{"id":2521,"date":"2025-08-22T20:08:26","date_gmt":"2025-08-22T20:08:26","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2521"},"modified":"2025-08-22T20:11:02","modified_gmt":"2025-08-22T20:11:02","slug":"microsoft-clarity-nedir","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/","title":{"rendered":"Microsoft Clarity Nedir, Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Microsoft_Clarity_Nedir\" >Microsoft Clarity Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Clarity_Hangi_Problemi_Cozuyor\" >Clarity Hangi Problemi \u00c7\u00f6z\u00fcyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Kimler_Icin_Uygun\" >Kimler \u0130\u00e7in Uygun?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Microsoft_Clarity_ile_Google_Analytics_Arasindaki_Farklar\" >Microsoft Clarity ile Google Analytics Aras\u0131ndaki Farklar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Clarity_Neden_GAya_Alternatif_Degil_Tamamlayicidir\" >Clarity Neden GA\u2019ya Alternatif De\u011fil, Tamamlay\u0131c\u0131d\u0131r?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Microsoft_Claritynin_One_Cikan_Ozellikleri\" >Microsoft Clarity\u2019nin \u00d6ne \u00c7\u0131kan \u00d6zellikleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#a_Oturum_Kayitlari_Session_Recordings\" >a) Oturum Kay\u0131tlar\u0131 (Session Recordings)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#b_Isi_Haritalari_Heatmaps\" >b) Is\u0131 Haritalar\u0131 (Heatmaps)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#c_Rage_Clicks_Ofke_Tiklamalari\" >c) Rage Clicks (\u00d6fke T\u0131klamalar\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#d_Scroll_Depth_Kaydirma_Derinligi\" >d) Scroll Depth (Kayd\u0131rma Derinli\u011fi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#e_JavaScript_Hatalarini_Tespit\" >e) JavaScript Hatalar\u0131n\u0131 Tespit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Microsoft_Clarity_Nasil_Kurulur\" >Microsoft Clarity Nas\u0131l Kurulur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#a_Shopify_icin_Clarity_Kurulumu\" >a) Shopify i\u00e7in Clarity Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#b_WordPress_icin_Clarity_Kurulumu\" >b) WordPress i\u00e7in Clarity Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#c_Ozel_Yazilim_Siteler_Icin\" >c) \u00d6zel Yaz\u0131l\u0131m Siteler \u0130\u00e7in<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Oturum_Kayitlari_ile_Kullanici_Davranisini_Anlama\" >Oturum Kay\u0131tlar\u0131 ile Kullan\u0131c\u0131 Davran\u0131\u015f\u0131n\u0131 Anlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Isi_Haritasi_Ozelligi_Nasil_Yorumlanir\" >Is\u0131 Haritas\u0131 \u00d6zelli\u011fi Nas\u0131l Yorumlan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#a_Click_Heatmap_Tiklama_Haritasi\" >a) Click Heatmap (T\u0131klama Haritas\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#b_Scroll_Heatmap_Kaydirma_Derinligi\" >b) Scroll Heatmap (Kayd\u0131rma Derinli\u011fi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#c_Attention_Heatmap_Dikkat_Haritasi\" >c) Attention Heatmap (Dikkat Haritas\u0131)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Clarity_ile_Donusum_Hunisi_Funnel_Analizi_Yapilabilir_mi\" >Clarity ile D\u00f6n\u00fc\u015f\u00fcm Hunisi (Funnel) Analizi Yap\u0131labilir mi?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Funnel_Takibi_Nasil_Yapilir\" >Funnel Takibi Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Ne_Tur_Kayiplar_Tespit_Edilebilir\" >Ne T\u00fcr Kay\u0131plar Tespit Edilebilir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#E-Ticaret_Siteleri_Icin_Clarity_Kullanim_Senaryolari\" >E-Ticaret Siteleri \u0130\u00e7in Clarity Kullan\u0131m Senaryolar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#a_Sepet_Terk_Etme_Analizi\" >a) Sepet Terk Etme Analizi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#b_Urun_Sayfasi_Davranislari\" >b) \u00dcr\u00fcn Sayfas\u0131 Davran\u0131\u015flar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#c_UX_Kullanici_Deneyimi_Iyilestirme_Ornekleri\" >c) UX (Kullan\u0131c\u0131 Deneyimi) \u0130yile\u015ftirme \u00d6rnekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Clarity_Verilerini_Hangi_Araclarla_Entegre_Edebilirsiniz\" >Clarity Verilerini Hangi Ara\u00e7larla Entegre Edebilirsiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#a_Google_Analytics_GA4\" >a) Google Analytics (GA4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#b_Google_Tag_Manager\" >b) Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#c_Power_BI\" >c) Power BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#d_Diger_CRM_ve_Heatmap_Araclari\" >d) Di\u011fer CRM ve Heatmap Ara\u00e7lar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Microsoft_Claritynin_Avantajlari_ve_Sinirlamalari\" >Microsoft Clarity\u2019nin Avantajlar\u0131 ve S\u0131n\u0131rlamalar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Avantajlari\" >Avantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/birkanulusoy.com\/tr\/microsoft-clarity-nedir\/#Sinirlamalari\" >S\u0131n\u0131rlamalar\u0131<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"941\" data-end=\"971\"><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_Nedir\"><\/span>Microsoft Clarity Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"973\" data-end=\"1282\"><strong data-start=\"973\" data-end=\"994\">Microsoft Clarity<\/strong>, web sitesi ziyaret\u00e7ilerinin sayfalar\u0131n\u0131zla nas\u0131l etkile\u015fim kurdu\u011funu analiz etmenizi sa\u011flayan \u00fccretsiz bir kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiz arac\u0131d\u0131r. Temel amac\u0131, sayfada ge\u00e7irilen zaman\u0131, t\u0131klama noktalar\u0131n\u0131, kullan\u0131c\u0131lar\u0131n nerede tak\u0131ld\u0131\u011f\u0131n\u0131 ya da sayfay\u0131 ne zaman terk etti\u011fini anlamakt\u0131r.