{"id":731,"date":"2024-11-04T03:39:11","date_gmt":"2024-11-04T03:39:11","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=731"},"modified":"2025-06-16T12:17:13","modified_gmt":"2025-06-16T12:17:13","slug":"7x-yangini-baslatan-kivilcim","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/7x-yangini-baslatan-kivilcim\/","title":{"rendered":"7X: Yang\u0131n\u0131 Ba\u015flatan K\u0131v\u0131lc\u0131m"},"content":{"rendered":"<p id=\"ember525\" class=\"ember-view reader-text-block__paragraph\">Uzun zamand\u0131r d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan E-ticaretle u\u011fra\u015fan T\u00fcrklerle tan\u0131\u015f\u0131yor ve bir g\u00fcn global bir e-ticaret organizasyonu kurma hayaliyle dostluklar biriktiriyordum. Tecr\u00fcbe ve kaynaklar\u0131m\u0131z\u0131 birle\u015ftirerek 7 k\u0131tada ticaret yapacakt\u0131k. <a class=\"app-aware-link \" href=\"https:\/\/7x.com.tr\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">7X<\/a> ismi de buradan ortaya \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n<p id=\"ember526\" class=\"ember-view reader-text-block__paragraph\">Uzun y\u0131llar bu hayali korumay\u0131 ba\u015fard\u0131ktan sonra bir noktada art\u0131k daha ciddi bir g\u00f6r\u00fcn\u00fcrl\u00fck elde etmedik\u00e7e ve \u00e7ok daha b\u00fcy\u00fck kitlelere ula\u015fmay\u0131 ba\u015faramad\u0131k\u00e7a bu hayalime ula\u015famayaca\u011f\u0131m\u0131 d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131m. Ya vazge\u00e7ecek yada bu hedefe ula\u015fmak i\u00e7in yeni bir strateji belirleyecektim.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/7x-yangini-baslatan-kivilcim\/#Disaridan_Bakan_Goz\" >D\u0131\u015far\u0131dan Bakan G\u00f6z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/7x-yangini-baslatan-kivilcim\/#Eylem_Zamani\" >Eylem Zaman\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/7x-yangini-baslatan-kivilcim\/#Aylik_Z_Raporu\" >Ayl\u0131k Z Raporu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/7x-yangini-baslatan-kivilcim\/#Ve_en_onemlisi%E2%80%A6\" >Ve en \u00f6nemlisi&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"ember527\" class=\"ember-view reader-text-block__heading-3\"><span class=\"ez-toc-section\" id=\"Disaridan_Bakan_Goz\"><\/span>D\u0131\u015far\u0131dan Bakan G\u00f6z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"ember528\" class=\"ember-view reader-text-block__paragraph\">Bir yandan globalde \u00e7al\u0131\u015fmalar\u0131ma devam ederken bir yandan da T\u00fcrkiye\u2019deki ticaret ekosistemini takip ediyordum. D\u0131\u015far\u0131dan bak\u0131ld\u0131\u011f\u0131nda sistem \u00e7ok sorunlu g\u00f6r\u00fcn\u00fcyordu. Shopify etkisiz, di\u011fer altyap\u0131lar yetersiz, pazaryerleri, sat\u0131c\u0131lar\u0131 a\u011f\u0131r komisyonlar alt\u0131nda eziyordu. Pazarlama ise Google, Meta ve Influencerlar \u00fc\u00e7genine s\u0131k\u0131\u015fm\u0131\u015ft\u0131. Farkl\u0131 y\u00f6ntemler denenmiyor, tecr\u00fcbe payla\u015fan insanlar g\u00f6r\u00fcnm\u00fcyordu. Bu insanlar\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lacak bir platforma ihtiya\u00e7 vard\u0131.<\/p>\n<p id=\"ember529\" class=\"ember-view reader-text-block__paragraph\">A\u00e7\u0131k\u00e7as\u0131 7X i\u00e7in akl\u0131mda \u00e7ok daha iyi planlanm\u0131\u015f, gelir payla\u015f\u0131m modelleri, tedarik ve da\u011f\u0131t\u0131m zincirleri de olan bir topluluk kurmak vard\u0131. Ancak bunun i\u00e7in yeterli enerjiyi asla bulamayaca\u011f\u0131m\u0131 d\u00fc\u015f\u00fcnerek \u00e7ok daha k\u00fc\u00e7\u00fck bir \u015fekilde ba\u015flamaya karar verdim. Hayatta pek \u00e7ok hedefime ula\u015fmam\u0131 sa\u011flayan k\u00fc\u00e7\u00fck kazan\u0131mlar\u0131n birikimi stratejisi ile eyleme ge\u00e7ecek ve s\u00fcrekli iyile\u015ftirmelerle 7X\u2019i istedi\u011fim noktaya ta\u015f\u0131maya \u00e7al\u0131\u015facakt\u0131m.