{"id":2918,"date":"2025-11-01T23:54:55","date_gmt":"2025-11-01T23:54:55","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=2918"},"modified":"2025-11-04T01:25:56","modified_gmt":"2025-11-04T01:25:56","slug":"seviye1-eticaret-sitesi","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/","title":{"rendered":"Yeni E-Ticaret Sitesi Pazarlama Plan\u0131"},"content":{"rendered":"<p>E-ticaret siteleri i\u00e7in toplamda 6 seviyeye yay\u0131lacak bir pazarlama plan\u0131 haz\u0131rlamak istiyorum ama \u00f6ncelikle \u015fu uyar\u0131 ile ba\u015flamak isterim; pazarlama her kategori, her \u00fcr\u00fcn i\u00e7in ayn\u0131 ilerleyecek bir s\u00fcre\u00e7 de\u011fil. Bu yaz\u0131 serimde elimden geldi\u011fince genel y\u00f6ntemler ve stratejiler ile ilerlemeye \u00e7al\u0131\u015f\u0131cam.<\/p>\n<p>Yeni bir e-ticaret sitesi pazarlama \u00e7al\u0131\u015fmalar\u0131na nas\u0131l ba\u015flamal\u0131;<\/p>\n<ul>\n<li>\u0130lk olarak sitesini arama motorlar\u0131 ve yapay zekaya uygun \u015fekilde haz\u0131rlamal\u0131,<\/li>\n<li>Sosyal medya ve i\u00e7erik pazarlamas\u0131 ile sitesine ba\u011flant\u0131 vermeli, trafik y\u00f6nlendirmeli,<\/li>\n<li>Elde etti\u011fi trafikten m\u00fc\u015fteri verileri(e-posta, telefon numaras\u0131 gibi) toplamal\u0131,<\/li>\n<li>Elde etti\u011fi her m\u00fc\u015fteriyi \u00e7ok iyi takip ederek geribildirim ve m\u00fcmk\u00fcnse pozitif yorum toplamal\u0131<\/li>\n<\/ul>\n<p>\u00d6ncelikle kullanaca\u011f\u0131m <a href=\"https:\/\/birkanulusoy.com\/tr\/pazarlama-nedir\/\">pazarlama t\u00fcrleri<\/a> ile ba\u015flayal\u0131m; Yeni ba\u015flayan bir e-ticaret sitesi pazarlama b\u00fct\u00e7esinin \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 reklama ay\u0131rmal\u0131.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#Yeni_E-ticaret_sitesinin_hedefleri\" >Yeni E-ticaret sitesinin hedefleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#Arama_motoru_ve_yapay_zeka_pazarlamasi\" >Arama motoru ve yapay zeka pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#Icerik_pazarlamasi\" >\u0130\u00e7erik pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#Sosyal_medya_pazarlamasi\" >Sosyal medya pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#E-posta_SMS_Whatsapp_pazarlamasi\" >E-posta, SMS, Whatsapp pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/seviye1-eticaret-sitesi\/#Agizdan_agiza_pazarlama\" >A\u011f\u0131zdan a\u011f\u0131za pazarlama<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Yeni_E-ticaret_sitesinin_hedefleri\"><\/span>Yeni E-ticaret sitesinin hedefleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yeni bir e-ticaret sitesinin en b\u00fcy\u00fck handikap\u0131 g\u00f6r\u00fcnmezliktir. Kimse sizi bilmez, dolay\u0131s\u0131yla kimse size g\u00fcvenmez. \u00d6ncelikle bu bilinirli\u011fi ve g\u00fcvenilirli\u011fi in\u015fa etmemiz gerekiyor.