{"id":751,"date":"2024-11-05T03:10:06","date_gmt":"2024-11-05T03:10:06","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=751"},"modified":"2025-06-16T12:16:19","modified_gmt":"2025-06-16T12:16:19","slug":"kisisel-markalasma-temel-olusturma","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/","title":{"rendered":"Ki\u015fisel Markala\u015fma Ad\u0131m 1: Temel Olu\u015fturma"},"content":{"rendered":"<p>Kariyerini E-ticaret odakl\u0131 in\u015fa etmi\u015f bir pazarlamac\u0131 olarak belki de hayat\u0131m\u0131n en b\u00fcy\u00fck hatas\u0131, ki\u015fisel markala\u015fma konusunda \u00e7al\u0131\u015fma yapmam\u0131\u015f olmak olabilir. Y\u0131llar boyunca \u00e7ok say\u0131da marka in\u015fa ettim, bunlar\u0131 pazarlad\u0131m ve t\u00fcm bu pazarlama s\u00fcre\u00e7lerine hakim olmama ra\u011fmen kendimi pazarlama konusunda bir \u00e7aba i\u00e7erisinde olmaya gerek g\u00f6rmedim. Bu hatam\u0131n en \u00f6nemli sebebi belki de buydu; ihtiya\u00e7 duymad\u0131\u011f\u0131ma inanmak. Sanki kendini pazarlamak bir ihtiya\u00e7m\u0131\u015f ve sadece i\u015fini iyi yapamayanlar\u0131n bu pazarlamaya ihtiyac\u0131 varm\u0131\u015f gibi bir yan\u0131lg\u0131 i\u00e7erisindeydim.<\/p>\n<p>\u015eu anda 34 ya\u015f\u0131nda, Manhattan, New York&#8217;ta, kendi ajans\u0131n\u0131 kurmu\u015f bir pazarlamac\u0131 olarak \u00e7ok net s\u00f6yleyebilirim ki bu \u00e7ok aptalca bir yan\u0131lg\u0131. Pazarlamaya en \u00e7ok da i\u015fini iyi yapanlar\u0131n ihtiyac\u0131 var.<\/p>\n<p>\u015eu anda bir ki\u015fisel markala\u015fma at\u00f6lyesi i\u00e7in ba\u015fvuru toplama a\u015famas\u0131nday\u0131z. 3 farkl\u0131 a\u015fama ile <strong>temel olu\u015fturma, fark edilme <\/strong>ve<strong> etkileme<\/strong> s\u00fcre\u00e7lerini hep birlikte tamamlayarak ki\u015fisel markalar\u0131m\u0131z\u0131 in\u015fa edece\u011fiz.\u00a0 A\u015fa\u011f\u0131daki formu doldurarak siz de bu s\u00fcrece kat\u0131labilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-829\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-1024x74.png\" alt=\"kis\u0327isel markalas\u0327ma ato\u0308lyesi kat\u0131l\u0131m formu\" width=\"880\" height=\"64\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu-420x30.png 420w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-katilim-formu.png 1309w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/p>\n<style id=\"wpforms-css-vars-826\">\n\t\t\t\t#wpforms-826 {\n\t\t\t\t\n\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-826\"><form id=\"wpforms-form-826\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"826\" method=\"post\" 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data-field-id=\"1\"><fieldset><legend class=\"wpforms-field-label\">Ad <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-826-field_1\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][1][first]\" aria-errormessage=\"wpforms-826-field_1-error\" required><label for=\"wpforms-826-field_1\" class=\"wpforms-field-sublabel after\">Ad<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-826-field_1-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][1][last]\" aria-errormessage=\"wpforms-826-field_1-last-error\" required><label for=\"wpforms-826-field_1-last\" class=\"wpforms-field-sublabel after\">Soyad<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-826-field_7-container\" 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class=\"wpforms-field-description\">Whatsapp grubuna eklemek i\u00e7in kullan\u0131lacakt\u0131r.<\/div><\/div><div id=\"wpforms-826-field_8-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-826-field_8\">Markala\u015fmak istedi\u011finiz uzmanl\u0131k alan\u0131n\u0131z <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-826-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" placeholder=\"Avukat, Sigortac\u0131, Muhasebeci vs.\" aria-errormessage=\"wpforms-826-field_8-error\" required><\/div><div id=\"wpforms-826-field_2-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"2\"><fieldset><legend class=\"wpforms-field-label\">Bu at\u00f6lyede olabilmek i\u00e7in ki\u015fisel web sitenizi kurmak amac\u0131yla bir domain ve hosting sat\u0131n alman\u0131z gerekti\u011fini ve bunun 400 TL+ bir 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);\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"826\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/751\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-826\" class=\"wpforms-submit\" data-alt-text=\"G\u00f6nderiliyor...\" data-submit-text=\"Kat\u0131l\" aria-live=\"assertive\" value=\"wpforms-submit\">Kat\u0131l<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Y\u00fckleniyor\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-789\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari.png\" alt=\"kis\u0327isel markalas\u0327ma ato\u0308lyesi kazan\u0131mlar\u0131\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-markalasma-atolyesi-kazanimlari-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<ul>\n<li>Sosyal medya hesaplar\u0131n\u0131z\u0131 tan\u0131nma amac\u0131n\u0131za uygun olarak yeniden d\u00fczenleyeceksiniz.<\/li>\n<li>Bir ki\u015fisel internet sitesi ve \u00f6zel eposta adresine sahip olacaks\u0131n\u0131z.<\/li>\n<li>SerpTakip ve Semrush gibi analiz ara\u00e7lar\u0131n\u0131 \u00f6\u011freneceksiniz.<\/li>\n<li>Markala\u015fma amac\u0131n\u0131za uygun olarak yaz\u0131l\u0131 ve g\u00f6rsel i\u00e7erikler \u00fcreteceksiniz.