<\/p>\n<h3 data-start=\"1284\" data-end=\"1319\"><span class=\"ez-toc-section\" id=\"Clarity_Hangi_Problemi_Cozuyor\"><\/span>Clarity Hangi Problemi \u00c7\u00f6z\u00fcyor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1321\" data-end=\"1547\">Google Analytics gibi ara\u00e7lar size say\u0131lar sunar: ka\u00e7 ki\u015fi geldi, ne kadar kald\u0131, hangi sayfaya t\u0131klad\u0131&#8230; Ancak bu rakamlar, <em data-start=\"1447\" data-end=\"1454\">neden<\/em> kald\u0131klar\u0131 ya da <em data-start=\"1472\" data-end=\"1479\">neden<\/em> terk ettikleri konusunda bilgi vermez. Clarity bu bo\u015flu\u011fu doldurur.<\/p>\n<p data-start=\"1549\" data-end=\"1561\">Clarity ile:<\/p>\n<ul data-start=\"1563\" data-end=\"1847\">\n<li data-start=\"1563\" data-end=\"1642\">\n<p data-start=\"1565\" data-end=\"1642\">Kullan\u0131c\u0131lar\u0131n ekranlar\u0131nda ne yapt\u0131\u011f\u0131n\u0131 birebir oturum kayd\u0131yla izleyebilir,<\/p>\n<\/li>\n<li data-start=\"1643\" data-end=\"1695\">\n<p data-start=\"1645\" data-end=\"1695\">Sayfa \u00fczerinde en \u00e7ok t\u0131klanan alanlar\u0131 g\u00f6rebilir,<\/p>\n<\/li>\n<li data-start=\"1696\" data-end=\"1760\">\n<p data-start=\"1698\" data-end=\"1760\">Hatal\u0131 t\u0131klama veya \u00f6fke (rage) t\u0131klamalar\u0131n\u0131 analiz edebilir,<\/p>\n<\/li>\n<li data-start=\"1761\" data-end=\"1847\">\n<p data-start=\"1763\" data-end=\"1847\">Scroll derinli\u011fi ile i\u00e7eriklerinizin neresinde ilgi kayb\u0131 oldu\u011funu \u00f6\u011frenebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1849\" data-end=\"1871\"><span class=\"ez-toc-section\" id=\"Kimler_Icin_Uygun\"><\/span>Kimler \u0130\u00e7in Uygun?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"1873\" data-end=\"2035\">\n<li data-start=\"1873\" data-end=\"1905\">\n<p data-start=\"1875\" data-end=\"1905\">E-ticaret sitesi sahipleri<\/p>\n<\/li>\n<li data-start=\"1906\" data-end=\"1934\">\n<p data-start=\"1908\" data-end=\"1934\">Dijital pazarlamac\u0131lar<\/p>\n<\/li>\n<li data-start=\"1935\" data-end=\"1959\">\n<p data-start=\"1937\" data-end=\"1959\">UX\/UI tasar\u0131mc\u0131lar<\/p>\n<\/li>\n<li data-start=\"1960\" data-end=\"2005\">\n<p data-start=\"1962\" data-end=\"2005\">Blog veya i\u00e7erik platformu y\u00f6neticileri<\/p>\n<\/li>\n<li data-start=\"2006\" data-end=\"2035\">\n<p data-start=\"2008\" data-end=\"2035\"><a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-danismani\/\">E-Ticaret dan\u0131\u015fman\u0131<\/a> ve ajanslar\u0131<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2037\" data-end=\"2126\">K\u0131sacas\u0131 kullan\u0131c\u0131 deneyimini iyile\u015ftirmek isteyen herkes i\u00e7in Clarity do\u011fru bir ara\u00e7t\u0131r.<\/p>\n<h2 data-start=\"2133\" data-end=\"2196\"><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_ile_Google_Analytics_Arasindaki_Farklar\"><\/span>Microsoft Clarity ile Google Analytics Aras\u0131ndaki Farklar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2198\" data-end=\"2378\">Google Analytics (GA) pazarlama d\u00fcnyas\u0131n\u0131n olmazsa olmaz\u0131d\u0131r. Ancak Clarity ile GA ayn\u0131 i\u015flevleri sunmaz. Birlikte \u00e7al\u0131\u015fmalar\u0131 tavsiye edilir, \u00e7\u00fcnk\u00fc farkl\u0131 t\u00fcrde veriler sa\u011flarlar.<\/p>\n<div class=\"_tableContainer_sk2ct_1\">\n<div class=\"_tableWrapper_sk2ct_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2380\" data-end=\"3123\">\n<thead data-start=\"2380\" data-end=\"2472\">\n<tr data-start=\"2380\" data-end=\"2472\">\n<th data-start=\"2380\" data-end=\"2415\" data-col-size=\"sm\">\u00d6zellik<\/th>\n<th data-start=\"2415\" data-end=\"2441\" data-col-size=\"sm\">Google Analytics<\/th>\n<th data-start=\"2441\" data-end=\"2472\" data-col-size=\"sm\">Microsoft Clarity<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2567\" data-end=\"3123\">\n<tr data-start=\"2567\" data-end=\"2659\">\n<td data-start=\"2567\" data-end=\"2602\" data-col-size=\"sm\">Ziyaret\u00e7i Say\u0131lar\u0131<\/td>\n<td data-start=\"2602\" data-end=\"2629\" data-col-size=\"sm\">\u2705<\/td>\n<td data-start=\"2629\" data-end=\"2659\" data-col-size=\"sm\">\u274c<\/td>\n<\/tr>\n<tr data-start=\"2660\" data-end=\"2752\">\n<td data-start=\"2660\" data-end=\"2695\" data-col-size=\"sm\">Oturum Kay\u0131tlar\u0131 (Session Replay)<\/td>\n<td data-start=\"2695\" data-end=\"2722\" data-col-size=\"sm\">\u274c<\/td>\n<td data-start=\"2722\" data-end=\"2752\" data-col-size=\"sm\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"2753\" data-end=\"2844\">\n<td data-start=\"2753\" data-end=\"2788\" data-col-size=\"sm\">Is\u0131 Haritalar\u0131<\/td>\n<td data-start=\"2788\" data-end=\"2814\" data-col-size=\"sm\">\u274c (GA4&#8217;te yok)<\/td>\n<td data-start=\"2814\" data-end=\"2844\" data-col-size=\"sm\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"2845\" data-end=\"2937\">\n<td data-start=\"2845\" data-end=\"2880\" data-col-size=\"sm\">\u00d6fke T\u0131klamalar\u0131<\/td>\n<td data-start=\"2880\" data-end=\"2907\" data-col-size=\"sm\">\u274c<\/td>\n<td data-start=\"2907\" data-end=\"2937\" data-col-size=\"sm\">\u2705<\/td>\n<\/tr>\n<tr data-start=\"2938\" data-end=\"3030\">\n<td data-start=\"2938\" data-end=\"2973\" data-col-size=\"sm\">Anonim Veri Toplama<\/td>\n<td data-start=\"2973\" data-end=\"3000\" data-col-size=\"sm\">K\u0131smen (\u00e7erezli)<\/td>\n<td data-start=\"3000\" data-end=\"3030\" data-col-size=\"sm\">Tamamen anonim<\/td>\n<\/tr>\n<tr data-start=\"3031\" data-end=\"3123\">\n<td data-start=\"3031\" data-end=\"3066\" data-col-size=\"sm\">Kullan\u0131m \u00dccreti<\/td>\n<td data-start=\"3066\" data-end=\"3093\" data-col-size=\"sm\">\u00dccretsiz (s\u0131n\u0131rl\u0131)<\/td>\n<td data-start=\"3093\" data-end=\"3123\" data-col-size=\"sm\">Tamamen \u00fccretsiz<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3 data-start=\"3125\" data-end=\"3182\"><span class=\"ez-toc-section\" id=\"Clarity_Neden_GAya_Alternatif_Degil_Tamamlayicidir\"><\/span>Clarity Neden GA\u2019ya Alternatif De\u011fil, Tamamlay\u0131c\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3184\" data-end=\"3253\">GA size ne oldu\u011funu s\u00f6yler.