<\/p>\n<ul>\n<li data-start=\"500\" data-end=\"549\">Markay\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmak<\/li>\n<li data-start=\"553\" data-end=\"604\">\u0130lk sat\u0131\u015f veya geri bildirim almak<\/li>\n<li data-start=\"608\" data-end=\"675\">\u0130lk g\u00fcven sinyallerini olu\u015fturmak (yorum, sosyal kan\u0131t, i\u00e7erik)<\/li>\n<\/ul>\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3588\" data-end=\"3879\">\n<thead data-start=\"3588\" data-end=\"3611\">\n<tr data-start=\"3588\" data-end=\"3611\">\n<th data-start=\"3588\" data-end=\"3595\" data-col-size=\"sm\">Odak<\/th>\n<th data-start=\"3595\" data-end=\"3602\" data-col-size=\"sm\">Ara\u00e7<\/th>\n<th data-start=\"3602\" data-end=\"3611\" data-col-size=\"sm\">Hedef<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3636\" data-end=\"3879\">\n<tr data-start=\"3636\" data-end=\"3690\">\n<td data-start=\"3636\" data-end=\"3649\" data-col-size=\"sm\">G\u00f6r\u00fcn\u00fcrl\u00fck<\/td>\n<td data-col-size=\"sm\" data-start=\"3649\" data-end=\"3670\">Instagram \/ TikTok<\/td>\n<td data-col-size=\"sm\" data-start=\"3670\" data-end=\"3690\">\u0130lk 1000 takip\u00e7i<\/td>\n<\/tr>\n<tr data-start=\"3691\" data-end=\"3741\">\n<td data-start=\"3691\" data-end=\"3699\" data-col-size=\"sm\">G\u00fcven<\/td>\n<td data-col-size=\"sm\" data-start=\"3699\" data-end=\"3714\">\u0130lk 10 yorum<\/td>\n<td data-col-size=\"sm\" data-start=\"3714\" data-end=\"3741\">Sosyal kan\u0131t olu\u015fturmak<\/td>\n<\/tr>\n<tr data-start=\"3742\" data-end=\"3787\">\n<td data-start=\"3742\" data-end=\"3750\" data-col-size=\"sm\">Sat\u0131\u015f<\/td>\n<td data-col-size=\"sm\" data-start=\"3750\" data-end=\"3771\">Meta Ads + Google Ads<\/td>\n<td data-col-size=\"sm\" data-start=\"3771\" data-end=\"3787\">\u0130lk 100 sat\u0131\u015f<\/td>\n<\/tr>\n<tr data-start=\"3788\" data-end=\"3842\">\n<td data-start=\"3788\" data-end=\"3794\" data-col-size=\"sm\">SEO<\/td>\n<td data-col-size=\"sm\" data-start=\"3794\" data-end=\"3813\">Pinterest \/ Blog<\/td>\n<td data-col-size=\"sm\" data-start=\"3813\" data-end=\"3842\">Ayl\u0131k 250+ organik ziyaret\u00e7i<\/td>\n<\/tr>\n<tr data-start=\"3843\" data-end=\"3879\">\n<td data-start=\"3843\" data-end=\"3853\" data-col-size=\"sm\">Sadakat<\/td>\n<td data-col-size=\"sm\" data-start=\"3853\" data-end=\"3863\">E-posta<\/td>\n<td data-col-size=\"sm\" data-start=\"3863\" data-end=\"3879\">\u0130lk 250 abone<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Arama_motoru_ve_yapay_zeka_pazarlamasi\"><\/span>Arama motoru ve yapay zeka pazarlamas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bu pazarlama y\u00f6ntemi k\u0131saca <a href=\"https:\/\/birkanulusoy.com\/tr\/e-ticaret-seo-rehberi\/\">SEO<\/a>(Search Engine Optimization) olarak bilinir. Yeni ba\u015flayan bir e-ticaret sitesinden bu alana bir b\u00fct\u00e7e ay\u0131rmas\u0131n\u0131 beklemiyorum ama burada kurulumun do\u011fru \u015fekilde yap\u0131lmas\u0131 sitenin b\u00fcy\u00fcyebilmesi i\u00e7in hayati \u00f6nemdedir. O y\u00fczden bu kurulum a\u015famas\u0131nda nelere dikkat etmek gerekiyor onlardan biraz bahsetmek istiyorum. \u00c7\u00fcnk\u00fc bunlar\u0131 do\u011fru kurmak, sonra d\u00fczeltmekten \u00e7ok daha kolay.<\/p>\n<p>Her zaman s\u00f6yledi\u011fim bir \u015fey var; sat\u0131\u015f\u0131 \u00fcr\u00fcn sayfas\u0131, trafi\u011fi kategori sayfas\u0131 getirir. Hedefledi\u011fimiz pazarla ilgili anahtar kelime ara\u015ft\u0131rmalar\u0131n\u0131n yap\u0131lmas\u0131 ve kategori sayfalar\u0131 haz\u0131rlan\u0131rken buna dikkat edilmesi gerekiyor. Belki bu ilk aylarda bu kategori sayfalar\u0131ndan bir trafik almayaca\u011f\u0131z ama bir noktada en \u00f6nemli gelir kalemlerimizden biri bu organik trafik olacak.