<\/li>\n<\/ul>\n<p>Baz\u0131lar\u0131n\u0131z bu <strong>ki\u015fisel markala\u015fma<\/strong> ser\u00fcveninde kendisine kolayca ve h\u0131zl\u0131ca binlerce takip\u00e7i kazand\u0131racak s\u0131rlar bulmay\u0131 umut ediyor olabilir. Hi\u00e7 ba\u015flamadan s\u00f6yleyeyim, bu makalede b\u00f6yle bir \u015fey yok. Ki\u015fisel markala\u015fma \u00e7ok yava\u015f ve zahmetli bir s\u00fcre\u00e7.<\/p>\n<p>Ki\u015fisel markala\u015fmay\u0131 3 hafta boyunca ayr\u0131 makalelerle ve a\u015famalarla ele almay\u0131 planl\u0131yorum; temel olu\u015fturma, fark edilme ve etkileme. Bu makalenin konusu temel olu\u015fturma olacak.<\/p>\n<p>\u015eunu da eklemem laz\u0131m; E-ticaret odakl\u0131 bir pazarlamac\u0131 olarak ki\u015fisel markala\u015fma e\u011fitimi verme konusunda yetkin oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum. Kald\u0131 ki bu da zaten bir e\u011fitim de\u011fil, \u00fccretsiz bir at\u00f6lye yap\u0131yoruz. Burada benim hedefim kendi ki\u015fisel markala\u015fma yolculu\u011fuma sizleri de dahil etmek. Yani buna bir nevi #BuildinPublic projesi de diyebiliriz. Kendi ki\u015fisel markala\u015fma maceram\u0131 sizlerle birlikte yapmak, kay\u0131t alt\u0131na almak ve ortaya \u00e7\u0131kan bu yol haritas\u0131n\u0131 sizlerle payla\u015fmak istiyorum.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-787\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi.png\" alt=\"u\u0308cretsiz kis\u0327isel markalas\u0327ma ato\u0308lyesi\" width=\"1584\" height=\"396\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi.png 1584w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-600x150.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-300x75.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-1024x256.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-768x192.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-1536x384.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/ucretsiz-kisisel-markalasma-atolyesi-420x105.png 420w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/p>\n<p>E\u011fer talep olursa bu at\u00f6lyeyi belirli aral\u0131klarla tekrar yapabiliriz. Bir \u00fcstteki g\u00f6rsel ba\u011flant\u0131ya t\u0131klayarak listeye ad\u0131n\u0131z\u0131 yazd\u0131rabilirsiniz. S\u0131ra size geldi\u011finde email ve Whatsapp yolu ile size ula\u015faca\u011f\u0131m.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-full\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma.png\" alt=\"marka bilinci olus\u0327turma\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-880x64.png 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/marka-bilinci-olusturma-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Kisisel_markanin_tanimi_ve_modern_is_dunyasindaki_onemi\" >Ki\u015fisel markan\u0131n tan\u0131m\u0131 ve modern i\u015f d\u00fcnyas\u0131ndaki \u00f6nemi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Bir_itibar_yonetim_araci_olarak_kisisel_marka\" >Bir itibar y\u00f6netim arac\u0131 olarak ki\u015fisel marka<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Kendini_Tanima_ve_Degerlerini_Belirleme\" >Kendini Tan\u0131ma ve De\u011ferlerini Belirleme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Kisisel_degerlerin_ve_guclu_yonlerin_kesfi\" >Ki\u015fisel de\u011ferlerin ve g\u00fc\u00e7l\u00fc y\u00f6nlerin ke\u015ffi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#SWOT_analizi_Guclu_Zayif_Yonler_Firsatlar_Tehditler\" >SWOT analizi (G\u00fc\u00e7l\u00fc, Zay\u0131f Y\u00f6nler, F\u0131rsatlar, Tehditler)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Kendi_benzersiz_deger_onerisini_UVP_%E2%80%93_Unique_Value_Proposition_olusturma\" >Kendi benzersiz de\u011fer \u00f6nerisini (UVP &#8211; Unique Value Proposition) olu\u015fturma<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Hedef_Kitleyi_Tanimlama_ve_Mesaj_Gelistirme\" >Hedef Kitleyi Tan\u0131mlama ve Mesaj Geli\u015ftirme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Hedef_kitlenin_kim_oldugu_ve_onlara_nasil_ulasilacagi\" >Hedef kitlenin kim oldu\u011fu ve onlara nas\u0131l ula\u015f\u0131laca\u011f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Ideal_musteri_profili_persona_olusturma\" >\u0130deal m\u00fc\u015fteri profili (persona) olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Hedef_kitleye_hitap_eden_etkili_bir_kisisel_marka_mesaji_gelistirme\" >Hedef kitleye hitap eden etkili bir ki\u015fisel marka mesaj\u0131 geli\u015ftirme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Sosyal_Medya_Profillerini_Hazirlama_ve_Optimize_Etme\" >Sosyal Medya Profillerini Haz\u0131rlama ve Optimize Etme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Profillerin_olusturulmasi_ve_optimize_edilmesi\" >Profillerin olu\u015fturulmas\u0131 ve optimize edilmesi<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Linkedin_profilinin_optimize_edilmesi\" >Linkedin profilinin optimize edilmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Twitter_profilimizin_optimize_edilmesi\" >Twitter profilimizin optimize edilmesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Kisisel_internet_sitesi_kurulmasi_ve_eposta_adresi_acilmasi\" >Ki\u015fisel internet sitesi kurulmas\u0131 ve eposta adresi a\u00e7\u0131lmas\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Temel_Olusturma_Bolumu_Odevleri\" >Temel Olu\u015fturma B\u00f6l\u00fcm\u00fc \u00d6devleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/birkanulusoy.com\/tr\/kisisel-markalasma-temel-olusturma\/#Benim_Cevaplarim\" >Benim Cevaplar\u0131m;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kisisel_markanin_tanimi_ve_modern_is_dunyasindaki_onemi\"><\/span>Ki\u015fisel markan\u0131n tan\u0131m\u0131 ve modern i\u015f d\u00fcnyas\u0131ndaki \u00f6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ki\u015fisel k\u0131sm\u0131ndan \u00f6nce marka nedir bunu anlamak gerekiyor. Marka en temelinde bir iddiad\u0131r. Kaliteli olma, g\u00fcvenilir olma, ucuz olma, dayan\u0131kl\u0131 olma gibi bir iddiaya sahip olmakt\u0131r. Bu iddian\u0131z\u0131 ortaya koyar ve alt\u0131n\u0131 doldurmaya \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z.