<br data-start=\"3211\" data-end=\"3214\" \/>Clarity size <em data-start=\"3227\" data-end=\"3234\">nas\u0131l<\/em> oldu\u011funu g\u00f6sterir.<\/p>\n<p data-start=\"3255\" data-end=\"3265\">\u00d6rne\u011fin:<\/p>\n<blockquote data-start=\"3266\" data-end=\"3494\">\n<p data-start=\"3268\" data-end=\"3494\">GA\u2019da bir sayfan\u0131n hemen \u00e7\u0131kma oran\u0131 %75.<br data-start=\"3309\" data-end=\"3312\" \/>Clarity\u2019de ise bu sayfada kullan\u0131c\u0131lar\u0131n bir butona defalarca t\u0131klay\u0131p tepki verdi\u011fini g\u00f6r\u00fcyorsunuz.<br data-start=\"3414\" data-end=\"3417\" \/>Bu bilgi, bir teknik sorun ya da tasar\u0131m problemi oldu\u011funu anlaman\u0131z\u0131 sa\u011flar.<\/p>\n<\/blockquote>\n<h2 data-start=\"3501\" data-end=\"3550\"><span class=\"ez-toc-section\" id=\"Microsoft_Claritynin_One_Cikan_Ozellikleri\"><\/span>Microsoft Clarity\u2019nin \u00d6ne \u00c7\u0131kan \u00d6zellikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3552\" data-end=\"3686\">Microsoft Clarity, kullan\u0131m kolayl\u0131\u011f\u0131yla birlikte sundu\u011fu baz\u0131 \u00f6zelliklerle benzer ara\u00e7lardan ayr\u0131l\u0131r. \u0130\u015fte en dikkat \u00e7eken mod\u00fclleri:<\/p>\n<h3 data-start=\"3688\" data-end=\"3732\"><span class=\"ez-toc-section\" id=\"a_Oturum_Kayitlari_Session_Recordings\"><\/span>a) Oturum Kay\u0131tlar\u0131 (Session Recordings)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3733\" data-end=\"3877\">Kullan\u0131c\u0131n\u0131n fare hareketleri, t\u0131klamalar\u0131, scroll davran\u0131\u015flar\u0131 ve sayfalar aras\u0131nda nas\u0131l dola\u015ft\u0131\u011f\u0131 birebir video kayd\u0131 \u015feklinde izlenebilir.<\/p>\n<blockquote data-start=\"3878\" data-end=\"3982\">\n<p data-start=\"3880\" data-end=\"3982\">Bu \u00f6zellik sayesinde \u201cziyaret\u00e7im neden sat\u0131n almad\u0131?\u201d sorusuna ger\u00e7ek davran\u0131\u015fla yan\u0131t bulabilirsiniz.<\/p>\n<\/blockquote>\n<h3 data-start=\"3984\" data-end=\"4016\"><span class=\"ez-toc-section\" id=\"b_Isi_Haritalari_Heatmaps\"><\/span>b) Is\u0131 Haritalar\u0131 (Heatmaps)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4017\" data-end=\"4034\">Sayfa \u00fczerindeki:<\/p>\n<ul data-start=\"4035\" data-end=\"4165\">\n<li data-start=\"4035\" data-end=\"4076\">\n<p data-start=\"4037\" data-end=\"4076\">En \u00e7ok t\u0131klanan alanlar (click heatmap)<\/p>\n<\/li>\n<li data-start=\"4077\" data-end=\"4118\">\n<p data-start=\"4079\" data-end=\"4118\">En \u00e7ok g\u00f6r\u00fclen alanlar (scroll heatmap)<\/p>\n<\/li>\n<li data-start=\"4119\" data-end=\"4165\">\n<p data-start=\"4121\" data-end=\"4165\">Etkile\u015fim al\u0131nmayan ama dikkat \u00e7eken alanlar<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4167\" data-end=\"4281\">gibi verileri g\u00f6rsel olarak sunar. Is\u0131 haritas\u0131 ile sayfa d\u00fczeninizi veriye dayal\u0131 yeniden \u015fekillendirebilirsiniz.<\/p>\n<h3 data-start=\"4283\" data-end=\"4320\"><span class=\"ez-toc-section\" id=\"c_Rage_Clicks_Ofke_Tiklamalari\"><\/span>c) Rage Clicks (\u00d6fke T\u0131klamalar\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4321\" data-end=\"4512\">Kullan\u0131c\u0131lar\u0131n bir butona ya da ba\u011flant\u0131ya tekrar tekrar t\u0131klamas\u0131 durumunda bunu \u201c\u00f6fke t\u0131klamas\u0131\u201d olarak etiketler. Bu, bir hatan\u0131n veya kullan\u0131c\u0131 beklentisinin kar\u015f\u0131lanmad\u0131\u011f\u0131n\u0131n i\u015faretidir.<\/p>\n<h3 data-start=\"4514\" data-end=\"4554\"><span class=\"ez-toc-section\" id=\"d_Scroll_Depth_Kaydirma_Derinligi\"><\/span>d) Scroll Depth (Kayd\u0131rma Derinli\u011fi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4555\" data-end=\"4617\">Ziyaret\u00e7ilerin bir sayfada ne kadar a\u015fa\u011f\u0131 indi\u011fini g\u00f6sterir.<\/p>\n<blockquote data-start=\"4618\" data-end=\"4734\">\n<p data-start=\"4620\" data-end=\"4734\">E\u011fer insanlar i\u00e7eriklerinizin sadece %30\u2019unu okuyup \u00e7\u0131k\u0131yorsa, ba\u015fl\u0131\u011fa g\u00f6re alakas\u0131z i\u00e7erik sunuyor olabilirsiniz.<\/p>\n<\/blockquote>\n<h3 data-start=\"4736\" data-end=\"4771\"><span class=\"ez-toc-section\" id=\"e_JavaScript_Hatalarini_Tespit\"><\/span>e) JavaScript Hatalar\u0131n\u0131 Tespit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4772\" data-end=\"4954\">Sayfa i\u00e7erisinde ger\u00e7ekle\u015fen JS hatalar\u0131 da kay\u0131t alt\u0131na al\u0131n\u0131r. Bu, \u00f6zellikle teknik geli\u015ftirme s\u00fcrecinde site hatalar\u0131n\u0131n kullan\u0131c\u0131 deneyimini nas\u0131l etkiledi\u011fini anlaman\u0131z\u0131 sa\u011flar.<\/p>\n<h2 data-start=\"4961\" data-end=\"4989\"><span class=\"ez-toc-section\" id=\"Microsoft_Clarity_Nasil_Kurulur\"><\/span>Microsoft Clarity Nas\u0131l Kurulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4991\" data-end=\"5106\">Kurulum s\u00fcreci olduk\u00e7a kolayd\u0131r ve kod bilgisi gerektirmez. A\u015fa\u011f\u0131da en yayg\u0131n platformlara g\u00f6re ad\u0131mlar\u0131 \u00f6zetledim.