{"id":878,"date":"2025-03-12T15:45:59","date_gmt":"2025-03-12T15:45:59","guid":{"rendered":"https:\/\/birkanulusoy.com.tr\/?p=878"},"modified":"2025-05-28T16:24:51","modified_gmt":"2025-05-28T16:24:51","slug":"kurucu-pazarlamasi","status":"publish","type":"post","link":"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/","title":{"rendered":"Kurucudan Marka Yaratmak: T\u00fcrkiye\u2019den \u00d6rneklerle Kurucu Pazarlamas\u0131 (Founder Marketing)"},"content":{"rendered":"<p data-start=\"81\" data-end=\"594\">Herkese selamlar! Son zamanlarda <strong data-start=\"105\" data-end=\"127\">kurucu pazarlamas\u0131<\/strong> kavram\u0131n\u0131 duydunuz mu? Hani \u015fu, \u015firketin kurucusunun bizzat markan\u0131n y\u00fcz\u00fc haline geldi\u011fi, kendi hik\u00e2yesini ve imaj\u0131n\u0131 \u015firketin tan\u0131t\u0131m stratejilerine yedirdi\u011fi yakla\u015f\u0131m\u2026 Asl\u0131nda fark\u0131nda olmadan hepimiz bunun \u00f6rneklerini g\u00f6r\u00fcyoruz. Elon Musk\u2019\u0131n <em data-start=\"373\" data-end=\"389\">Twitter\u2019da (X)<\/em> att\u0131\u011f\u0131 her ad\u0131m\u0131n Tesla\u2019ya veya SpaceX\u2019e yans\u0131mas\u0131 gibi, T\u00fcrkiye\u2019de de benzer bir trend var. Gelin, \u00fclkemizde <strong data-start=\"500\" data-end=\"547\">kurucusunun karizmas\u0131yla \u00f6ne \u00e7\u0131kan markalar<\/strong> nas\u0131l ba\u015far\u0131ya ula\u015f\u0131yor, birlikte inceleyelim.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Kurucu_Pazarlamasi_Nedir_Neden_Onemli\" >Kurucu Pazarlamas\u0131 Nedir, Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Sakip_Sabanci_%E2%80%93_%E2%80%9CSakip_Aga%E2%80%9D_Efsanesiyle_Marka_Olmak\" >Sak\u0131p Sabanc\u0131 \u2013 \u201cSak\u0131p A\u011fa\u201d Efsanesiyle Marka Olmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Oguz_Alper_Oktem_%E2%80%93_Martinin_Kurucusundan_%E2%80%9CCEO_Mitingi%E2%80%9D\" >O\u011fuz Alper \u00d6ktem \u2013 Mart\u0131\u2019n\u0131n Kurucusundan \u201cCEO Mitingi\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Mustafa_Namoglu_%E2%80%93_YouTuber_CEO_Ikas_ile_Vloglanan_Girisimcilik\" >Mustafa Namo\u011flu \u2013 YouTuber CEO: Ikas ile Vlog\u2019lanan Giri\u015fimcilik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Selcuk_Bayraktar_%E2%80%93_Teknofest_ile_Kitlesini_Pesinden_Surukleyen_Lider\" >Sel\u00e7uk Bayraktar \u2013 Teknofest ile Kitlesini Pe\u015finden S\u00fcr\u00fckleyen Lider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Nusret_Gokce_%E2%80%93_%E2%80%9CSalt_Bae%E2%80%9D_ile_Kisisel_Markasini_Kuresel_Sohrete_Tasiyan_Kasap\" >Nusret G\u00f6k\u00e7e \u2013 \u201cSalt Bae\u201d ile Ki\u015fisel Markas\u0131n\u0131 K\u00fcresel \u015e\u00f6hrete Ta\u015f\u0131yan Kasap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Acun_Ilicali_%E2%80%93_Ekran_Yildizindan_Medya_Markasina\" >Acun Il\u0131cal\u0131 \u2013 Ekran Y\u0131ld\u0131z\u0131ndan Medya Markas\u0131na<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/birkanulusoy.com\/tr\/kurucu-pazarlamasi\/#Kurucu_Pazarlamasinin_Ortak_Stratejileri_ve_Son_Soz\" >Kurucu Pazarlamas\u0131n\u0131n Ortak Stratejileri ve Son S\u00f6z<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"596\" data-end=\"638\"><span class=\"ez-toc-section\" id=\"Kurucu_Pazarlamasi_Nedir_Neden_Onemli\"><\/span>Kurucu Pazarlamas\u0131 Nedir, Neden \u00d6nemli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"640\" data-end=\"1303\">\u00d6nce k\u0131saca tan\u0131m: Kurucu pazarlamas\u0131, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, \u015firket kurucusunun <strong data-start=\"728\" data-end=\"749\">ki\u015fisel markas\u0131n\u0131<\/strong> \u015firketinin tan\u0131t\u0131m\u0131nda aktif kullanmas\u0131 demek\u200b. Bu stratejide kurucu, adeta bir \u201crockstar giri\u015fimci\u201d gibi \u00f6ne \u00e7\u0131k\u0131yor. \u0130nsanlar bir \u00fcr\u00fcn\u00fcn reklam\u0131ndan ziyade ger\u00e7ek bir insan\u0131n hik\u00e2yesine daha kolay ba\u011f kuruyor. Nitekim ara\u015ft\u0131rmalar g\u00f6steriyor ki s\u0131radan bir kurumsal payla\u015f\u0131m yerine bir CEO\u2019nun samimi mesaj\u0131, izleyicide daha \u00e7ok <strong data-start=\"1124\" data-end=\"1136\">\u201cbe\u011feni\u201d<\/strong> topluyor\u200b. \u00c7\u00fcnk\u00fc ortada <strong data-start=\"1248\" data-end=\"1265\">insan fakt\u00f6r\u00fc<\/strong> var; ger\u00e7ek bir y\u00fcz, ger\u00e7ek bir ses.<\/p>\n<figure id=\"attachment_1688\" aria-describedby=\"caption-attachment-1688\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1688\" src=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/03\/kurucu-pazarlamasi-vs-diger-pazarlama-yontemleri.png\" alt=\"kurucu pazarlamas\u0131 vs dig\u0306er pazarlama yo\u0308ntemleri\" width=\"728\" height=\"90\" srcset=\"https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/03\/kurucu-pazarlamasi-vs-diger-pazarlama-yontemleri.png 728w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/03\/kurucu-pazarlamasi-vs-diger-pazarlama-yontemleri-600x74.png 600w, https:\/\/birkanulusoy.com\/tr\/wp-content\/uploads\/2025\/03\/kurucu-pazarlamasi-vs-diger-pazarlama-yontemleri-300x37.