<\/p>\n<h2 id=\"ember530\" class=\"ember-view reader-text-block__heading-3\"><span class=\"ez-toc-section\" id=\"Eylem_Zamani\"><\/span>Eylem Zaman\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"ember531\" class=\"ember-view reader-text-block__paragraph\">Bir topluluk yaz\u0131l\u0131m\u0131 olan Xenforo ile internet sitesi kurdum ve Twitter hesab\u0131mdan yapt\u0131\u011f\u0131m payla\u015f\u0131mlarla insanlar\u0131 7X\u2019in hedefi ve motivasyonu konusunda bilgilendirmeye ba\u015flad\u0131m.<\/p>\n<p id=\"ember532\" class=\"ember-view reader-text-block__paragraph\">Yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m \u015feyin zorlu\u011funun bilincindeydim ve umutsuzluk vadisinde olduk\u00e7a uzun s\u00fcreler y\u00fcr\u00fcmek zorunda kalaca\u011f\u0131m\u0131 da biliyordum. Daha \u00f6nce topluluk kurmu\u015f olanlar bilecektir, ger\u00e7i bu hayat\u0131n pek \u00e7ok alan\u0131nda da ayn\u0131 \u015fekilde i\u015fler; insanlar inan\u00e7lar\u0131n\u0131 di\u011ferlerine abakarak se\u00e7me e\u011filimindedir. \u0130nanan say\u0131s\u0131 artt\u0131k\u00e7a inanmak da kolayla\u015f\u0131r. Hi\u00e7 inanan\u0131n olmad\u0131\u011f\u0131 bir i\u015fi satmaya \u00e7al\u0131\u015fmak ise \u00e7ok zordur.<\/p>\n<p id=\"ember533\" class=\"ember-view reader-text-block__paragraph\">Hi\u00e7 beklemedi\u011fim bir \u015fekilde, sevgili <a id=\"ember534\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/kbasali\/\" target=\"_blank\" rel=\"noopener\">Kerem Basali<\/a> ve <a id=\"ember535\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/serkanakarsu\/\" target=\"_blank\" rel=\"noopener\">Serkan Akarsu<\/a> gibi isimlerin de destekleriyle 7X k\u0131sa s\u00fcrede \u00e7ok fazla insan\u0131n ilgisini \u00e7ekti ve \u00fcye olmaya ba\u015flad\u0131lar.<\/p>\n<p id=\"ember536\" class=\"ember-view reader-text-block__paragraph\">7X\u2019in \u015fu anda canl\u0131da olan versiyonunu tasarlarken her ad\u0131mda kendime \u015fu sorular\u0131 soruyorum:<\/p>\n<ul>\n<li>E-ticaret yapan bir giri\u015fimci 7X sayesinde nas\u0131l daha fazla kazan\u00e7 sa\u011flayabilir?<\/li>\n<li>\u015eirket kurma, vergiler, destekler, g\u00fcmr\u00fck ve yasal reg\u00fclasyonlar konusundaki g\u00fcncel geli\u015fmelerden nas\u0131l h\u0131zl\u0131ca haberdar olabilir?<\/li>\n<li>Pazarlama konusundaki teorik bilgileri, pratik bir \u015fekilde i\u015fini geli\u015ftirmek i\u00e7in nas\u0131l kullanabilir?<\/li>\n<li>Verimlili\u011fini ve karl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmak, maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in gerekli uzmanl\u0131klardan nas\u0131l haberdar olabilir ve bu uzmanlar\u0131 nas\u0131l kolayca bulabilir?<\/li>\n<\/ul>\n<h2 id=\"ember538\" class=\"ember-view reader-text-block__heading-3\"><span class=\"ez-toc-section\" id=\"Aylik_Z_Raporu\"><\/span>Ayl\u0131k Z Raporu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"ember539\" class=\"ember-view reader-text-block__paragraph\">2024&#8217;\u00fcn son \u00e7eyre\u011fi, 7X&#8217;in ise ilk \u00e7eyre\u011finin ilk ay\u0131 olan Ekim ay\u0131n\u0131 geride b\u0131rakt\u0131k. Bu \u00e7eyrek i\u00e7in kendime biraz zorlayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm 500 \u00fcye hedefini koymu\u015ftum ancak daha ilk ayda 300+ \u00fcyeye ula\u015fm\u0131\u015f durumday\u0131z. Hen\u00fcz bir anlam \u00e7\u0131karmak i\u00e7in \u00e7ok yetersiz olsa da sadece tarihe not d\u00fc\u015fmek amac\u0131yla baz\u0131 verileri sizlerle payla\u015fmak istiyorum.<\/p>\n<p id=\"ember540\" class=\"ember-view reader-text-block__paragraph\">\u015eu anda kendi sitesi ile sat\u0131\u015f yapan \u00fcyelerimizden 28 tanesi <a class=\"app-aware-link \" href=\"https:\/\/7x.com.tr\/bolum\/shopify.34\/\" data-test-app-aware-link=\"\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> kullan\u0131rken 6 tanesi ise <a class=\"app-aware-link \" href=\"https:\/\/7x.com.tr\/bolum\/ikas.69\/\" data-test-app-aware-link=\"\" target=\"_blank\" rel=\"noopener\">ikas<\/a> kullan\u0131yor. Birka\u00e7 farkl\u0131 yerel altyap\u0131dan da sat\u0131c\u0131 vard\u0131 ancak onlar\u0131 maalesef kay\u0131t alt\u0131na almam\u0131\u015f\u0131m.