/strong>, kay\u0131t sayfas\u0131nda kullan\u0131c\u0131lar\u0131n tak\u0131ld\u0131\u011f\u0131 noktalar\u0131 oturum kay\u0131tlar\u0131yla tespit ederek form alanlar\u0131n\u0131 sadele\u015ftirdi ve kay\u0131t oran\u0131nda %28 art\u0131\u015f elde etti.<\/p>\n<\/li>\n<li data-start=\"5349\" data-end=\"5513\">\n<p data-start=\"5351\" data-end=\"5513\"><strong data-start=\"5351\" data-end=\"5375\">Bir B2B SaaS \u015firketi<\/strong>, kullan\u0131c\u0131lar\u0131n dashboard \u00fczerinde en \u00e7ok kulland\u0131\u011f\u0131 alanlar\u0131 heatmap\u2019lerle analiz ederek, navigasyon yap\u0131s\u0131n\u0131 tamamen yeniden tasarlad\u0131.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5515\" data-end=\"5731\">T\u00fcrkiye\u2019de de Trendyol, Modanisa, Armut gibi yo\u011fun kullan\u0131c\u0131 trafi\u011fi olan markalar benzer analiz ara\u00e7lar\u0131n\u0131 (baz\u0131lar\u0131 Hotjar, baz\u0131lar\u0131 alternatif \u00e7\u00f6z\u00fcmler) kullanarak kullan\u0131c\u0131 deneyimini s\u00fcrekli olarak geli\u015ftiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotjar Nedir? Hotjar, web sitesi ziyaret\u00e7ilerinin davran\u0131\u015flar\u0131n\u0131 anlamaya y\u00f6nelik geli\u015ftirilmi\u015f bir kullan\u0131c\u0131 deneyimi (UX) analiz arac\u0131d\u0131r. Geleneksel web analiti\u011fi yaz\u0131l\u0131mlar\u0131ndan (\u00f6rne\u011fin Google Analytics) farkl\u0131 olarak, sadece rakamlar ve oranlar sunmakla kalmaz; kullan\u0131c\u0131lar\u0131n sitenizle nas\u0131l etkile\u015fime ge\u00e7ti\u011fini g\u00f6rselle\u015ftirerek daha sezgisel ve h\u0131zl\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flar. Is\u0131 haritalar\u0131 (heatmaps), oturum kay\u0131tlar\u0131 (session recordings), anketler, geri bildirim butonlar\u0131, d\u00f6n\u00fc\u015f\u00fcm &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama-araclari"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2234"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2234\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2234\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2235"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}