Ecommerce Marketing
I write about the decisions behind growing an online store: how customers find products, what helps them buy, and what brings them back. Here, I share ecommerce marketing insights across SEO, content, Shopify, and the projects I work on.
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E-Commerce Strategies
Ecommerce Marketing Audit
My evidence-led ecommerce marketing audit: measurement, SEO, buying friction, lifecycle, and profitability, with an Atlantic example and a downloadable checklist.
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E-Commerce Strategies
Ecommerce Customer Acquisition
My approach to ecommerce customer acquisition: buyer intent, real Atlantic examples, acquisition costs, contribution margins, and a practical 30-day plan.
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E-Commerce Strategies
Ecommerce Merchandising
My approach to ecommerce merchandising: real Atlantic examples, product selection, Shopify filters, site search, comparisons, and meaningful measurement.
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E-Commerce Strategies
Ecommerce Category Page SEO
My approach to ecommerce category page SEO: real Atlantic and Montoddler examples, Shopify collections, useful product information, filters, and meaningful…
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E-Commerce Strategies
Ecommerce Launch Checklist
My step-by-step ecommerce launch checklist: business email, social accounts, product pages, checkout, SEO, analytics, and the first marketing campaigns, with…
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E-Commerce Strategies
Ecommerce Customer Retention
My approach to ecommerce customer retention: five real brand examples, accurate cohort metrics, profit-aware experiments, and strategies for different buying…
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Digital Marketing & Ads
Ecommerce Email Marketing
Eight ecommerce email marketing experts to learn from, with published case studies, profile links, lifecycle lessons, and a practical plan…
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E-Commerce Strategies
Same Product Better People
Same equipment. Same advertised price. At Atlantic, MAP policies make the question sharper: how do better people, clearer information, and…
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Digital Marketing & Ads
Ecommerce Content Marketing
How I would build an ecommerce content marketing strategy around customer questions, useful evidence, and better buying decisions, with examples…
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E-Commerce Strategies
Shopify in New York
My perspective on Shopify in New York: connecting search, product information, buying decisions, and operations to build beyond the storefront.
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