<\/p>\n<p><strong>Ki\u015fisel marka, bir bireyin sahip oldu\u011fu yetenekler, de\u011ferler ve \u00f6zg\u00fcn niteliklerinin, nas\u0131l bir iddia ile ortaya kondu\u011funu ve hedef kitlesi taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 tan\u0131mlar.<\/strong> Modern i\u015f d\u00fcnyas\u0131nda, ki\u015fisel marka sadece profesyonel kimli\u011fin bir uzant\u0131s\u0131 de\u011fil, ayn\u0131 zamanda bireyin i\u015f d\u00fcnyas\u0131nda kendine nas\u0131l bir yer edinece\u011finin g\u00fc\u00e7l\u00fc bir arac\u0131d\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bir_itibar_yonetim_araci_olarak_kisisel_marka\"><\/span>Bir itibar y\u00f6netim arac\u0131 olarak ki\u015fisel marka<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u015fisel marka, bireyin g\u00fcvenilirli\u011fini, profesyonelli\u011fini ve \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc s\u00fcrekli olarak g\u00f6r\u00fcn\u00fcr k\u0131larak i\u015f d\u00fcnyas\u0131nda \u00f6nemli bir itibar y\u00f6netimi arac\u0131 haline gelir. G\u00fc\u00e7l\u00fc bir marka, kariyer yolculu\u011funda kap\u0131lar a\u00e7ar, daha geni\u015f kitlelere ula\u015fman\u0131z\u0131 sa\u011flar ve profesyonel f\u0131rsatlar\u0131 art\u0131r\u0131r. Do\u011fru y\u00f6netildi\u011finde ki\u015fisel markan\u0131z, kariyeriniz boyunca g\u00fcvenli bir rehber ve de\u011ferli bir itibar kayna\u011f\u0131 olur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-758\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme.png\" alt=\"kendini kes\u0327fetme\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-880x64.png 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kendini-kesfetme-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kendini_Tanima_ve_Degerlerini_Belirleme\"><\/span>Kendini Tan\u0131ma ve De\u011ferlerini Belirleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Kisisel_degerlerin_ve_guclu_yonlerin_kesfi\"><\/span>Ki\u015fisel de\u011ferlerin ve g\u00fc\u00e7l\u00fc y\u00f6nlerin ke\u015ffi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u015fisel markala\u015fman\u0131n ilk ad\u0131m\u0131, kendinizi derinlemesine tan\u0131mak ve sizi benzersiz k\u0131lan de\u011ferlerin fark\u0131na varmakt\u0131r. Hayata bak\u0131\u015f\u0131n\u0131z\u0131, hedeflerinizi ve size anlam katan de\u011ferleri ke\u015ffederek, i\u015f ve sosyal ya\u015famda daha bilin\u00e7li bir duru\u015f sergileyebilirsiniz. Kendi i\u00e7sel de\u011ferlerinizi tan\u0131yarak, kim oldu\u011funuzun g\u00fc\u00e7l\u00fc bir temsilini yarat\u0131n.<\/p>\n<ul>\n<li>Kendimi en \u00e7ok hangi \u00f6zelliklerimle tan\u0131ml\u0131yorum?<\/li>\n<li>Hayatta beni en \u00e7ok ne motive eder ve anlam katar?<\/li>\n<li>Beni di\u011ferlerinden ay\u0131ran ve benzersiz k\u0131lan \u00f6zelliklerim neler?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SWOT_analizi_Guclu_Zayif_Yonler_Firsatlar_Tehditler\"><\/span>SWOT analizi (G\u00fc\u00e7l\u00fc, Zay\u0131f Y\u00f6nler, F\u0131rsatlar, Tehditler)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kendinizi anlaman\u0131n en etkili yollar\u0131ndan biri SWOT analizi yapmakt\u0131r. G\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinizi belirleyerek, hangi alanlarda daha \u00e7ok \u00f6ne \u00e7\u0131kabilece\u011finizi ve hangi noktalarda geli\u015fmeniz gerekti\u011fini ke\u015ffedin. SWOT analizi, yaln\u0131zca bireysel potansiyelinizi g\u00f6rmekle kalmaz; ayn\u0131 zamanda f\u0131rsatlar\u0131 de\u011ferlendirme ve tehditlere kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 olma yolunda sizi donan\u0131ml\u0131 hale getirir.<\/p>\n<ul>\n<li>G\u00fc\u00e7l\u00fc y\u00f6nlerim neler ve bu y\u00f6nleri i\u015f hayat\u0131mda nas\u0131l \u00f6ne \u00e7\u0131karabilirim?<\/li>\n<li>Hangi zay\u0131f y\u00f6nlerim var ve bu alanlarda nas\u0131l geli\u015febilirim?<\/li>\n<li>\u00c7evremde bana yeni f\u0131rsatlar sunabilecek hangi kaynaklar veya ba\u011flant\u0131lar var?<\/li>\n<li>Kariyerim veya markam i\u00e7in en b\u00fcy\u00fck tehditler neler?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Kendi_benzersiz_deger_onerisini_UVP_%E2%80%93_Unique_Value_Proposition_olusturma\"><\/span>Kendi benzersiz de\u011fer \u00f6nerisini (UVP &#8211; Unique Value Proposition) olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Benzersiz de\u011fer \u00f6neriniz, sizi ba\u015fkalar\u0131ndan ay\u0131ran ve de\u011ferli k\u0131lan en \u00f6zg\u00fcn ifadenizdir. \u0130\u015fte bu y\u00fczden UVP, ki\u015fisel markan\u0131z\u0131n \u00e7ekirde\u011fini olu\u015fturur. Kendi \u00f6zg\u00fcn hikayenizi, becerilerinizi ve sundu\u011funuz de\u011feri ifade eden g\u00fc\u00e7l\u00fc bir de\u011fer \u00f6nerisi yaratarak, \u00e7evrenizdeki insanlar i\u00e7in unutulmaz bir izlenim b\u0131rak\u0131n ve sizi farkl\u0131 k\u0131lan mesaj\u0131 d\u00fcnyaya duyurun.<\/p>\n<ul>\n<li>Hedef kitleme hangi de\u011ferleri sunarak onlar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131rabilirim?