<\/p>\n<p data-start=\"4991\" data-end=\"5106\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2526\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-1024x550.png\" alt=\"microsoft clarity shopify uygulamas\u0131\" width=\"1024\" height=\"550\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-1024x550.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-600x322.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-300x161.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-768x413.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-1536x825.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/08\/microsoft-clarity-shopify-uygulamasi-2048x1101.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"5108\" data-end=\"5144\"><span class=\"ez-toc-section\" id=\"a_Shopify_icin_Clarity_Kurulumu\"><\/span>a) Shopify i\u00e7in Clarity Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"5145\" data-end=\"5515\">\n<li data-start=\"5145\" data-end=\"5226\">\n<p data-start=\"5148\" data-end=\"5226\"><a class=\"decorated-link cursor-pointer\" href=\"https:\/\/clarity.microsoft.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"5148\" data-end=\"5202\">Clarity.microsoft.com<\/a>\u2019a gidin ve oturum a\u00e7\u0131n.<\/p>\n<\/li>\n<li data-start=\"5227\" data-end=\"5274\">\n<p data-start=\"5230\" data-end=\"5274\">\u201cNew Project\u201d diyerek yeni bir site ekleyin.<\/p>\n<\/li>\n<li data-start=\"5275\" data-end=\"5325\">\n<p data-start=\"5278\" data-end=\"5325\">Size bir izleme kodu (tracking code) verilecek.<\/p>\n<\/li>\n<li data-start=\"5326\" data-end=\"5400\">\n<p data-start=\"5329\" data-end=\"5400\"><a href=\"https:\/\/birkanulusoy.com\/tr\/shopify-nedir\/\">Shopify<\/a> panelinizden \u201cOnline Store &gt; Themes &gt; Edit Code\u201d ad\u0131m\u0131na gidin.<\/p>\n<\/li>\n<li data-start=\"5401\" data-end=\"5489\">\n<p data-start=\"5404\" data-end=\"5489\"><code data-start=\"5404\" data-end=\"5418\">theme.liquid<\/code> dosyas\u0131nda <code data-start=\"5430\" data-end=\"5439\">&lt;\/head&gt;<\/code> etiketinden hemen \u00f6nce Clarity kodunu yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<\/li>\n<li data-start=\"5490\" data-end=\"5515\">\n<p data-start=\"5493\" data-end=\"5515\">Kaydedin ve test edin.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"5517\" data-end=\"5555\"><span class=\"ez-toc-section\" id=\"b_WordPress_icin_Clarity_Kurulumu\"><\/span>b) WordPress i\u00e7in Clarity Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"5556\" data-end=\"5793\">\n<li data-start=\"5556\" data-end=\"5677\">\n<p data-start=\"5558\" data-end=\"5677\"><strong data-start=\"5558\" data-end=\"5573\">Eklentiyle:<\/strong> \u201cMicrosoft Clarity\u201d isimli resmi eklentiyi kurabilir ve sadece proje ID\u2019nizi girerek ba\u011flanabilirsiniz.<\/p>\n<\/li>\n<li data-start=\"5678\" data-end=\"5793\">\n<p data-start=\"5680\" data-end=\"5793\"><strong data-start=\"5680\" data-end=\"5691\">Manuel:<\/strong> Clarity script kodunu <code data-start=\"5714\" data-end=\"5726\">header.php<\/code> i\u00e7inde <code data-start=\"5734\" data-end=\"5742\">&lt;head&gt;<\/code> etiketine ekleyerek manuel kurulum da yap\u0131labilir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5795\" data-end=\"5827\"><span class=\"ez-toc-section\" id=\"c_Ozel_Yazilim_Siteler_Icin\"><\/span>c) \u00d6zel Yaz\u0131l\u0131m Siteler \u0130\u00e7in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5828\" data-end=\"5897\">Web sitenizin <code data-start=\"5842\" data-end=\"5850\">&lt;head&gt;<\/code> etiketine a\u015fa\u011f\u0131daki kodu eklemeniz yeterlidir:<\/p>\n<div class=\"contain-inline-size rounded-2xl relative bg-token-sidebar-surface-primary\">\n<div class=\"sticky top-9\">\n<div class=\"absolute end-0 bottom-0 flex h-9 items-center pe-2\">\n<div class=\"bg-token-bg-elevated-secondary text-token-text-secondary flex items-center gap-4 rounded-sm px-2 font-sans text-xs\"><\/div>\n<\/div>\n<\/div>\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"whitespace-pre! language-html\"><span class=\"hljs-tag\">&lt;<span class=\"hljs-name\">script<\/span><\/span> <span class=\"hljs-attr\">type<\/span>=<span class=\"hljs-string\">\"text\/javascript\"<\/span>&gt;<span class=\"language-javascript\"><br \/>\n(<\/span><span class=\"hljs-keyword\">function<\/span>(<span class=\"hljs-params\">c,l,a,r,i,t,y<\/span>){<br \/>\nc[a]=c[a]||<span class=\"hljs-keyword\">function<\/span>(){(c[a].<span class=\"hljs-property\">q<\/span>=c[a].<span class=\"hljs-property\">q<\/span>||[]).<span class=\"hljs-title function_\">push<\/span>(<span class=\"hljs-variable language_\">arguments<\/span>)};<br \/>\nt=l.<span class=\"hljs-title function_\">createElement<\/span>(r);t.<span class=\"hljs-property\">async<\/span>=<span class=\"hljs-number\">1<\/span>;t.<span class=\"hljs-property\">src<\/span>=<span class=\"hljs-string\">\"https:\/\/www.clarity.ms\/tag\/\"<\/span>+i;<br \/>\ny=l.<span class=\"hljs-title function_\">getElementsByTagName<\/span>(r)[<span class=\"hljs-number\">0<\/span>];y.<span class=\"hljs-property\">parentNode<\/span>.<span class=\"hljs-title function_\">insertBefore<\/span>(t,y);<br \/>\n})(<span class=\"hljs-variable language_\">window<\/span>, <span class=\"hljs-variable language_\">document<\/span>, <span class=\"hljs-string\">\"clarity\"<\/span>, <span class=\"hljs-string\">\"script\"<\/span>, <span class=\"hljs-string\">\"YOUR_PROJECT_ID\"<\/span>);<br \/>\n<span class=\"hljs-tag\">&lt;\/<span class=\"hljs-name\">script<\/span><\/span>&gt;<br \/>\n<\/code><\/div>\n<\/div>\n<p data-start=\"6251\" data-end=\"6336\"><code data-start=\"6251\" data-end=\"6268\">YOUR_PROJECT_ID<\/code> k\u0131sm\u0131n\u0131 Clarity panelinden alaca\u011f\u0131n\u0131z ID ile de\u011fi\u015ftirmeniz yeterli.