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><figcaption id=\"caption-attachment-1688\" class=\"wp-caption-text\">Kurucu pazarlamas\u0131 di\u011fer t\u00fcm pazarlama y\u00f6ntemlerinden daha etkilidir.<\/figcaption><\/figure>\n<p data-start=\"1305\" data-end=\"2353\">T\u00fcrkiye\u2019de kurucu pazarlamas\u0131n\u0131n k\u00f6kleri asl\u0131nda ge\u00e7mi\u015fe uzan\u0131yor. 1980\u2019lerde ve 90\u2019larda bunu harika uygulayan bir isim vard\u0131: merhum <strong data-start=\"1440\" data-end=\"1457\">Sak\u0131p Sabanc\u0131<\/strong>. O d\u00f6nem Sabanc\u0131 Holding\u2019in kurumsal kimli\u011finden bile g\u00fc\u00e7l\u00fc bir \u201cSak\u0131p A\u011fa\u201d imaj\u0131 yaratm\u0131\u015ft\u0131. Kendine has s\u0131cakkanl\u0131 \u00fcslubuyla, esprileriyle, halk\u0131n g\u00f6nl\u00fcnde taht kurmu\u015ftu. \u0130\u015fin ilgin\u00e7 yan\u0131, bu tamamen bilin\u00e7li bir stratejiydi: Sak\u0131p Sabanc\u0131, \u00f6zel toplant\u0131larda gayet d\u00fczg\u00fcn \u0130stanbul T\u00fcrk\u00e7esi konu\u015furken, kameralar kar\u015f\u0131s\u0131nda o me\u015fhur tatl\u0131 Anadolu \u015fivesini \u00f6zellikle kullan\u0131yordu\u200b.<\/p>\n<p data-start=\"1305\" data-end=\"2353\">Foto\u011fraf verirken arka planda mutlaka Sabanc\u0131\u2019n\u0131n \u201cSA\u201d logosunun g\u00f6r\u00fcnmesine dikkat ediyor, kendi ki\u015fisel markas\u0131yla \u015firket markas\u0131n\u0131 yan yana konumland\u0131r\u0131yordu\u200b. Sonu\u00e7 mu? Sabanc\u0131 Holding dendi\u011finde herkesin akl\u0131na \u00f6nce onun g\u00fcler y\u00fcz\u00fc geliyordu; kurumsal markay\u0131 b\u00fcy\u00fcten en \u00f6nemli unsur, kurucunun samimi ki\u015fisel markas\u0131yd\u0131 diyebiliriz\u200b.<\/p>\n<p data-start=\"2355\" data-end=\"2909\">Tabii her patron bu kadar g\u00f6r\u00fcn\u00fcr olmay\u0131 se\u00e7medi. \u00d6rne\u011fin g\u0131da devi \u00dclker\u2019in veliaht\u0131 <strong data-start=\"2441\" data-end=\"2456\">Murat \u00dclker<\/strong>, uzun y\u0131llar medya \u00f6n\u00fcne \u00e7\u0131kmaktan ka\u00e7\u0131nan bir i\u015f insan\u0131yd\u0131; 2010\u2019lara dek gazetelerde foto\u011fraf\u0131n\u0131 g\u00f6rmek neredeyse imk\u00e2ns\u0131zd\u0131\u200b. Ancak devir de\u011fi\u015fti, sosyal medya hayat\u0131m\u0131za girdi. Murat \u00dclker bile sonunda \u00e7a\u011fa ayak uydurup Twitter gibi platformlarda daha aktif g\u00f6r\u00fcnmeye ba\u015flad\u0131\u200b. \u00c7\u00fcnk\u00fc yeni nesil, marka ve liderinin <strong data-start=\"2862\" data-end=\"2890\">\u015feffaf ve ileti\u015fime a\u00e7\u0131k<\/strong> olmas\u0131n\u0131 bekliyor.<\/p>\n<p data-start=\"2911\" data-end=\"3319\">G\u00fcn\u00fcm\u00fczde kurucu pazarlamas\u0131 bamba\u015fka bir boyuta ula\u015ft\u0131. Sosyal medya sayesinde giri\u015fimciler, sadece sekt\u00f6r etkinliklerinde de\u011fil, TikTok\u2019ta, YouTube\u2019da milyonlara seslenebiliyor. Hatta birazdan g\u00f6rece\u011fiz; art\u0131k CEO\u2019lar i\u015fi g\u00fcc\u00fc b\u0131rak\u0131p festival d\u00fczenleyip miting yap\u0131yor desek yeridir! ???? \u015eimdi T\u00fcrkiye\u2019den, <strong data-start=\"3220\" data-end=\"3273\">kurucusunun marka y\u00fcz\u00fc oldu\u011fu ba\u015far\u0131l\u0131 giri\u015fimler<\/strong> ve onlar\u0131n stratejilerine tek tek g\u00f6z atal\u0131m.<\/p>\n<h2 data-start=\"3321\" data-end=\"3375\"><span class=\"ez-toc-section\" id=\"Sakip_Sabanci_%E2%80%93_%E2%80%9CSakip_Aga%E2%80%9D_Efsanesiyle_Marka_Olmak\"><\/span>Sak\u0131p Sabanc\u0131 \u2013 \u201cSak\u0131p A\u011fa\u201d Efsanesiyle Marka Olmak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3377\" data-end=\"3945\">\u0130lk durak, bahsetti\u011fimiz gibi <strong data-start=\"3407\" data-end=\"3424\">Sak\u0131p Sabanc\u0131<\/strong>. O, T\u00fcrkiye\u2019de belki de <strong data-start=\"3449\" data-end=\"3508\">kurucu pazarlamas\u0131n\u0131n ilk ve en unutulmaz \u00f6rneklerinden<\/strong> biriydi\u200b. 1980\u2019lerde ve 90\u2019larda ekranlarda f\u0131rt\u0131na gibi esen Sak\u0131p A\u011fa, esprili ki\u015fili\u011fiyle i\u015f d\u00fcnyas\u0131n\u0131n \u201csevimli dedesi\u201d imaj\u0131n\u0131 yaratm\u0131\u015ft\u0131. Fabrika a\u00e7\u0131l\u0131\u015flar\u0131ndan televizyon r\u00f6portajlar\u0131na kadar her yerde, Sabanc\u0131\u2019n\u0131n s\u0131cak g\u00fcl\u00fcmsemesi ve k\u0131vrak zek\u00e2s\u0131yla yapt\u0131\u011f\u0131 \u015fovlar\u0131 g\u00f6rd\u00fck. Halk onu o kadar benimsedi ki Sabanc\u0131 Holding markas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7en bir <strong data-start=\"3909\" data-end=\"3926\">ki\u015fisel marka<\/strong> do\u011fdu diyebiliriz.