<\/li>\n<li>Benimle \u00e7al\u0131\u015fman\u0131n veya benden bir \u015fey \u00f6\u011frenmenin kitleme nas\u0131l bir fayda sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum?<\/li>\n<li>Hangi yeteneklerim ve bilgilerimle hedef kitleme benzersiz bir katk\u0131 sunabilirim?<\/li>\n<li>Kitlemin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 hangi sorunlar\u0131 \u00e7\u00f6zmekte daha iyi oldu\u011fumu d\u00fc\u015f\u00fcn\u00fcyorum?<\/li>\n<li>Beni \u00f6zel k\u0131lan ve hedef kitlemin beni tercih etmesini sa\u011flayacak olan ana mesaj\u0131m nedir?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-759\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme.png\" alt=\"hedef kitleyi belirleme\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-880x64.png 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/hedef-kitleyi-belirleme-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hedef_Kitleyi_Tanimlama_ve_Mesaj_Gelistirme\"><\/span>Hedef Kitleyi Tan\u0131mlama ve Mesaj Geli\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Hedef_kitlenin_kim_oldugu_ve_onlara_nasil_ulasilacagi\"><\/span>Hedef kitlenin kim oldu\u011fu ve onlara nas\u0131l ula\u015f\u0131laca\u011f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kime hitap etti\u011finizi ve onlara nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 bilmek, ki\u015fisel markan\u0131z\u0131 stratejik bir \u015fekilde b\u00fcy\u00fctmenin anahtar\u0131d\u0131r. Hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 ve ilgi alanlar\u0131n\u0131 anlayarak, onlar\u0131n dikkatini \u00e7ekecek i\u00e7erikler ve etkili ileti\u015fim kanallar\u0131 se\u00e7in. Do\u011fru kitlenizle bulu\u015ftu\u011funuzda, mesaj\u0131n\u0131z\u0131n g\u00fcc\u00fc katlanarak artacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ideal_musteri_profili_persona_olusturma\"><\/span>\u0130deal m\u00fc\u015fteri profili (persona) olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130deal m\u00fc\u015fteri profilinizi belirlemek, ki\u015fisel markan\u0131z\u0131 do\u011fru ki\u015filerle bulu\u015fturman\u0131n temel ad\u0131m\u0131d\u0131r. Hedef kitlenizin kim oldu\u011funu, nelerden ho\u015fland\u0131\u011f\u0131n\u0131 ve hangi sorunlara \u00e7\u00f6z\u00fcm arad\u0131\u011f\u0131n\u0131 bilerek, onlar\u0131n kalplerine ve zihinlerine hitap eden bir marka olu\u015fturabilirsiniz. Net bir persona, hedef kitlenizle g\u00fc\u00e7l\u00fc ve kal\u0131c\u0131 bir ba\u011f kurman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedef_kitleye_hitap_eden_etkili_bir_kisisel_marka_mesaji_gelistirme\"><\/span>Hedef kitleye hitap eden etkili bir ki\u015fisel marka mesaj\u0131 geli\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u015fisel markan\u0131z\u0131n etkili bir mesaj\u0131, hedef kitlenizle ilk temasta iz b\u0131rakman\u0131z\u0131 sa\u011flar. Onlar\u0131n dilinden konu\u015farak ve ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm sunarak, ak\u0131lda kal\u0131c\u0131 bir marka yaratabilirsiniz. Etkili bir marka mesaj\u0131, insanlar\u0131n sizi hat\u0131rlamas\u0131n\u0131 ve sizi tercih etmesini sa\u011flayan en g\u00fc\u00e7l\u00fc arac\u0131n\u0131zd\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-766\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli.png\" alt=\"bu k\u0131s\u0131m c\u0327okomelli\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-880x64.png 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/bu-kisim-cokomelli-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<p>Hedef kitlemizi belirlerken a\u015fa\u011f\u0131daki sorulardan yararlanabiliriz;<\/p>\n<ol>\n<li><em>Hangi insanlar ya da kitlelerle etkile\u015fim kurmak istiyorum?<\/em><\/li>\n<li><em>Hedef kitlemin ihtiya\u00e7lar\u0131, arzular\u0131 ve sorunlar\u0131 neler?<\/em><\/li>\n<li><em>Onlara nas\u0131l bir de\u011fer sa\u011flayabilirim?<\/em><\/li>\n<li><em>Onlar\u0131n dikkatini nas\u0131l \u00e7ekebilirim?<\/em><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-760\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme.png\" alt=\"dijital varl\u0131g\u0306\u0131 du\u0308zenleme\" width=\"1309\" height=\"95\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme.png 1309w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-600x44.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-300x22.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-1024x74.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-768x56.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-880x64.png 880w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/dijital-varligi-duzenleme-420x30.png 420w\" sizes=\"auto, (max-width: 1309px) 100vw, 1309px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sosyal_Medya_Profillerini_Hazirlama_ve_Optimize_Etme\"><\/span>Sosyal Medya Profillerini Haz\u0131rlama ve Optimize Etme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tan\u0131mlar\u0131 \u00f6\u011frendik, kendimizi ke\u015ffettik ve hedef kitlemizi belirledik. \u015eimdi ise s\u0131ra eyleme geldi. Ki\u015fisel markala\u015fman\u0131n ilk ad\u0131m\u0131 olarak dijital varl\u0131\u011f\u0131m\u0131z\u0131 olu\u015fturaca\u011f\u0131z ve d\u00fczenleyece\u011fiz.