<\/p>\n<h2 data-start=\"6343\" data-end=\"6398\"><span class=\"ez-toc-section\" id=\"Oturum_Kayitlari_ile_Kullanici_Davranisini_Anlama\"><\/span>Oturum Kay\u0131tlar\u0131 ile Kullan\u0131c\u0131 Davran\u0131\u015f\u0131n\u0131 Anlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6400\" data-end=\"6504\">Oturum kay\u0131tlar\u0131 Clarity\u2019nin en dikkat \u00e7eken \u00f6zelliklerinden biri. Sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n:<\/p>\n<ul data-start=\"6505\" data-end=\"6650\">\n<li data-start=\"6505\" data-end=\"6526\">\n<p data-start=\"6507\" data-end=\"6526\">Nereye t\u0131klad\u0131klar\u0131<\/p>\n<\/li>\n<li data-start=\"6527\" data-end=\"6560\">\n<p data-start=\"6529\" data-end=\"6560\">Hangi alanda zaman ge\u00e7irdikleri<\/p>\n<\/li>\n<li data-start=\"6561\" data-end=\"6599\">\n<p data-start=\"6563\" data-end=\"6599\">Hangi noktada sayfay\u0131 terk ettikleri<\/p>\n<\/li>\n<li data-start=\"6600\" data-end=\"6650\">\n<p data-start=\"6602\" data-end=\"6650\">Hangi cihaz ve ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc kulland\u0131klar\u0131<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6652\" data-end=\"6703\">gibi bir\u00e7ok veriyi <strong data-start=\"6671\" data-end=\"6696\">g\u00f6zle g\u00f6r\u00fcl\u00fcr \u015fekilde<\/strong> sunar.<\/p>\n<p data-start=\"6705\" data-end=\"6727\">Bu kay\u0131tlar sayesinde:<\/p>\n<ul data-start=\"6729\" data-end=\"7047\">\n<li data-start=\"6729\" data-end=\"6803\">\n<p data-start=\"6731\" data-end=\"6803\">Butonun g\u00f6r\u00fcnmedi\u011fi bir mobil cihaz tasar\u0131m hatas\u0131n\u0131 fark edebilirsiniz.<\/p>\n<\/li>\n<li data-start=\"6804\" data-end=\"6908\">\n<p data-start=\"6806\" data-end=\"6908\">Sepete \u00fcr\u00fcn ekleyip \u00f6deme sayfas\u0131na ge\u00e7meyen kullan\u0131c\u0131lar\u0131n hangi a\u015famada vazge\u00e7ti\u011fini g\u00f6rebilirsiniz.<\/p>\n<\/li>\n<li data-start=\"6909\" data-end=\"7047\">\n<p data-start=\"6911\" data-end=\"7047\">Ziyaret\u00e7iler s\u00fcrekli ayn\u0131 alana t\u0131klay\u0131p i\u015flem yapam\u0131yorsa bu b\u00f6lgeye a\u00e7\u0131klay\u0131c\u0131 bir y\u00f6nlendirme eklemeniz gerekti\u011fini anlayabilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7049\" data-end=\"7135\">Clarity bu y\u00f6n\u00fcyle sadece \u201cne oldu?\u201d de\u011fil, <strong data-start=\"7093\" data-end=\"7110\">\u201cneden oldu?\u201d<\/strong> sorusuna da cevap verir.<\/p>\n<h2 data-start=\"896\" data-end=\"941\"><span class=\"ez-toc-section\" id=\"Isi_Haritasi_Ozelligi_Nasil_Yorumlanir\"><\/span>Is\u0131 Haritas\u0131 \u00d6zelli\u011fi Nas\u0131l Yorumlan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"943\" data-end=\"1127\">Clarity\u2019nin sundu\u011fu <strong data-start=\"963\" data-end=\"992\">\u0131s\u0131 haritalar\u0131 (heatmaps)<\/strong> \u00f6zelli\u011fi, kullan\u0131c\u0131lar\u0131n sayfa \u00fczerindeki davran\u0131\u015flar\u0131n\u0131 renk kodlar\u0131yla analiz etmenizi sa\u011flar. Bu haritalar \u00fc\u00e7 farkl\u0131 t\u00fcrde sunulur:<\/p>\n<h3 data-start=\"1129\" data-end=\"1168\"><span class=\"ez-toc-section\" id=\"a_Click_Heatmap_Tiklama_Haritasi\"><\/span>a) Click Heatmap (T\u0131klama Haritas\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1169\" data-end=\"1308\">Sayfa \u00fczerinde en \u00e7ok t\u0131klanan alanlar\u0131 g\u00f6sterir. Mavi alanlar az t\u0131klan\u0131rken, sar\u0131 ve k\u0131rm\u0131z\u0131 alanlar y\u00fcksek t\u0131klanma alanlar\u0131n\u0131 belirtir.<\/p>\n<ul data-start=\"1310\" data-end=\"1568\">\n<li data-start=\"1310\" data-end=\"1359\">\n<p data-start=\"1312\" data-end=\"1359\"><strong data-start=\"1312\" data-end=\"1349\">Buton yerle\u015fimini test etmek i\u00e7in<\/strong> idealdir.<\/p>\n<\/li>\n<li data-start=\"1360\" data-end=\"1455\">\n<p data-start=\"1362\" data-end=\"1455\">Kullan\u0131c\u0131lar ba\u015fl\u0131k veya g\u00f6rsellere t\u0131kl\u0131yorsa, bu i\u00e7eriklerin yanl\u0131\u015f anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n<\/li>\n<li data-start=\"1456\" data-end=\"1568\">\n<p data-start=\"1458\" data-end=\"1568\">T\u0131klanabilir olmayan ama t\u0131klanan alanlar varsa, kullan\u0131c\u0131 beklentisiyle sitenizin yap\u0131s\u0131 \u00f6rt\u00fc\u015fm\u00fcyor demektir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1570\" data-end=\"1612\"><span class=\"ez-toc-section\" id=\"b_Scroll_Heatmap_Kaydirma_Derinligi\"><\/span>b) Scroll Heatmap (Kayd\u0131rma Derinli\u011fi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1613\" data-end=\"1735\">Kullan\u0131c\u0131lar\u0131n sayfan\u0131n ne kadar\u0131n\u0131 kayd\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6sterir. Genellikle \u00fcst k\u0131s\u0131mlar k\u0131rm\u0131z\u0131 iken a\u015fa\u011f\u0131 indik\u00e7e renk a\u00e7\u0131l\u0131r.<\/p>\n<ul data-start=\"1737\" data-end=\"1918\">\n<li data-start=\"1737\" data-end=\"1827\">\n<p data-start=\"1739\" data-end=\"1827\">Sayfan\u0131z\u0131n <strong data-start=\"1750\" data-end=\"1779\">i\u00e7eri\u011fi a\u015fa\u011f\u0131da g\u00f6m\u00fcl\u00fcyse<\/strong>, kullan\u0131c\u0131lar oraya ula\u015fmadan \u00e7\u0131k\u0131yor olabilir.<\/p>\n<\/li>\n<li data-start=\"1828\" data-end=\"1918\">\n<p data-start=\"1830\" data-end=\"1918\">\u00d6zellikle CTA butonlar\u0131n\u0131n bu kayd\u0131rma s\u0131cak b\u00f6lgelerine g\u00f6re konumland\u0131r\u0131lmas\u0131 gerekir.