<\/p>\n<p>Kategori sayfalar\u0131m\u0131zdaki her bir kelimenin \u00f6zenle se\u00e7ilmesi ve sadece \u00fcr\u00fcnlerin yer ald\u0131\u011f\u0131 bir sayfa olmamas\u0131 gerekiyor. \u0130nsanlar\u0131n bu kategori ile sordu\u011fu en \u00f6nemli sorular\u0131 bu sayfada cevapland\u0131rmam\u0131z gerekiyor.<\/p>\n<p>Yapay zeka k\u0131sm\u0131 da asl\u0131nda \u015fu anda arama motoru pazarlamas\u0131n\u0131n i\u00e7inde kal\u0131yor. Arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almak bizi otomatik olarak yapay zeka ara\u00e7lar\u0131nda da bulunur hale getirecektir. Bununla ilgili \u00f6nemli bir di\u011fer tavsiyem sadece google de\u011fil, bing ve yandex arama motorlar\u0131nda da yer almak olacak. Farkl\u0131 yapay zeka ara\u00e7lar\u0131 farkl\u0131 arama motorlar\u0131n\u0131 tarayabiliyor. O y\u00fczden google ile s\u0131n\u0131rl\u0131 kalmamak laz\u0131m.<\/p>\n<p>Anahtar kelime ve rakip ara\u015ft\u0131rmalar\u0131n\u0131z\u0131 yapmak i\u00e7in <strong><a href=\"https:\/\/birkanulusoy.com\/tr\/semrush-nedir\/\">Semrush<\/a><\/strong>, kendi internet sitenizin sa\u011fl\u0131\u011f\u0131n\u0131 ve teknik sorunlar\u0131 takip etmek i\u00e7in <strong><a href=\"https:\/\/birkanulusoy.com\/tr\/ahrefs-nedir\/\">Ahrefs<\/a><\/strong> kullanman\u0131z\u0131 tavsiye ediyorum.<\/p>\n<figure id=\"attachment_2920\" aria-describedby=\"caption-attachment-2920\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2920\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/semrush-raporu-1024x588.png\" alt=\"semrush raporu\" width=\"1024\" height=\"588\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/semrush-raporu-1024x588.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/semrush-raporu-300x172.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/semrush-raporu-768x441.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/semrush-raporu.png 1123w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2920\" class=\"wp-caption-text\">Bu ki\u015fisel blogumun Kas\u0131m 2025 Semrush raporu<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2919\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-1024x327.png\" alt=\"ahrefs raporu\" width=\"1024\" height=\"327\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-1024x327.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-300x96.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-768x245.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-1536x490.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/11\/ahrefs-raporu-2048x653.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Icerik_pazarlamasi\"><\/span>\u0130\u00e7erik pazarlamas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2502\" aria-describedby=\"caption-attachment-2502\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2502\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1024x465.png\" alt=\"\" width=\"1024\" height=\"465\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1024x465.