<\/p>\n<p>Arama motorlar\u0131 bize sundu\u011fu sonu\u00e7lar\u0131 ge\u00e7mi\u015f arama ve t\u0131klamalar\u0131m\u0131za g\u00f6re \u00f6zelle\u015ftirebiliyor. Bu y\u00fczden kendi ad\u0131n\u0131z\u0131 arad\u0131\u011f\u0131n\u0131zda kar\u015f\u0131n\u0131za \u00e7\u0131kan sonu\u00e7lar do\u011fru olmayabilir. \u0130lk defa ad\u0131n\u0131z\u0131 arayacak bir ki\u015fiye g\u00f6sterilecek sonu\u00e7lar\u0131 do\u011fru bir \u015fekilde g\u00f6rebilmek i\u00e7in <a href=\"https:\/\/serptakip.com\/sira-bulucu\" target=\"_blank\" rel=\"noopener\">SerpTakip<\/a> arac\u0131n\u0131 kullanabilirsiniz.<\/p>\n<figure id=\"attachment_781\" aria-describedby=\"caption-attachment-781\" style=\"width: 813px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-781\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama.png\" alt=\"birkan ulusoy s\u0131ralama\" width=\"813\" height=\"553\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama.png 813w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama-600x408.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama-300x204.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama-768x522.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama-588x400.png 588w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/birkan-ulusoy-siralama-338x230.png 338w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><figcaption id=\"caption-attachment-781\" class=\"wp-caption-text\">4 Kas\u0131m 2024 &#8211; Birkan Ulusoy aramas\u0131 s\u0131ralama sonu\u00e7lar\u0131<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Profillerin_olusturulmasi_ve_optimize_edilmesi\"><\/span>Profillerin olu\u015fturulmas\u0131 ve optimize edilmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sizin \u00e7ok daha fazla platformda hesab\u0131n\u0131z olabilir ancak biz burada temel olarak 4 farkl\u0131 platformu temel al\u0131caz. Linkedin, Twitter, \u0130nstagram ve Youtube. Bunlardan herhangi bir tanesinde hesab\u0131n\u0131z yoksa \u00f6ncelikle hesaplar\u0131m\u0131z\u0131 olu\u015ftural\u0131m.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Linkedin_profilinin_optimize_edilmesi\"><\/span>Linkedin profilinin optimize edilmesi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Linkedin ile ba\u015flayal\u0131m. Linkedin i\u00e7in ideal profili olu\u015fturma konusunu b\u00fct\u00fcn bir haliyle bu konu i\u00e7erisine g\u00f6mmek pek uygun olmayacak. O y\u00fczden bunu ayr\u0131 bir yaz\u0131da ele al\u0131cam. Burada k\u0131saca 10 ad\u0131m ile\u00a0 temel iyile\u015ftirmelere de\u011finelim.<\/p>\n<figure id=\"attachment_793\" aria-describedby=\"caption-attachment-793\" style=\"width: 1332px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-793 size-full\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06.png\" alt=\"Ekran Resmi 2024-11-05 12.02.06\" width=\"1332\" height=\"1308\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06.png 1332w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06-600x589.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06-300x295.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06-1024x1006.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06-768x754.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.02.06-234x230.png 234w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><figcaption id=\"caption-attachment-793\" class=\"wp-caption-text\">\u00d6ncesi<\/figcaption><\/figure>\n<ul>\n<li><strong>Do\u011fru Profil Foto\u011fraf\u0131n\u0131 Se\u00e7in:<\/strong> Profil foto\u011fraf\u0131n\u0131z, LinkedIn\u2019de ilk izlenimi olu\u015fturur. Profesyonel bir g\u00f6r\u00fcn\u00fcm sa\u011flamak i\u00e7in net, ayd\u0131nl\u0131k bir ortamda \u00e7ekilmi\u015f ve sizi en iyi \u015fekilde yans\u0131tan bir foto\u011fraf kullan\u0131n. G\u00fcl\u00fcmsemek ve sade bir arka plan tercih etmek de olumlu bir etki yarat\u0131r.<\/li>\n<li><strong>Arka Plan Foto\u011fraf\u0131 Ekleyin:<\/strong> Arka plan foto\u011fraf\u0131, profilinize ki\u015fisel bir dokunu\u015f katman\u0131n harika bir yoludur. \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z sekt\u00f6rle alakal\u0131 ya da ki\u015fisel ilgi alanlar\u0131n\u0131z\u0131 yans\u0131tan bir g\u00f6rsel se\u00e7in. Bu g\u00f6rsel, profesyonel kimli\u011finizle ilgili bir ipucu verebilir.<\/li>\n<li><strong>Ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 Sadece \u0130\u015f \u00dcnvan\u0131 Olmaktan \u00c7\u0131kar\u0131n:<\/strong> Ba\u015fl\u0131k k\u0131sm\u0131n\u0131, sadece i\u015f unvan\u0131n\u0131z yerine uzmanl\u0131\u011f\u0131n\u0131z\u0131 ve sa\u011flad\u0131\u011f\u0131n\u0131z de\u011feri ifade eden g\u00fc\u00e7l\u00fc bir mesajla doldurun. \u00d6rne\u011fin, \u201cE-ticaret Pazarlama Uzman\u0131\u201d yerine \u201cE-ticaret Pazarlamas\u0131 ile Sat\u0131\u015flar\u0131 ve Marka Bilinirli\u011fini Art\u0131ran Stratejist\u201d gibi daha detayl\u0131 ve \u00e7ekici bir ba\u015fl\u0131k kullanabilirsiniz.<\/li>\n<li><strong>\u00d6zet B\u00f6l\u00fcm\u00fcn\u00fc Hikayeniz Haline Getirin:<\/strong> \u00d6zet b\u00f6l\u00fcm\u00fcn\u00fc, kariyer yolculu\u011funuzu ve hedeflerinizi anlatt\u0131\u011f\u0131n\u0131z bir hikaye gibi d\u00fc\u015f\u00fcn\u00fcn. Kendinizi tan\u0131t\u0131n, uzmanl\u0131k alanlar\u0131n\u0131z\u0131, kariyer hedeflerinizi ve sizi motive eden fakt\u00f6rleri ekleyin. Bu b\u00f6l\u00fcm, profesyonel yolculu\u011funuzun \u00f6zeti olmal\u0131 ve okuyucuya sizi tan\u0131mas\u0131 i\u00e7in samimi bir bak\u0131\u015f sunmal\u0131.<\/li>\n<li><strong>A\u011f\u0131n\u0131z\u0131 Geni\u015fletin:<\/strong> LinkedIn, a\u011f kurma platformudur; bu y\u00fczden aktif olarak ba\u011flant\u0131 kurmaktan \u00e7ekinmeyin. Tan\u0131d\u0131\u011f\u0131n\u0131z ki\u015filerden ba\u015flayarak sekt\u00f6rdeki liderlere ve meslekta\u015flar\u0131n\u0131za kadar geni\u015f bir a\u011fa sahip olmak, i\u015f f\u0131rsatlar\u0131na daha kolay ula\u015fman\u0131z\u0131 sa\u011flar.