<\/p>\n<div class=\"reader-image-block reader-image-block--resize\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model \">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember541\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFSQBTi-C410g\/article-inline_image-shrink_1500_2232\/article-inline_image-shrink_1500_2232\/0\/1730524989075?e=1736380800&amp;v=beta&amp;t=vil21ovwY8Inwi7lMbdD40wJsrETbK53xV_hIYhwl9Q\" alt=\"\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">Kendi Sitesi ile Sat\u0131\u015f Yapan \u00dcyeler<\/figcaption><\/figure>\n<\/div>\n<p id=\"ember542\" class=\"ember-view reader-text-block__paragraph\">Pazaryeri sat\u0131c\u0131lar\u0131 \u00e7o\u011funlukta. 115 Amazon 70 Trendyol Group 26 Etsy sat\u0131c\u0131s\u0131 bulunuyor. Birer tane de olsa OZON.ru, Hepsiburada (NASDAQ: HEPS), Alibaba Groupsat\u0131c\u0131lar\u0131 da var.<\/p>\n<div class=\"reader-image-block reader-image-block--resize\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model \">\n<div class=\"ivm-view-attr__img-wrapper \"><img decoding=\"async\" id=\"ember543\" class=\"ivm-view-attr__img--centered reader-image-block__img evi-image lazy-image ember-view\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEbF-x5c-T7zg\/article-inline_image-shrink_1500_2232\/article-inline_image-shrink_1500_2232\/0\/1730525022944?e=1736380800&amp;v=beta&amp;t=qsb5ZHfm74w0j4JrpURczLVCijtaG_eHLiB6YJJKrCE\" alt=\"\" \/><\/div>\n<\/div><figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">Pazaryeri ile sat\u0131\u015f yapan \u00fcyeler<\/figcaption><\/figure>\n<\/div>\n<p id=\"ember544\" class=\"ember-view reader-text-block__paragraph\">7X, k\u0131sa s\u00fcrede e-ticaret alan\u0131nda faaliyet g\u00f6sterenlerin bulu\u015fma noktas\u0131 oldu. \u00d6n\u00fcm\u00fczdeki aylarda farkl\u0131 \u00fclkelerde \u015firket kurma s\u00fcre\u00e7lerinden Amazon, Etsy gibi pazaryeri konular\u0131nda uzman insanlar\u0131 davet etti\u011fimiz \u00e7ok \u00e7e\u015fitli konularda webinarlar planl\u0131yorum.<\/p>\n<h2 id=\"ember545\" class=\"ember-view reader-text-block__heading-3\"><span class=\"ez-toc-section\" id=\"Ve_en_onemlisi%E2%80%A6\"><\/span>Ve en \u00f6nemlisi&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"ember546\" class=\"ember-view reader-text-block__paragraph\">E\u011fer 7X&#8217;in motivasyonu ho\u015funuza gittiyse deste\u011finize ihtiyac\u0131m var. Evet benim bir plan\u0131m var ancak topluluklar\u0131n en iyi &#8220;topluluklar&#8221; taraf\u0131ndan kurulabilece\u011fine inan\u0131yorum. Kalabal\u0131k bir ekip ile hedeflerimize \u00e7ok daha h\u0131zl\u0131 ve verimli bir \u015fekilde ula\u015fabiliriz. E\u011fer 7X&#8217;in moderasyon kadrosu i\u00e7erisinde yer almak, bu toplulu\u011fun b\u00fcy\u00fct\u00fclmesinde aktif olarak \u00e7al\u0131\u015fmak isterseniz bana yazabilirsiniz yada sadece payla\u015f\u0131mlar\u0131n\u0131zla bile bu hedefe ula\u015fmam\u0131za \u00e7ok fazla yard\u0131mc\u0131 olabilirsiniz.<\/p>\n<p id=\"ember547\" class=\"ember-view reader-text-block__paragraph\">Buraya kadar okumay\u0131 ba\u015faranlara \u00e7ok te\u015fekk\u00fcrler, sa\u011fl\u0131cakla kal\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uzun zamand\u0131r d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan E-ticaretle u\u011fra\u015fan T\u00fcrklerle tan\u0131\u015f\u0131yor ve bir g\u00fcn global bir e-ticaret organizasyonu kurma hayaliyle dostluklar biriktiriyordum. Tecr\u00fcbe ve kaynaklar\u0131m\u0131z\u0131 birle\u015ftirerek 7 k\u0131tada ticaret yapacakt\u0131k. 7X ismi de buradan ortaya \u00e7\u0131km\u0131\u015ft\u0131. Uzun y\u0131llar bu hayali korumay\u0131 ba\u015fard\u0131ktan sonra bir noktada art\u0131k daha ciddi bir g\u00f6r\u00fcn\u00fcrl\u00fck elde etmedik\u00e7e ve \u00e7ok daha b\u00fcy\u00fck &hellip;<\/p>\n","protected":false},"author":1,"featured_media":732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/731\/revisions\/750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/732"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}