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-scaled-600x273.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-300x136.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-768x349.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-1536x698.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/05\/birkan-ulusoy-icerik-pazarlamasi-temmuz-2025-verileri-2048x931.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2502\" class=\"wp-caption-text\">\u0130\u00e7erik pazarlamas\u0131 yapt\u0131\u011f\u0131m bu ki\u015fisel blogumun 2025 y\u0131l\u0131 Temmuz ay\u0131 Google Search Console verileri<\/figcaption><\/figure>\n<p><a href=\"https:\/\/birkanulusoy.com\/tr\/icerik-pazarlamasi\/\">\u0130\u00e7erik pazarlamas\u0131<\/a> da asl\u0131nda arama motoru pazarlamas\u0131n\u0131n bir par\u00e7as\u0131 olarak g\u00f6r\u00fclebilir. Arama motorlar\u0131nda kategorimizle ile ilgili aranan konularda i\u00e7erikler \u00fcretmemiz ve bunlar\u0131n \u00fcst s\u0131ralarda \u00e7\u0131karak t\u0131klan\u0131r hale gelmesini sa\u011flamam\u0131z gerekiyor. Ayn\u0131 zamanda bu sayfalardan kategori sayfalar\u0131m\u0131za linkleme yaparak arama motorlar\u0131na hangi sayfalar\u0131m\u0131z\u0131n daha g\u00fc\u00e7l\u00fc olmas\u0131 gerekti\u011fini de s\u00f6yleyebiliyoruz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sosyal_medya_pazarlamasi\"><\/span>Sosyal medya pazarlamas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sosyal medya pazarlamas\u0131 da asl\u0131nda bir arama motoru pazarlamas\u0131 say\u0131labilir. Her bir sosyal medya arac\u0131n\u0131n bir arama motoru gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilmemiz ve algoritmas\u0131n\u0131da nas\u0131l \u00f6ne \u00e7\u0131kabilece\u011fimizi \u00f6\u011frenmeye \u00e7al\u0131\u015fmam\u0131z gerekiyor. \u0130nstagram, Youtube, Pinterest, Tiktok akl\u0131n\u0131za ne gelirse bunlar\u0131n iki farkl\u0131 kullan\u0131m\u0131 var.<\/p>\n<p>Birinci yol etkile\u015fim getirecek i\u00e7erikler \u00fcreterek insanlar\u0131n ke\u015ffetine d\u00fc\u015fmeye \u00e7al\u0131\u015fmak ve s\u00fcrekli yeni insanlara ula\u015fmak. Bu pek \u00e7ok kolay bir i\u015f de\u011fil ama bunu yapabilen i\u015fletmelerin rakipleri ile aras\u0131n\u0131 \u00e7ok h\u0131zl\u0131 a\u00e7abilece\u011fini unutmay\u0131n.<\/p>\n<p>\u0130kinci yol ise sosyal medyay\u0131 da bir arama motoru gibi kullanmak. Bunun daha ni\u015f i\u015flerde \u00e7ok daha ba\u015far\u0131l\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyebilirim. \u0130nsanlar sizin kategorinizde herhangi bir marka bilmiyorsa o kategoriyi sosyal medyada arad\u0131\u011f\u0131nda profilinizin kar\u015f\u0131s\u0131na \u00e7\u0131kmas\u0131 size yeni bir m\u00fc\u015fteri kazand\u0131rabilir.<\/p>\n<p>Sosyal medya pazarlamas\u0131n\u0131 i\u00e7erik ve arama motoru pazarlamas\u0131 ile birle\u015ftirmek de \u00f6nemli. En \u00f6nemli g\u00f6rd\u00fc\u011f\u00fcn\u00fcz kategori sayfalar\u0131na d\u00fczenli olarak <strong>link vermeli<\/strong> ve <strong>trafi\u011fi bu sayfalara y\u00f6nlendirmelisiniz<\/strong>.