<\/li>\n<li><strong>\u0130lgili Yeteneklerinizi Listeleyin:<\/strong> Profilinizde yer alan yetenekler b\u00f6l\u00fcm\u00fc, sizin hangi alanlarda yetkin oldu\u011funuzu g\u00f6stermenin iyi bir yoludur. E-ticaret, dijital pazarlama, veri analiti\u011fi gibi alanlarda yeteneklerinizi listeleyin ve LinkedIn yetenek de\u011ferlendirmelerine kat\u0131larak bu yetenekleri do\u011frulay\u0131n.<\/li>\n<li><strong>Onaylar\u0131 (Endorsements) Payla\u015f\u0131n ve Al\u0131n:<\/strong> Ba\u011flant\u0131lar\u0131n\u0131z\u0131n yeteneklerinizi onaylamas\u0131, profilinizi g\u00fc\u00e7lendirir ve profesyonel yetkinli\u011finizi g\u00f6sterir. S\u0131k etkile\u015fimde oldu\u011funuz ki\u015filerin yeteneklerini onaylayarak kar\u015f\u0131l\u0131kl\u0131 bir destek sa\u011flayabilirsiniz. Bu, ayn\u0131 zamanda ba\u011flant\u0131lar\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in de etkili bir yoldur.<\/li>\n<li><strong>Tavsiye (Recommendation) \u0130steyin:<\/strong> \u00c7al\u0131\u015fma arkada\u015flar\u0131n\u0131zdan veya i\u015f ortaklar\u0131n\u0131zdan referans mektubu istemek, profilinize de\u011fer katar. \u00d6zg\u00fcn bir \u015fekilde yaz\u0131lm\u0131\u015f referanslar, sizinle \u00e7al\u0131\u015fman\u0131n nas\u0131l bir deneyim oldu\u011funu g\u00f6sterir ve g\u00fcvenilirli\u011finizi art\u0131r\u0131r.<\/li>\n<li><strong>\u00d6\u011frenmeye Olan Tutkunuzu G\u00f6sterin:<\/strong> LinkedIn\u2019deki e\u011fitim ve sertifika b\u00f6l\u00fcmlerini doldurarak kariyer geli\u015fiminizi ve \u00f6\u011frenme iste\u011finizi g\u00f6sterebilirsiniz. Online kurslar, sertifikalar veya kat\u0131ld\u0131\u011f\u0131n\u0131z etkinlikler gibi \u00f6\u011frenmeye olan ilginizi yans\u0131tan detaylar ekleyin.<\/li>\n<li><strong>Medya ve Pazarlama \u00c7al\u0131\u015fmalar\u0131n\u0131z\u0131 Payla\u015f\u0131n:<\/strong> E\u011fer \u00f6nceki projelerinizle ilgili g\u00f6rsel, video ya da sunum gibi medya dosyalar\u0131n\u0131z varsa, bunlar\u0131 profilinizde sergileyin. Bu materyaller, yapt\u0131\u011f\u0131n\u0131z i\u015fi daha somut hale getirir ve yetkinli\u011finizi g\u00f6sterir. Ayn\u0131 zamanda sekt\u00f6rel \u00e7al\u0131\u015fmalar\u0131n\u0131z varsa bunlardan da bahsedebilirsiniz. Mesela ben E-ticaret odakl\u0131 bir <a href=\"https:\/\/birkanulusoy.com\/tr\/\">dijital pazarlama uzman\u0131<\/a> olarak ilk payla\u015f\u0131m\u0131mda kurdu\u011fum 7X E-ticaret kul\u00fcb\u00fcnden bahsettim ve belirli aral\u0131kla bundan bahsetmeye devam edebilmek i\u00e7in bunu bir case study olarak sundum.<\/li>\n<\/ul>\n<figure id=\"attachment_794\" aria-describedby=\"caption-attachment-794\" style=\"width: 1332px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-794\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11.png\" alt=\"linkedin hesab\u0131n\u0131 iyile\u015ftirme\" width=\"1332\" height=\"1308\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11.png 1332w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11-600x589.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11-300x295.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11-1024x1006.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11-768x754.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-05-12.33.11-234x230.png 234w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><figcaption id=\"caption-attachment-794\" class=\"wp-caption-text\">Sonras\u0131<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Twitter_profilimizin_optimize_edilmesi\"><\/span>Twitter profilimizin optimize edilmesi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Twitter, yeni ad\u0131yla X benim \u00e7ok sevdi\u011fim ama profesyonel olarak kullan\u0131m\u0131 \u00e7ok tart\u0131\u015fmal\u0131 bir platform. \u00dcretilen i\u00e7eri\u011fin \u00e7ok h\u0131zl\u0131 kaybolmas\u0131 sebebiyle belli bir ni\u015f etraf\u0131nda kitle olu\u015fturmak di\u011fer platformlara g\u00f6re \u00e7ok daha zor. Algoritmas\u0131n\u0131n da tart\u0131\u015fmal\u0131 i\u00e7erikleri \u00f6ne \u00e7\u0131kar\u0131yor olmas\u0131, pozitif bir bilgi pazarlamas\u0131 ile hedef kitlenizin \u00f6n\u00fcne \u00e7\u0131kman\u0131z\u0131 zorla\u015ft\u0131r\u0131yor. Ama t\u00fcm bunlara ra\u011fmen bence her profesyonelin olmas\u0131 gereken bir platform. Bir duyuru yapman\u0131z\u0131 gerektiren durumlarda insanlar\u0131n ilk bakacaklar\u0131 platform genellikle Twitter oluyor.<\/p>\n<ul>\n<li><strong>G\u00fc\u00e7l\u00fc Bir Profil Foto\u011fraf\u0131 Se\u00e7in<\/strong>: Profil foto\u011fraf\u0131n\u0131z, markan\u0131z\u0131 veya ki\u015fili\u011finizi en iyi yans\u0131tan, net ve tan\u0131nabilir bir g\u00f6rsel olmal\u0131d\u0131r. \u015eirket hesab\u0131ysa logonuzu, ki\u015fisel bir hesapsa profesyonel bir foto\u011fraf tercih edin.<\/li>\n<li><strong>Etkili Bir Biyografi Yaz\u0131n<\/strong>: Biyografi k\u0131sm\u0131, kim oldu\u011funuzu ve ne sundu\u011funuzu \u00f6zetleyen k\u0131sa ve \u00e7arp\u0131c\u0131 bir a\u00e7\u0131klama i\u00e7ermelidir. \u00d6zg\u00fcn, ilgi \u00e7ekici ve hedef kitlenize hitap eden bir dil kullan\u0131n.<\/li>\n<li><strong>G\u00f6rsel Bir Banner Ekleyin<\/strong>: Profilinize karakter kazand\u0131racak bir banner (kapak foto\u011fraf\u0131) se\u00e7in. \u0130\u015f alan\u0131n\u0131zla veya ki\u015fisel ilgi alanlar\u0131n\u0131zla uyumlu, dikkat \u00e7ekici bir banner tercih edebilirsiniz.