<\/p>\n<p data-start=\"3947\" data-end=\"4836\">Peki bu nas\u0131l m\u00fcmk\u00fcn oldu? Sak\u0131p Sabanc\u0131, samimiyeti bir pazarlama stratejisine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. <strong data-start=\"4039\" data-end=\"4073\">Ki\u015fisel hik\u00e2yesini ve \u00fcslubunu<\/strong> markas\u0131n\u0131n par\u00e7as\u0131 haline getirdi. \u00d6rne\u011fin, Anadolu \u015fivesiyle konu\u015fmas\u0131 tamamen planl\u0131 bir <strong data-start=\"4165\" data-end=\"4188\">ileti\u015fim takti\u011fiydi<\/strong>\u200b \u2013 amac\u0131 halk\u0131n dilinden konu\u015farak g\u00fcven kazanmakt\u0131. Ayr\u0131ca bas\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131karken kurumsal logosunu arka plana yerle\u015ftirmek gibi ince detaylara dikkat ederek, <strong data-start=\"4396\" data-end=\"4456\">ki\u015fisel imaj\u0131 ile \u015firket imaj\u0131n\u0131 bir arada konumland\u0131rd\u0131<\/strong>\u200b. B\u00f6ylece insanlar Sabanc\u0131 \u00fcr\u00fcnlerini t\u00fcketirken, sanki Sak\u0131p A\u011fa\u2019dan bir par\u00e7a al\u0131yormu\u015f gibi hissediyordu. Bu strateji Sabanc\u0131 grubuna b\u00fcy\u00fck bir <strong data-start=\"4649\" data-end=\"4668\">g\u00fcven sermayesi<\/strong> kazand\u0131rd\u0131. Sabanc\u0131\u2019n\u0131n ba\u015far\u0131s\u0131n\u0131n temel noktas\u0131, halka yak\u0131n durmay\u0131 ba\u015faran bir patron fig\u00fcr\u00fc yaratmas\u0131yd\u0131 \u2013 ki bu fig\u00fcr, markas\u0131na y\u0131llarca pozitif bir aura katt\u0131.<\/p>\n<h2 data-start=\"4838\" data-end=\"4896\"><span class=\"ez-toc-section\" id=\"Oguz_Alper_Oktem_%E2%80%93_Martinin_Kurucusundan_%E2%80%9CCEO_Mitingi%E2%80%9D\"><\/span>O\u011fuz Alper \u00d6ktem \u2013 Mart\u0131\u2019n\u0131n Kurucusundan \u201cCEO Mitingi\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4898\" data-end=\"5397\">Yeni nesil kurucu pazarlamas\u0131n\u0131n belki de en ilgin\u00e7 \u00f6rneklerinden biri <strong data-start=\"4969\" data-end=\"4978\">Mart\u0131<\/strong> adl\u0131 giri\u015fimin kurucusu <strong data-start=\"5003\" data-end=\"5023\">O\u011fuz Alper \u00d6ktem<\/strong>. Elektrikli scooter payla\u015f\u0131m giri\u015fimi Mart\u0131\u2019y\u0131 bilirsiniz; peki Mart\u0131\u2019n\u0131n CEO\u2019sunun bir g\u00fcn miting gibi bir etkinlik d\u00fczenledi\u011fini duymu\u015f muydunuz? Evet, yanl\u0131\u015f okumad\u0131n\u0131z. \u0130stanbul\u2019da Parkorman\u2019da bizzat Mart\u0131 Festivali ad\u0131nda bir etkinlik organize etti ve sahneye \u00e7\u0131k\u0131p adeta bir siyasi lider gibi co\u015fkulu bir konu\u015fma yapt\u0131\u200b!<\/p>\n<p data-start=\"5399\" data-end=\"6045\">Bu s\u0131rad\u0131\u015f\u0131 hamlenin arkas\u0131ndaki sebep, Mart\u0131\u2019n\u0131n \u015fehir i\u00e7i ula\u015f\u0131mla ilgili baz\u0131 zorluklar ya\u015famas\u0131yd\u0131. \u00d6ktem, taksicilerle ya\u015fad\u0131klar\u0131 m\u00fccadeleyi halka anlatmak, kamuoyu deste\u011fi kazanmak istedi ve bunu do\u011frudan kitleye giderek yapt\u0131\u200b. Festivale gen\u00e7ler ak\u0131n etti, konserler d\u00fczenlendi, ard\u0131ndan gen\u00e7 CEO \u00e7\u0131kt\u0131 ve <strong data-start=\"5758\" data-end=\"5785\">samimi bir manifestoyla<\/strong> Mart\u0131\u2019n\u0131n vizyonunu anlatt\u0131. Bir giri\u015fimcinin kendi markas\u0131 i\u00e7in b\u00f6ylesine cesur bir sahneye \u00e7\u0131kmas\u0131 T\u00fcrkiye\u2019de pek al\u0131\u015f\u0131k oldu\u011fumuz bir \u015fey de\u011fildi. Bu hareket, Mart\u0131\u2019y\u0131 sadece bir scooter uygulamas\u0131 olmaktan \u00e7\u0131kar\u0131p bir <strong data-start=\"6008\" data-end=\"6028\">topluluk markas\u0131<\/strong> haline getirdi.<\/p>\n<p data-start=\"6047\" data-end=\"6660\">Stratejisine bakt\u0131\u011f\u0131m\u0131zda, \u00d6ktem <strong data-start=\"6080\" data-end=\"6120\">aktivizm ile pazarlamay\u0131 birle\u015ftirdi<\/strong> diyebiliriz. Kendi y\u00fcz\u00fcn\u00fc ve sesini kullanarak, markas\u0131na kar\u015f\u0131 olu\u015fabilecek engelleri halk deste\u011fiyle a\u015ft\u0131. Hedef kitlesi ba\u015fta gen\u00e7 \u015fehirli kitleydi; onlar da bu <strong data-start=\"6285\" data-end=\"6304\">\u201casi giri\u015fimci\u201d<\/strong> duru\u015funu benimsedi. Mart\u0131 Festivali sonras\u0131 medyada Mart\u0131\u2019dan ve O\u011fuz Alper \u00d6ktem\u2019den s\u0131k\u00e7a bahsedilir oldu. Bu ba\u015far\u0131daki temel nokta, kurucunun <strong data-start=\"6451\" data-end=\"6487\">kendini markas\u0131yla \u00f6zde\u015fle\u015ftirip<\/strong> gerekti\u011finde \u00f6n safta sava\u015fmaktan \u00e7ekinmemesiydi. Sonu\u00e7 olarak Mart\u0131, kurucusunun karizmatik liderli\u011fi sayesinde daha geni\u015f kitlelere ula\u015ft\u0131 ve marka bilinirli\u011fini katlad\u0131.<\/p>\n<h2 data-start=\"6662\" data-end=\"6729\"><span class=\"ez-toc-section\" id=\"Mustafa_Namoglu_%E2%80%93_YouTuber_CEO_Ikas_ile_Vloglanan_Girisimcilik\"><\/span>Mustafa Namo\u011flu \u2013 YouTuber CEO: Ikas ile Vlog\u2019lanan Giri\u015fimcilik<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6731\" data-end=\"7334\">Kurucu pazarlamas\u0131nda dijital \u00e7a\u011f\u0131n nimetlerini en iyi kullananlardan biri de <strong data-start=\"6809\" data-end=\"6828\">Mustafa Namo\u011flu<\/strong>. Kendisini tan\u0131mayanlar i\u00e7in, Mustafa Bey <strong data-start=\"6871\" data-end=\"6879\">Ikas<\/strong> adl\u0131 <a href=\"https:\/\/birkanulusoy.com\/tr\/\">e-ticaret<\/a> yaz\u0131l\u0131m\u0131 giri\u015fiminin kurucusu. Ancak onu \u00f6zel k\u0131lan \u015fey, ayn\u0131 zamanda pop\u00fcler bir <strong data-start=\"6977\" data-end=\"7005\">YouTube i\u00e7erik \u00fcreticisi<\/strong> olmas\u0131. <strong data-start=\"7014\" data-end=\"7031\">\u201cKolay De\u011fil\u201d<\/strong> ad\u0131n\u0131 verdi\u011fi YouTube kanal\u0131nda kendi giri\u015fimcilik yolculu\u011funu ve bu s\u00fcre\u00e7te edindi\u011fi dersleri anlatt\u0131\u200b. Yani ya\u015fad\u0131\u011f\u0131 zorluklar\u0131, ba\u015far\u0131lar\u0131, ba\u015far\u0131s\u0131zl\u0131klar\u0131 t\u00fcm \u015feffafl\u0131\u011f\u0131yla on binlerce izleyiciyle payla\u015ft\u0131.