\nSadakat:<\/strong> M\u00fc\u015fteriler sadece \u00fcr\u00fcn i\u00e7in de\u011fil, kurucunun vizyonuna da yat\u0131r\u0131m yap\u0131yor.<\/p>\n<\/li>\n<\/ul>\nKendi markam\u0131 olu\u015ftururken fark ettim ki, ki\u015fisel marka bir giri\u015fimcinin en b\u00fcy\u00fck sermayesi. \u00c7\u00fcnk\u00fc para bitebilir, i\u015f modeli de\u011fi\u015febilir ama kurucu olarak kim oldu\u011funuz, her zaman sizinle kal\u0131r.<\/p>\n
<\/span>E-\u0130hracat ile D\u00fcnyaya A\u00e7\u0131lmak<\/span><\/h2>\nBug\u00fcn\u00fcn d\u00fcnyas\u0131nda global pazarlara a\u00e7\u0131lmak, eskisinden \u00e7ok daha kolay. Art\u0131k bir bilgisayar, internet ba\u011flant\u0131s\u0131 ve do\u011fru stratejiyle T\u00fcrkiye\u2019de \u00fcretilen bir \u00fcr\u00fcn, Amerika\u2019da, Avrupa\u2019da veya d\u00fcnyan\u0131n herhangi bir k\u00f6\u015fesinde m\u00fc\u015fteriye ula\u015fabiliyor.<\/p>\n
Benim de giri\u015fim yolculu\u011fumda \u00f6nemli bir ad\u0131m, T\u00fcrkiye\u2019deki \u00fcreticilerin \u00fcr\u00fcnlerini Amerika\u2019ya pazarlamak oldu. \u00c7\u00fcnk\u00fc \u015funu g\u00f6rd\u00fcm:<\/p>\n
\n- \n
T\u00fcrkiye\u2019nin \u00fcretim g\u00fcc\u00fc \u00e7ok y\u00fcksek.<\/strong> Mermerden bak\u0131ra, tekstilden mobilyaya kadar pek \u00e7ok alanda kaliteli \u00fcretim var.<\/p>\n<\/li>\n- \n
Global pazarda farkl\u0131la\u015fma imk\u00e2n\u0131 mevcut.<\/strong> Do\u011fal ta\u015f, el i\u015f\u00e7ili\u011fi, \u00f6zg\u00fcn tasar\u0131m gibi alanlarda T\u00fcrk \u00fcreticileri \u00f6ne \u00e7\u0131kabiliyor.<\/p>\n<\/li>\n- \n
D\u00fc\u015f\u00fck sermaye ile ba\u015flanabilir.<\/strong> Amazon FBA, Etsy, Shopify gibi kanallarla \u00fcr\u00fcnlerinizi global m\u00fc\u015fterilere ula\u015ft\u0131rabilirsiniz.<\/p>\n<\/li>\n<\/ul>\nE-ihracat sadece \u015firketler i\u00e7in de\u011fil, bireysel giri\u015fimciler i\u00e7in de muazzam bir f\u0131rsat. \u00c7\u00fcnk\u00fc art\u0131k fiziksel ma\u011faza a\u00e7madan, depo tutmadan, sadece dijital kanallar arac\u0131l\u0131\u011f\u0131yla global ticaret yapmak m\u00fcmk\u00fcn.<\/p>\n
Bu modelde dijital pazarlama en kritik fakt\u00f6r. SEO, sosyal medya, influencer i\u015f birlikleri ve i\u00e7erik pazarlamas\u0131yla \u00fcr\u00fcnlerinizi d\u00fcnyaya tan\u0131tabilirsiniz. Ve en \u00f6nemlisi: art\u0131k tek ki\u015filik bir giri\u015fim bile, global \u00f6l\u00e7ekte rekabet edebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Online giri\u015fim diyince akl\u0131n\u0131za Airbnb, Uber gibi \u00e7ok b\u00fcy\u00fck firmalar geliyor olabilir. Bunlar pek T\u00fcrkiye’den \u00e7\u0131kacak i\u015fler de\u011fil. Zaten bu yaz\u0131y\u0131 okuyorsan\u0131z muhtemelen sizin \u00f6yle bir sermayeniz da yoktur. Bu yaz\u0131y\u0131 yazan ki\u015fi olarak benim de yok. 35 ya\u015f\u0131nda New York, Amerika’da batt\u0131m. \u0130\u015fsiz, e\u015fsiz ve evsiz kald\u0131m. O y\u00fczden farkl\u0131 bakmay\u0131 \u00f6\u011frenmek zorundayd\u0131m. Bu …<\/p>\n","protected":false},"author":1,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2806"}],"version-history":[{"count":4,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2806\/revisions"}],"predecessor-version":[{"id":2819,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2806\/revisions\/2819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2815"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}