<\/li>\n<li><strong>Tutarl\u0131 Bir Ton ve Tarz Belirleyin<\/strong>: Tweetlerinizde tutarl\u0131 bir dil ve ton kullanarak markan\u0131z\u0131n sesini olu\u015fturun. E\u011flenceli, bilgilendirici ya da ilham verici bir tarz, hedef kitlenizin ilgisini \u00e7ekmenize yard\u0131mc\u0131 olabilir.<\/li>\n<li><strong>S\u0131k ve Kaliteli Payla\u015f\u0131mlar Yap\u0131n<\/strong>: D\u00fczenli olarak payla\u015f\u0131mda bulunmak, profilinizin aktif g\u00f6r\u00fcnmesini sa\u011flar. Sekt\u00f6r\u00fcn\u00fczle alakal\u0131 haberleri, ipu\u00e7lar\u0131n\u0131 veya \u00f6zg\u00fcn i\u00e7erikleri payla\u015farak de\u011fer sa\u011flay\u0131n.<\/li>\n<li><strong>Etkile\u015fimde Bulunun<\/strong>: Takip\u00e7ilerinizle ve sekt\u00f6rdeki di\u011fer hesaplarla etkile\u015fim kurun. Be\u011feniler, retweet\u2019ler ve yorumlar, sizi Twitter toplulu\u011fuyla daha g\u00fc\u00e7l\u00fc bir ba\u011f kurmaya y\u00f6nlendirir.<\/li>\n<\/ul>\n<figure id=\"attachment_777\" aria-describedby=\"caption-attachment-777\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-777 size-full\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-20.52.41.png\" alt=\"birkan ulusoy twitter \u00f6ncesi\" width=\"670\" height=\"356\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-20.52.41.png 670w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-20.52.41-600x319.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-20.52.41-300x159.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-20.52.41-420x223.png 420w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><figcaption id=\"caption-attachment-777\" class=\"wp-caption-text\">\u00d6ncesi<\/figcaption><\/figure>\n<figure id=\"attachment_779\" aria-describedby=\"caption-attachment-779\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-779\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30.png\" alt=\"birkan ulusoy twitter sonras\u0131\" width=\"670\" height=\"401\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30.png 670w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30-600x359.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30-300x180.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30-668x400.png 668w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-04-21.38.30-384x230.png 384w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><figcaption id=\"caption-attachment-779\" class=\"wp-caption-text\">Sonras\u0131<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Kisisel_internet_sitesi_kurulmasi_ve_eposta_adresi_acilmasi\"><\/span>Ki\u015fisel internet sitesi kurulmas\u0131 ve eposta adresi a\u00e7\u0131lmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ki\u015fisel t\u00fcm \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n, kariyerimizin, portfolyomuzun, dijital t\u00fcm varl\u0131klar\u0131m\u0131z\u0131n ve hesaplar\u0131m\u0131z\u0131n temelini kendi internet siteniz olarak kurgulamaya \u00e7al\u0131\u015f\u0131caz. \u0130nsanlar\u0131n bizimle sosyal medya kanallar\u0131ndan de\u011fil de internet sitemiz \u00fczerinden ileti\u015fime ge\u00e7mesini te\u015fvik etmeye \u00e7al\u0131\u015f\u0131caz. Tabii ki bunun i\u00e7in \u00f6ncelikle sorunsuz \u00e7al\u0131\u015fan bir internet sitesi yapmal\u0131y\u0131z.<\/p>\n<ul>\n<li><strong>\u0130lk ad\u0131m Domain adresi almak:<\/strong> \u00d6ncelikle bize bir domain adresi laz\u0131m. Bu y\u0131ll\u0131k olarak al\u0131nan ve her y\u0131l para \u00f6deyerek uzatt\u0131\u011f\u0131m\u0131z s\u00fcrece bize ait olan bir adres. 1 y\u0131l \u00e7ok h\u0131zl\u0131 ge\u00e7iyor, o y\u00fczden ben 3-5 y\u0131ll\u0131k kay\u0131tlarla uzat\u0131lmas\u0131n\u0131 tavsiye ediyorum. com veya comtr kullanmak daha profesyonel g\u00f6r\u00fcnecektir. Domain adresi alma i\u015flemi i\u00e7in ben <a href=\"https:\/\/reg.com.tr\" target=\"_blank\" rel=\"noopener\">Reg<\/a> \u015firketini tavsiye ediyorum ama siz herhangi bir tanesini de se\u00e7ebilirsiniz.<\/li>\n<li><strong>\u0130kinci ad\u0131m sunucu almak:<\/strong> Her ne kadar almak desem de asl\u0131nda bunlar kiralanan sistemler. Sunucu da ayn\u0131 \u015fekilde y\u0131ll\u0131k olarak \u00f6deniyor ve her y\u0131l uzatmazsan\u0131z i\u00e7indeki bilgiler silinece\u011fi ve yok olaca\u011f\u0131 i\u00e7in belirli aral\u0131klarla yedek almakta ve \u00f6demelerini vaktinin gelmesini beklemeden yapmakta fayda var. Ben sunucu i\u00e7in ise <a href=\"https:\/\/www.guzel.net.tr\/\" target=\"_blank\" rel=\"noopener\">G\u00fczel hosting<\/a> \u015firketini tavsiye ediyorum. Basit bir internet sitesi kuraca\u011f\u0131m\u0131z i\u00e7in en d\u00fc\u015f\u00fck paket bile yeterli olacakt\u0131r.<\/li>\n<li><strong>Ki\u015fisel internet sitemizi kurmak:<\/strong> Domain ve hosting ald\u0131ktan sonra internet sitemizi aktif etmek i\u00e7in haz\u0131r\u0131z. Bu a\u015famada Cpanel ve Softaculous yaz\u0131l\u0131mlar\u0131ndan yararlanarak Wordpress altyap\u0131l\u0131 bir internet sitesi kuraca\u011f\u0131z. Benim anlat\u0131m\u0131m tavsiye etti\u011fim \u015firketler \u00fczerinden olacak. Her \u015firkette mant\u0131k ayn\u0131 olsa da ba\u011flant\u0131lar\u0131n yerleri farkl\u0131 olabilir. E\u011fer ba\u015fka bir \u015firketten al\u0131m yapt\u0131ysan\u0131z o \u015firketten destek alabilirsiniz.<\/li>\n<\/ul>\n<p>Ki\u015fisel internet sitesinin ne kadar \u00f6nemli oldu\u011funu ve ne kadar \u00e7ok insana ula\u015fman\u0131z\u0131 sa\u011flayabilece\u011fini g\u00f6rmeniz a\u00e7\u0131s\u0131ndan kendi internet sitemin istatistiklerini de sizinle payla\u015fmak istiyorum.