<\/p>\n<p data-start=\"7336\" data-end=\"8165\">Bu strateji \u00f6ylesine etkili oldu ki Mustafa Namo\u011flu\u2019nun hik\u00e2yesi, T\u00fcrkiye\u2019de <strong data-start=\"7413\" data-end=\"7458\">\u00e7ok ba\u015far\u0131l\u0131 bir founder marketing \u00f6rne\u011fi<\/strong> olarak an\u0131lmaya ba\u015flad\u0131\u200b. Nas\u0131l olmas\u0131n? Ikas\u2019\u0131n b\u00fcy\u00fcmesi, Mustafa\u2019n\u0131n YouTube kanal\u0131n\u0131n b\u00fcy\u00fcmesiyle adeta paralel ilerledi. Kanal pop\u00fclerle\u015ftik\u00e7e Ikas markas\u0131n\u0131n bilinirli\u011fi de artt\u0131; \u015firket pe\u015f pe\u015fe yat\u0131r\u0131m turlar\u0131 ba\u015far\u0131yla tamamlad\u0131 ve ki\u015fisel marka ile kurumsal marka <strong data-start=\"7777\" data-end=\"7796\">dengeli bi\u00e7imde<\/strong> birlikte y\u00fckseldi\u200b. Dahas\u0131, YouTube\u2019daki i\u00e7eriklerinden kesitler TikTok ve Instagram Reels gibi mecralarda da viral oldu. Milyonlarca ki\u015fiye ula\u015ft\u0131 ve Mustafa, ba\u015flang\u0131\u00e7ta sadece giri\u015fimci ekosisteminde tan\u0131n\u0131rken art\u0131k genel kamuoyuna da hitap eden bir giri\u015fimci haline geldi\u200b.<\/p>\n<p data-start=\"8167\" data-end=\"8762\">Mustafa Namo\u011flu\u2019nun hedef kitlesi ba\u015flang\u0131\u00e7ta <strong data-start=\"8213\" data-end=\"8260\">gen\u00e7 giri\u015fimciler ve startup merakl\u0131lar\u0131yd\u0131<\/strong>. Onlar, ondan ilham al\u0131p kendi giri\u015fim ser\u00fcvenlerine cesaret buldular. Ancak zamanla Mustafa\u2019n\u0131n samimi ve e\u011fitici anlat\u0131m\u0131, giri\u015fimcilik d\u0131\u015f\u0131nda kalan insanlar\u0131 da \u00e7ekti; \u00e7\u00fcnk\u00fc \u00f6z\u00fcnde o bir <strong data-start=\"8452\" data-end=\"8473\">hik\u00e2ye anlat\u0131c\u0131s\u0131<\/strong>yd\u0131. Ikas\u2019\u0131n ba\u015far\u0131s\u0131n\u0131n temel noktalar\u0131ndan biri, kurucusunun bu hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 yetene\u011fini pazarlama stratejisi haline getirmesiydi. \u0130nsanlar Ikas\u2019\u0131 kullanmasalar bile, Mustafa\u2019n\u0131n tecr\u00fcbelerini dinleyerek markaya a\u015final\u0131k kazand\u0131lar. Bu da marka g\u00fcvenilirli\u011fine b\u00fcy\u00fck katk\u0131 sa\u011flad\u0131.<\/p>\n<h2 data-start=\"10794\" data-end=\"10865\"><span class=\"ez-toc-section\" id=\"Selcuk_Bayraktar_%E2%80%93_Teknofest_ile_Kitlesini_Pesinden_Surukleyen_Lider\"><\/span>Sel\u00e7uk Bayraktar \u2013 Teknofest ile Kitlesini Pe\u015finden S\u00fcr\u00fckleyen Lider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"10867\" data-end=\"11481\">Kurucu pazarlamas\u0131ndan bahsedip de <strong data-start=\"10902\" data-end=\"10922\">Sel\u00e7uk Bayraktar<\/strong>\u2019\u0131 es ge\u00e7mek olmaz. Kendisi, savunma ve teknoloji \u015firketi Baykar\u2019\u0131n teknik lideri ve en bilinen y\u00fcz\u00fc. Yapt\u0131\u011f\u0131 \u0130HA\/S\u0130HA teknolojisi at\u0131l\u0131mlar\u0131yla tan\u0131nsa da Sel\u00e7uk Bayraktar\u2019\u0131 kitlelere as\u0131l tan\u0131tan \u015fey, her y\u0131l d\u00fczenlenen dev teknoloji festivali <strong data-start=\"11168\" data-end=\"11181\">Teknofest<\/strong> oldu. Onu bu festivalde y\u00fcz binlerce gence hitap ederken, co\u015fkuyla <strong data-start=\"11249\" data-end=\"11278\">\u201cMill\u00ee Teknoloji Hamlesi\u201d<\/strong> anlat\u0131rken g\u00f6rmek m\u00fcmk\u00fcn\u200b. \u00d6yle bir sahne d\u00fc\u015f\u00fcn\u00fcn ki, bir giri\u015fimci sahnede sanki bir popstar gibi alk\u0131\u015flan\u0131yor, gen\u00e7ler onu selfie\u2019ye bo\u011fmak i\u00e7in yar\u0131\u015f\u0131yor!<\/p>\n<p data-start=\"11483\" data-end=\"11983\">Bayraktar\u2019\u0131n stratejisi, teknoloji alan\u0131nda <strong data-start=\"11527\" data-end=\"11553\">vizyoner bir rol model<\/strong> olmak. Kendi <strong data-start=\"11567\" data-end=\"11586\">ki\u015fisel imaj\u0131n\u0131<\/strong>, T\u00fcrkiye\u2019nin teknolojik d\u00f6n\u00fc\u015f\u00fcm vizyonuyla \u00f6zde\u015fle\u015ftirmi\u015f durumda. Sosyal medyay\u0131 da \u00e7ok etkin kullan\u0131yor; Twitter\u2019da hem teknik ba\u015far\u0131lar\u0131 payla\u015f\u0131yor hem gen\u00e7leri motive eden mesajlar veriyor. Bu sayede binlerce gencin g\u00f6nl\u00fcnde \u201c\u00fclkeyi ileriye ta\u015f\u0131yan a\u011fabey\u201d olarak taht kurdu. Onun payla\u015f\u0131mlar\u0131, sadece \u015firketinin \u00fcr\u00fcnlerini tan\u0131tmakla kalm\u0131yor, ayn\u0131 zamanda bir <strong data-start=\"11953\" data-end=\"11974\">inovasyon k\u00fclt\u00fcr\u00fc<\/strong> yay\u0131yor.