<\/p>\n<p>Sosyal medya i\u00e7eriklerinizi payla\u015f\u0131rken istikrar\u0131 sa\u011flaman\u0131z i\u00e7in <strong>Buffer<\/strong> gibi bir ara\u00e7 kullanman\u0131z\u0131 tavsiye ediyorum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-posta_SMS_Whatsapp_pazarlamasi\"><\/span>E-posta, SMS, Whatsapp pazarlamas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bu pazarlama aya\u011f\u0131n\u0131za kadar gelmi\u015f, size bilgilerini b\u0131rakm\u0131\u015f ancak yine de sat\u0131n alma konusunda son karar\u0131 verememi\u015f insanlar\u0131 ikna etmek i\u00e7in \u00e7ok \u00f6nemli. E\u011fer ayn\u0131 insanlara tekrar tekrar sat\u0131\u015f yapabilece\u011finiz bir \u00fcr\u00fcn\u00fcn\u00fcz varsa bu \u00e7ok daha \u00f6nemli bir pazarlama t\u00fcr\u00fc haline geliyor.<\/p>\n<p>E-posta pazarlamas\u0131 i\u00e7in <a href=\"https:\/\/birkanulusoy.com\/tr\/klaviyo-nedir\/\">Klaviyo<\/a> gibi bir ara\u00e7 kullanman\u0131z\u0131 tavsiye ediyorum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agizdan_agiza_pazarlama\"><\/span>A\u011f\u0131zdan a\u011f\u0131za pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ben \u00f6zellikle premium \u00fcr\u00fcn satan firmalarda her bir sat\u0131n alm\u0131\u015f m\u00fc\u015fterinin, \u015firketin varl\u0131\u011f\u0131 olarak g\u00f6r\u00fclmesi ve her biriyle birebir ilgilenilmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Burada bir matematik yap\u0131lmas\u0131 gerekiyor. E\u011fer m\u00fc\u015fteriniz olmas\u0131 se\u00e7mi\u015f birine bir personeliniz 2 saatini ay\u0131r\u0131yorsa ancak bu potansiyel m\u00fc\u015fterinin sizden birine bahsetmesi halinde gelecek yeni m\u00fc\u015fteri size \u00e7ok daha fazla kar b\u0131rak\u0131yorsa bunu mutlaka yapmal\u0131s\u0131n\u0131z.<\/p>\n<p>Ancak siz yolun ba\u015f\u0131nda, yeni ba\u015flam\u0131\u015f bir e-ticaret sitesiyseniz, bunu kar g\u00f6zetmeden yapmak zorundas\u0131n\u0131z. M\u00fc\u015fteriniz olmayan insanlara<\/p>\n<p>Her bir m\u00fc\u015fterinizi yeni bir lead olarak kaydetmeniz ve takip etmeniz i\u00e7in <a href=\"https:\/\/birkanulusoy.com\/tr\/hubspot-nedir\/\">Hubspot<\/a> gibi bir ara\u00e7 kullanman\u0131z\u0131 tavsiye ediyorum.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret siteleri i\u00e7in toplamda 6 seviyeye yay\u0131lacak bir pazarlama plan\u0131 haz\u0131rlamak istiyorum ama \u00f6ncelikle \u015fu uyar\u0131 ile ba\u015flamak isterim; pazarlama her kategori, her \u00fcr\u00fcn i\u00e7in ayn\u0131 ilerleyecek bir s\u00fcre\u00e7 de\u011fil. Bu yaz\u0131 serimde elimden geldi\u011fince genel y\u00f6ntemler ve stratejiler ile ilerlemeye \u00e7al\u0131\u015f\u0131cam. Yeni bir e-ticaret sitesi pazarlama \u00e7al\u0131\u015fmalar\u0131na nas\u0131l ba\u015flamal\u0131; \u0130lk olarak sitesini arama motorlar\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[],"class_list":["post-2918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=2918"}],"version-history":[{"count":7,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2918\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/2918\/revisions\/2932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=2918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=2918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}