Ecommerce Marketing
I write about the decisions behind growing an online store: how customers find products, what helps them buy, and what brings them back. Here, I share ecommerce marketing insights across SEO, content, Shopify, and the projects I work on.
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E-Commerce Strategies
Ecommerce Category Page SEO
My approach to ecommerce category page SEO: real Atlantic and Montoddler examples, Shopify collections, useful product information, filters, and meaningful…
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E-Commerce Strategies
Ecommerce Launch Checklist
My step-by-step ecommerce launch checklist: business email, social accounts, product pages, checkout, SEO, analytics, and the first marketing campaigns, with…
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E-Commerce Strategies
Ecommerce Customer Retention
My approach to ecommerce customer retention: five real brand examples, accurate cohort metrics, profit-aware experiments, and strategies for different buying…
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Digital Marketing & Ads
Ecommerce Email Marketing
Eight ecommerce email marketing experts to learn from, with published case studies, profile links, lifecycle lessons, and a practical plan…
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E-Commerce Strategies
Same Product Better People
Same equipment. Same advertised price. At Atlantic, MAP policies make the question sharper: how do better people, clearer information, and…
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Digital Marketing & Ads
Ecommerce Content Marketing
How I would build an ecommerce content marketing strategy around customer questions, useful evidence, and better buying decisions, with examples…
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E-Commerce Strategies
Shopify in New York
My perspective on Shopify in New York: connecting search, product information, buying decisions, and operations to build beyond the storefront.
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Digital Marketing & Ads
What Is Marketing? A Practical Guide to Strategy, Channels, and Growth
Marketing is more than advertising. This guide connects customer needs, positioning, channels, and measurement into a practical framework for e-commerce…
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AI
How to Improve Product Pages with AI Without Losing Customer Trust
AI can do more than write product descriptions. Here is how I would use it to improve product information, answer…
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Branding
Supermarket World: Building a Brand Around the Equipment Buyer
For Supermarket World, I approached branding as more than a visual identity. This case study explains the positioning, Atlantic relationship,…
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