<\/p>\n<p data-start=\"11985\" data-end=\"12944\">Hedef kitlesi a\u00e7\u0131k\u00e7as\u0131 olduk\u00e7a geni\u015f: Ortaokul, lisede okuyan teknoloji merakl\u0131s\u0131 gen\u00e7lerden tutun da, m\u00fchendislik \u00f6\u011frencilerine, hatta genel kamuoyuna kadar uzanan bir skalada takip ediliyor. \u00c7\u00fcnk\u00fc Bayraktar, <strong data-start=\"12195\" data-end=\"12210\">mill\u00ee gurur<\/strong> temas\u0131yla ki\u015fisel markas\u0131n\u0131 b\u00fct\u00fcnle\u015ftirdi. Kendi ba\u015far\u0131 hik\u00e2yesi de ilham verici: D\u00fcnyan\u0131n en iyi okullar\u0131nda okumu\u015f, sonra gelip \u00fclkesinde d\u00fcnya \u00e7ap\u0131nda i\u015flere imza atm\u0131\u015f bir giri\u015fimci profili. Bu hik\u00e2yeyi pazarlamada ak\u0131ll\u0131ca kulland\u0131; Teknofest gibi organizasyonlarla kitleleri pe\u015finden s\u00fcr\u00fckledi. Teknofest\u2019te sahneye \u00e7\u0131k\u0131p binlere hitap etmesi, giri\u015fimci liderlerin art\u0131k \u015firket s\u0131n\u0131rlar\u0131n\u0131 a\u015f\u0131p toplumsal fig\u00fcrlere d\u00f6n\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor\u200b. Bayraktar\u2019\u0131n ba\u015far\u0131s\u0131n\u0131n s\u0131rr\u0131, <strong data-start=\"12744\" data-end=\"12783\">inan\u00e7 ve tutku dolu ki\u015fisel imaj\u0131n\u0131<\/strong> markas\u0131n\u0131n misyonuna yans\u0131tmas\u0131. B\u00f6ylece Baykar\u2019\u0131n \u00fcretti\u011fi \u0130HA\u2019lar teknik birer ara\u00e7 olman\u0131n \u00f6tesinde, gen\u00e7lerin hayallerine dokunan birer sembol haline geldi.<\/p>\n<h2 data-start=\"12946\" data-end=\"13026\"><span class=\"ez-toc-section\" id=\"Nusret_Gokce_%E2%80%93_%E2%80%9CSalt_Bae%E2%80%9D_ile_Kisisel_Markasini_Kuresel_Sohrete_Tasiyan_Kasap\"><\/span>Nusret G\u00f6k\u00e7e \u2013 \u201cSalt Bae\u201d ile Ki\u015fisel Markas\u0131n\u0131 K\u00fcresel \u015e\u00f6hrete Ta\u015f\u0131yan Kasap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"13028\" data-end=\"13678\">\u015eimdi de bamba\u015fka bir sekt\u00f6re, yeme-i\u00e7me d\u00fcnyas\u0131na \u0131\u015f\u0131nlanal\u0131m. Ama \u00f6yle s\u0131radan bir \u015fef hik\u00e2yesi de\u011fil bu: <strong data-start=\"13136\" data-end=\"13152\">Nusret G\u00f6k\u00e7e<\/strong>, nam-\u0131 di\u011fer \u201cSalt Bae\u201d. Bundan birka\u00e7 y\u0131l \u00f6nce internette tuz serpme hareketiyle bir anda viral olan bu gen\u00e7 kasap, bug\u00fcn d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda \u015fubeleri olan bir restoran imparatorlu\u011funun y\u00fcz\u00fc. <strong data-start=\"13352\" data-end=\"13363\">Nusr-Et<\/strong> markas\u0131n\u0131n arkas\u0131ndaki itici g\u00fc\u00e7, tamamen Nusret\u2019in <strong data-start=\"13416\" data-end=\"13437\">ki\u015fisel karizmas\u0131<\/strong> ve \u015fovmenli\u011fi oldu. Instagram\u2019da payla\u015ft\u0131\u011f\u0131 videolar sanat eseri gibi izleniyor, Hollywood y\u0131ld\u0131zlar\u0131 restoranlar\u0131n\u0131n \u00f6n\u00fcnde kuyruk olu\u015fturuyor. Nusret, adeta kendi olu\u015fturdu\u011fu bir \u00e7izgi karakteri (Salt Bae) markas\u0131n\u0131n simgesine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<p data-start=\"13680\" data-end=\"14709\">Nusret\u2019in pazarlama stratejisi tek kelimeyle <strong data-start=\"13725\" data-end=\"13742\">fenomen olmak<\/strong> diyebiliriz. Klasik reklam kampanyalar\u0131na belki de tek kuru\u015f harcamadan, sosyal medya sayesinde markas\u0131n\u0131 k\u00fcresel \u00e7apta tan\u0131tt\u0131. Tuz serpme hareketini bilmeyen yok; bu hareket o kadar ikonik hale geldi ki restoranlar\u0131n\u0131n \u00f6n\u00fcne Salt Bae koltu\u011fu bile koydurtup insanlar\u0131n orada foto\u011fraf \u00e7ekilmesini sa\u011flad\u0131.<\/p>\n<p data-start=\"13680\" data-end=\"14709\">Nusret \u015f\u00f6yle diyor: \u201cD\u00fcnyada ka\u00e7 tane \u00f6n\u00fcnde foto\u011fraf \u00e7ektirilen marka var? \u0130nsanlar\u0131n markan\u0131n \u00f6n\u00fcnde foto\u011fraf \u00e7ektirip, benim tuz atma hareketimi yaparak payla\u015fmas\u0131 belki de sadece Nusr-Et\u2019te var. Bu \u00f6yle parayla yap\u0131lacak bir \u015fey de\u011fil\u201d\u200b. Ger\u00e7ekten de m\u00fc\u015fteriler yeme\u011fe yaln\u0131zca et yemek i\u00e7in de\u011fil, o \u015fovun par\u00e7as\u0131 olmak i\u00e7in geliyorlar. Bu sayede Nusr-Et, m\u00fc\u015fterileri taraf\u0131ndan <strong data-start=\"14478\" data-end=\"14504\">sahiplenilen bir marka<\/strong> haline geldi; bir nevi k\u00fclt markaya d\u00f6n\u00fc\u015ft\u00fc. Nusret G\u00f6k\u00e7e de \u201cNusr-Et art\u0131k sadece bizim de\u011fil, T\u00fcrkiye\u2019nin markas\u0131\u201d diyerek bu ba\u015far\u0131y\u0131 gururla ifade ediyor\u200b.