<\/p>\n<figure id=\"attachment_1231\" aria-describedby=\"caption-attachment-1231\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1231 size-large\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-1024x425.png\" alt=\"kis\u0327isel internet sitesi nisan 2025 verileri\" width=\"1024\" height=\"425\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-1024x425.png 1024w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-600x249.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-300x124.png 300w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-768x319.png 768w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-1536x637.png 1536w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2024\/11\/kisisel-internet-sitesi-nisan-2025-verileri-2048x849.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1231\" class=\"wp-caption-text\">Nisan 2025 verileri &#8211; Buradaki verilerin \u00e7ok zay\u0131f oldu\u011funu biliyorum. S\u0131f\u0131rdan ba\u015flad\u0131\u011f\u0131n\u0131zda s\u00fcrecin nas\u0131l ilerledi\u011fini g\u00f6stermek amac\u0131yla payla\u015f\u0131yorum.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Temel_Olusturma_Bolumu_Odevleri\"><\/span>Temel Olu\u015fturma B\u00f6l\u00fcm\u00fc \u00d6devleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>T\u00fcm b\u00f6l\u00fcm sorular\u0131n\u0131n cevapland\u0131r\u0131lmas\u0131,<\/li>\n<li>Linkedin, Twitter, \u0130nstagram ve Youtube profillerinin olu\u015fturulmas\u0131,<\/li>\n<li>com veya comtr bir ki\u015fisel domain + hosting hesab\u0131 al\u0131nmas\u0131 ve wordpress ile internet sitesi kurulumu yap\u0131lmas\u0131,<\/li>\n<li>Webmail ile ki\u015fisel bir eposta adresinin olu\u015fturulmas\u0131,<\/li>\n<li>Wordpress&#8217;te hakk\u0131mda ve \u00e7al\u0131\u015fan bir ileti\u015fim sayfas\u0131n\u0131n olu\u015fturulmas\u0131,<\/li>\n<li>Alan\u0131n\u0131zla ilgili en az 3 makale haz\u0131rlanmas\u0131 ve yay\u0131nlanmas\u0131,<\/li>\n<li>Alan\u0131n\u0131zla ilgili en az 3 short videosu \u00e7ekilmesi ve yay\u0131nlanmas\u0131,<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Benim_Cevaplarim\"><\/span>Benim Cevaplar\u0131m;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8211; Hedef kitleyi belirleme b\u00f6l\u00fcm\u00fc cevaplar\u0131m;<\/p>\n<ol>\n<li>Hali haz\u0131rda \u00fcretici olan, \u00fcretim s\u00fcre\u00e7lerini iyi yapmas\u0131na ra\u011fmen pazarlama s\u00fcre\u00e7leri konusunda \u00e7ok da ba\u015far\u0131l\u0131 olamayan, \u00fcretim ve sat\u0131\u015f s\u00fcre\u00e7lerinin birbirlerinden \u00e7ok farkl\u0131 oldu\u011funu kabul eden ve bu konuda bir ajansla i\u015f payla\u015f\u0131 yapmaya s\u0131cak bakan ki\u015filer.<\/li>\n<li>E-ticaret operasyonlar\u0131n\u0131n dijital k\u0131sm\u0131n\u0131 y\u00f6netme konusunda bilgi ve insan kayna\u011f\u0131na ihtiya\u00e7lar\u0131 var. Bunlar\u0131 ihtiya\u00e7lar\u0131 minimum maliyetle kar\u015f\u0131lamak istiyorlar. Tan\u0131\u015ft\u0131klar\u0131 insanlar\u0131n ve ajanslar\u0131n \u00f6nlerine \u00e7ok net vaka \u00e7al\u0131\u015fmalar\u0131 koymamalar\u0131 sebebiyle g\u00fcven sorunlar\u0131 ya\u015f\u0131yorlar. \u00d6demeler yapmalar\u0131na ra\u011fmen, i\u015flerinin yap\u0131lmamas\u0131ndan korkuyorlar.<\/li>\n<li>Zaten E-ticaret pazarlamas\u0131 konusunda yetkin bir ekibim var. Bu ekibi operasyonlar\u0131n\u0131n hizmetine verebilirim. Pazarlama, sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 destek s\u00fcre\u00e7lerini \u00fcstlenerek onlar\u0131n \u00fcretme ve \u00fcr\u00fcnleri geli\u015ftirme konusunda \u00e7ok daha ba\u015far\u0131l\u0131 olmalar\u0131n\u0131 sa\u011flayabilirim.<\/li>\n<li>En zor k\u0131s\u0131mlardan biri bu. Her konuda \u00e7ok ba\u015far\u0131l\u0131 olabilirsiniz ama hedef kitlenizin dikkatini \u00e7ekemiyorsan\u0131z yapt\u0131\u011f\u0131n\u0131z her \u015fey bo\u015fa gidecektir. Ben hedef kitlemin ki\u015fisel ili\u015fkilere, kurumsal ili\u015fkilerden daha fazla \u00f6nem verdi\u011fine inan\u0131yorum. Bu y\u00fczden \u015firketimi de\u011fil, kendi ki\u015fisel dijital varl\u0131\u011f\u0131m\u0131 \u00f6ne \u00e7\u0131kar\u0131yorum. E-ticaret ve pazarlama ile ilgili hap bilgilerin yer ald\u0131\u011f\u0131 k\u0131sa twitler ve videolarla bu insanlar\u0131n dikkatini \u00e7ekebilirim. Bir sonraki a\u015fama olan &#8220;Fark edilme&#8221; b\u00f6l\u00fcm\u00fcnde bu konuda \u00f6rneklerle \u00e7al\u0131\u015fmalar yapaca\u011f\u0131z.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Kariyerini E-ticaret odakl\u0131 in\u015fa etmi\u015f bir pazarlamac\u0131 olarak belki de hayat\u0131m\u0131n en b\u00fcy\u00fck hatas\u0131, ki\u015fisel markala\u015fma konusunda \u00e7al\u0131\u015fma yapmam\u0131\u015f olmak olabilir. Y\u0131llar boyunca \u00e7ok say\u0131da marka in\u015fa ettim, bunlar\u0131 pazarlad\u0131m ve t\u00fcm bu pazarlama s\u00fcre\u00e7lerine hakim olmama ra\u011fmen kendimi pazarlama konusunda bir \u00e7aba i\u00e7erisinde olmaya gerek g\u00f6rmedim. Bu hatam\u0131n en \u00f6nemli sebebi belki de buydu; &hellip;<\/p>\n","protected":false},"author":1,"featured_media":784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":18,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/751\/revisions"}],"predecessor-version":[{"id":1232,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/751\/revisions\/1232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/784"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}