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1920\" data-end=\"1962\"><span class=\"ez-toc-section\" id=\"c_Attention_Heatmap_Dikkat_Haritasi\"><\/span>c) Attention Heatmap (Dikkat Haritas\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1963\" data-end=\"2043\">Bu harita, kullan\u0131c\u0131lar\u0131n imle\u00e7le hangi alanlarda vakit ge\u00e7irdi\u011fini analiz eder.<\/p>\n<ul data-start=\"2045\" data-end=\"2192\">\n<li data-start=\"2045\" data-end=\"2102\">\n<p data-start=\"2047\" data-end=\"2102\">\u0130\u00e7eri\u011finize en \u00e7ok dikkat edilen alanlar\u0131 ortaya koyar.<\/p>\n<\/li>\n<li data-start=\"2103\" data-end=\"2192\">\n<p data-start=\"2105\" data-end=\"2192\">Banner k\u00f6rl\u00fc\u011f\u00fc, dikkat da\u011f\u0131n\u0131kl\u0131\u011f\u0131 veya sayfa karma\u015fas\u0131 bu verilerle tespit edilebilir.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2194\" data-end=\"2338\">???? <strong data-start=\"2197\" data-end=\"2207\">\u0130pucu:<\/strong> Is\u0131 haritalar\u0131n\u0131 masa\u00fcst\u00fc ve mobil cihazlar i\u00e7in ayr\u0131 ayr\u0131 inceleyin. \u00c7\u00fcnk\u00fc mobilde farkl\u0131 yerle\u015fimlerde kritik sorunlar olabilir.<\/p>\n<h2 data-start=\"2345\" data-end=\"2410\"><span class=\"ez-toc-section\" id=\"Clarity_ile_Donusum_Hunisi_Funnel_Analizi_Yapilabilir_mi\"><\/span>Clarity ile D\u00f6n\u00fc\u015f\u00fcm Hunisi (Funnel) Analizi Yap\u0131labilir mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2412\" data-end=\"2611\">Clarity, klasik anlamda bir \u201cfunnel\u201d arac\u0131 gibi a\u015famalar\u0131 tan\u0131mlayarak otomatik g\u00f6rselle\u015ftirme sunmaz. Ancak <strong data-start=\"2521\" data-end=\"2611\">oturum kay\u0131tlar\u0131, segmentler ve filtreler sayesinde manuel funnel analizi yap\u0131labilir.<\/strong><\/p>\n<h3 data-start=\"2613\" data-end=\"2645\"><span class=\"ez-toc-section\" id=\"Funnel_Takibi_Nasil_Yapilir\"><\/span>Funnel Takibi Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"2647\" data-end=\"2819\">\n<li data-start=\"2647\" data-end=\"2716\">\n<p data-start=\"2650\" data-end=\"2716\"><strong data-start=\"2650\" data-end=\"2683\">Ziyaret\u00e7ilerin girdi\u011fi sayfa:<\/strong> Anasayfa, \u00fcr\u00fcn listesi, blog vs.<\/p>\n<\/li>\n<li data-start=\"2717\" data-end=\"2765\">\n<p data-start=\"2720\" data-end=\"2765\"><strong data-start=\"2720\" data-end=\"2736\">\u0130kinci ad\u0131m:<\/strong> \u00dcr\u00fcn detay\u0131, sepet, form vs.<\/p>\n<\/li>\n<li data-start=\"2766\" data-end=\"2819\">\n<p data-start=\"2769\" data-end=\"2819\"><strong data-start=\"2769\" data-end=\"2785\">\u00dc\u00e7\u00fcnc\u00fc ad\u0131m:<\/strong> Checkout sayfas\u0131, te\u015fekk\u00fcr ekran\u0131<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2821\" data-end=\"2892\">Bu a\u015famalarda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u015fu \u015fekilde filtreleyebilirsiniz:<\/p>\n<ul data-start=\"2894\" data-end=\"3013\">\n<li data-start=\"2894\" data-end=\"2932\">\n<p data-start=\"2896\" data-end=\"2932\"><strong data-start=\"2896\" data-end=\"2930\">Clicked URL contains \/checkout<\/strong><\/p>\n<\/li>\n<li data-start=\"2933\" data-end=\"2959\">\n<p data-start=\"2935\" data-end=\"2959\"><strong data-start=\"2935\" data-end=\"2957\">Exited Page: \/cart<\/strong><\/p>\n<\/li>\n<li data-start=\"2960\" data-end=\"2990\">\n<p data-start=\"2962\" data-end=\"2990\"><strong data-start=\"2962\" data-end=\"2988\">Session Duration &lt; 10s<\/strong><\/p>\n<\/li>\n<li data-start=\"2991\" data-end=\"3013\">\n<p data-start=\"2993\" data-end=\"3013\"><strong data-start=\"2993\" data-end=\"3011\">Device: Mobile<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3015\" data-end=\"3152\">B\u00f6ylece \u00f6rne\u011fin, checkout sayfas\u0131na gelen ama sipari\u015fi tamamlamayan kullan\u0131c\u0131lar\u0131 izleyebilir, onlar\u0131n nerede tak\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<h3 data-start=\"3154\" data-end=\"3192\"><span class=\"ez-toc-section\" id=\"Ne_Tur_Kayiplar_Tespit_Edilebilir\"><\/span>Ne T\u00fcr Kay\u0131plar Tespit Edilebilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3194\" data-end=\"3370\">\n<li data-start=\"3194\" data-end=\"3236\">\n<p data-start=\"3196\" data-end=\"3236\">Sepet sayfas\u0131nda y\u00fcklenmeyen kupon alan\u0131<\/p>\n<\/li>\n<li data-start=\"3237\" data-end=\"3271\">\n<p data-start=\"3239\" data-end=\"3271\">\u00d6deme ekran\u0131nda hata veren buton<\/p>\n<\/li>\n<li data-start=\"3272\" data-end=\"3312\">\n<p data-start=\"3274\" data-end=\"3312\">Formun baz\u0131 alanlar\u0131n\u0131n anla\u015f\u0131lamamas\u0131<\/p>\n<\/li>\n<li data-start=\"3313\" data-end=\"3370\">\n<p data-start=\"3315\" data-end=\"3370\">Mobilde \u00e7\u0131k\u0131\u015f yap\u0131lmas\u0131na neden olan kayd\u0131rma sorunlar\u0131<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3372\" data-end=\"3550\">Clarity bu y\u00f6n\u00fcyle \u201cbasit ama etkili bir funnel analiz arac\u0131d\u0131r.\u201d Otomatik de\u011fil ama g\u00f6zleme dayal\u0131, sezgiler yerine ger\u00e7ek kullan\u0131c\u0131 davran\u0131\u015f\u0131na dayal\u0131 kararlar alman\u0131z\u0131 sa\u011flar.<\/p>\n<h2 data-start=\"3557\" data-end=\"3615\"><span class=\"ez-toc-section\" id=\"E-Ticaret_Siteleri_Icin_Clarity_Kullanim_Senaryolari\"><\/span>E-Ticaret Siteleri \u0130\u00e7in Clarity Kullan\u0131m Senaryolar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3617\" data-end=\"3763\"><a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-sitesi-kurmak\/\">E-ticaret siteleri<\/a> i\u00e7in Clarity kullan\u0131m\u0131, yaln\u0131zca \u201cnereden trafik geliyor\u201d sorusunun \u00f6tesine ge\u00e7er. Clarity ile \u015funlar\u0131 do\u011frudan g\u00f6rebilirsiniz:<\/p>\n<h3 data-start=\"3765\" data-end=\"3795\"><span class=\"ez-toc-section\" id=\"a_Sepet_Terk_Etme_Analizi\"><\/span>a) Sepet Terk Etme Analizi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"3796\" data-end=\"4161\">\n<li data-start=\"3796\" data-end=\"3896\">\n<p data-start=\"3798\" data-end=\"3896\">Oturum kay\u0131tlar\u0131n\u0131 filtreleyerek <strong data-start=\"3831\" data-end=\"3878\">sepeti doldurup \u00f6deme ekran\u0131na ge\u00e7meyenleri<\/strong> izleyebilirsiniz.