<\/p>\n<p data-start=\"14711\" data-end=\"15566\">Hedef kitle mi? Asl\u0131nda <strong data-start=\"14735\" data-end=\"14748\">t\u00fcm d\u00fcnya<\/strong>! Nusret, New York\u2019tan Dubai\u2019ye, Londra\u2019dan \u0130stanbul\u2019a kadar geni\u015f bir co\u011frafyadaki yemek tutkunlar\u0131na hitap ediyor. L\u00fcks restoran segmentinde yer alsa da sosyal medyada onu takip eden herkes potansiyel bir hayran\u0131. Onu bu kadar ba\u015far\u0131l\u0131 k\u0131lan temel nokta, <strong data-start=\"15005\" data-end=\"15022\">otantikli\u011fini<\/strong> korumas\u0131. \u015eov yapay durmuyor, \u00e7\u00fcnk\u00fc ger\u00e7ekten i\u015fine tutkuyla ba\u011fl\u0131 bir insan\u0131n heyecan\u0131n\u0131 yans\u0131t\u0131yor. \u201cEte sevgisini kat\u0131yor\u201d derken bile bunu hissedebiliyorsunuz. Ayr\u0131ca Nusret\u2019in m\u00fc\u015fterilere kar\u015f\u0131 a\u015f\u0131r\u0131 ilgili ve s\u0131cak tavr\u0131, herkese VIP hissettirmesi de markas\u0131n\u0131 \u00f6zel k\u0131l\u0131yor\u200b. K\u0131sacas\u0131 Nusret, kendi ki\u015fisel markas\u0131n\u0131 do\u011fru zamanda parlat\u0131p, bunu restoran zincirinin alametifarikas\u0131 yaparak giri\u015fimcilik derslerine konu olacak bir ba\u015far\u0131 yakalad\u0131.<\/p>\n<h2 data-start=\"15568\" data-end=\"15619\"><span class=\"ez-toc-section\" id=\"Acun_Ilicali_%E2%80%93_Ekran_Yildizindan_Medya_Markasina\"><\/span>Acun Il\u0131cal\u0131 \u2013 Ekran Y\u0131ld\u0131z\u0131ndan Medya Markas\u0131na<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"15621\" data-end=\"16231\">Kurucu pazarlamas\u0131n\u0131n medya sekt\u00f6r\u00fcndeki en \u00e7arp\u0131c\u0131 \u00f6rne\u011fi ku\u015fkusuz <strong data-start=\"15689\" data-end=\"15705\">Acun Il\u0131cal\u0131<\/strong>. Onu ilk olarak 2000\u2019lerin ba\u015f\u0131nda televizyon muhabiri ve sunucu olarak tan\u0131d\u0131k. Sonras\u0131nda yap\u0131mc\u0131l\u0131\u011fa ad\u0131m at\u0131p yar\u0131\u015fma programlar\u0131yla inan\u0131lmaz bir pop\u00fclerlik kazand\u0131. Derken <strong data-start=\"15884\" data-end=\"15898\">Acun Medya<\/strong> adl\u0131 prod\u00fcksiyon \u015firketini kurup T\u00fcrkiye\u2019nin en \u00e7ok izlenen programlar\u0131na imza att\u0131; <strong data-start=\"15984\" data-end=\"15991\">TV8<\/strong> kanal\u0131n\u0131 sat\u0131n alarak medya patronu oldu. B\u00fct\u00fcn bu s\u00fcre\u00e7te Acun Il\u0131cal\u0131, kendi ismini adeta bir <strong data-start=\"16088\" data-end=\"16107\">g\u00fcven damgas\u0131na<\/strong> d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. \u00d6yle ki ad\u0131, yapt\u0131\u011f\u0131 i\u015flerin garantisi gibi alg\u0131lanmaya ba\u015flad\u0131: \u201cAcun yapt\u0131ysa izlenir\u201d d\u00fc\u015f\u00fcncesi yayg\u0131nla\u015ft\u0131.<\/p>\n<p data-start=\"16233\" data-end=\"17239\">Acun\u2019un pazarlama stratejisi, asl\u0131nda hi\u00e7bir zaman direkt reklamlarda boy g\u00f6stermek de\u011fildi. O, <strong data-start=\"16329\" data-end=\"16361\">ekranlarda bizzat var olarak<\/strong> ve s\u00fcrekli ba\u015far\u0131l\u0131 projelere imza atarak markas\u0131n\u0131 in\u015fa etti. \u0130zleyiciyle aras\u0131nda y\u0131llar i\u00e7inde olu\u015fan g\u00fc\u00e7l\u00fc ba\u011f sayesinde, markalar da onu fark etti. Coca-Cola gibi d\u00fcnya devleri reklam y\u00fcz\u00fc olarak Acun\u2019u se\u00e7ti\u011finde kimse \u015fa\u015f\u0131rmad\u0131. Hatta kendisi bir r\u00f6portaj\u0131nda \u201cBen Coca-Cola\u2019n\u0131n y\u00f6neticisi olsam ben de Acun\u2019la \u00e7al\u0131\u015fmak isterim. \u00c7\u00fcnk\u00fc adam televizyona \u00e7\u0131k\u0131yor ve reyting al\u0131yor.<\/p>\n<p data-start=\"16233\" data-end=\"17239\">Bu ne demek? Halk o adam\u0131n dediklerini dinliyor demek\u201d diyecek kadar durumu net \u00f6zetledi\u200b. Ger\u00e7ekten de Acun Il\u0131cal\u0131, T\u00fcrkiye\u2019de <strong data-start=\"16922\" data-end=\"16946\">en g\u00fcvenilir bulunan<\/strong> isimlerden biri; yap\u0131lan anketlerde 15 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir ilk \u00fc\u00e7te yer al\u0131yor ve uluslararas\u0131 arenada da en etkili medya insanlar\u0131 aras\u0131nda g\u00f6steriliyor\u200b. Bu g\u00fcven ve sempati, onun ad\u0131n\u0131 ta\u015f\u0131yan her projeye otomatik olarak ba\u015far\u0131 kredisi sa\u011fl\u0131yor.<\/p>\n<p data-start=\"17241\" data-end=\"18113\">Hedef kitlesi olduk\u00e7a geni\u015f, \u00e7\u00fcnk\u00fc Acun i\u00e7eriklerinde 7\u2019den 70\u2019e herkese hitap edebiliyor. Ancak \u00f6zellikle gen\u00e7ler ve aileler onun programlar\u0131n\u0131n ana izleyici kitlesi. Reality showlar, yar\u0131\u015fmalar, e\u011flence programlar\u0131 \u2013 hepsinde Acun dokunu\u015fu var. \u0130zleyici nazar\u0131nda Acun Il\u0131cal\u0131, <strong data-start=\"17521\" data-end=\"17580\">daha iyisini yapma konusunda bitmeyen bir enerjisi olan<\/strong> bir isim. Nitekim her yeni formatta bir \u00f6ncekini a\u015fmay\u0131 ba\u015far\u0131yor ve bu sayede \u00e7ok az televizyon y\u0131ld\u0131z\u0131na nasip olacak bir itibar kazand\u0131\u200b. Onun ba\u015far\u0131s\u0131n\u0131n temel noktas\u0131, izleyicinin nabz\u0131n\u0131 tutma becerisi ve kendi <strong data-start=\"17843\" data-end=\"17868\">sezgilerine g\u00fcvenerek<\/strong> risk alabilmesi. Bir program zirvedeyken, i\u00e7g\u00fcd\u00fclerine dayanarak final yap\u0131p yeni bir projeye ge\u00e7ebiliyor (\u00f6rne\u011fin \u201cVar M\u0131s\u0131n Yok Musun\u201d yar\u0131\u015fmas\u0131n\u0131 en pop\u00fcler d\u00f6neminde bitirmesi gibi). Bu da onun yenilik\u00e7i ve cesur ki\u015fisel markas\u0131n\u0131 besliyor.