<\/p>\n<\/li>\n<li data-start=\"3897\" data-end=\"3996\">\n<p data-start=\"3899\" data-end=\"3996\">Kullan\u0131c\u0131lar \u00f6deme sayfas\u0131nda a\u015fa\u011f\u0131ya kayd\u0131rmadan \u00e7\u0131k\u0131yorsa, \u00f6deme butonunuz g\u00f6r\u00fcnm\u00fcyor olabilir.<\/p>\n<\/li>\n<li data-start=\"3997\" data-end=\"4161\">\n<p data-start=\"3999\" data-end=\"4161\">Kupon kodu alan\u0131na defalarca t\u0131klayan kullan\u0131c\u0131lar, kampanya bulmaya \u00e7al\u0131\u015f\u0131yor olabilir. Bu durumda sat\u0131\u015fta olmayan bir indirim beklentisiyle siteyi terk ederler.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4163\" data-end=\"4195\"><span class=\"ez-toc-section\" id=\"b_Urun_Sayfasi_Davranislari\"><\/span>b) \u00dcr\u00fcn Sayfas\u0131 Davran\u0131\u015flar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4196\" data-end=\"4515\">\n<li data-start=\"4196\" data-end=\"4275\">\n<p data-start=\"4198\" data-end=\"4275\">\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n okunup okunmad\u0131\u011f\u0131, ka\u00e7 saniye ge\u00e7irildi\u011fi incelenebilir.<\/p>\n<\/li>\n<li data-start=\"4276\" data-end=\"4375\">\n<p data-start=\"4278\" data-end=\"4375\">G\u00f6rsel galerisinin a\u00e7\u0131l\u0131p a\u00e7\u0131lmad\u0131\u011f\u0131 veya zoom \u00f6zelli\u011finin kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131 izlenebilir.<\/p>\n<\/li>\n<li data-start=\"4376\" data-end=\"4515\">\n<p data-start=\"4378\" data-end=\"4515\">\u201cAdd to Cart\u201d butonuna t\u0131klanmad\u0131ysa, kullan\u0131c\u0131 ilgilenmedi mi yoksa butonu g\u00f6rmedi mi? Bunu oturum kayd\u0131yla net olarak anlayabilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4517\" data-end=\"4569\"><span class=\"ez-toc-section\" id=\"c_UX_Kullanici_Deneyimi_Iyilestirme_Ornekleri\"><\/span>c) UX (Kullan\u0131c\u0131 Deneyimi) \u0130yile\u015ftirme \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4570\" data-end=\"4789\">\n<li data-start=\"4570\" data-end=\"4634\">\n<p data-start=\"4572\" data-end=\"4634\">Mobil cihazlarda sayfan\u0131n yanlara kaymas\u0131 (scroll lock sorunu)<\/p>\n<\/li>\n<li data-start=\"4635\" data-end=\"4678\">\n<p data-start=\"4637\" data-end=\"4678\">Men\u00fclerin a\u00e7\u0131lmamas\u0131 veya \u00e7ak\u0131\u015fan alanlar<\/p>\n<\/li>\n<li data-start=\"4679\" data-end=\"4734\">\n<p data-start=\"4681\" data-end=\"4734\">T\u0131klanabilir oldu\u011fu san\u0131lan ama i\u015flevsiz olan ikonlar<\/p>\n<\/li>\n<li data-start=\"4735\" data-end=\"4789\">\n<p data-start=\"4737\" data-end=\"4789\">Arama kutusunun \u00e7al\u0131\u015fmamas\u0131 ya da yanl\u0131\u015f y\u00f6nlendirme<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4791\" data-end=\"5004\">Bu bulgular teknik ekibinize ger\u00e7ek problem tan\u0131mlar\u0131yla gitmenizi sa\u011flar. \u201cKullan\u0131c\u0131 \u00e7\u0131k\u0131yor\u201d demek yerine \u201c\u00fcr\u00fcn detay sayfas\u0131nda mouse hareketi 5 saniye ayn\u0131 noktada kal\u0131yor ama buton \u00e7al\u0131\u015fm\u0131yor\u201d diyebilirsiniz.<\/p>\n<h2 data-start=\"5011\" data-end=\"5074\"><span class=\"ez-toc-section\" id=\"Clarity_Verilerini_Hangi_Araclarla_Entegre_Edebilirsiniz\"><\/span>Clarity Verilerini Hangi Ara\u00e7larla Entegre Edebilirsiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5076\" data-end=\"5196\">Microsoft Clarity yaln\u0131z ba\u015f\u0131na g\u00fc\u00e7l\u00fcd\u00fcr ama entegre edildi\u011finde <strong data-start=\"5141\" data-end=\"5190\">dijital analiz mimarisinin \u00f6nemli bir par\u00e7as\u0131<\/strong> olur.<\/p>\n<h3 data-start=\"5198\" data-end=\"5227\"><span class=\"ez-toc-section\" id=\"a_Google_Analytics_GA4\"><\/span>a) Google Analytics (GA4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5228\" data-end=\"5340\">Clarity\u2019yi GA4 ile entegre etti\u011finizde, GA\u2019da olu\u015fturdu\u011funuz segmentleri Clarity \u00fczerinden g\u00f6zlemleyebilirsiniz.<\/p>\n<ul data-start=\"5342\" data-end=\"5455\">\n<li data-start=\"5342\" data-end=\"5455\">\n<p data-start=\"5344\" data-end=\"5455\">\u00d6rne\u011fin \u201cilk kez gelen ziyaret\u00e7iler\u201d segmentini Clarity\u2019de izleyerek ilk izlenim s\u00fcrecini analiz edebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5457\" data-end=\"5530\">Entegrasyon i\u00e7in sadece GA kodunuzu Clarity paneline girmeniz yeterlidir.<\/p>\n<h3 data-start=\"5532\" data-end=\"5557\"><span class=\"ez-toc-section\" id=\"b_Google_Tag_Manager\"><\/span>b) Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5558\" data-end=\"5695\"><a href=\"https:\/\/birkanulusoy.com\/tr\/google-tag-manager-nedir\/\">Google Tag Manager<\/a> \u00fczerinden Clarity kodunu kolayca sitenize ekleyebilirsiniz. Bu sayede kodlara manuel m\u00fcdahale etmeden, tek t\u0131kla y\u00fckleme yap\u0131labilir.<\/p>\n<h3 data-start=\"5697\" data-end=\"5712\"><span class=\"ez-toc-section\" id=\"c_Power_BI\"><\/span>c) Power BI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5713\" data-end=\"5842\">Veri g\u00f6rselle\u015ftirme konusunda Power BI kullananlar i\u00e7in Clarity API\u2019si \u00fczerinden \u00e7ekilen verilerle \u00f6zel raporlar olu\u015fturulabilir.