<\/p>\n<p data-start=\"18115\" data-end=\"18603\">Acun Il\u0131cal\u0131 \u00f6rne\u011finde, kurucunun marka y\u00fcz\u00fc olmas\u0131 durumu belki di\u011ferlerinden daha farkl\u0131: O, zaten bir \u00fcnl\u00fc olarak i\u015fe ba\u015flad\u0131 ve \u015firketi sonradan geldi. Ancak bug\u00fcn geldi\u011fi noktada <strong data-start=\"18299\" data-end=\"18313\">Acun Medya<\/strong> ve <strong data-start=\"18317\" data-end=\"18326\">Exxen<\/strong> gibi markalar\u0131n en b\u00fcy\u00fck g\u00fcvencesi yine kurucusunun ta kendisi. \u0130nsanlar Exxen platformuna \u00fcye olurken bile \u201cAcun projeyi yapt\u0131ysa i\u00e7erik iyidir\u201d d\u00fc\u015f\u00fcncesiyle hareket edebiliyor. \u0130\u015fte bu, ki\u015fisel markan\u0131n kurumsal markaya nas\u0131l kredi sa\u011flad\u0131\u011f\u0131n\u0131n en net g\u00f6stergelerinden biri.<\/p>\n<h2 data-start=\"18605\" data-end=\"18659\"><span class=\"ez-toc-section\" id=\"Kurucu_Pazarlamasinin_Ortak_Stratejileri_ve_Son_Soz\"><\/span>Kurucu Pazarlamas\u0131n\u0131n Ortak Stratejileri ve Son S\u00f6z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"18661\" data-end=\"18819\">G\u00f6rd\u00fc\u011f\u00fcm\u00fcz t\u00fcm bu \u00f6rnekler farkl\u0131 sekt\u00f6rlerden gelse de, ba\u015far\u0131ya ula\u015fmalar\u0131nda baz\u0131 ortak stratejiler var. Dikkat \u00e7ekici birka\u00e7 tanesini \u00f6zetlemek gerekirse:<\/p>\n<ul data-start=\"18821\" data-end=\"20597\">\n<li data-start=\"18821\" data-end=\"19167\">\n<p data-start=\"18823\" data-end=\"19167\"><strong data-start=\"18823\" data-end=\"18850\">Samimi Hik\u00e2ye Anlat\u0131m\u0131:<\/strong> Kurucular kendi hayat hik\u00e2yelerini veya \u015firketlerini kurarken ya\u015fad\u0131klar\u0131n\u0131 i\u00e7tenlikle payla\u015f\u0131yor. Sak\u0131p Sabanc\u0131\u2019n\u0131n halka inen dili, Mustafa Namo\u011flu\u2019nun giri\u015fimcilik an\u0131lar\u0131 veya Nusret\u2019in s\u0131f\u0131rdan zirveye yolculu\u011fu \u2013 hepsi insanlar\u0131n g\u00f6nl\u00fcn\u00fc kazan\u0131yor. <strong data-start=\"19106\" data-end=\"19127\">Ger\u00e7ek bir hik\u00e2ye<\/strong>, reklam jargonundan daha etkili oluyor.<\/p>\n<\/li>\n<li data-start=\"19169\" data-end=\"19539\">\n<p data-start=\"19171\" data-end=\"19539\"><strong data-start=\"19171\" data-end=\"19215\">Sosyal Medyay\u0131 Aktif ve Ak\u0131ll\u0131 Kullanma:<\/strong> Yeni nesil kurucular Twitter, Instagram, YouTube gibi platformlarda adeta birer fenomen. O\u011fuz Alper \u00d6ktem\u2019in viral videolar\u0131, Sel\u00e7uk Bayraktar\u2019\u0131n tweet\u2019leri, Acun Il\u0131cal\u0131\u2019n\u0131n Instagram canl\u0131 yay\u0131nlar\u0131\u2026 Hepsi kitleyle do\u011frudan ileti\u015fim kurman\u0131n yollar\u0131. Sosyal medyada <strong data-start=\"19484\" data-end=\"19510\">d\u00fczenli i\u00e7erik \u00fcretmek<\/strong>, kitle sadakatini art\u0131r\u0131yor.<\/p>\n<\/li>\n<li data-start=\"19541\" data-end=\"19917\">\n<p data-start=\"19543\" data-end=\"19917\"><strong data-start=\"19543\" data-end=\"19579\">Topluluk Olu\u015fturma ve Etkile\u015fim:<\/strong> Kurucu pazarlamas\u0131 yapan liderler, bir <strong data-start=\"19619\" data-end=\"19651\">hayran kitlesi veya topluluk<\/strong> olu\u015fturmay\u0131 ba\u015far\u0131yor. Teknofest\u2019e ak\u0131n eden gen\u00e7ler, Mart\u0131 Festivali\u2019ne gelen destek\u00e7iler, Nusr-Et \u00f6n\u00fcnde foto\u011fraf kuyru\u011funa giren turistler\u2026 Bu topluluk duygusu, markan\u0131n etraf\u0131nda bir kalkan gibi i\u015fliyor. \u0130nsanlar kendilerini markan\u0131n bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyor.<\/p>\n<\/li>\n<li data-start=\"19919\" data-end=\"20323\">\n<p data-start=\"19921\" data-end=\"20323\"><strong data-start=\"19921\" data-end=\"19970\">Kurumsal Marka ile Ki\u015fisel Markay\u0131 Uyumlamak:<\/strong> Ba\u015far\u0131l\u0131 \u00f6rneklerde kurucular, kendi de\u011ferleriyle \u015firketin de\u011ferlerini \u00f6rt\u00fc\u015ft\u00fcr\u00fcyor. \u00d6rne\u011fin Sel\u00e7uk Bayraktar\u2019\u0131n ki\u015fisel misyonu ile Baykar\u2019\u0131n amac\u0131 uyumlu; Acun Il\u0131cal\u0131\u2019n\u0131n e\u011flenceyi \u00f6nemseyen karakteri ile yapt\u0131\u011f\u0131 i\u015f birebir \u00f6rt\u00fc\u015f\u00fcyor. Sak\u0131p Sabanc\u0131\u2019n\u0131n tatl\u0131 dili, Sabanc\u0131 grubunun halka yak\u0131n imaj\u0131n\u0131 peki\u015ftiriyor. <strong data-start=\"20290\" data-end=\"20304\">Tutarl\u0131l\u0131k<\/strong>, g\u00fcveni getiriyor.<\/p>\n<\/li>\n<li data-start=\"20325\" data-end=\"20597\">\n<p data-start=\"20327\" data-end=\"20597\"><strong data-start=\"20327\" data-end=\"20352\">Cesaret ve \u0130novasyon:<\/strong> Bu kurucular\u0131n bir ortak noktas\u0131 da <strong data-start=\"20389\" data-end=\"20420\">risk almaktan \u00e7ekinmemeleri<\/strong>. Yeni formatlar denemek, al\u0131\u015f\u0131lmad\u0131k kampanyalara giri\u015fmek, kendini ele\u015ftiriye a\u00e7mak\u2026 Hepsi cesur hamleler. Bu sayede markalar\u0131 dura\u011fanl\u0131ktan kurtulup s\u00fcrekli g\u00fcndemde kal\u0131yor.