<\/p>\n<ul data-start=\"5844\" data-end=\"5977\">\n<li data-start=\"5844\" data-end=\"5977\">\n<p data-start=\"5846\" data-end=\"5977\">\u00d6rne\u011fin \u00f6fke t\u0131klamalar\u0131n\u0131n g\u00fcnlere g\u00f6re yo\u011funlu\u011fu, scroll derinli\u011fi ile sat\u0131\u015f aras\u0131ndaki korelasyon gibi \u00f6zel analizler m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5979\" data-end=\"6015\"><span class=\"ez-toc-section\" id=\"d_Diger_CRM_ve_Heatmap_Araclari\"><\/span>d) Di\u011fer CRM ve Heatmap Ara\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6016\" data-end=\"6161\">Her ne kadar Clarity\u2019nin kendisi g\u00fc\u00e7l\u00fc olsa da, Hotjar, HubSpot veya Intercom gibi CRM ya da m\u00fc\u015fteri destek sistemleriyle paralel kullan\u0131labilir.<\/p>\n<h2 data-start=\"6168\" data-end=\"6225\"><span class=\"ez-toc-section\" id=\"Microsoft_Claritynin_Avantajlari_ve_Sinirlamalari\"><\/span>Microsoft Clarity\u2019nin Avantajlar\u0131 ve S\u0131n\u0131rlamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6227\" data-end=\"6369\">Her ara\u00e7 gibi Clarity de baz\u0131 g\u00fc\u00e7l\u00fc y\u00f6nlere ve eksik kald\u0131\u011f\u0131 alanlara sahiptir. Bu b\u00f6l\u00fcm\u00fc do\u011fru analiz ederseniz, beklentinizi net tutars\u0131n\u0131z.<\/p>\n<h3 data-start=\"6371\" data-end=\"6386\"><span class=\"ez-toc-section\" id=\"Avantajlari\"><\/span>Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6388\" data-end=\"6493\">\u2705 <strong data-start=\"6390\" data-end=\"6411\">Tamamen \u00dccretsiz:<\/strong><br data-start=\"6411\" data-end=\"6414\" \/>Rakiplerinin (Hotjar, CrazyEgg) \u00fccretli sundu\u011fu bir\u00e7ok \u00f6zelli\u011fi \u00fccretsiz sunar.<\/p>\n<p data-start=\"6495\" data-end=\"6580\">\u2705 <strong data-start=\"6497\" data-end=\"6517\">Veri Limiti Yok:<\/strong><br data-start=\"6517\" data-end=\"6520\" \/>S\u0131n\u0131rs\u0131z oturum ve sayfa g\u00f6r\u00fcnt\u00fclemesi kayd\u0131 yapabilirsiniz.<\/p>\n<p data-start=\"6582\" data-end=\"6669\">\u2705 <strong data-start=\"6584\" data-end=\"6609\">Ger\u00e7ek Zamanl\u0131 Takip:<\/strong><br data-start=\"6609\" data-end=\"6612\" \/>Kullan\u0131c\u0131lar sitenizi ziyaret ettik\u00e7e anl\u0131k veri i\u015flenir.<\/p>\n<p data-start=\"6671\" data-end=\"6750\">\u2705 <strong data-start=\"6673\" data-end=\"6696\">GDPR &amp; CCPA Uyumlu:<\/strong><br data-start=\"6696\" data-end=\"6699\" \/>Anonimle\u015ftirilmi\u015f veri sayesinde yasal uyum sa\u011flar.<\/p>\n<p data-start=\"6752\" data-end=\"6832\">\u2705 <strong data-start=\"6754\" data-end=\"6782\">Kolay Kurulum ve Aray\u00fcz:<\/strong><br data-start=\"6782\" data-end=\"6785\" \/>Tek sat\u0131r kodla kurulur, teknik bilgi gerekmez.<\/p>\n<h3 data-start=\"6834\" data-end=\"6851\"><span class=\"ez-toc-section\" id=\"Sinirlamalari\"><\/span>S\u0131n\u0131rlamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6853\" data-end=\"6950\">\u274c <strong data-start=\"6855\" data-end=\"6891\">Karma\u015f\u0131k Funnel Tan\u0131mlar\u0131 Eksik:<\/strong><br data-start=\"6891\" data-end=\"6894\" \/>Hotjar gibi g\u00f6rselle\u015ftirilmi\u015f d\u00f6n\u00fc\u015f\u00fcm haritalar\u0131 sunmaz.<\/p>\n<p data-start=\"6952\" data-end=\"7068\">\u274c <strong data-start=\"6954\" data-end=\"6984\">A\/B Test Entegrasyonu Yok:<\/strong><br data-start=\"6984\" data-end=\"6987\" \/>Split test yapm\u0131yorsan\u0131z sorun de\u011fil ama test odakl\u0131 pazarlamac\u0131lar i\u00e7in k\u0131s\u0131tl\u0131.<\/p>\n<p data-start=\"7070\" data-end=\"7182\">\u274c <strong data-start=\"7072\" data-end=\"7110\">Yapay Zek\u00e2 Tabanl\u0131 \u0130\u00e7g\u00f6r\u00fc S\u0131n\u0131rl\u0131:<\/strong><br data-start=\"7110\" data-end=\"7113\" \/>Davran\u0131\u015f analizi sizin yorumunuza ba\u011fl\u0131d\u0131r, otomatik \u00f6neriler yoktur.<\/p>\n<p data-start=\"7199\" data-end=\"7628\">Microsoft Clarity, sade ama \u00e7ok y\u00f6nl\u00fc bir kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiz arac\u0131d\u0131r. Is\u0131 haritalar\u0131, oturum kay\u0131tlar\u0131, \u00f6fke t\u0131klamalar\u0131 ve scroll derinli\u011fi gibi \u00f6zelliklerle <strong data-start=\"7367\" data-end=\"7419\">g\u00f6zle g\u00f6remedi\u011finiz sorunlar\u0131 g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kar\u0131r<\/strong>. \u00d6zellikle e-ticaret siteleri i\u00e7in sepete eklemeden \u00f6nce neyin eksik kald\u0131\u011f\u0131n\u0131, hangi i\u00e7eriklerin dikkat \u00e7ekmedi\u011fini ya da hangi cihazlarda sorun ya\u015fand\u0131\u011f\u0131n\u0131 anlamak i\u00e7in Clarity paha bi\u00e7ilemez bir kaynakt\u0131r. \u00dcstelik bu kadar \u00f6zellik <strong data-start=\"7655\" data-end=\"7675\">tamamen \u00fccretsiz<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Clarity Nedir? Microsoft Clarity, web sitesi ziyaret\u00e7ilerinin sayfalar\u0131n\u0131zla nas\u0131l etkile\u015fim kurdu\u011funu analiz etmenizi sa\u011flayan \u00fccretsiz bir kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiz arac\u0131d\u0131r. Temel amac\u0131, sayfada ge\u00e7irilen zaman\u0131, t\u0131klama noktalar\u0131n\u0131, kullan\u0131c\u0131lar\u0131n nerede tak\u0131ld\u0131\u011f\u0131n\u0131 ya da sayfay\u0131 ne zaman terk etti\u011fini anlamakt\u0131r. Clarity Hangi Problemi \u00c7\u00f6z\u00fcyor? Google Analytics gibi ara\u00e7lar size say\u0131lar sunar: ka\u00e7 ki\u015fi geldi, ne kadar &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama-araclari"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2521"}],"version-history":[{"count":4,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2521\/revisions"}],"predecessor-version":[{"id":2527,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2521\/revisions\/2527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2522"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}