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"20599\" data-end=\"20953\">Sonu\u00e7 olarak, <strong data-start=\"20613\" data-end=\"20635\">kurucu pazarlamas\u0131<\/strong> T\u00fcrkiye\u2019de giderek daha fazla kar\u015f\u0131m\u0131za \u00e7\u0131kan bir ba\u015far\u0131 form\u00fcl\u00fc. \u0130ster teknoloji giri\u015fimi olsun, ister restoran zinciri, ister medya \u015firketi\u2026 <strong data-start=\"20779\" data-end=\"20810\">\u0130nsanlar insana ba\u011flan\u0131yor.<\/strong> Marka ne kadar b\u00fcy\u00fck olursa olsun, e\u011fer arkas\u0131nda ilham veren bir y\u00fcz, bir ses, bir hik\u00e2ye varsa, o marka rakiplerinden bir ad\u0131m \u00f6ne ge\u00e7iyor.<\/p>\n<p data-start=\"20955\" data-end=\"21358\">Elbette bu stratejinin riskleri de yok de\u011fil; kurucunun ki\u015fisel imaj\u0131 sars\u0131l\u0131rsa marka da yara alabilir. Ancak bizim ele ald\u0131\u011f\u0131m\u0131z \u00f6rneklerde, kurucular markalar\u0131n\u0131n y\u00fck\u00fcn\u00fc omuzlamaktan ba\u015far\u0131yla \u00e7\u0131km\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Belki de bu y\u00fczden art\u0131k giri\u015fimcilere \u201c\u00f6nce kendini marka yap, sonra \u015firketini\u201d tavsiyesi veriliyor. Kim bilir, belki bir g\u00fcn sizin hik\u00e2yeniz de binlerce m\u00fc\u015fteriyi pe\u015finizden s\u00fcr\u00fckler. ????<\/p>\n<p data-start=\"21360\" data-end=\"21659\"><em data-start=\"21360\" data-end=\"21372\">Unutmay\u0131n:<\/em> \u015eirketinizin kurumsal kimli\u011fi ne kadar parlak olursa olsun, <strong data-start=\"21433\" data-end=\"21476\">sizin anlataca\u011f\u0131n\u0131z bir hik\u00e2yeniz varsa<\/strong> ve bunu iyi payla\u015f\u0131rsan\u0131z, insanlar \u00f6nce sizi sevecek, sonra markan\u0131z\u0131 zaten benimseyecektir. T\u00fcrkiye\u2019den Sak\u0131p Sabanc\u0131\u2019dan Acun Il\u0131cal\u0131\u2019ya uzanan bu ser\u00fcven, bunun en canl\u0131 kan\u0131t\u0131.<\/p>\n<p data-start=\"21661\" data-end=\"22002\">Kurucusuyla \u00f6zde\u015fle\u015fen markalar \u00e7a\u011f\u0131nda, <strong data-start=\"21702\" data-end=\"21746\">siz hangi hik\u00e2yeye daha \u00e7ok inan\u0131rs\u0131n\u0131z?<\/strong> CEO\u2019sunu tan\u0131d\u0131\u011f\u0131n\u0131z, g\u00fcvendi\u011finiz bir giri\u015fime mi, yoksa sadece \u00fcr\u00fcnlerini bildi\u011finiz bir \u015firkete mi? Cevab\u0131 tahmin etmek zor de\u011fil. \u0130\u015fte bu nedenle kurucu pazarlamas\u0131, bug\u00fcn pazarlama d\u00fcnyas\u0131n\u0131n en g\u00fc\u00e7l\u00fc ak\u0131mlar\u0131ndan biri olarak y\u00fckselmeye devam ediyor.<\/p>\n<p data-start=\"22004\" data-end=\"22018\"><strong data-start=\"22004\" data-end=\"22018\">Kaynaklar:<\/strong><\/p>\n<ol data-start=\"22020\" data-end=\"23561\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"22020\" data-end=\"22559\"><a href=\"https:\/\/www.dunya.com\/kose-yazisi\/rockstar-girisimciler\/696637\" target=\"_blank\" rel=\"noopener\">\u00d6mer Ekinci, \u201c&#8221;Rockstar&#8221; Giri\u015fimciler\u201d, <em data-start=\"22063\" data-end=\"22079\">D\u00fcnya Gazetesi<\/em>, 21 Haziran 2023\u200b.<\/a><\/li>\n<li data-start=\"22773\" data-end=\"23072\"><a href=\"https:\/\/www.hurriyet.com.tr\/yazarlar\/barbaros-tapan\/nusret-artik-benim-degil-turkiyenin-markasi-sahip-cikmak-lazim-41809762#:~:text=benim%20tuz%20atma%20hareketimi%20yaparak,ba%C5%9Fka%20bir%20marka%20var%20m%C4%B1\" target=\"_blank\" rel=\"noopener\">Barbaros Tapan, \u201cNusret art\u0131k benim de\u011fil T\u00fcrkiye\u2019nin markas\u0131, sahip \u00e7\u0131kmak laz\u0131m\u201d, <em data-start=\"22860\" data-end=\"22870\">H\u00fcrriyet<\/em>, 13 May\u0131s 2021.<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Herkese selamlar! Son zamanlarda kurucu pazarlamas\u0131 kavram\u0131n\u0131 duydunuz mu? Hani \u015fu, \u015firketin kurucusunun bizzat markan\u0131n y\u00fcz\u00fc haline geldi\u011fi, kendi hik\u00e2yesini ve imaj\u0131n\u0131 \u015firketin tan\u0131t\u0131m stratejilerine yedirdi\u011fi yakla\u015f\u0131m\u2026 Asl\u0131nda fark\u0131nda olmadan hepimiz bunun \u00f6rneklerini g\u00f6r\u00fcyoruz. Elon Musk\u2019\u0131n Twitter\u2019da (X) att\u0131\u011f\u0131 her ad\u0131m\u0131n Tesla\u2019ya veya SpaceX\u2019e yans\u0131mas\u0131 gibi, T\u00fcrkiye\u2019de de benzer bir trend var. Gelin, \u00fclkemizde kurucusunun &hellip;<\/p>\n","protected":false},"author":1,"featured_media":923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama"],"_links":{"self":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":2,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/posts\/878\/revisions\/1689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media\/923"}],"wp:attachment":[{"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birkanulusoy.com\/tr\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}